tours & activities distribution made easy Preparado para: ITH Instituto Tecnológico Hotelero 14 de febrero de 2013 beatriz@kuotus.com +34 661 652 992
Things to do Making possible to book tours and activities online and in real time.
the problem It is hard for local tour & activity providers to get new business.
1-2 sales channels Those who sell through different channels spend too much time managing each one. Those who don t, remain dependant on too few channels.
the solution single point where local tour providers upload their info only once to reach multiple sales channels and easily manage multiple reservations, in real time.
how does it work The provider uploads and manages their info in their Kuotus account. API HTML Widget Hotel Interface
how does it work Tourists book online through sales channels. Bookings get scheduled in Kuotus automatically.
value proposition We open up a new multibillion revenue stream for sales channels. * Now, inefficient sales processes waste 20% of tour providers time. With Kuotus, they sell while sailing.
addressable market 180.000 tour providers $240.000 USD income 50% through Kuotus 6% commission $1.2 Billion USD
the team Beatriz Cardona. Spain. 12 yrs @IT Multimedia Engineer + MBA Experience designing & implementing internet projects for big corps. This is her 2 nd startup. Dan Beaulieu. USA. 7 yrs @software B.S. Computer Science B2B apps. APIs optimization. Experience working at startups. Alice Neves. Brazil. 10 yrs @travel B.A. Tourism + MBA Working w/ local tour providers for the past 10 years. This is her 2 nd startup.
the ITH pilot Both tourism based in experiences and dynamic packaging are gaining weight in the industry, but hotels are still not taking full advantage of it. Kuotus offers hoteliers the possibility to gain access to a new revenue stream and improve the experience of their customers by offering local tours and activities, which in turn fuels the local economy. The goal of this pilot is to show hoteliers how, through Kuotus, they can easily increase their revenues and maximize the value offered to their customers through unforgetable experiences.
how will it work? There will be 4 main points of interaction 1. Guests booking through the hotel's website get redirected to our iframe solution embedded on the hotel s webpage just after the booking, so they can see the local activities available during their stay and book them right away. 2. In the booking confirmation email, add a link to encourage them to book activities. there is a link: "Here are a few super fun things you can do during your stay" -->> we can have some 5 different sentences to A/B test. This link takes the guest to our iframe in the hotels' website. 3. A week before the guest's check-in date, a reminder email is sent. In this email we again include the sentence above. 4. Front desk staff may also use the iframe to search and book tours for guests who come to the front desk requesting information, so long as the commission they expect to get is the same as via the email campaign. The front desk staff in charge of the reservation might add a note to identify himself in the reservation comments, should the hotel reward him for the sale.
when? Period: March 1 st May 31 st and upon reaching at least Y* room nights reserved through their own website Peak at Easter week (March 24-31) We propose to measure the pilot length by minimum number of room reservations received as well as the period of time. If it takes longer than 3 months to reach Y room nights reserved through the hotel s website the pilot will run until this minimum number has been achieved. If it takes less than 3 months to reach this minimum the pilot will still last the full period of 3 months. *Y: We will define together the minimum number or reservations. View slide 16 for more details.
payment processing Commission Kuotus: 3-6% commission on sales, charged to tour provider. Commission Hotel: 9% for the pilot. Afterwards, hotel may chose within the recommended range of 9%- 19%. In the iframe solution, payment is sent directly from guest to tour/activity provider via Paypal. If we decide to go to the next level of integration, the hotel could collect the money through its own system. Commissions balance is settled once a month.
profile of hotel for pilot 1. One that is expecting to receive a "decent number of reservations through its website during the time of the pilot (i.e. isn't in a very low season) 2. In Barcelona. 3. Average guest stays 4+ nights, is active (spends on activities and tours, not just shopping) and main purpose of their trip is vacation.
reference criteria 1. Expects to record a minimum of X* room nights during pilot period 2. Expects to record a minimum of 50% of those room nights through their own website. 3. Expects to record a minimum of reservations of activities/tours during pilot period of 90 days equivalent to 10% of room reservations made through the hotel s website. *X, the number of rooms of the hotel and the occupation will depend on the hotel characteristics that best fits our guest description in the previous section. Based on that, we will determine the minimum number of reservations during the period to run the pilot.
tours & activities distribution made easy beatriz@kuotus.com +34 661 652 992