2017 IFA MEDIA KIT Overview Reach decision makers in the $674 billion franchise industry by partnering with the International Franchise Association, the premier advocacy and education organization representing franchised businesses in the U.S. WE ARE...FRANCHISING. IFA s vision is to be the preeminent voice and acknowledged leader for franchising worldwide, and our voice is heard within the pages of Franchising World. For more than 29 years, Franchising World has been used as a vehicle to protect, enhance, and promote franchising. No other franchising publication provides the scope and depth of information on domestic and international franchising than Franchising World. The IFA is the largest organization representing both franchisors and single and multi-unit franchisees. Franchising World is distributed to this diverse audience on a monthly basis. The franchising community represents: more than $674 billion in economic output more than 733,000 US franchise locations more than 300 business format categories nearly 8 million jobs in the United States A sample of the industries represented includes: Retail Service Automotive Restaurants MSA Worldwide values the exposure and awareness developed by a consistent presence in Franchising World magazine. Year after year, we have experienced steady growth in the franchise community and attribute this success, in part, to recognition generated by Franchising World. Kay Ainsley, MSA Worldwide Maintenance Business Services Lodging Beverages Building & Construction Child Services Senior Care IFA S MISSION: Protect, Enhance, & Promote Franchising
2017 IFA MEDIA KIT Average Print Circulation: PER ISSUE (average with bonus circulations) 15,000 Pass Along Rate (%): 2.8 Total Print Readership: 42,000 Franchising World Digital Edition: PER DIGITAL EDITION 12,000 Total Print and Digital Circulation: 27,000 Readership: Readership If your goal is to reach top-level franchise executives representing a variety of industries and system sizes, Franchising World is the publication that delivers results. Reach key decision makers in the franchising community. Franchising World readers are comprised of C-level executives and senior level managers for 1,300+ franchised concepts, single and multi-unit franchisees, and other franchise community professionals. These readers are members and loyal supporters of the International Franchise Association. According to IFA s most recent annual reader survey: 63 % have been reading Franchising World magazine for more than four years. 60% share their copy with others in their company. Franchisees (Single & Multi-Unit) Franchisor Vice Presidents 11% 21% Franchisor Chairmen, C-Level Executives 32% 83% of readers have a Management Job Title or higher. 90% of readers are directly involved in initiating, recommending, ordering, or approving business purchases. 90% Franchisor Directors (Marketing & Franchise Development) 12% 24% Other 9 out of 10 rate Franchising World editorial content as excellent or good. IFA S MISSION: Protect, Enhance, & Promote Franchising
2017 IFA MEDIA KIT Topics Franchise Relations Franchise Development Marketing Management & Operations Government Relations & Public Policy Franchise News/Events Technology Multi-Unit Franchise Innovators International Development Social Media People & News Legal Research & Development Editorial Our readers, franchisors and franchisees, turn to the IFA and Franchising World for practical information that will help them run and grow their businesses more successfully. We provide content to help our readers on a variety of important topics including: Understanding how technology is helping to address business challenges and create new opportunities; Use social media to create better brand awareness; Secure financing for future growth and expansion; Market to new customers and position for strength with new business partners; Best practices for solving the staffing issues faced by small business operators; and Other growth and legal issues. As the primary communications vehicle of the International Franchise Association for members and other franchise community professionals for more than 29 years, Franchising World continues to provide relevant content that our readers turn to and rely on to be successful. Franchising World provides the leaders within the franchising community a unique and positive media environment to promote their organizations and exchange ideas, and it offers an insider s perspective on policies, trends, issues, technologies and franchise news in the industry. Tom Epstein, Franchise Payments Network Great Exposure, Great Value!
