ONTARIO NATURAL FOOD CO-OP

ONTARIO NATURAL FOOD CO-OP Building Relationships beyond Food Distribution for over 36 Years. onfc.ca

WHO WE ARE Ontario Natural Food Co-op (ONFC) was organized in 1976 by 11 Toronto area food co-ops and clubs. Since that time, we have grown to become a full-line distributor servicing the natural food channel. ONFC operates as a member-owned and directed wholesaler for its members. Our customers include natural food stores, retail co-ops, buying clubs, local independent community grocery stores, daycares, and non-profit organizations. ONFC s mission is to foster a sustainable food system. We do that by bringing products to market that are grown organically, locally, fairly traded and without the use of GMO s. Our products are naturally processed with a variety of health benefits including allergen-free ingredients. WHY ADVERTISE WITH ONFC? ONFC is enjoying vigorous growth reflecting the demand for the products we carry, the services we provide, the values we stand for and the people who represent us. The passion we display for what we do comes through clearly in the care and effort that our ever-increasing staff shows for our customers and other stakeholders in the co-op. We carry over 4000 products, including grocery, refrigerated, frozen, bulk, and household items from over 20 0 vendors. Our product categories include: organic and natural foods and beverages, meat and fish, bulk items, eco-friendly household cleaning, baby needs, personal care, and more. From our weekly flyers, to our catalogues, to our award winning CHFA Expo East Pavilion, ONFC offers many diverse opportunities to promote your products to our members and customers Media Placements & Bookings If you are interested in booking space in any of the listed opportunities, or if you have questions, please contact: Jesse Rayos at ONFC 905-507-2021 ext. 294 jrayos@onfc.ca TABLE OF CONTENTS Wholesale Catalogue 2 Buying Club Catalogue 5 Advertising in Our Flyers 8 Retail Flyers Fax Broadcast 8 Truck Fleet Advertising 9 Participate in Our CHFA Expo East Pavilion 10 Advertise on Our Website 12 1

CATALOGUES Our catalogue reaches over 1500 Wholesale customers and members, and 380 Buying Clubs which represent over 2500 members. We offer a variety of advertising opportunities in our catalogues from the front cover, to black and white ads, to inserts. Please see below for sizes, rates and frequency incentives to help determine what best suits your needs. WHOLESALE CATALOGUE Our ONFC Wholesale catalogue is published every two months and contains our complete product listing along with two month s worth of specials. To be featured on the front cover of our catalogue your company must be completely clean; free of GMOs and 100% organic. Note: We do not allow companies to purchase back to back front covers. WHOLESALE CATALOGUE JAN/FEB MAR/APR MAY/JUNE JULY/AUG SEPT/OCT CHFA NOV/DEC Colour Covers & Ads ( = unavailable for that issue) Front Cover $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 Back Cover $1,000 $1,100 $1,100 $1,100 $1,100 $1,400 $1,100 Inside Front Cover $800 $800 $800 $800 $800 $1,200 $800 Inside Back Cover $800 $800 $800 $800 $800 $1,200 $800 Full Page Ad $750 $750 $750 $750 $750 $750 $750 Half Page Ad 8.5 x5.5 $500 $500 $500 $500 $500 $600 $500 Black and White Ads Half Page Ad 7.75 x4.25 $300 $300 $300 $300 $300 $300 Catalogue Insert Inserts, Bound (1500, Vendor Supplied) $600 $600 $600 $600 $600 $600 * Please contact Media Placements and Bookings personnel for multiple ad discounts. 2

2013 WHOLESALE CATALOGUE ADVERTISING BOOKING DATES AND PAYMENTS Below are our deadlines for ad bookings as well as mechanical artwork. ONFC is not responsible for any publishing errors due to late submissions. Late fees or rush charges may be applied to items that are past the deadline. All prices are for finished ads. Please add 13% HST to all rates. All advertising reservations require an advertising contract. PUBLICATION DATE AD BOOKING DEADLINE MECHANICAL ARTWORK DEADLINE Jan/Feb 5/Nov/12 12/Nov/12 Mar/April 7/Jan/13 14/Jan/13 May/june 4/Mar/13 11/Mar/13 July/Aug 6/May/13 13/May/13 Sept/Oct 8/Jul/13 15/Jul/13 Nov/Dec 9/Sep/13 16/Sep/13 TERMS OF PAYMENT Payment for ads can be deducted from future vendor orders. Should the vendor choose. POLICIES Cancellations: Advertisers who have purchased multiple ads with discounts, and withdraw their advertising prematurely will be subject to retroactive billing at the 1X rate for the ads that ran prior to cancellation. No refunds for booked ad space will be provided after 30 days prior to the Ad Booking Deadline. ONFC reserves the right to resell reserved advertising space for ads canceled after 30 days prior to the Ad Booking Deadline. Advertising: All advertising is subject to the publisher s discretion. 3

