Advertising on The Weather Channel Matching advertising messages for any kind of weather
The Weather Channel at a glance The world s largest weather portal EDITORIAL CONCEPT The world s leading weather portal with the most reliable weather forecast Provides reliable weather information to 200 million people High-quality journalistic and multimedia content for all (weather) topics FACTS & FIGURES Multi-screen in million Unique users Visits Page impressions Video inventory 1.83 9.62 21.67 0.66 AIs USERS Young: 54 percent of the user are between 25 to 49 years old Unisex: 60 percent male users and 40 percent female users 46 percent are working, with a household net income of 3.000 or more THE WEATHER CHANNEL provides around 26 billion weather forecasts a day at peak times is one of the most data rich digital offerings in the world eliminates media waste due to smart weather targeting Source: AGOF daily digital facts, August 2017, single month (August2017), population of 10+; IVW 08/2017 2 Advertising on The Weather Channel BurdaForward Advertising
High reach on all devices Unique users in million Total digital reach 1.83 Online 0.54 Mobile web 1.12 Total apps 0.22 Source: AGOF daily digital facts, August 2017, single month (August2017), population of 10+ 3 Advertising on The Weather Channel BurdaForward Advertising
That s how you benefit from The Weather Channel 200 million people 21.12 million visits World s leading weather portal Reach is constantly expanded Regional campaigns Branded background 5-digit post code targeting Unique advertising formats Eliminating media waste No coverage waste, weather targeting Quellen: IVW 08/2017 4 Advertising on The Weather Channel BurdaForward Advertising
Advertising on The Weather Channel Brand Reach & Traffic
Media performance development Page impressions and visits in million 20 18 16 17,29 18,43 14 13,51 12 10 8 6 8,43 8,23 6,71 6,19 5,78 10,20 7,00 7,34 7,99 4 2 2,39 3,15 2,73 2,71 3,25 2,57 1,99 2,27 1,16 2,61 3,03 2,65 0 Aug 16 Sep 16 Okt 16 Nov 16 Dez 16 Jan 17 Feb 17 Mrz 17 Apr 17 Mai 17 Jun 17 Jul 17 Aug 17 Page Impressions Online Page Impressions Mobile Visits Source: IVW 08/2017 6 Advertising on The Weather Channel BurdaForward Advertising
Competitive ranking Total digital reach - unique user in million wetter.com 19,26 WetterOnline 12,59 wetter.de 10,76 1,95 Source: AGOF daily digital facts, August 2017, single month (August2017), population of 10+ 7 Advertising on The Weather Channel BurdaForward Advertising
We are video! Pre-roll inventory: reach development 73-times increase in less than 1 year 22,800 497,647 21,851 62,941 171,004 878,615 3,340,800 2,344,3872,893,901 2,377,608 29,521 1,835,261 2,415,985 Jul-16 Aug-16 Sep-16 Oct 16 Nov-16 Dec 16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Presented values: total code served count Source: AdServer (DFP) Digital Apps Total 8 Advertising on The Weather Channel BurdaForward Advertising
We are mobile! Number of downloads 600.000 500.000 400.000 So far, we successfully achieved 750,000 app downloads in total! 300.000 200.000 100.000 0 Jul-16 Aug-16 Sep-16 Oct 16 Nov-16 Dec 16 Jan-17 Feb-17 Mar 17 Apr-17 May-17 Jun-17 Jul-17 ios Android Sources: Adobe Analytics (Omniture); App Annie 9 Advertising on The Weather Channel BurdaForward Advertising
User demographics Proportion in % Gender Male 67 Female 33 Age 14-19 years 3 20-29 years 12 30-39 years 16 40-49 years 24 50+ years 44 Education No secondary school qualification 1 Secondary school 52 Abitur, university degree 47 Occupation Working 68 Not (no longer) working 28 Trainee 4 Household net income up to 1,000 4 1,000 to less than 3,000 47 3,000 or more 49 Source: AGOF daily digital facts, August 2017, single month (August2017), population of 14+ 10 Advertising on The Weather Channel BurdaForward Advertising
Advertising on The Weather Channel Rates & Additional Services
Premium publishing products Rates effective as of 1 October 2017 DESIGN Customizable and creative in the form of text, video, quiz and many more CONTENT MEDIA PRIMARILY traffic feed through native and social teaser elements SECONDARY Additional branding through display media CREATION Emotional and relevant content using the tonality of the brand with added value for the user NATIVE ADVERTISING EXTERNAL TRAFFIC FEED Through all of our BurdaForward brands OUR PRODUCTS Branded Piece A single article that is created by our Partner Studio to fit the media brand s target audience. from 7,500 gross from 1 month Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. 12 Advertising on The Weather Channel BurdaForward Advertising
Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* 90 85 80 60 Shortclip Ad Billing: cost per completed view 90 85 80 60 Outstream Ad 80 75 70 40 Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad 90 85 80 60 Wallpaper 80 75 70 40 Premium Ad Bundle (Billboard, Half Page Ad) - - 70 40 Medium Rectangle 60 55 50 30 Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) 50 45 40 20 Skyscraper Leaderboard / MCA 4:1 40 35 30 10 *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 13 Advertising on The Weather Channel BurdaForward Advertising
Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit http://www.burda-forward.de/produkte/preise Our minimum booking amount is 4.000 net per insertion order. 14 Advertising on The Weather Channel BurdaForward Advertising
Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 089/9250 2532 PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 089/9250 1659 SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 0211/610 196 250 kolja.kleist@burda-forward.de petra.albers@burda-forward.de sabrina.buechel@burda-forward.de BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 15 Advertising on The Weather Channel BurdaForward Advertising
Advertising on The Weather Channel We would be happy to prepare a customized advertising concept for you. Images used: www.thinkstock.de, www.flaticon.com, www.unsplash.com