What is FHA TV? Sample videos: Daily event highlights videos On-site competitions and various activities Social media video clips and posts
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2 What is FHA TV? On-site filming and broadcasting around the trade show and online Professional presenter to host the FHA TV channel, facilitate 1-min product pitches, as well as conduct exhibitor and visitor interviews Big LED impact walls and TV screen networks around the venue Other FHA TV Channel elements: Daily event highlights videos On-site competitions and various activities Social media video clips and posts Sample videos: April Food & Hotel Asia
3 The Power of FHA TV Direct an increase number of potential customers to your stand Raise your profile within the industry Generate brand awareness and increase your brand visibility both on-site and online Have a ready-to-use video for your own marketing promotion on website or social media channels
4 Increase your brand awareness through FHA TV 1. Registration area Draw the attention of 80,000 attendees from the first contact point 2. At hall entrances Showcase your products at both Singapore Expo and Suntec Singapore through TV screens Your company video plays here FHA Registration Counter Company name Booth location Sponsored by: FHA Registration Counter Sponsored by: Singapore Expo Your company video plays here I m interested in this product! Let s visit this booth! This exhibitor is at Suntec Singapore, let s visit their booth tomorrow!
5 Increase your brand awareness through FHA TV 3. At the interview area for FHA TV Create buzz on-site and maximise your brand exposure 4. All year round Engage your potential buyers anywhere during the show and post show through online Your Company Logo Who is being interviewed? Your Company Logo
6 Sponsorship Packages Package inclusion 1 Title sponsorship 2 1-min product pitch video 3 Product pitch video on FHA TV (repeated 10 times for Title Sponsorship and 3 times for Product Pitch Sponsorship per day) 4 Dedicated pre-show coverage on social media 5 Dedicated post show campaign 6 Promotion of product pitch video in post show Title Sponsorship 1-min Product Pitch Sponsorship e-newsletter 7 Online promotion during the show and post show 8 Overall post-show report on channel performance PRICE (SGD) 15,000 2,000
7 Title Sponsorship Discover the infinite potential of eye-catching exposure for your brand by using FHA TV and establish yourself as a market leader! Before the show Promote your company to FHA LinkedIn & Facebook followers in 3 phases. Phase 1 (late-feb): Teaser post to arouse interest Phase 2 (mid-mar): Introduction including your company background and specialties through image post. Sponsor to provide image(s). Phase 3 (early-apr): Call-to-action - encourage audience to visit your company booth during the show. Sponsor may also promote onsite engagement activities or provide short video for posting.
8 Title Sponsorship Discover the infinite potential of eye-catching exposure for your brand by using FHA TV and establish yourself as a market leader! Before the show Help your company to reach a wider audience by targeting relevant groups, industry, job title, job function, country on LinkedIn and Facebook. Sponsor provides the banner of the post (size required: 1,200x628, WxH) Campaign duration: 1 month (mid-mar mid-apr)
9 Title Sponsorship Discover the infinite potential of eye-catching exposure for your brand by using FHA TV and establish yourself as a market leader! During the show Your company logo or name will be displayed on all on-site LED walls, TV screens, and 1-min product pitch backdrops Filming of a 1-min product pitch during the show The video will be repeated 10 times a day with your company name and stand information onsite The video is displayed on all on-site LED walls, TV screens and social media channels
10 Title Sponsorship Discover the infinite potential of eye-catching exposure for your brand by using FHA TV and establish yourself as a market leader! After the show The 1-min product pitch video will be displayed on FHA website all year round You will receive a copy of the video for your own marketing promotion A dedicated campaign reaching 60,000 visitors with your company product promotion The video will be promoted in the post-show e-newsletter reaching 80,000 attendees Analysis on channel performance including event website, social media, post-show e-newsletter
11 1-min Product Pitch Sponsorship Create buzz and excitement about your participation at FHA through the 1-minute all-you-need-to-know product pitch During the show Filming of a 1-min product pitch during the show The video will be repeated 3 times a day with your company name and stand information onsite The video is displayed on all on-site LED walls, TV screens and social media channels
12 1-min Product Pitch Sponsorship Create buzz and excitement about your participation at FHA through the 1-minute all-you-need-to-know product pitch After the show The 1-min product pitch video will be displayed on FHA website all year round We will offer you a copy of the video for your own marketing promotion The video will be promoted in the post-show e-newsletter reaching 80,000 attendees Analysis on channel performance including event website, social media, post-show e-newsletter
13 FHA TV Promotion Plan Jan - Mar FHA TV promotion on social media platforms (Facebook, Instagram, Youtube, LinkedIn), e-newsletters, FHA website, mobile app Apr (on-site) Big impact LED walls & TV screens Dedicated filming area with sponsorship backdrop Show guide, poster, flyer & everywhere in FHA show! Social media posts & e-newsletter May Video for your own marketing purpose Videos on FHA website all year round Post show e-newsletter Post show channel performance
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