CAPITALIZE ON YOUR POTENTIAL, GLOBALLY 27.03.2015
Accelerating the Expansion of the Cabforce Global Network
The missing link in corporate travel
Problem: unpredictable and unreliable taxi journeys when abroad Solution: to create a network of flat-rate cabs making business travel, enjoyable, safe and reliable. All inclusive rates Seamless Travel Free cancellation Safe & Secure Know the final price before you book, and pay online or with your corporate accounts in your own currency. Forget queues and all the hassle. The driver is waiting for you at the pickup, to the other way around. Plans change, that s a fact. Thus, we offer you a possibility to cancel any booking FREE of charge. Vetted companies complies with the duty of care requirements. Travelers are safe every step of the journey.
Think about total cost and productivity
VISION The world s leading travel brands rely on the Cabforce booking platform to offer reliable, safe and pre-paid taxis and transfers for their customers. OBJECTIVES Growth Objectives 1. Increase bookings & revenue 2. Gain Global coverage (Very quickly) - Make correct investment decisions 25.3.2015 Securing Balanced Growth in International Markets / Michael Warner 6
First steps 25.3.2015 Securing Balanced Growth in International Markets / Michael Warner 7
The Supply Side Challenge How to create a global network of trusted partners, quickly and in an affordable way? Interim Solution Fintra network screening potential partners in 10 x local markets Local representation Facilitate partner discussions = Supply-side Roadmap 25.3.2015 Securing Balanced Growth in International Markets / Michael Warner 8
The Demand Side Challenge How to build relationships with the major travel management companies? Globally... Solution Driving the demand in new markets: Fintra Test Drive the Cabforce concept in the UK Fintra identifying, contacting and presenting the value proposition to potential clients/ partners in the UK Roadshow for Cabforce in the UK 1. Gaining valuable feedback 2. Fine-tuning the service 3. Agreeing next steps - pilots, negotiations etc. 25.3.2015 Securing Balanced Growth in International Markets / Michael Warner 9
Test Drive Results: Excellent Feedback in the UK Pilots agreed Continued negotiations (Subject to coverage plan being realized) Recruitment of the first (and 2nd) person in the UK 25.3.2015 Securing Balanced Growth in International Markets / Michael Warner 10
The Supply Side Challenge How to create a global network of trusted partners, quickly and in an affordable way? Interim Solution Fintra network screening potential partners in 10 x local markets Local representation Facilitate partner discussions = Supply-side Roadmap Final Solution Fintra conducted supplier search assignments in 30 cities Global coverage 190+ cities 25.3.2015 Securing Balanced Growth in International Markets / Michael Warner 11
Global presence
What about the Global demand? 1. Fintra executed a Test Drive in China Major online travel agencies Specialist travel agents Local ticket operators Airlines Results: very positive, ongoing negotiations. 2. Fintra local representation for Cabforce in China 25.3.2015 Securing Balanced Growth in International Markets / Michael Warner 13
References
CAPITALIZE ON YOUR POTENTIAL, GLOBALLY
Fintra Navigator Preparing the International Growth Planning the Market Entry Establishing the Presence Improving the Market Position International Growth Plan Entry Options Partner Search Sales Accelerator Test Drive Sales Channel Development Direct Sales Market Monitor Right Markets Establishing Company Acquisition Candidate Search Supplier Evaluation
PILOTING LEAN TESTING SERVICES ON AN INTERNATIONAL LANDSCAPE
Not making sure you have enough money 3,3% Chasing Investors, not customers 5,4% Not having the right co-founders 7,9% TOP 10 STARTUP MISTAKES www.100firsthits.com #5 #4 Ignoring social media 0,7% Failing to ask for help 1,4% Spending too much money 2,1% #6 Fail to execute sales & marketing 12% #3 #7 Lack of focus 13% #9 #8 #10 #1 Building #2 something nobody Hiring poorly 18% wants 36%
Do you want to Test your concept fast and easy? FINTRA Goes Lean From our experience companies spend around 100 000 to open a new market. We are piloting new way to test your product/service and/or target market, before taking bigger risks of investing too much too early. Fintra is developing its service portfolio by adding digital solutions to internationalization consulting landscape. Let s test it together! We are looking a few companies to test our new solution with us. Could you be one of the pioneers?
Lean test drive (pilot) WHY? HOW MUCH? Avoid #1 mistake - Ensure fast and easy that you are not building something nobody wants WHAT? Fintra s digital platform enables you to get feedback to your product or service from potential end clients fast and easy New experience to buy and deliver consulting services Based on lean start up methodology Pilot price 3-6k includes: 5 to 10 questions to be presented for 30-50 targeted end clients Fintra s consultant for sparring 2h telco/videoconference (value proposition, company and product description, smart questions) End client feedback (raw data) Fintra s consultant for sparring 2h telco/videconference (feedback analysis and recommendations)
Contact Details For further information please contact Michael Warner Senior Consultant michael.warner@fintra.fi +358 50 462 3371 Finnish Trade Organisation Fintra Oy, Finpro Consulting Tammasaarenkatu 5 00180 Helsinki Finland www.fintra.fi 21