ISEE Media Guide INFORM ENGAGE CAPTIVATE 40,000+ EXPLOSIVES INDUSTRY PROFESSIONALS Print Journal of Explosives Engineering ISEE Membership Directory and Desk Reference Digital Journal of Explosives Engineering Digital Edition ISEE s Website - www.isee.org Be Everywhere Your Customers Are.
INFORM Journal of Explosives Engineering For more than 30 years, the Journal of Explosives Engineering has served as the official publication of the International Society of Explosives Engineers, disseminating in-depth information to blasters, drillers, and other explosives industry professionals working in mining, construction, demolition, vibration, manufacturing, government, and military. Every issue of the bi-monthly journal features the latest research in blasting technique, special blasting projects, and industry news and events from around the world. The journal is a vital source of information, helping me keep up with the rapid technological advances in our industry. It s a vital forum where I can learn from other blasters experiences around the world. Jerry Wallace, President, Wallace Technical Blasting, Inc. ISEE Membership Directory and Desk Reference Published annually in June, ISEE s Membership Directory and Desk Reference is the most comprehensive listing of explosives engineers in the industry. In addition to member listings, the directory includes a Who s Who Membership Dandirectory Yellow Pages buyers guide, Desk Referenc e explosives product guide, and 2013 Edition government listings from the United States, Canada, Mexico, Australia, New Zealand, Papua New Guinea, Peru, South Africa, Chile, and the United Nations. International Society of Explo sives Engineers 2013 Edition Membership Direc tory and Desk Reference International eers Society of Explo sives Engin 2 www.isee.org
Editorial Calendar Issue Theme ISEE Editorial Bonus Distribution Material Closing January/February 2015 Specialty Drilling and Blasting ISEE Annual Report ISEE s Annual Conference SME Annual Meeting Editorial Close: November 5 Ad Close: November 15 Artwork Due: December 5 March/April 2015 Drilling Techniques Critical Drilling Practices for Blast Efficiency Highlights of the Annual Conference on Explosives and Blasting Technique Call for Papers Best in the West Drill and Blast Conference MinnBlast EFEE s 8th World Conference Editorial Close: January 5 Ad Close: January 15 Artwork Due: February 5 May/June 2015 Interesting Projects / Case Studies SEE Education Foundation Annual News Report CIM Conference Editorial Close: March 5 Ad Close: March 15 Artwork Due: April 5 ISEE Membership Directory n/a Ad Close: April 15 Artwork Due: May 1 July/August 2015 Blast Optimization Fragblast 11 - International Symposium on Rock Fragmentation By Blasting Editorial Close: May 5 Ad Close: May 15 Artwork Due: June 5 September/October 2015 Construction / Vibration Student Call for Papers Western Canada Annual Meeting and Exposition Mid-America Blasting Conference Editorial Close: July 5 Ad Close: July 15 Artwork Due: August 5 Pennsylvania Drill and Blast Conference November/December 2015 Mining - Surface or Underground Annual Conference Preview - New Orleans SEE Education Foundation Scholarship Recipients Kentucky Blasting Conference Editorial Close: September 5 Ad Close: September 15 Artwork Due: October 5 This calendar is subject to change. Please inform us if you are advertising specifically due to a scheduled theme or technical feature. In Every Issue Every journal features technical articles on drilling and blasting technique with wide ranging topics including construction blasting, underground and surface mining, demolition, specialty blasting, oil and gas, blast vibration and seismology, fragmentation, blast optimization, underwater blasting, explosives safety and security, risk assessment, history of explosives, digital imaging, laser profiling, electronic detonators, blast design, explosives confinement, safety and the environment, drill to mill optimization, and public relations. Columns include Explosives 100 Years Ago, Recent Projects, Industry News, Calendar of Events, From the Executive Director/ President, Safety Talk, Hazmat 101, Photo and Art Contest, and the Professional Marketplace. www.isee.org
ENGAGE The journal is one of the few advertising outlets we use that I know our core customers are seeing on a regular basis. Randy Wheeler, President, White Industrial Seismology Reach 40,000 Annually Each bi-monthly issue is distributed to 11,000 individuals in more than 75 countries. Circulation includes 4,000 ISEE members and subscribers plus a rotating list of 36,000 non-member explosives engineers, drillers, and other explosives industry professionals. The ISEE Membership Directory is distributed to 4,000 ISEE members. Why Advertise in an Association Journal? Engagement - More than one-third of ISEE members attend the annual conference; 80% of members consistently read the journal*; 67% of members consistently use the Membership Directory*. By engaging ISEE members, advertisers benefit from word of mouth marketing by networking through the ISEE community. *2005 ISEE Membership Survey Loyalty - ISEE s member renewal rate is higher than the average renewal rate for associations.* Advertisers can consistently reach ISEE members multiple times over multiple years. *2013 Membership Marketing Benchmarking Report Trust - As a non-profit, ISEE is trusted to inform members of industry news, new techniques, and new products in a unbiased, non-commercial fashion. Advertisers benefit from the trust that members have in ISEE publications. Targeted - ISEE is the world s largest professional association for explosives engineers. In no other medium can you reach the blaster at this level. The Journal of Explosives Engineering is the most cost effective and targeted vehicle to take your products to the market. It is much easier to hit the bull seye with an ad campaign if all of your potential customers are on the target. Tom Watts, President, Progressive Solutions (former President of Tread Corporation - 35 Years) Demographics ISEE Members by Continent ISEE Members by Specialty 4
