ΠΕΡΙΕΧΟΜΕΝΑ Company presentation Services History Founder Member Collaborations Conférences Arthrographie Indicative Articles
APSON is the translation of the word turn on at the Greek Pontiac dialect. That is the reason why our logo is flame and it is the flame of Pontos that led Anastasia Psomiadi to found APSON company in December 2007, imparting her experience, specialized knowledge and beliefs on corporate social responsibility (CSR) towards entrepreneurial environment, organizations and community. APSON is a unique communication company specialized in Corporate Social Responsibility! The fundamental vision of APSON is to place CSR at the appropriate position at the heart of the strategic planning of enterprises, organizations, individuals. APSON using a skillful team of experienced and inspired corporate executives, illustrates that CRS is a basic necessity for every organization.
APSON s innovative ideas are based on the new dimension given to CSR, being free from subordinate practices that could restrict it as a simple advertisement tool. Modern and substantial CSR is implemented as a path to satisfy the needs of different social teams, focusing on local societies and at the same time adjusted to the current circumstances. Giving a meaning to CSR: C S R as corporate: Because individuals, companies and organizations play their role of the partner of the social environment as Social: Because each and everyone of is part of the social environment, with interdependence and interaction relations. The unorthodox or bad function of a member has respective consequences for the operation of the social financial mechanism Responsibility: Comes from the necessity of its application
research plan suggest implement communicate evaluate strategic and focused actions of Corporate Social Responsibility promoting the social aspects of companies, organizations and individuals
SERVICES Organizing and Supporting the CSR office APSON may assume the responsibility to organize and manage the CSR office in organizations and enterprises. The organization and support of the CSR office is an innovative and pioneering proposal of APSON, based on the current needs of partnerships between entrepreneurs and organizations, pointing up their social face, the mutual support and solidarity. The responsible and ethical function of sectors and organizations seem to be the unique way of improvement, enforcement and long- term sustainable development. The CSR office is an every-day-use strategic tool, which improves and develops innovative institutions, supports actions and satisfies needs of social teams in collaboration with organizations companies and social teams. Materials Economizing resources for the organizations and the company of implementation Satisfying the needs of social teams Communicative (local society, Mass Media, entrepreneurship public, wide public) Emphasizing the social aspects of the organizations or company of implementation Promoting the social work of the parties involved Benefits of CSR office Strategic Contact between the engaged parties (enterprises, organizations, individuals) Communication channel between parties involved (enterprises, organizations, individuals)
SERVICES Strategy Corporate Social Responsibility Consulting and Implementation APSON places CSR at a strategic point in each company, organization, individuals. APSON s approach concerning the growth and the implementation of CSR s strategy is man-centric, based on internationally accepted specifications, such as ΑΑ1000, United Nations Global -Compact, ISO 26000, GRI (Global Reporting Initiative) and SA8000. All the above international standards, form the CSR context of the various fields that CSR can be implemented. Based on the mechanism of social representations, main tool of Social Psychology, the APSON s approach is based on the importance of communication among interested parties (stakeholders), the growth development of a productive interactive dialogue with them, and the focus on local societies, in order to achieve a fulfillment of needs of the social teams and a commitment between the company and the stakeholders (stakeholder engagement). In pararell, in order to identify the most crucial topics of CSR, specialized procedures are also applied through which crucial topics will be identified (materiality analysis / process) according to the procedures of international standards (GRI-G4 & AA1000), using tools and methods of qualitative/ quantitative researches.
SERVICES Communication s Strategy Consulting and Implementation APSON manages and supervises in a responsible way the communication channels of an organization internally and externally, and at the same time develops a modern model of reputation management which is based on its deep knowledge of the needs of social target groups. Under the scope of CSR, APSON builds relations between each organization and its target groups. The tools of external communication: Public Relations Stakeholder engagement Prevention and risk management Press Offices (targeted Actions publicity and financial evaluation of the communicative actions) Mass Media (social media) Internal Communication Tools: Systematization of inter-corporate dialogue, questionnaires, record of formal and informal communication channels Organization of internal communication channels Developing of internet communication mechanisms
SERVICES Configuration of CSR Policy In APSON, we consider the commitment of the Administration of an organization, regarding the CSR, as a crucial prerequisite in order to have a successful implementation of a program, a strategy, or simple CSR actions, as long as financial and administrative resources are required for their execution. Under these circumstances and in order to achieve an accurate timeline during the implementation of a CSR strategy, it is strongly recommended to adoption and apply CSR Policy. Through the CSR policy we give value and combine the existing implemented policies, (in the framework of environmental practices), health and insurance policy of employees, procurement policy. In order to shape the suitable CSR policy: we give value to crucial issues as well as to the already chosen basic pillars and axes of CSR we make researches on an international level and we do benchmarking between the companies of the same field we edit reports on CSR Policy we confirm the reports through interactive procedures
SERVICES CSR Reports APSON offers high standard services of composing and issuing social reports as well as CSR reports. The social reports and the CSR reports are edited according to: The international standard (GRI- G4) An innovative tool (that APSON has already developed) which evaluates the CSR actions, adapted to the Greek social standards The social report, a widely used procedure, especially the last years in the European and global environment, seems to be a necessary tool for each organization for the: Self control and self improvement Enforcement of the positive internal communication Promoting their social aspects
SERVICES CSR training The need of a modern and integrated perception of CSR, focusing at the same time on the workshops of the involved parties with mutual benefits, led to planning a certified training program (TUV-Hessen). Σε συνεργασία µε τη CSR: Turning a new page» First contact with the critical and efficient CSR Interactive educational approach Experiential seminars through the use of practices, simulations of managing incidents and role-playing situations. Eight hours duration Ability of adopting each organization s specialties and needs.
