ABOUT HONOR PANDORA And time will show you difference The fusion of creativity, ambition and great mind We are very proud of what we can do Honor Pandora (hereinafter called as Pandora ) is a reliable Media Planning Company based in United Kingdom which mainly aims at advertisement and media related aspect. Pandora provides a simple all-rounded solution such as Brand Visual Identity, marketing strategy, advertising campaign, media solution, digital service, pre & post campaigning research, for example. Pandora was known as Honor Pandora Studio before, which was found in 2007 and located in Leicester. After five years time, Pandora has enriched its experience and media resources. Just like the growing market, Pandora is developing rapidly and simultaneously, by continually break-through, adding talented designers to offer an incredible and brand new value for all our clients and ourselves. 长荣是英国的华人广告与传播公司 围绕广告与传播的核 心领域 提供一站式的解决方案, 包括全方位的品牌形象 包装 广告策略 广告制作 媒体解决方案 数字服务及 市场服务等业务 长荣广告公司的母公司为五岳公司 成立于 2007 年 总部 位于莱斯特 前身为提供广告制作服务的长荣工作室 在 英国成立 5 年至今 长荣积累了大量的经验与媒体资源并 已拥有一支经验丰富 眼光独到 自信尽职的专业团队 市场每天在变 长荣也不断的创新 吸收更多的优秀人才 不断为客户和自身企业创造新价值
The Overall-design Advertising Solution ADVERTISING CAMPAIGN. Strategic Solutions Honor Pandora provides different solutions and professional consultancy service, including entrepreneurial innovation, brand management, product design, entrepreneurial communication, direct selling, etc. which all help clients to build up their effective business strategy. The nature of businesses strategies nowadays is varying greatly along social development. Through creative accumulation, Pandora is a quick solution for clients. Creativity and ideal strategies are presented to support clients development. Communication Design With diverse consumer base, it is more difficult to deliver the accurate message to targeted audience. Through communication design and research, consumer preferences would be precisely identified. Therefore, communication design is a key which helps facilitating the best environment for advertisement delivery. Ad is not the answer, it's a question, and the answer is us Creative Sphere Avant garde advertising services with reasonable price to foster clients development. We provide a much more efficient business advertising and marketing strategy as we promise to provide a simple one-packet solution, which helps clients to target their audience, including Brand Visual Identity, such as Logo, Color Assortment, Font, Name Card, Website, etc., PR, Campaign Design, Advertising Production, such as Printed-outs, Video, Digitals, Online Business, etc. 田忌赛马 - 高阶服务下移 合理的价格助力客户的发展 长荣为客户提供更有效的营销传播策略 实施战略到执 行的 " 一站式服务 " 模式 为客户提供企业 品牌 产 品 锁定目标人群的战略规划 并提供包括品牌包装打造 (Logo, 颜色搭配, 标准字体, 名片 网站等 ) 公关 活 动策划 广告制作 ( 印刷品 影视 数码 ) 数码营销等 在内的一站式营销解决方案 Honor Pandora has always aimed to build a community with talented investors. With the least limitations on creativity and professional knowledge, Honor Pandora successfully provides flexible and innovative solutions. It is agreed by clients and the industry that Honor Pandora possesses high level of creative outcomes. Promotions Honor Pandora provides a