2017 IFA MEDIA KIT Why Advertise Franchising is a financial powerhouse, and leads other business sectors in economic impact in the U.S. The IFA s Educational Foundation research shows that over 733,000 franchised businesses provide nearly 9 million jobs and contribute over $674 billion to the U.S. private sector economy. Whether in challenging or flourishing economic times, you cannot afford to miss the opportunity to build and sustain brand awareness with this key segment of the business population. Advertising in Franchising World opens up your branding conversation to an engaged audience of senior-level decision makers in the franchising industry. Your advertisement lives on with Franchising World Digital Edition. Each issue of Franchising World is distributed digitally. Extended shelf life three years of archived back issues. Clickable ads linking to your website and live email links to field inquiries. Readers can search, print, and download customized content. Approximate retail business establishments are a franchised business: 1 out of 12 According to MPA s Fact Book: Brands that advertise in print magazines achieve higher brand favorability, purchase intent, and ad awareness than they do online or on TV Magazine advertising gets consumers to act: Two separate sources show that more than half of all readers (56%) act on magazine ads. And, action-taking has increased 10%+ in the last five years. Magazines supply credibility: Multiple sources show that consumers trust ads in magazines. Magazines spur web traffic and search: Online market intelligence firm, BIGresearch, proves that magazines lead other media in influencing consumers to a search for merchandise online, ranking at, or near, the top by gender as well as across all age groups. In addition, magazine ads boost web traffic, and magazine readers are more likely than non-readers to buy online. Magazines improve advertising ROI: Based on analyses of client-commissioned cross-media accountability studies, two separate sources found that magazines most consistently generate a favorable cost-per-impact throughout the purchase funnel. Magazine advertising is valuable content: Yankelovich and Experian Simmons report that consumers are more likely to have a positive attitude toward advertising in magazines compared to other media. A new franchise outlet opens somewhere in the U.S.: Every 8 Minutes IFA S MISSION: Protect, Enhance, & Promote Franchising
Franchising World 2017 IFA MEDIA KIT 2017 Editorial Calendar Issue Editorial Space Closing Artwork Due Cover Feature/Theme Bonus Distributions Special Supplement or Advertising Feature JAN Nov. 10 Dec. 9 Dec. 16 State of Franchising FES 2017 IFA Annual Convention Pre-Convention Promotional Opportunities for Exhibitors FEB Nov. 29 Dec. 22 Jan. 3 Convention, Leadership IFA Annual Convention IFA Convention Exhibitor Directory MAR Jan. 9 Feb. 13 Feb. 20 Legal Update APR Feb. 7 Mar. 10 Mar. 16 Multi-Unit Franchising MAY Mar. 9 Apr. 11 Apr. 17 VetFran JUN Apr. 10 May 12 May 16 International Opportunities JUL May 11 June 9 June 16 Diversity of Franchising Legal Symposium More than 10 Veteran Events 2017-2018 ASBDC 2017 More than 12 International Events 2017-2018 More than 12 Diversity Events 2017-2018 Attorney Directory Opportunities in Multi-Unit Franchising Food & Beverage Directory Marketing Toolkit VetFran Advertisers VetFran Advertorial IFA Convention Photo Feature International Opportunities Guide DiversityFran Directory Women in Franchising AUG June 8 July 11 July 17 Franchise Development and Operations IFA Annual Convention ASBDC 2017 Financial Services Toolkit SEPT July 7 Aug. 8 Aug. 14 Franchise Relations, Public Affairs Franchise Action Network (FAN) Franchisees of the Year OCT Aug. 8 Sept. 8 Sept. 15 2017 Supplier Source Book FES 2017 IFA Annual Convention 2017 IFA Supplier Forum Directory NOV Sept. 7 Oct. 10 Oct. 16 Technology FES 2017 DEC Oct. 10 Nov. 10 Nov. 16 Marketing FES 2017 Public Affairs Conference Photo Feature Technology Toolkit Convention Brochure Marketing/PR Agencies Section Great Exposure, Great Value!
