Culture and the Media 201 Finnish Mass Media Mass media market Slight growth on the mass media market The mass media market grew slightly in. The value of the mass media market amounted to around EUR 3. billion. Compared to the year before, the value of the market grew by 1.2 per cent or good EUR 0 million. Mass media market -, EUR million Change EUR mill. EUR mill. % -1, % Daily newspapers (- times a week) 1) 0 21,2-2, Other newspapers 1) 132 135 3, 2,3 Free-distribution papers 1) 1 1, -5,1 Magazines and periodicals 1) 5 0 12, -3,0 Books 1) 0 15,,0 Publishing, total 2 2,3-0,2 Television 2) 1 03 1 0 2, 2,2 Radio 3 1, 2, Internet advertising Electronic media, total 2 1 32 1,5 3,1 13, Audio recordings 1) 5 5 1, 1, Videos 5 1, -2, Cinemas Recorded media, total All total 1) Digital sales included. 2) Also includes Yle public service radio. 1 3 0 21 2,5 5, 3 0 0,0,5 1, -,1 1,2 The mass media market contracted during to. In, the result rose or fell moderately in most industries within the mass media from the year before. Growth was strongest in online advertising (+13%) and book sales (+%). The biggest drop was seen in selling and renting of video recordings (-2%) and in free city papers (-5%). Helsinki 2..201 Quoting is encouraged provided Statistics Finland is acknowledged as the source.
A longer term examination reveals a transition in the mass media market, where the value of electronic media has increased and the value of publishing has decreased. The value of the recorded media market, which is clearly smaller than publishing and electronic media, has also contracted over the past decade, even though the ticket and advertising sales of cinemas have grown. Measured by volume, publishing is still clearly the largest sector in Finnish media market. Shares of different sectors in the volume of the mass media market in 1 to (%) The calculations presented here describe the mass media market at end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. The figures cover domestic production and imports but not exports. There is some overlap between Internet advertising and other media groups. 2
Contents Tables Appendix tables Appendix table 1. Sector shares of the mass media market -, per cent... Appendix table 2. Breakdown of newspaper sales -, per cent... Appendix table 3. Breakdown of magazine sales -, per cent...5 Appendix table. Radio advertising -, per cent...5 Appendix table 5. Television (terrestrial + cable + satellite) revenue -, per cent... 3
Appendix tables Appendix table 1. Sector shares of the mass media market -, per cent Publishing per cent Electronic media per cent 2 20 1 21 0 21 200 2 200 2 200 2 200 3 20 1 32 0 5 35 5 3 5 3 3 Source: Statistics Finland/Media statistics Recorded media per cent Total EUR mill. 3 1 3 1 3 1 3 1 3 3 3 2 3 3 0 3 0 3 5 0 0 3 0 3 3 3 0 3 0 Appendix table 2. Breakdown of newspaper sales -, per cent 200 200 200 200 20 Dailies Advertising 5 5 Subscriptions and single copy sales 2 51 Other newspapers Advertising 5 5 51 Subscriptions and single copy sales Until 200 revenues of printed newspapers only. From 20 onwards revenues of digital sales are included. In addition to advertising proper all classifieds including announcements, notices, column advertisements and public offices are also included. Source: Finnish Newspapers Association 51 1
Appendix table 3. Breakdown of magazine sales -, per cent 200 200 200 200 20 Subscriptions Single copy sales 5 5 0 1 3 0 0 3 The figures are estimates. Source: Statistics Finland/Media statistics Advertising 32 2 2 20 1 1 1 Appendix table. Radio advertising -, per cent 200 200 200 200 20 National advertising Source: RadioMedia 5 0 3 1 3 0 1 5 5 3 3 0 0 Local advertising 0 3 3 3 2 2 2 2 5
Appendix table 5. Television (terrestrial + cable + satellite) revenue -, per cent 200 200 200 200 20 TV licence fee/yle tax Advertising 0 2 1 0 2 3 2 Subscriptions/Pay-TV 1) Subscriptions/Cable TV basic fees The figures are estimates. Source: Statistics Finland/Media statistics Estimates based on data from: FiCom, Ficora, Finnpanel, Kantar TNS, Company reports 1) Including VOD. 2 2 2 2 2 2 3 12 1 2 13 15 1
Culture and the Media 201 Inquiries Kaisa Saarenmaa Director in charge: Jari Tarkoma 02 1 351 joukkoviestimet.tilastokeskus@stat.fi www.stat.fi Source: Mass media and cultural statistics. Statistics Finland Communication and Information Services, Statistics Finland tel. +35 2 1 20 www.stat.fi Publication orders, Edita Publishing Oy tel. +35 20 05 www.editapublishing.fi ISSN 1-0 = Official Statistics of Finland ISSN -3 (pdf)