POINTS 8 2 2 23 10 3 1 8 20 20 9 20 20 14 7 13 33 33 42 TBD TBD Herald Article / Press Release (200 words) Additional 150 words Image (photo, logo) Spotlight Article Picture Story Column Mention Featured Calendar Listing (per week) Social Media Plug Herald Article + Social Media Plug Event Promotion Package Entertainment Grid Listing (per week) Business Proile Page Custom Landing Page Premium Web Ad Campaign - Minimum (20,000 / 2 weeks) Web Ad Campaign - Minimum (20,000 / 2 wks) Mobile Ad Campaign - Minimum (10,000 / 2 wks) Digital Campaign Bundle Mobile Campaign Bundle Contest Campaign Bundle Promotional Video Email Marketing MEDIA FEATURES PRINT WEB MOBILE SOCIAL
PRESS RELEASE / SPONSORED CONTENT ARTICLE (200 WORDS) You want to get the word out, and an article in the Herald is a great way to do just that. Ensure publication with a Sponsored Content placement in print and online. Submitted articles are checked for spelling and grammatical errors, and may be edited to meet journalistic standards and/or the reserved space in print. Enhance your article with: Additional 150 words - $25 / 2 points Image (photo / logo) - $25 / 2 points VALUE: $125 POINTS: 8 SPOTLIGHT ARTICLE OlDeLights Maintains The Victorian Image Of Cape May Bob Anderson, owner of OlDeLights, has been restoring and repairing older and unique light fixtures for almost 25 years. He began his business as an interior decorator and found a passion in light restoration. Anderson phased out interior decorating when he realized how much he enjoyed working on repairing antique lighting. Most of the pieces in the shop are dated back to 1850 and are as young as 1950. Candle pieces, gas lamps and electric lighting fixtures can be found at Anderson s shop. He has converted older pieces into electric lighting fixtures so that they are not just beautiful but they are functional. OlDeLights has been a staple in maintaining the Victorian image of Cape May. Anderson s restorative work can be seen throughout Congress Hall and the Physick Estate. Antique lighting can also be found in many of the Bed and Breakfasts and private homes around Cape May. Restorative pieces are of better quality than newer pieces Anderson stated. I enjoy seeing the look of surprise on a customer s face when they see their piece restored to its former glory. Often people walk right by their fixture without knowing it. It is all in perspective. I like seeing the look on someone s face when they see what I saw all along, Anderson said. All lighting is unique. Every piece has been custom treated based on time period and aesthetics. It was not until after World War ll that lighting became more generic and mass produced. OlDeLights offers expertise in creating unique lighting fixtures. Anderson has taken what some customers refer to as a frankenlamp, a lamp with mismatched pieces, and turned it into two separate pieces. The customization is what draws people in, Anderson said. Many people have come back to the shop hoping to purchase a piece they had seen previously and found themselves disappointed the one-of-a-kind fixture had been sold. Anderson will be closing the doors of OlDeLights this year. He is hoping to find homes for all of the special fixtures. There is something for everyone including floor and table lamps, chandeliers and sconces. All fixtures are like new and ready to be used. A discount of 35% will be offered November 28th through the 30th as well as a 50% off discount will be available from December 5th until the 7th. All sales will be final. OlDeLights accepts Master Card, Visa, Discover and American Express. Do not wait too long as all pieces are one of a kind. OlDeLights is located at 678 Washington Street in Cape May. For additional information please call 609-898-0661. ~sponsored content Highlight that something special about your business with a SPOTLIGHT article online and in the Herald or Blast. We will write the article and collect the images. SPOTLIGHT articles are given premium placement in print and online, and our graphic artists enhance the look to ensure you get the attention your business needs. Up to 400 words with a large image. Limit - one per issue. VALUE: $350 POINTS: 23
PICTURE STORY Sometimes, short and sweet is the best recipe. A Picture Story is a great way to give a summary of your business, critical contact info, and an image that readers will recognize when they re in the area. Up to 90 words, photo, graphically enhanced. Limit - one per issue. VALUE: $150 POINTS: 10 COLUMN MENTION Herald media oten features topical articles such as Where To Dine his Mother s Day and 10 hings To Do In Wildwood his Weekend. Readers also look forward to recurring columns such as Island Hopping, ofering a literary tour around Cape May County s vibrant summer attractions. Have your business included and bolded in print and online (a great SEO value!) VALUE: $50 POINTS: 3