Franchising World 2017 IFA MEDIA KIT Ad Rates 2017 IFA and Supplier Forum Member Rates*** 4/C Display Ad 1x 3x 6x 12x Back Cover* Inside Front Cover* $4,500 $4,300 $3,600 $4,100 $3,400 $3,100 Material Requirements All web offset: Franchising World is produced 100 percent computer-to-plate. Franchising World subscribes to the SWOP (Specifications for Offset Publications) standards. Franchising World is printed on 50-lb. #4 gloss text and 100-lb. #3 cover stock. Inside Back Cover* Page 1 (Opp. Cover 2)* $3,500 $3,250 $3,600 $3,000 $3,400 $2,750 $3,100 File Transfer Please contact advertising2@franchise.org for more info. Page 2* $3,600 $3,400 $3,100 Ad Sizes Magazine Trim Size: 8.375 x 10.875 Page 5 (Opp. T.O.C.)* 2-Page Spread Full Page $7,000 $3,500 $3,600 $5,000 $3,175 $3,400 $4,500 $3,000 $3,100 $4,250 $2,750 (All ad specifications are in inches, width by height. Keep live matter.375 from trim on each side.) Page Dimensions 2-Page Spread 2/3 Page (Vertical) 1/2 Page $3,000 $2,500 $2,750 $2,200 $2,400 $2,000 $2,100 $1,800 Live Area: 15.75 x 9.875 Trim: 16.75 x 10.875 Supplied Bleed: 17 x 11.125 1/3 Page 1/4 Page Pre-Printed Inserts ** $1,750 $1,350 $1,500 $1,250 Franchising World * $3,500 $1,300 $1,150 1x 3x 6x 12x Supplier Spotlight Advertorial (IFA Members Only) $1,200 $1,000 $3,300 $3,100 For pre-printed insert specifications, contact your advertising representative. Full Page Live Area: 7.375 x 9.875 Trim: 8.375 x 10.875 Supplied Bleed: 8.625 x 11.125 Page Dimension Live Area Two-thirds Page (Vertical) 4.875 x 9.5 Half Page (Horizontal) 7.375 x 4.625 Third Page (Vertical) 2.375 x 9.5 Third Page (Square) 4.875 x 4.625 Quarter Page (Vertical) 3.5 x 4.875 Full Page 2-Page Spread $6,000 $9,000 Two-thirds Page Half Page Horizontal Third Page Vertical * Premium position. ** Subject to editorial/content approval by IFA; all inserts to be produced by advertisers and supplied to the printer. *** Non-members add 30% premium to published rates. IFA Toolkit with Franchising World Technology TOOLKIT Marketing TOOLKIT Finance TOOLKIT Third Page Square Quarter Page Starting at $3,500, call for more information. IFA S MISSION: Protect, Enhance, & Promote Franchising
WWW.FRANCHISE.ORG FIND THESE HOT TOPICS INSIDE: ELIMINATING YOUR TOUGHEST HR CHALLENGES HOW FRANCHISORS CAN HELP FRANCHISEES WITH DIGITAL MARKETING SUCCEEDING IN NATIONAL- TO-LOCAL MARKETING WITH A NETWORKED APPROACH FranCamp booklet.indd 1 9/9/13 11:50 AM 2017 IFA MEDIA KIT LIMITED SPACE AVAILABLE: Dont Delay Reserve Today! Choose Your Toolkit Opportunity: FRANMARKETING IFA Marketing Toolkit Materials and Display Ad Space Deadline: 3/3/17 Creative Deadline: 3/10/17 FRANFINANCIAL IFA Financial Toolkit Materials and Display Ad Space Deadline: 7/6/17 Creative Deadline: 7/11/17 FRANTECH IFA Technology Toolkit Materials and Display Ad Space Deadline: 10/3/17 Creative Deadline: 10/10/17 2 6 12 IFA TECHNOLOGY TOOLKIT Starting at $3,500, call for information IFA Toolkits The IFA Toolkit is designed to help franchisors understand the variety of options available to franchisees in technology, finance, or marketing. Reach key decision makers in the franchising community. Explain how you are helping your clients in your own words Make sure that your solution is discussed in franchisors next growth strategy session Only eight Supplier Forum members will be highlighted Act now and reserve your space today! Your Marketing Message includes: 1. Two-page White Paper 2. Company bio 3. Headshot and direct contact information 4. Company logo SPECIFICATIONS White Paper: White Paper Text: Up to 600 words with title Company Bio: Up to 80 words Contact: Company address, phone, email address, website Headshot of author Size: 1.125 w x1.125 h high resolution/ 300dpi JPG format Logo: Size: 1.125 w x1 h EPS format How Kampgrounds of America Localized Their Email Marketing Strategy BY ALEC STERN COMPANY BIO Working with over 750 franchise brands, Constant Contact provides you with the online marketing tools needed to connect with your customers. Maintain your brand, supply content, and track results at the national level while offering franchisees the ability to connect with their customers at the local level. Our tools and services will help you reach your goals and grow your business. And they re all backed by our award-winning support team, ready to help you anytime, at no extra cost. 2 IFA TECHNOLOGY TOOLKIT K ampgrounds of America, or KOA, has been offering a unique camping experience to families across North America for the last 50 years. Since its start in 1962, KOA has grown to over 475 campgrounds and 60,000 sites in the US and Canada. As a franchisor, our job is to provide national marketing on a brand level while still giving franchisees the tools and training they need to grow and attract new customers locally, explains Polly Mulvaney, Director of Marketing Services for KOA. There has always been a pent up demand for more affordable