Advertising Rates (Rates effective September 2014) Covers and Premium Positions (rates in US Dollars) Position 1x 3x 6x 6x+Dir Dir Only IFC / OBC / P1 $3,714 $3,268 $3,068 $2,878 $2,878 IBC / Center R $3,570 $3,133 $2,941 $2,756 $2,756 Center Spread $4,620 $4,183 $3,971 $3,785 na 4-Color (rates in US Dollars) Size 1x 3x 6x 6x+Dir Dir Only Full Page $2,834 $2,554 $2,385 $2,307 $2,307 Spread $4,048 $3,465 $3,241 $3,149 $3,149 Half Page $2,035 $1,876 $1,717 $1,665 $1,665 Third Page $1,772 $1,604 $1,471 $1,421 $1,421 Quarter Page $1,693 $1,529 $1,401 $1,349 $1,349 Sixth Page $1,477 $1,326 $1,206 $1,156 $1,156 Black and White (rates in US Dollars) Size 1x 3x 6x 6x+Dir Dir Only Full Page $1,834 $1,554 $1,385 $1,307 $1,307 Spread $3,248 $2,665 $2,441 $2,349 $2,349 Half Page $1,235 $1,076 $917 $865 $865 Third Page $972 $804 $671 $621 $621 Quarter Page $893 $729 $601 $549 $549 Sixth Page $677 $526 $406 $356 $356 Ad Sizes The journal trims to 8.125 x 10.875 inches. If you would like your ad to bleed, extend your image 0.125 of an inch beyond the trim size from each edge. For ads that don t bleed, we recommend at least a 0.5 inch margin. Ad Size Horizontal Vertical Full Page Trim 8.125 x 10.875 Full Page Bleed 8.375 x 11.125 Spread Trim 16.25 x 10.875 Spread Bleed 14.25 x 9.875 Half Page 7 x 4.923 3.313 x 9 Half Page Island 4.5 x 7 Third Page 7 x 3.25 2.125 x 9 Third Page Sq. 4.563 x 4.563 Quarter Page 7 x 2.313 3.313 x 4.813 Sixth Page 4.563 x 2 2.125 x 4.813 Digital Artwork Requirements Electronic ads are required. Press-ready PDFs are the preferred format. If submitting InDesign, Photoshop, or Illustrator files, include all images and fonts. Publisher, Word, Excel, and Powerpoint files are not accepted. All images should be 300 dpi and CMYK. Spot colors and RGB must be converted to CMYK. E-mail files to: explo@comcast.net Files larger than 10 mb call for instructions on uploading to ISEE s file transfer platform, or provide instructions for ISEE to download from your file transfer platform. Classifieds Display positions wanted, seeking and new/used equipment $115 per column inch Professional Marketplace Single Bus. Card (3.5 x 2 inch) $750* Double Bus. Card (3.5 x 4 inch) $1,200* *(prices include ALL six issues and color) Professional Marketplace and classified ads require full payment at time of order. www.isee.org
CAPTIVATE The Journal of Explosives Engineering Digital Edition Toolbar In addition to the print version, the Journal of Explosives Engineering is distributed to ISEE members in an interactive digital version generating added-value to your advertising dollars. Reach industry decisionmakers directly through their inbox every other month. Sponsor Congratulations on the digital version of the journal. Absolutely magnificent! Sponsor $950 The sponsors message is prominently displayed beside the cover. Skyscraper $700 The skyscraper ad displays the entire time the digital edition is open. Skyscraper Toolbar $500 Your company name is displayed as a button on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. When viewers click the button, a box containing descriptive text about your company and a link to your website will appear. Ad Specifications Sponsor (550 x 480 pixels) Creative accepted: JPG (Min 150 DPI or higher), EPS, MOV, AVI, MPG, FLV, Real Player, SWF Ken Fletcher, Technical Services Engineer, Maxam The Benefits of Digital Editions Measure - Track click-throughs and ad impressions to instantly measure your ROI. Archive - The digital edition of the journal is archived in the members only section of ISEE s website giving your ad additional and unlimited exposure. 6 Skyscraper (200 x 783 pixels) Creative accepted: JPG (Min 150 DPI or higher), EPS, SWF Toolbar (250 x 50 pixels) Creative accepted: JPG Max file size 100KB 100-200 words recommended for expandable text box. For flash specifications and more information visit www.naylor.com/index.php/client-support/online-guidelines/ Forward - Digital editions can be forwarded to friends and colleagues increasing distribution and exposure of your ad. Link - Your ad is linked to your website or e-mail giving potential and current customers instant access to more information about your products or services.
WWW.ISEE.ORG The official website of the International Society of Explosives Engineers ISEE s Homepage Small Size l $2,000 per year Width: 130 pixels Height: 100 pixels Body Copy: 15 to 20 words not included in the image. Large Size l $3,000 per year Width: 130 pixels Height: 200 pixels Body Copy: 30 to 40 words not included in the image. Have your brand be seen more than 77,000 times a year by decision makers and explosives industry leaders More than 63,000 unique visitors a year ISEE Explosives Reference Database Forty Years of Explosives Research Focus your message with incredible precision by advertising in the ISEE Explosives Reference Database Online. This ISEE members only benefit ensures your brand is seen by the explosives industry s most active and invested leaders. Ad Specifications All images must be static. Blinking GIFs and files with sound will not be accepted. Ads are based around responsive design. Image sizes will vary depending on the screen size and resolution of the person viewing the ad. The dimensions stated in the ad specs are the maximum size the image will appear. Small Size l $1,000 per year Width: 350 pixels Height: 250 pixels Body Copy: 15 to 20 words not included in the image. Large Size l $1,500 per year Width: 350 pixels Height: 500 pixels Body Copy: 30 to 40 words not included in the image. More than 6,000 views a year. www.isee.org More than 1,500 unique visitors a year.