Experiences of a Bioinformatics Company in Dr Othmar Pfannes 4 November 2016 Basel
Agenda About Genedata Genedata in Japan Q&A 2
Genedata Snapshot Roots Established in 1997 Privately owned Headquartered in Switzerland Global Reach ~ 200 employees Offices in Europe (Basel, Munich), North America (Boston, San Francisco) & Asia (Tokyo) Innovative Leader enterprise software systems for genedata related research & development Unique Domain Expertise Experienced Ph.D. level experts coupled with efficient software engineering processes Marquee Customer Base Leading pharmaceutical, biotechnology, and other life science organizations 3
Marquee Customer Base 25 of Top 25 BioPharma 5 of Top 5 Agri Biotechs Leading Industrial Biotechs San Francisco Boston Basel Munich Tokyo 2016 Genedata CONFIDENTIAL 4
Solutions from Discovery to Manufacturing Biologics Large-molecule discovery Bioprocess Large-molecule development Expressionist Analytical characterization Imagence Image-based research Profiler Patient characterization Screener Molecular identification Selector Cell line optimization Target Discovery Lead Discovery Translational Research Pre-clinical Development Clinical Development Manufacture 5
Our Business Model Analytical Workflow Systems Enterprise, modular, turn-key Domain Expertise unique mix of science, IT & business know-how Top50 Pharma, Biopharma, Industrial & Agro Biotech Creating Efficiencies automating complex R&D workflows Enabling Innovation providing scalable data analytics Selling Software Licenses & Consulting 2016 Genedata CONFIDENTIAL 6
Why Japan? Global Ranking Top 10 Japanese Pharma Companies Rev 2015 [in Mio $] 17 Takeda 13,681 19 Astellas 11,391 21 Daiichi Sankyo 8,612 27 Otsuka HD 7,742 33 Eisai 4,263 36 Chugai 4,139 38 Mitsubishi Tanabe 3,551 41 Sumitomo Dainippon 2,996 47 Shionogi 2,507 49 Kyowa Hakko Kirin 2,317 7
Genedata s success in Japan: 7 out of Top10 (plus 2) Global Ranking Top 10 Japanese Pharma Companies Rev 2015 [in Mio $] 17 Takeda (2009) 13,681 19 Astellas (2008) 11,391 21 Daiichi Sankyo (2009) 8,612 27 Otsuka HD 7,742 33 Eisai (2011) 4,263 36 Chugai (2007) 4,139 38 Mitsubishi Tanabe (2015) 3,551 41 Sumitomo Dainippon 2,996 47 Shionogi (2013) 2,507 49 Kyowa Hakko Kirin 2,317 Taisho (2014) Ono (2011) 8
Genedata Japanese History 1997-2000 Early Successes in Europe Global Expansion to US & JP 2001 Started with Japanese Distributor in JP not successful 2005 Founded Genedata KK with office in Tokyo & 2 employees 2011 Break-even 2016 Profitable Growing Business 10 FTEs Only 2 of 7 solutions currently offered in Japan 9
KK revenue 2007-2017 300000000 250000000 Exchange Rate Forecasts 200000000 150000000 100000000 50000000 0 Y 2007 Y 2008 Y 2009 Y 2010 Y 2011 Y 2012 Y 2013 Y 2014 Y 2015 Y 2016 Y 2017 10
Why are we successful in Japan? High quality of Genedata solutions Unique end-to-end enterprise product Continuous high-quality support from Basel Flexibility in price Understanding Japanese business culture & market situation Realistic growth expectations 11
Some Observations Japanese customers require high quality product very demanding wrt support committed if you deliver on promises Doing business in Japan structured & well organized predictable & transparent Japanese Personnel high scientific quality eager to learn hard working committed English language skills are big problem Managing Director with great business skills key for success 12
Where do we go from here in Japan? Continue with natural growth path Grow when Japanese market is ready Currently introducing 3 rd product to Japanese market Plan to hire ~ 1 FTE/year Scientific domain expertise, business understanding & communication skills Invest significantly in training Try closing deals at higher decision level Increased deal sizes Genedata solutions become part of infrastructure Building trust level at senior management Expansion to new markets beyond pharma Agri-Business? Industrial Biotech? Consumer Goods? 13
ご清聴有難う御座いました 14