Transforming OSS & BSS to transition to a full Digital Service Provider

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Transforming OSS & BSS to transition to a full Digital Service Provider Ida La Spisa, Head of PA DBS, Ericsson & Katarina Sekeljic, Head of IT & Business Transformation, Telekom Austria Group 2017 TM Forum 1

The power of digitalization 85% 80% 47% of consumer relationships will be of processes reinvented or eliminated by of revenues will be influenced by DIGITAL in 2020 ICT Vision & Digital Transformation Source: Gartner, Forrester

Companies born digitally have changed customer expectations Social Media Cloud Mobility Connected Devices Big Data & Analytics ICT Vision & Digital Transformation *Google, Amazon, Facebook, Apple

Service providers must adapt to new realities New Business Innovation Instant Time to Market Omni Channel & Real time Experience Digital Transformation Network Evolution Operational Efficiency & Automation RETHINK how to innovate Need for advanced analytics to UNDERSTAND customer & network Change how to INTERACT with customers REINVENT how to operate ICT Vision & Digital Transformation

Business Drivers for Digital transformation Operate with digital agility Simplified, rational, automated and responsive Master the digital era Profitable and relevant in the customer centric and digital era Create engaging customer experience Put customer and digital first: relevant, convenient, contextual and reliable Capture digital services opportunities Monetize enterprise and consumer digitalization with ecosystems and partners ICT TMForumLive! Vision & Digital 2017 Transformation Commercial in Confidence May 2017 Page 5

DIGITAL TRANSFORMATION OUR STRATEGY DIGITAL SERVICE PROVIDER VISION Business Agility & Innovation Customer Centricity IT & Data Centricity AS ENABLER OF Digital Services Digital Operations Digital Engagement Operational Agility & Effectiveness Competition Technology Customer 6

DIGITALIZATION JOURNEY DEFINED TARGET > Business processes > Business complexity > Architecture landscape > Digital native capabilities > TCO reduction WITH TANGIBLE RESULTS > Business processes KPIs definition > Product portfolio rationalization KPI > Systems/applications reduction > OOTB ratio compliancy > Run costs target KPIs 7

TAKEAWAYS TO TRANSFORM ENROLLMENT > Strong leadership support! > Business leads! > Think big but make smaller steps! NEVER STOP > Small wins and constant focus > It is not (only) IT project > No planning overhead, role the drops > Prototype and design thinking as a mode of work! > Be ready to change! 8

ericsson addresses the needs of the digital enterprise IT TRANSFORMATION AND OPERATIONS SERVICES Transformation Assessments Digital Transformation Cloud Transformation Application Development and Modernization IT and Business Operations DIGITAL SUPPORT SYSTEMS INFRASTRUCTURE OFFERINGS CEM and Analytics Revenue & Customer Management Network Management and Automation Security and Risk Management Dynamic Orchestration Application Connect Platform as a Service Infrastructure as a Service Data Centric Security Data Infrastructure Data Center Hardware & Equipment Management PARTNER PRODUCTS TMForumLive! 2017 Commercial in Confidence May 2017 Page 9

With methodology, resources and tools to accelerate digitalization Reference Architecture Integration Assets: 115 business connectors, 120 UCs 17,000 Consulting & Systems Integration Professionals 3000 + ADM professionals 180 countries Reference solutions & use cases Global access to experts DIGITAL TRANSFORMATION CENTER Replicable assets & business processes Highly skilled professionals + key competencies Enterprise Value Architecture (EVA) Methodology & documentation Estimators & tools Consulting, SI, ADM, MS IT, Operations, Network Ericsson TMForumLive! Industry 2017 Analyst Commercial Day Ericsson in Confidence AB 2016 May 30th 2017 November Page 10 2016 Page 10

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