marketing services. We were familiar with Constant Contact but didn t realize that a program exclusively for franchises existed, says Polly. What we found when we did some research was that the partnership with Constant Contact would have everything we were looking for an affordable product with the education, training, and support to back it up. KOA officially launched its partnership with Constant Contact in April 2012, after a successful test phase which included 15 of its franchise locations. Within the first six months of marketing this program, 66 of its franchisees had set up accounts to send email communications to their existing and prospective campers. In addition to finding an email marketing partner that provided its franchisees with a tool to help reach new campers and strengthen ties with returning visitors, KOA has been able to overcome some of their biggest marketing challenges, both at the franchisor and franchisee level, since partnering with Constant Contact. Mastering communication and awareness As a franchisor, Polly says that awareness and communication are always one of the biggest challenges of KOA. With Constant Contact, there s no reason why all of our franchisees shouldn t be taking advantage of using email marketing, Polly explains. The biggest challenge is always communicating that message to our locations. CONTACT To help KOA and its more than 475 franchisees get started with email marketing, Constant Contact put together a custom marketing plan that would reach all of the locations across North America. Through email communications, custom online training, and personal coaching by phone, Constant Contact is able to help each individual location to upload their list of contacts and to send a professional and effective email campaign. Prior to KOA s 50th Annual National Convention, the Home Office provided Constant Contact the attendee list in order to set up a free trial for each campground owner. This enabled Constant Contact to co-promote a dedicated Email Marketing panel discussion at the event, and to meet with interested attendees and show them how to access their free accounts and preview the new KOA email templates. Maintaining a brand in the marketing wilderness With locations across the US and Canada offering varied and Alec Stern unique experiences to all who stay at their sites, KOA was looking for a way to offer local marketing without undermining their Strategic Development Founding Team & VP national branding. Constant Contact It s crucial to us that we re able to protect the integrity of our 1601 Trapelo Road brand while also offering our franchisees the flexibility to speak to Waltham, MA 02451 their audience, says Polly. Phone: To help KOA maintain the brand that so many campers have 866/899-3710 come to recognize, Polly worked with Constant Contact to develop custom templates designed specifically to meet the needs of KOA. Email: For us, the templates are a way to not only control our brand, franchiseteam@ constantcontact.com but also to make it as easy as possible for people to create and send emails, Polly explains. The home office offers templates for those Website: that declare themselves as less tech-savvy, or just want this done for www.constantcontact. them, as well as those with a bit more technical experience, who com/franchise may want to customize more of the message. Tracking Results In 2013 alone, KOA s franchisees have communicated with close to 1.5 million customers, with a 47% average open rate and 16.7% average open rate, and the success stories have been trickling in! One of those stories came from Aaron Williamson, owner of Lake Conroe KOA in Montgomery, Texas. One of the biggest weekends of his first season using email marketing, Aaron saw revenue increase by $7,300 over the previous year. n IFA TECHNOLOGY TOOLKIT 3 C2 and C4 Display Ad: Type safety margin: 4.875 w x 7.875 h Trim: 5.25 w x 8.25 h Bleed area: 5.5 w x 8.5 h
Franchising World 2017 IFA MEDIA KIT Regional Advertising Managers Locate your state below to find your advertising manager who can secure future success for your company through Franchising World opportunities. Contact Greg Cook Vice President, Advertising & Strategic Partnerships gcook@franchise.org 202.662.0791 Contact Tim Evans Senior Manager, Regional Advertising tevans@franchise.org 202.662.0795 International Members Contact Carly Wooley Senior Manager, Regional Advertising cwooley@franchise.org 202.662.0788 WASHINGTON MONTANA NORTH DAKOTA OREGON MINNESOTA MAINE IDAHO WYOMING SOUTH DAKOTA WISCONSIN MICHIGAN VT NH NEBRASKA IOWA NEW YORK MASS CONN RI NEVADA UTAH KANSAS MISSOURI ILLINOIS INDIANA OHIO PENNSYLVANIA DC NEW JERSEY DELAWARE MARYLAND WEST VIRGINIA VIRGINIA CALIFORNIA KENTUCKY COLORADO NORTH CAROLINA TENNESSEE ARIZONA NEW MEXICO OKLAHOMA ARKANSAS SOUTH CAROLINA ALABAMA GEORGIA TEXAS LOUISIANA MISSISSIPPI HAWAII 0 200 Miles FLORIDA ALASKA 0 600 Miles International Members