Post Show Report
Intermach 2015 International Fair and Congress of Technology, Machines, Equipment, Automation and Services for Metal- Mechanical Industries Sept. 1 4, 2015 Location: Expoville/ Joinville SC - Brazil The Fair
Presentation Main numbers Intermach 2015 Exhibitors 300 companies Number of visitors 22,000 Business estimation R$ 180 million (during and in the next six months) Visiting Countries Germany, Argentina, China, Ecuador, Italy, Paraguay, Poland, Taiwan, Uruguay Visiting Brazilian states Acre, Alagoas, Amazonas, Bahia, Ceará, Espirito Santo, Minas Gerais, Mato Grosso, Pará, Pernambuco, Paraná, Rio de Janeiro, Roraima, Rio Grande do Sul, Santa Catarina, São Paulo, Sergipe, Tocantins.
Support
Media Partners
Simultaneous Event Cintec Mechanical and Automation Congress of Technological Innovation 450 people 12 lectures 9 minicourses Organization: UniSociesc Macro themes * Energy * Industrial efficiency * Automotive - World class manufacturing
Simultaneous Event Round Table 564 meetings 15 anchor companies* 93 purchasing companies Organization: Messe Brasil and Business Exchange and Outsourcing of Santa Catarina BNS/SC Supporter: FIESC/IEL Sponsor: BRDE * Altona, ArcelorMittal, Bosch, Ciser, Comil Ônibus, Docol, Fremax, General Motors (SP), Intelbrás, Kavo, Klabin, Schulz, Tupy, Vedamotors and BRDE
Exhibitors Fair Floor Plan
Exhibitors Testimonials Intermach is key to Schunk and is part of our trade fair calendar. Every year that we ve participated we always make new contacts and from there, a range of new business. Roland Berger, representative of Schunk in Brazil
Exhibitors Testimonials We ve always had good results in Intermach and have made many contacts. Here at the fair, it s very dynamic and, besides this, new companies are always opening up in Joinville. So we have to be here. Tadeu Lopes Piris, commercial manager of Fidia
Exhibitors Testimonials The region of Joinville and Curitiba is the largest metalmechanic center in Brazil. So, inevitably Intermach is of utmost importance. Eduardo Haffner, business partner of Zeiss for Santa Catarina and Paraná
Exhibitors Testimonials Messe Brasil is a first class company in the national trade fair scenario. We make it a point to count on a partner with this quality and weight in the segment that greatly helps us in giving continuity to our work. Jean Cardoso, director of Alltech
Visitors 22,000 visitors 9 countries 13 Brazilian states 187 Brazilian cities represented
Visitors 55% of visitors with professional positions Analyst Coordinator Director Trainee Student Manager Operator Others President Sales representative Partner Supervisor Vice-president 1% 2% 1% 1% 3% 1% 9% 11% 9% 12% 11% 15% 23%
Visitors Which segment does your company operate in? The 10 most represented segments Agricultural Automotive Trade Building construction Electronics / Electrical and Energy / Electricity Engineering Foundry Plastic Industry Services 2% 5% 4.50% 4.60% 4.70% 4% 5.40% 6% 9.50% 12.50%
1.03% Visitors What is your involvement in the purchase? 35.05% 13.40% 21.65% 16.49% 12.37% Final Decision None Research Planning Recommendation Others
Visitors What is the goal of your visit? Meet new suppliers 25.79% Discover new products 48.32% Develop partnerships 11.30% Make purchases Strengthen trade ties Sell products and services Others 1.98% 4.75% 2.06% 5.80%
Marketing Media Plan * 4 advertisements in local newspapers * Electronic banners announcing the fair on the site of supporting associations, local newspapers and industry magazine websites * 17 advertisements in specialized magazines * Invitation insert in the magazines Ferramental and Máquinas e Metais * WhatsApp campaign to 10,000 selected contacts * One month GOOGLE ADS campaign with ads running in Latin American countries as well as in the South and Southeast regions
Marketing Media Plan * 10 billboards * 24,000 invitations sent to Messe Brasil contacts * 17 marketing emails of the event to more than 60,000 qualified e- mails * 10 newsletters in Portuguese and 3 in English about the exhibitors and the fair
Marketing Printed Materials 120,000 fair invitations 100 posters 400 event folders
Official Catalogue 3,000 guides distributed, free of charge, at the entrance of Intermach
Site Acesses 154,610 visits
Social Media Integrated actions in Facebook, Twitter and LinkedIn
Press Relations * Releases and relationship with press of specialized and local media vehicles * News of exhibitors launches and products * Electronic newsletter about exhibitors 10 editions * News on the site
Communication Clipping in Numbers 409 entries in the press, including radio, TV, web, newspapers and magazines 40 14 27 10 318 Radio TV Web Newspaper Magazine
Communication Entries
Visitors Testimonials I ve visited other editions of Intermach and during this one I found a lot of innovation, mainly on dimensional analysis". He also points out that the innovation showcased can contribute to the development of new products. Márcio Luiz Giacomin, quality supervisor at Schulz
Visitors Testimonials I noticed many new companies in Intermach, which is very positive. Despite the crisis, companies are investing, presenting their products. We have to overcome the difficulties by showing our potential. Elvis Euzébio Cascaes, Senai- Jaraguá do Sul
Visitors Testimonials This is the second time that I ve come and this year the quality of the exhibitors has improved. The fair has been very busy. Milton Wodonis, of Wodonis Tools
Visitors Testimonials It's the first time I m visiting Intermach. I m from the port area and came to look for importers. For me it s very interesting because I ve already made various deals. The visit has already been worthwhile for the contacts established up to now. Josiane Felix, business development consultant of Multilog
Visitors Testimonials It s the sixth year visiting Intermach. The fair is really interesting for the fact that it addresses not just the mechanical issue. I always invite my management classes". Helcio Hermes Hoffman, Senac Blumenau
Photos
Intermach 2017 Participate! feiras@messebrasil.com.br 55 (47) 3451-3000 www.intermach.com.br