Yan (Lucy) Liu 刘焱 Oct 2016 Assistant Professor of Marketing Email: yliu@mays.tamu.edu Mays Business School Phone: (979) 845-2547 Texas A&M University Cell: (979)-422-9798 EDUCATION Ph.D. Management,, West Lafayette, IN 2005 2010 M. S. Food and Resource Economics, Univ. of Florida, Gainesville, FL 2002 2004 B. S. Finance, Central University of Finance and Economics, Beijing, China 1995 1999 RESEARCH INTERESTS Consumer s Dynamic Purchase Behavior Firm s Product and Brand Management Strategy Empirical Industrial Organization Structural Models and Dynamic Programming ACADEMIC POSITIONS Assistant Professor of Marketing, Texas A&M University, 2010 present Graduate Assistant and Instructor,, 2005 2010 PUBLICATIONS Liu, Yan, Krista Li, Haipeng Chen and Subramanian Balachander, An Empirical Study of Product Design s Effect on Sales and Marketing Effectiveness: The Role of Segment Prototypicality and Brand Consistency. (Journal of Marketing, forthcoming) Liu, Yan and Venkatesh Shankar (2015). "The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry," Management Science 61.10, 2514-2535. Liu, Yan and Subramanian Balachander (2014). How Long Has it Been Since the Last Deal? Consumer Promotion Timing Expectations and Promotional Response, Quantitative Marketing and Economics, 12 (1), 85-126. Balachander, Subramanian, Yan Liu and Axel Stock (2009). An Empirical Analysis of Scarcity Strategies in the Automobile Industry. Management Science, 55 (10), 1623-1637 (equal contribution). 1
MANUSCRIPTS UNDER REVIEW Ramkumar Janakiraman, Yan Liu, Ram Bezawada and Subodha Kumar, The Effects of Shopping Cost, Channel Quality and Returns on Consumers Multichannel Shopping. (Revision invited for 3 nd round, Journal of Marketing Research) Yan Liu, Venkatesh Shankar and Wonjoo Yun, Sources and Financial Consequences of Product-harm Crises: Evidence from Automobile Industry. (Revision invited for 2 nd round, Journal of Marketing) Krista Li and Yan Liu, Same or Different? A Product Design Question. (To be resubmitted as fresh submission, Marketing Science) Yan Liu, Subramanian Balachander and Sumon Datta, On the Timing of a Manufacturer s Sales Promotion Decisions with Forward-looking Consumers. (To be resubmitted as fresh submission, Marketing Science) Woo Jin Choi, Haipeng (Allan) Chen, Yan Liu, Haoying Sun, Choosing Between High-End and Low-End Products. (Under review, Journal of Retailing) RESEARCH IN PROGRESS Krista Li and Yan Liu Design versus Technology: Which Brands Benefit More from Which Type of Product Upgrades? (Target Journal: Journal of Marketing Research) Wenqi Shen, Yan Liu and Yu Hu Is Negative Feedback Better than No Feedback? The Impact of Social Incentives on Reviewers Review Decisions (Target Journal: Management Science) Fangfei Guo, Yan Liu and Haipeng Chen The Spillover Effects of Product Recall (Target Journal: Marketing Science) TEACHING INTERESTS Marketing Management, Marketing Research, Pricing, International Marketing TEACHING EXPERIENCE Marketing Analytics and Pricing (Graduate, Texas A&M Marketing Research (Undergraduate, Texas A&M Marketing Management (Undergraduate, Purdue Fall 2015, Fall 2016 Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Fall 2015, Fall 2016 Spring 2006-Fall 2007, Spring 2009, Fall 2009 2
CONFERENCE PRESENTATIONS Marketing Science Conference, Fudan University, 2016 Design versus Technology: Which Brands Benefit More from Which Type of Product Upgrades? with Krista Li. Theory + Practice in Marketing (TPM) Conference, 2016 Design versus Technology: Which Brands Benefit More from Which Type of Product Upgrades? with Krista Li. Marketing Science Conference, Johns Hopkins University, 2015 Frank M. Bass UT Dallas Frontiers of Research in Marketing Science Conference, 2014 Marketing Science Conference, Emory University, 2014 New Product Preannouncements, Product Recalls, and Shareholder Value, with Wonjoo Yun and Venkatesh Shankar (presented by co-author). Conference on Information Systems and Technology, October 2013. A Structural Model of Consumers Learning of Channel Quality: The Role of Product Returns, with Janakiraman, Ramkumar, Ram Bezawada and Subodha Kumar (presented by co-author). Marketing Science Conference, Boston University, 2012 The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry, with Venkatesh Shankar Sources and Financial Consequences of Product-harm Crises: Evidence from Automobile Industry, with Wonjoo Yun and Venkatesh Shankar (presentation by co-author). Frank M. Bass UT Dallas Frontiers of Research in Marketing Science Conference, 2012 The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry, with Venkatesh Shankar Marketing Science Conference, University of Houston, 2011 On the Timing of a Manufacturer s Sales Promotion Decisions with Forward-looking Consumers, with Subramanian Balachander 3
Marketing Science Conference, University of British Columbia, 2008 Dynamic Brand and Quantity Choice with a Hazard Model of Promotion Expectation, with Subramanian Balachander INVITED PRESENTATIONS (POST JOB MARKET) University of Houston, Fall 2013 Marketing Department Research Seminar and Brown Bag Series, Texas A&M University, Fall 2013 Marketing Department Research Camp, Texas A&M University, Spring 2012 The Effects of Shopping Cost, Channel Quality and Returns on Consumers Multichannel Shopping, with Ramkumar Janakiraman, Ram Bezawada and Subodha Kumar DISSERTATION COMMITTEE MEMBERSHIP Dissertation Committee Co-chair, Wonjoo Yun, Ph.D. in Marketing, Texas A&M University (placed at Oakland Dissertation Committee Member, Jeremy West, Ph.D. in Economics, Texas A&M University (placed as a postdoctoral research associate in the Department of Economics at MIT). Dissertation Committee Member, Krista Li, Ph.D. Candidate in Marketing, Texas A&M University (Placed at Indiana HONORS AND AWARDS Robert W. Johnson Award for Distinguished Research Proposal Billsland Dissertation Fellowship AMA-Sheth Doctoral Consortium Fellow University of Missouri Summer Research Grant. Spring 2008 2008-2009 Summer 2008 Summer 2007 4
Certificate for Outstanding Teaching Outstanding Academic Accomplishment University of Florida Spring 2007 2002, 2003 SERVICE Mays Analytics Task Force, Mays Business School, 2015-2016 Doctoral Program Council Member, Department of Marketing, 2011-present Faculty Recruiting Committee Member, Department of Marketing, 2012 REVIEWING ACTIVITY Journals: Ad-hoc reviewer for: Journal of Marketing Research Journal of Marketing Competitions: Shankar Spiegel Best Dissertation Award BUSINESS EXPERIENCE Jade International, Investment Bank Division, China 2004-2005 Agricultural Development Bank of China, Head Office, China 1999-2002 5