FEATURED CALENDAR LISTING (PER WEEK) he calendar of events has long been a popular feature of Herald media, but with so many events listed, how does your event stand out? A Featured Calendar Listing includes bold, blue text and prominent positioning at the top of the date grouping in print. It also puts your event in rotation with other featured events online in the featured section above the basic listings. VALUE: $10 POINTS: 1 SOCIAL MEDIA PLUG Tap into the Herald s ever-growing social media audience! We will post a photo, message, and/or link and tag your business proile page for even greater exposure. Great for timely announcements, events, sales & specials, or just a friendly reminder of the great things your business is up to. 5,000-10,000+ reach. VALUE: $125 POINTS: 8
HERALD ARTICLE + SOCIAL MEDIA PLUG A powerful combo! Reach the full Herald audience with your article in print, online, and shared via our social media channels. Up to 350-word press release/article with image included. VALUE: $300 POINTS: 20 EVENT PROMOTION PACKAGE Maximize attendance to your next event with an Event Promotion Package. Includes up to 200- word press release/article with an image in print and online, shared via social media, and 2 weeks of Featured Calendar Listing in print and online. VALUE: $295 POINTS: 20
ENTERTAINMENT GRID LISTING (PER WEEK) he Entertainment Grid is the #1 source for live music, DJ activities, and nightlife. Printed in the Herald and in Blast (during the summer months) and featured prominently on DoheShore.com, if it s happening, it s on the grid. VALUE: $129 POINTS: 9 BUSINESS PROFILE PAGE Whether you have a world class website or nothing more than a Yelp listing, our Business Proile Pages are a great value to your digital presence. We link your Herald digital content (articles, spotlights, picture stories, etc) to your proile, creating a destination that s all about you. Contact info, lattering imagery, and more make this a great value on the web! VALUE: $299 POINTS: 20
CUSTOM LANDING PAGE It s not always easy to update your website. You may have an expensive service provider, a rigid design, or maybe you just don t have the time to get into it every time you run a promotion. A Custom Landing Page is an extension of your digital advertising campaign, giving your customers exactly what they are looking for when they click on your ad or follow a link in your article. We build a simple web page with info and links relevant to your campaign, designed to match your other media and/or brand. VALUE: $299 POINTS: 20 WEB AD CAMPAIGN Web banner ads are an efective way to grab a reader s attention and link them to more information. Our designers create eye-catching graphics which entice clickthroughs to your website, social media page, or other digital destination. We recommend a minimum of 10,000 per week. Scheduling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more oten. VALUE: $200 20,000 impressions, 2 weeks POINTS: 14 VALUE: $100 20,000 impressions, 2 weeks POINTS: 7
MOBILE AD CAMPAIGN DIGITAL CAMPAIGN BUNDLE Mobile banner ads catch readers on the go. Mobile internet traic is growing exponentially and people turn to their smart phones for instant access to information. Our rate is $200 for each 10,000 impressions, with a recommended minimum of 10,000 per week. Scheduling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more oten. *Require a mobile-optimized website to link to or a mobile-optimized Herald digital product such as a Custom Landing Page. VALUE: $200 POINTS: 13 Reach Cape May County and beyond with a comprehensive digital advertising campaign bundle. his includes a custom landing page built for your event or business and 40,000 web ad impressions over 2 weeks to drive traic to you. Add on additional impressions to increase and/ or extend exposure. VALUE: $499 POINTS: 33
MOBILE CAMPAIGN BUNDLE Tackle the mobile digital space with a mobile-optimized custom landing page and 20,000 mobile banner ad impressions over 2 weeks. Perfect for promoting a new app, a digital coupon, online reservations, internet sales and more! Add on additional impressions to increase and/ or extend exposure. VALUE: $499 POINTS: 33 CONTEST CAMPAIGN BUNDLE People love contests! We can help you run one! A decent prize and the right promotion can go a long way towards building your email mailing list, website users, Facebook likes, and customer foot traic. his bundle includes the contest entry mechanism, a dedicated contest webpage, 40,000 web ad impressions over 2 weeks and a social media plug. VALUE: $625 POINTS: 42