2013 WHOLESALE CATALOGUE ADVERTISING SPECIFICATIONS Below are guidelines and specifications for our various ad formats. ONFC is not responsible for publishing/trimming errors incurred due to lack of adherence to the specifications listed below. All full page ads and inserts are trimmed to 8.25 wide by 10.75 high. INSERTS Dimensions: Your insert will be trimmed to 8.25 wide by 10.75 high. If printing standard 8.5 x11 inserts, please ensure a type safety of minimum 0.5 to accommodate the trim size and bindery process. Weight: Inserts should be printed on 80lb text stock or less. Inserts printed on stock greater than 80lb text will incur a handling fee to cover additional mailing expenses. Volume: Printing: Wholesale Catalogue: 1500 units (100 extra) ONFC offers competitive insert printing fees. BACK COVER, INSIDE FRONT COVER, INSIDE BACK COVER ADS Dimensions: 8.5 x 11 ads with 0.125 bleed. File Type & Specs: High Resolution PDF, 300dpi or higher, CMYK. Minimum 0.5 type safety to accommodate binding. COLOUR FULL PAGE ADS Dimensions: 8.5 x 11 ads with 0.125 bleed. Your ad will be trimmed to 8.25 wide by 10.75 high. File Type & Specs: High resolution pdf, 300dpi or higher, Minimum 0.5 type safety to accommodate binding. BLACK AND WHITE FULL PAGE ADS Dimensions: 8.5 wide by 11 high with 0.125 bleed. Your ad will be trimmed to 8.25 wide by 10.75 high. File Type & Specs: High resolution pdf, 300dpi or higher, Minimum 0.5 type safety to accommodate trim and binding. COLOUR HALF PAGE ADS Dimensions: 8.5 wide by 5.5 high with 0.125 bleed. Your ad will be trimmed to 8.25 wide by 5.375 high. File Type & Specs: High resolution pdf, 300dpi or higher, CMYK. Minimum 0.5 type safety to accommodate trim and binding. BLACK AND WHITE HALF PAGE ADS Dimensions: 7.75 wide by 4.25 high. No bleed. No type safety. File Type & Specs: Compressed TIFF or Jpeg preferred, 300dpi 4

BUYING CLUB CATALOGUE Our full Buying Club catalogue is published twice yearly (March and September), offering a variety of advertising opportunities from half-page to quarter-page, in black and white. Our quarterly specials, also provide an opportunity for full and half page advertising. BUYING CLUB CATALOGUE JAN/FEB MAR/APR MAY/JUNE JULY/AUG SEPT/OCT CHFA NOV/DEC B&W Ads ( = unavailable for that issue) Back Cover $850 $850 Inside Front Cover $800 $800 Inside Back Cover $800 $800 Full Page Ad $300 $300 Half Page Ad 7.75 x4.25 (below Listings) $150 $150 BUYING CLUB BLACK AND WHITE SPECIALS Inside Front Cover $300 $300 $300 $300 $300 Inside Back Cover $300 $300 $300 $300 $300 Back Cover $400 $400 $400 $400 $400 Black and White Full Page $250 $250 $250 $250 $250 Black and White Half Page 7.75 x4.25 $150 $150 $150 $150 $150 5

2013 BUYING CLUB CATALOGUE ADVERTISING SPECIFICATIONS Below are our deadlines for ad bookings as well as mechanical artwork deadlines. ONFC is not responsible for publishing/trimming errors incurred due to lack of adherence to the specifications listed below. All full page ads are trimmed to 8.25 wide by 10.75 high. BACK COVER, INSIDE FRONT COVER, INSIDE BACK COVER ADS Dimensions: 8.5 x 11 ads with 0.125 bleed. File Type & Specs: High resolution pdf, 300dpi or higher, Minimum 0.5 type safety to accommodate binding. Colour: Once per year ONFC publishes a Buying Club Catalogue with full cover front and back covers. BLACK AND WHITE FULL PAGE ADS Dimensions: 8.5 wide by 11 high with 0.125 bleed. Your ad will be trimmed to 8.25 wide by 10.75 high. File Type & Specs: High resolution pdf, 300dpi or higher, Minimum 0.5 type safety to accommodate trim and binding. BLACK AND WHITE HALF PAGE ADS Dimensions: 7.75 wide by 4.25 high. No bleed. No type safety. File Type & Specs: Compressed TIFF or Jpeg preferred, 300dpi 6