larger diversity of promotional events including traditional printings, digital selling and campaign planning. We aim to enhance brand image, consumer power and loyalty. Digital Marketing Clients demand for market has become increasingly complicated. By combining digital technology and the market s integrated nature, the production group provides one-stop service to clients. Media Content Chinese press, television and outdoor (taxi, building) advertising are outstanding platforms for attracting attention of consumers. Manipulating advanced Chinese media resources, Honor Pandora effectively controlled this platform to create flashing messages and bring in new investments opportunities to clients. 部分客户 Beijing Zenith Electric Power Ltd Kappa 汉朝集团 (Logo Animation, 产品介绍演示 ) Kelly Student Support De Montfort University(Logo Animation) Tencent QQ( 产品介绍演示 企业宣传片制作 ) Happy Valley China Theme Park, VICS Entertainment( 宣传片 / 专题片 ) 策略 长荣为客户提供包括企业创新 品牌管理 产品开发 企业沟通和直销等不同的解决方案和专业的咨询服务 帮 助客户进行企业战略建设 传播设计 消费者的多样化 增加了企业向目标消费者传达想法的难 度 通过传播设计可以准确地识别消费者的喜好 流行趋势 设计信息沟通流程 机会和其他措施 创意 长荣以成为 " 富有优秀人才的企业 " 为公司愿景 长荣鼓 励不受限制的创作和专业知识的最大发挥 促销 长荣为商户所提供的宣传活动并不局限于传统的宣传印刷 品 还有数字促销 使用最新的数字技术 包括网路 安 卓与 Iphone 与广告全案策划 通过这些方式的宣传活动 和专业人员的网络支撑 提升品牌认知度 促进消费者到 商户消费与提升消费者忠诚度 数码 客户对于市场需求变得越来越复杂 长荣结合数字技术的 发展与市场的综合特性 通过我们广告制作部门人才的灵 活创新 向客户提供 " 数字解决方案 " 的一站式服务 媒介 华人报纸杂志 电视 室外 出租车 建筑 都是吸引众 多消费者注目的魅力舞台 长荣灵活运用领先的华人媒体 资源 为广告主传播新信息及为促销 营销活动提供绝好 平台 来为广告主提供新的市场营销机会
GRAPHIC DESIGN. VI (Visual Identity) 视觉识别系统 Design to convey the advantages and characteristics of our client in an uniform application. Gift 礼品 Restaurant 餐厅用品 Shirts, T-shirts, Umbrellas Calendars, calculators, key chains, model Menu, Leaflet, Voucher, Packing bag, Napkin 衬衫 护腕 雨伞等 挂历 计算器 钥匙扣 模型 菜谱 外卖菜谱 折扣券 外卖袋 餐巾纸 Brand Image 企业用品 Accessorises 周边用品 Enterprise supplies (Business cards,letterhead, brochures Window & Car Advertising 橱窗 车身广告 名片 信头纸 宣传册等 Make costomers do what brand want Make brand do what costomers want 透过设计来传达企业的优点 和特点 并使公司的设计在 应用统一化 包括 Logo 颜 色搭配 字体等 Advertising 广告 Exterior Advertising 户外广告 Print Advertising 平面广告 Posters,Huge banners,public N e w s p a p e r, M a g a z i n e s, transit Flyers 海报 巨型横幅 公共交通 报纸 杂志 传单 ( 车内外 ) Interative Exterio Adverertising 互动式户外广告 Posters,Huge banners,public transit, QR interaction 2 海报 巨型横幅 公共交通 ( 车内外 ) QR 码互动 1 3 1. Outdoor QR interation advertising 2. Ground advertising 3. Vehicle advertising 4. 3D mapping processing for ground advertising 1. 户外广告 QR 码手机互动 2. 地面立体广告 4 3. 车身贴纸广告 4. 户外地面广告三维绘图原稿
VIDEO PRODUCTION. The combination of LANGUAGE and ART Another frame of story board draft (camera position) 分镜表草图中的另一个画面 ( 摄像机位 ) Honor Pandora Visual video production department provides professional advertisement design, making and editing of promotional videos, computer-generated imagery (aka Visual Effects), packaging of TV programs, product displaying CDs, producing promotional videos and logo animations etc. We will publish a good image for our clients with precise planning, seamless cooperation and high efficiency. A frame of story board draft 分镜表草图中的一个画面 长荣视觉影视制作部门提供专业的影视广告制作, 企业宣传片制作, 影视后期加工, 剪辑, 电脑特效, 电视栏目包装, 产品演示光盘, 宣传片 / 专题片拍摄,Logo 动画等, 长荣将以精准的策划 先锋的创意 无间的合作 可靠的信誉 出色的效率, 为您的企业, 品牌创造影像世界中的良好形象 Frame-by-frame from a video (for final examination ) 影片中的逐帧画面 ( 用于剪辑与后制的最后检测 )