SERVICES Social Entrepreneurship Consulting, Training and Support APSON has already listened to the urgent current needs and as a result has developed all the services that support and reinforce the third field of an Economy, that is to say the Social Economy and by extension the Social Entrepreneurship as an innovative parameter of government- society- private sector relations. APSON focuses on the job creation, the social integration of vulnerable teams, the fulfillment of social needs, the enforcement of local economy and social consistency, through the empowerment of social and solid entrepreneurship, as well as the support of social innovation. That s why APSON s specialized team: Offers consulting services for the foundation and function of Social Cooperative Enterprises Plans both strategy and actions for the support of Social Cooperative Enterprises Suggests and implements actions regarding the promoting of the work of Social Cooperative Enterprises Trains the members and executives of Social Cooperative Enterprises through educational and information seminars
PRACTICES OF CSR Researches Focused actions for the local societies Interactive seminar CSR «Let s turn page» Workshops of creative expression (children, employees, disabled people, old aged people) Focused Actions for the employees Foundation and Support of Social Cooperative Enterprises Art Exhibitions Experiential and Interactive seminars Environmental Alternative Education and actions Αnti-stress & Productivity Interactive educational documentaries Thematic Festivals Thematic Parks Internal Communication Tools Press Office
HISTORY Organizing and Managing the CSR offices CSR Strategy (public and private sector synergy) Focused CSR actions in local societies Festivals, Exhibitions, Workshops, Press Office CSR Strategy (public and private sector synergy) Focused CSR actions in local societies Communication Strategy (Consulting and Press Office) Workshops Creative Expression, Art Events Festivals, Exhibitions, Workshops Press Office Certified education of CSR Organizing and Managing the CSR offices CSR Strategy (public and private sector synergy) Focused CSR actions in local societies Communication Strategy (Consulting and Press Office) Participation in European Programs Educational Programs, Workshops Creative Expression, Art Events Festivals, Exhibitions, Workshops 2011 Redefining CSR in Greece 2012 Certified Education of CSR 2013 Valuation tools of CSR December 2007 Foundation of APSON with the vision of CSR 2008 Innovation: A unique Greek company, which is specialized in CSR 2009 long and assiduous research of local societies 2010 Combination between the needs of local societies and enterprises/organizations
Founder Dr Anstasia Psomiadi Dr Anstasia Psomiadi founded APSON company in 2007, the unique communication company that is specialized in CSR. Her vision has been to combine her knowledge and her experience. She implements the theory of social representations in the planning and realization of the CSR strategy, by evaluating the Social Psychology mechanisms. Through a multi- year experience in local societies and organizations, she innovates by offering a new dimension and effectiveness in the field of communication as well as the CSR. In 2013 she also founded the Social Cooperative Enterprise CRICOS, with which innovative services are offered, on issues of employment, social organizations, and social entrepreneurship. Anstasia Psomiadi was born in Piraeus. She received her PhD (Social Psychology) from the Panteion University in 2006 with excellent marks. Her first university degree was in the field of Athletics and Training from the National and Kapodistrian University of Athens as well as she went on with her post graduate education in the Theological Department (MSc in Theology-Religions). She has participated as an instructor in plenty of conferences, seminars and workshops. She has been a communication consultant and project manager for companies as well as organizations. As an organizer of cultural and scientific conferences she participated in many of them in U.S.A., Canada, S. Africa, Egypt, Germany, Belgium, and Australia. She gave plenty of speeches in Greece and to expatriated Greeks on the field of «Greek identity through cultural symbols». She is a founder and administrative member of many organizations (World Congress of Pontiac Hellenism, American-Hellenic Educational Organization-AHEPA and others). She is involved in issues regarding ethical and responsible entrepreneurship. She is also an active member of «Association of female managers & businesswomen-togme», «Hellenic Management Association», «European Business Ethics Network, Ελληνική διαφάνεια Ελλάδος;;; (τι είναι αυτό), Global Compat Hellas, and a mentor of «I for U». Through her involvement in «Athens Kifissia Lions Club», she has contributed to charities. Due to her origins of a Pontiac benefactor family (with influence in society, education, religion factors), she is very sensitive in issues of religion and tradition, as well as in the roots and the expatriated Greeks. Crucial points for her life have been her nomination as a Doctor in 2006 and her participation in the Hellenic mission of the Ecumenical Patriarchate of Constantinople in 2010, during the first Holly Liturgy after 88 years of silence, at the convent Church of Panagia Soumela in Pontos.
οµή Legal Advisor Company Secretariat CHAIRPERSON Chief Management Consultant Φοροτεχνικός Σύµβουλος Quality Assurance Manager Accountant APSON s organizational structuring is achieved effective co-ordination-integration of the diverse activities, integrating the actions of employees, groups and departments, so they all became co-ordinated to achieve organizational goals.