2013 BUYING CLUB CATALOGUE ADVERTISING BOOKING DATES AND PAYMENTS Below are our listings for the end dates of ad booking as well as mechanical artwork deadlines. ONFC is not responsible for any publishing errors due to late submissions. Late fees or rush charges may be applied to items that are past the deadline. BUYING CLUB CATALOGUE PUBLICATION DATE AD BOOKING DEADLINE MECHANICAL ARTWORK DEADLINE Mar/April 7/Jan/13 14/Jan/13 Sept/Oct 8/Jul/13 15/Jul/13 BUYING CLUB SPECIALS PUBLICATION DATE AD BOOKING DEADLINE MECHANICAL ARTWORK DEADLINE Jan/Feb 5/Nov/12 12/Nov/12 May/june 4/Mar/13 11/Mar/13 July/Aug 6/May/13 13/May/13 Nov/Dec 9/Sep/13 16/Sep/13 TERMS OF PAYMENT Payment for ads will be deducted from future vendor orders. POLICIES Cancellations: Advertisers who have purchased multiple ads with discounts, and withdraw their advertising prematurely will be subject to retroactive billing at the 1X rate for the ads that ran prior to cancellation. No refunds for booked ad space will be provided after 30 days prior to the Ad Booking Deadline. ONFC reserves the right to resell reserved advertising space for ads canceled after 30 days prior to the Ad Booking Deadline. Advertising: All advertising is subject to the publisher s discretion. 7

ADVERTISING IN OUR FLYERS ONFC features several themed flyers each quarter that are published between catalogue publications. Examples include Superbowl Sunday, Pancake Wednesday and our famous Canada Day Flyer. These flyers are electronically distributed to our contact list as well as available for download on our website at www.onfc.ca. Customers must contribute a deal that is subject to vendor approval. Advertising space in the flyers is available in full colour only: ELECTRONIC FLYER ADVERTISING THEMES Jan/Feb 35th Anniversary May/ April TBA May/June Beverage Sizzler July/Aug Canada Day Sept/Oct Back to School Nov/Dec Holiday Wishlist * Deals required 60 days prior to flyer month. RETAIL FLYERS FAX BROADCAST Feature your product in our Flyer fax broadcasted to our over 1000 retailers each week! Advantages: Additional exposure of your product Additional talk time by Sales Reps on all sales calls Increased Sales Advertising space in the flyers is available in black and white ads only: How to participate: Fantastic Friday Flyers are faxed every Thursday Deals run from Friday through the following Thursday Required authorization of a 15% MCB for product sold during that period Deal required 30 days prior to week of participation Deal period may be adjusted according to stock levels. 8

TRUCK FLEET ADVERTISING The average Canadian travels approximately 300 kilometers every week. This translates to one wrapped vehicle generating roughly 30,000 to 70,000 impressions EVERY DAY! If one ONFC wrapped vehicle has the potential to generate tens of thousands of impressions, just think of what a fleet of ONFC vehicles could do. ONFC delivery routes take our trucks all over Ontario. From Ottawa to North Bay, Niagara Falls to Barrie, there is nowhere that our trucks are not seen on the roads! Mobile advertising offers a unique media opportunity that is much more dynamic and versatile than standard billboard outdoor advertisements. Mobile advertising brings your advertisement to your target, breaking through the clutter and at a lower cost per thousand impression rate (CPM) than any other form of outdoor advertising. ONFC s fleet includes 6 vehicles and each truck offers 6 positions on the sides and 2 positions on the rear door. * Advertising Space Currently Available on two of six trucks. Advertising: All advertising is subject to the publisher s discretion. RATES* Truck One (6 positions) Side COST 2 Trucks One Positions $5,000 Two Positions $10,000 Three Positions $15,000 Four Positions $20,000 Truck One REAR DOOR 90% of travelers notice wrapped vehicles. Fleet wrapping can increase brand awareness by 70%. 75% of consumers say they form impressions about a company based on their fleet graphics. In a city of 50,000, vehicle wrapping garners 8.3 million viewings. Truck Two (4 positions) Side One Position $5,000 Two Positions $10,000 Three Positions $15,000 Truck Two REAR DOOR $5,000 * These rates are based on a two year term. 9