WEB & DATABASE MOBILE DEVICE CONVERGING DISTINCTIVE DEVELOPMENT. APPLICATION. Beyond internet Beyond device SUCCINCT ARTISTIC An outstanding website brings in profit and positive feedbacks, it also increases knowledge towards cooperation and help facilitates consumer loyalty. Practical website increases efficiency brings in convenience for both clients and cooperation. Design, structuring and promoting are three necessary stages for website development, however, promotion is always being ignored. Utilizing search engines like Google and social networks that consumers depending on nowadays, we grow the connection between clients and cooperation thus opening up more routes for selling. 一个优秀的网站能为企业带来更多的收益及口碑, 加深客户对企业的认识, 提高其忠诚度 展现企业的优点和特点 实用的网站更能提高企业的运营效率, 对于客户与企业本身都带来更多的便利 网站设计 网站架设 网路营销, 是一个网站开发所必须的三个流程, 但网路营销往往容易被忽略 长荣通过利用谷歌与雅虎等搜索引擎, 门户网广告, 还有现今消费者越来越依赖的社交网站, 来增加客户对企业的接触, 为企业开拓更高更广的营销途径 Flash / HTML5 Script Flash / HTML5 交互 Online Paying/ Order 线上付费 / 点单 Mobile Device Compatible 手持设备兼容 Search Engine Visibility 搜索引擎优化 Social Network Interaction 社交网路互动 Web Instant Messaging 线上即时通讯 Simple Update 动态更新 Member System 会员系统 Online Campaign 线上活动 Application Development 程序开发 Social Network Interaction 社交网路互动 QR Code Integration 二维码互动 Game Interaction 手机游戏互动 Augmented Reality (Estates) 虚拟现实 ( 地产 ) Mobile Device Order 手机点单 Interactive E Booklet 互动式电子书 / 册子 Mobile devices and social networking are new members to media advertising. The efficiency of communication has been higher than traditional means already. It can be easily spotted among the teens' consuming market with mobile device being the key route to successful advertising. In market today, most cooperations have not realized the opportunities lied I mobile device advertising. In fact, the cost of advertising on mobile device is way lower than on traditional formats. Honor Pandora spreads the advertising message to the maximized level with routes that are not affected geographically. 手持设备与社交网路上的广告宣传都是媒体的重要的新宠, 且传播效率已远远高于传统媒介, 尤其是针对年轻人消费者市场, 手持设备已成为广告最重要的途径之一 在当今市场中, 大多企业还没有开始挖掘手持设备的广告商机, 而事实上, 为移动设备制作广告价格远远低于传统广告方式 长荣为企业提供不受地域与事件影响的传播途径, 最大化传播效果
Creative Packaging Concepts - Concept development, Material Selection, Prototyping INDUSTRIAL & PACKING DESIGN. More than VISION, it is about the SOUL Packaging and merchandise has been integrated with the combination of the dual nature of the commodity and art, it is a comprehensive reflection of consumer psychology, brand concept and product features. Packaging plays an extremely important role throughout the process of production, distribution, sales and consumption as a means to show the commodity value and use value. Honor Pandora perfects the decorative design packaging and the shape of the container structure for packaged goods, also spots out the product characteristics and advantages through the usage of subtle craft methods. It enhances consumers' desire to purchase, thus builds up affinity and loyalty. 