Leadership & Cultural Change How HR drives the future of our Industry

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Janina Kugel, Member of the Managing Board of Siemens AG // Twitter: @janinakugel Leadership & Cultural Change How HR drives the future of our Industry siemens.com

Digitalization is transforming our world Worldwide data volume doubles every two years. By 2020, it will have grown to 40 zettabytes that s a 50-fold increase within ten years. Revenue from apps alone amounted to US$72 billion in 2013 and will more than double by 2017. 5 out of 10 job seekers use social media for job search purposes LinkedIn, world s biggest business-oriented social network, wins 2 new members every second. Source: Siemens, LinkedIn, Adecco Group

Electrification, automation and digitalization the Siemens positioning Digital transformation Digitalization Globalization Automation Urbanization Demographic change Electrification Climate change Power generation Power transmission, power distribution and smart grid Energy application Imaging and in-vitro diagnostics Expected annual market growth rate 2014 2020: ~ 7 9% ~ 4 6% ~ 2 3% Digitalization at Siemens Combining the physical and virtual worlds

The future of big data will be in industrial data The amount of data produced by Siemens products 2020 40 Zettabyte 2015 8.0 Zettabyte 2012 2.8 Zettabyte Siemens traffic management system Potsdam 6 Terabyte per day Siemens controllers in particle accelerator CERN 100 Gigabyte per day Siemens computer tomograph 60 Siemens gas turbine 30 Siemens EnergyIP smart grid platform 25 Gigabyte per day Gigabyte per day Gigabyte per day

Siemens digitalization ecosystem: World-class talent pools, technology platforms and partners Expanding a powerful IT partner ecosystem Strong IT partner ecosystem Complementary strengths Leveraging technology platforms Scale and speed from cross-divisional technology investments Smart data analytics Cloud Cyber security Investing in innovation, people and skills Modern software development methods Digital skill pools expanded Leveraging external innovation

We have identified the top 15 production-related roles affected by Industry 4.0. Process Manager Software Engineer Industrial Engineer Maintenance Worker Production Planner Project Manager Industrial Designer Product Manager Service Technician Sales Manager IT Specialist Quality Manager DB Specialist Worker Logistics Specialist and started a Set-actual comparison of competencies: Training contents have to be further developed Interdisciplinary and globally linked thinking Problem solving competence Knowledge of the complete process Steering of communication Predictive innovation management with strongly increasing importance.

The world is changing and so does leadership Past Work Targets Manager Instruction Dogma Avoiding mistakes Nationality Hierarchy Future Life Passion Moderator Values & Culture Curiosity Gaining insight Global diversity Meritocracy Source: Universum, Gallup (study conducted in 142 countries)

Turning employees into owners We implement the Siemens Ownership Culture EQUITY LEADERSHIP VALUES BEHAVIORS PEOPLE ORIENTATION

From department to network and from manager to moderator the Siemens Social Network as an example A big idea sees a promising start Immediate access to relevant information, experts and know-how Communication and collaboration with colleagues from all over Siemens Goal: Accessible and used by all Siemens employees worldwide As of today: Active participation of 50% of Siemens workforce* * Calculated from extrapolation

The essential: Living the HOW of leadership Be honest Be courageous Be respectful