PARTICIPATE IN OUR CHFA EXPO EAST PAVILION Winners of the 2009, 2010 CHFA Expo East Exhibitors Award for the most creative exhibit in a large booth of natural health products. ONFC s award winning CHFA Pavilion is located in the heart of the CHFA Expo East floor. With prime walk by traffic, and visitors from the industry s top retailers and brokers, our CHFA Pavilion is a hub of excitement at the CHFA Expo East. Each year we feature over 12 different ONFC Vendors. Some of the benefits of participating as an ONFC Pavilion Vendor include: The opportunity for our Pavilion Vendors to sample product in their own sampling station. Flyers unique to each Pavilion Vendor so they can book orders directly with customers. Expert Sales Reps take their key accounts to each Pavilion Vendor to sample their products and discuss their unique features with our top retailers. We are located in a high traffic, high profile area, great for the visibility of your products. 10

ADVERTISE ON OUR WEBSITE The ONFC website offers Retailers and Vendors the opportunity to reach out to a wide range of members, customers and other online viewers with interesting and dynamic banner ad space on a variety of pages within the ONFC site. The ONFC site typically sees 10,000 visitors each month and those visitors spend an average time of 5.4 minutes reading and absorbing the information available to them about ONFC, our products and our mission to be organic, natural and environmentally aware. When they re spending time on ONFC.ca, they re also spending time with our advertisers. All online ad spaces are available in two standard online advertising formats: Big Box and Leaderboard. All ads are ROS (run-of-site) ads and will be limited to a maximum of 3 advertisers per 3 month flight. 1. LEADER BOARD The standard size leader board (727Wx90H pixels) is located at the bottom of each page on the website. VISITOR PROFILE 10,000 Unique visitors per month Average page views: 5.44 pages Average time on site: 5.4 minutes 77.5% Direct Address input! *Rotating ads will be limited to a maximum of 3 advertisers. Ads rotate every 10 seconds, ensuring exposure for each ad during the page view. LEADER BOARD (300Wx250H pixels) 11

ONLINE ADVERTISING SPECIFICATIONS Sending Ads Ads will be accepted via email at kjarvis@onfc.ca (less than 5 MB), on ONFC s site, or by CD-rom. www.onfc.ca/ad/uploads ONFC can also retrieve ads from your FTP site. We accept GIFs, animated GIFs, and JPEG file formats. Submit images optimized to the lowest-possible bit depth using Photoshop. Maximum size per ad is 30 KB. For optimal display, onfc.com recommends using the browser-safe colour palette. Label discs and emails with ad name, company name, and address, and attach disc file directory. MEDIA PLACEMENTS & BOOKINGS If you are interested in booking space in any of the listed opportunities, or if you have questions, please contact: Jesse Rayos at ONFC 905-507-2021 ext. 294 jrayos@onfc.ca ONLINE ADVERTISING TERMS AND CONDITIONS Ad Units A maximum of 1 ad units per placement may be submitted. New ad units to be added or exchanged into an existing campaign may be submitted weekly. All ad units will launch a new browser window when clicked on. Ad Content ONFC reserves the right to approve all advertising on the onfc.ca site. DEADLINES Lead time for new ads is three business days which does not include receipt of funds for prepayment or processing time for credit approval. Changes to target URLs must be received three business days prior to scheduled ad campaign start date. Maximum length for campaigns is three months. Advertisers are offered first right of refusal for future campaigns. PRICING AND PAYMENT Pricing is subject to change without notice. Prepayment is required for all first-time advertisers. Ads will not be published until payment or credit approval is received. Production charges for additional artwork are billed at $150 per hour. Pricing includes final ad files provided by advertisers. Payment may also be received as deductions from vendors billing. Advertising: All advertising is subject to the ONFC s discretion. Ontario Natural Food Co-op is a registered trademark of Ontario Federation of Food Co-operatives and Clubs Inc. 12