包装与商品已融为一体 具有商品和艺术相结合的双重性 它是品牌理念 产品特性 消费心理的综合反映 包装作为实现商品价值和使用价值的手段 在生产 流通 销售和消费领域中 发挥着极其重要的作用 长荣通过运用 巧妙的工艺手段 找到产品的特点与优势 为包装商品进行的容器结构造型 和包装的美化装饰设计 影响到消费者的购买欲 建立消费者对产品的辨识 度及依赖度 COMMERCIAL SPACE DESIGN. Create BEST EXPERIENCE for your customers Commercial space design is entirely different from living space design, which needs to on one hand carry the brand name and visual identifier, such as the logos, colours and lines keynote; on the other, it needs to be convenient, intuitive, simple and clear for the customers to connect with the products or services. Honor Pandora first analyses thoroughly the nature and shape of the products. Once we are instructed for a brand store design task we create a variety of creative design elements to highlight the unique selling points, personality and features of the products but not overwhelming the consumers, on the contrary, convincing them on the brand value. Honor Pandora emphasises rich original connotation, also focus on innovative use of space for brand positioning with a higher standard comparing to peers. Keeping the environmental factors into consideration, we understand the need of implanting a high standard of the brand value in consumer s mind to increase customer awareness and brand loyalty. 商业空间设计与生活空间设计完全不同 商业空间设计一方面需要承载品牌标志及视觉识别系统 ( 如企业 logo, 配色, 线条基调 ) 为基础 另一方面也需要让顾客最方便 最直观 最清楚地 接触 商品或是服务 长荣在接到一个品牌店面设计任务时首先要对该店所售商品的形态与性质作出分析, 目的是利用各种人为 的设计元素去突出商品的形态和个性 而不能喧宾夺主 长荣通过高于同行的设计与制作标准 丰富的原 创内涵 在强调审美之外 更注重营造空间感染力并为品牌的定位和销售服务 通过商业空间设计实现连 锁环境的品牌体验 不只是孤立的就环境论环境 而是给环境导入品牌 增加消费者对品牌的体验 从而 进一步增加客户对品牌的认知度和忠诚度
PERSPECTIVE HONOR PANDORA What made our agency DIFFERENT to others 2007 Honor-Pandora Advertising Design was formally found in Loughborough. 长荣广告设计工作室正式成立于 Loughborough First internal integrated development. Renamed as Honor-Pandora Design Studio. 2008 The business results of our customers are the sole criterion to judge our performance. Over the years, our services in different areas identified ourselves as not artists but professionals to help brands and merchandise to create greater commercial value by utilising our experienced and talented art elements and aesthetic knowledge. Perhaps, we are more concerned about our customers and therefore we are a little different than the others. Honor Pandora is extremely proud of it, and will, certainly, keep it up. 团队首次内部整合拓展, 并改名为长荣设计工作室 Studio moved to Leicester. Second internal integrated development. 2010 2009 Established a good relation with Mainland media production team. 与国内传媒制作团队建立密切合作关系 我们衡量评判自己业绩的唯一标准是客户的商业成绩, 多年来我们服务于不同领域的企业, 使我们发现我们不是艺术家, 我们是利用艺术元素和审美知识, 帮助品牌和商品创造更大商业价值的专业人才 或许就是这种更在意客户的业绩多于自己业绩的价值观铸造了我们与同行的些许不同, 我们也为此感到万分骄傲 工作室迁址至 Leicester, 团队第二次内部整合拓展 Established a separated China production group and marketing group, also a UK based Leicester Office. Upgraded as an allrounded Advertising Agency, renamed as Honor-Pandora Advertising. 成立中国制作部门, 英国 Leicester 办公室与市场营销团队, 进阶为全方位服务的广告公司, 并更名为长荣广告公司 2012 2011 Honor-Pandora Visual video production formally established. 长荣视觉影视制作部门成立
Honor Pandora Advertising Agency Mob:07748 041700 QQ:2388181490 Email: info@honor-pandora.com Website: www.honor-pandora.com Honor Pandora Leicester Office 1st Floor,75 Church Gate, Leicester, LE1 3AN