IFFE 213 Application Guide The 11th International Fermented Food Expo, Jeonju www.iffe.or.kr Period_ Oct. 24th(Thur) ~28th(Mon), 213 (5 days) Venue_ Jeonju World Cup Stadium, Korea Fermentation, Source of Vitality Size _ 3Total Size of 15,, 4booths from 35companies, 2countries Visitors _ 55,Persons (52, Persons in 212) Hosted by _ Jeollabuk-do, Jeonju city in Korea Organized by _ Jeonju IFFE Organizing Committee
About International Fermented Food Expo, Jeonju... About International Fermented Food Expo, Jeonju... The world's only fermented food expo, IFFE has been hosted in Jeonju, Jeollabukdo in October since 23. The host state, Jeollabukdo is playing a leading role in Korean food industry and is a specialized venue for national food cluster which has the best food industry related R&D infrastructure. Jeonju IFFE has provided a wide range of business services for vitalizing B2B as well as B2C activities. This is a chance to attract new customers and to develope your business strategies. The host state, Jeollabukdo An Ideal Place for Food Industry Well known for traditional pastes, cheese, raspberry and red ginseng Developing a wide range of high value added food Building up the best food R&D infrastructure - Radiological Science Institute, Jeonbuk Institute for Bio-industry, other 17 bio-industry related institutes Future potential national growth engine -Food Industry Future potential national growth engine -Food Industry - Korean food market sine in 25 (66 trillion won, 1.8%) - 5% of world food market share in 22 (317 trillion won) Geographical advantage and market potentiality - Located in the central area reaching within 2 hours any Northeastern countries, close to 6 cities with 1 million citizens - One fourth of world population which is 145 million people Continuous growth - Market demand from China and India along with other underdeveloped countries Location Features Jeonllabukdo Mecca of Food Industry Food Industry in jeonbuk (2.2 times bigger then national average) 8 6 4 2 Environment Food Industry(39.2) Automobiles/electronics... Potential Continuous Growth in Food Industry 6,353trillion won 4,391trillion won 22 21 25 3,7trillion won 1. The most Korean city : A native place for Korean culture 2. A core for future food industry in Korea 3. A hub for specialized fermentation industry 4. A national wide food cluster through collaborative R&D Competiti veness New Technology Culture IFFE Activities Image SEOUL Cooperation IFFE IFFE Benefit JEONJU Economical Benefit Win Win Strategy Financial Benefit Promotion Corporate Marketing Brand Image
213 IFFE Programs Exhibition Activities Trade Exhibition Fermented food exhibition, promotion, business marketing - Oct. 24th ~27th (4days) 1:~18: Public Exhibition Fermented food exhibition, sale, promotion, customer marketing - Oct. 24th ~ 28th (5days) 1:~19: B2B Activities B2B Consultation Meetings with distributors, F&C, vendors, hotel, wholesale buyers - Oct. 24th ~25th (2days) 1:~17: - Trade exhibition Free Meeting & Consulting Free meetings with buyers and consulting services - Oct. 24th ~ 27th (4days) 1:~18: - Trade exhibition Academic Activities Lectures Fermented Technology Conference Fun Lesson The world's only fermented technology presentation & open discussion - Oct. 25th ~26th (2days) - Jeonju Univ. Jinsu Hall Getting to know - mate tea, wine, black tea, cheese - Oct. 26th ~27th (2days) - Trade Exhibition Int'l Fermented Town Solidarity Meeting A meeting for vitalizing the interchanges between fermented food related industries and networking - Oct. 23th - Conference Room, Jeollabukdo Provincial Office Other Events Experience, Education Program etc. Cooking Show, Talk Cooking, Food Making event etc. - Oct. 24th ~ 27th (4days) - Open Halls
IFFE SCALE Venue Size Total 15, (7,9 in 212) Participants Companies 211 25% 21 21% others 212 54% 27% 213 27% Year 21 211 212 213 Domestic 243 287 3 3 Overseas 35 62 5 5 Overseas Exhibition Size(1,5 in 212) Buyers 2 1 1,1 1,2 1,5 1,5 21 211 212 213 Year 21 211 212 213 Domestic 8 8 7 7 Overseas 67 79 11 11 Expo Biz Performances An Ideal Business Model through Collaboration between Private Sectors and Governments 6 5 4 3 2 1 23 24 25 26 27 28 29 21 211 212 213 B2B Result(1Million Won) Participants(Booths) Visitors(Thousand people) Evaluation from Participants Future Direction Speclallzed EXPO 88% Collaborated EXPO 88% Festival 88% Overall Exhibition Acess 8 6 Comparison in EXPO 4 2 Enhanced Image Positive(211) Negative(27) Participating for 211 EXPO Motive Sale 21% Participant Selection Nagative 12% Scale Satisfaction Exhibition Purpose Over Satisfactionall Promotion & Exhibition 79% Positive 88% -Improved programs, effective administration and marketing collaborated B2B and B2C strategies -Improved satisfaction of participants through business administration -Expecting a leading role in fermentation food industry (71%)
Why International Fermented Food Expo? Merit A leading national food industry cluster(completed in 215) A specialized area for fermented food and local specialties Offering programs to attract target buyers and companies Providing marketing strategies for B2B and B2C activities Offering strengthened business services for participants - Full Time service What's Benefit Business Full Time Service Offering a business consultations with domestic & overseas buyers - a reserved consultation+ a free consultation + 24 hour business assitantance Interpretation Support Providing an interpreting service for consultation and a company & product promotion - interpretors assisting you in English, Chinese and Japanese Business Tour & Meeting Hosting a meeting between companies and organizations and leading pant tours to food industry in Jeollabukdo (available upon request) IFFE Excellent & Awards Hosting awards for excellent companies and products - awarded Japan Hokkaido Food Industry Association in 212 Others Hotel & Special Offer - Transportation Service : Airport Hotel Event Hall
Exhibitor's Exhibition Type Type Trade Exhibition Public Exhibition Period Oct. 24th -27th( 4days) Oct. 24th -28th( 5days) Time 1:~18: (17: on the last day) 1:~19: (16: on the last day) Booth Type and Fee Booth Type Trade Payment Public payment Independent Booth Electricity 1Kw 1:~19: USD 5 ( 6,) 1,2, Spotlight Fascia Board Prefabricated Booth Chair desk Carpet USD 7 ( 8,) 1,5, Electricity 1Kw 1:~19: Application Deadline : June, 28th (Fri), 213 Please apply as early as possible to hold booths. Your application may be cancelled or put off by the organizing committee if there is any violations to IFFE regulations. Application : www.iffe.or.kr Visit our homepage Click Exhibitor's Info Download the application form Payment Deadline : July. 31st (Wed), 213 All payment should be payable to the following accounts under your company name. Please send us a copy of payment receipt by email or fax. Payment : Please pay the registration fee by July 31st, 213 Overseas Domestic Bank Name The Jeonbuk Bank Co., Ltd. Jeonbuk National University Branch Bank ADD Deokjin-dong 664-14 Deokjin-gu, Jeonju city, Jeonbuk, Korea Tel T. 82-63-252-9824 F. 82-63-252-996 Account No 529-83-313898 Account holder IFFE Swift Code JEONKRSE Bank Name Nonghyup Account No 31-24-4476-51 Account holder Jeonju International Fermented Food Expo (IFFE) Contact : Jeonju IFFE Organizing Committee 5F Woosuk B/D, Geumam-1dong Deokjin-gu Jeonju City, Jeonbuk, Korea Tel. 82-63-272-6998 / Fax. 82-63-272-6995 / E-mail. iffesan@iffe.or.kr