2017 Media Kit Reach BUYERs I GET LEADS I INCREASE SALES
Table of Contents Why choose Stationery Trends? 1. Editorial Leadership. Stationery Trends is the most sought-after resource for forecasting trends in the stationery industry and beyond. Its high-quality editorial is delivered in a design-focused, trend-forward format that provides endless inspiration and addresses relevant topics, ensuring retailers' success. 2. Lead Generation. Leads delivered to your inbox weekly will demonstrate the immediate impact of Stationery Trends advertising. More than 43,000 leads have been delivered to advertisers in the past 12 months alone. 3. Broad Distribution. Stationery Trends is distributed at 18 markets annually, significantly expanding your market reach beyond our 27,000 dedicated subscribers. 4. Targeted Placement. Our team works hard to strategically position your advertisement where it will be most impactful within special sections or editorial content most relevant to your product category. 5. Custom Marketing Success. Our Custom Marketing Team has a proven track record of expanding audience reach and increasing engagement through unique and innovative solutions that capture the attention of your target audience. Editorial Calendar 3 Print Advertising 4 Lead Generation 5 Digital Advertising 6 Unique Opportunities 7 Custom Marketing Services 8 AUDIENCE Stationery/Card Shops Specialty Gift Shops Resort/Hospital/Airport Gift Shops Drugstore/Supermarket/Mass Merchants Party/Bridal/Craft/Floral Shops Museum/Aquarium/Zoo Gift Shops SOCIAL MEDIA www.stationerytrends.com Instagram.com/stationerytrend Facebook.com/StationeryTrends Twitter.com/StationeryTrend Pinterest.com/StationeryTrend MEET THE TEAM Brian Virgona Integrated Marketing Consultant P 616.350.8360 stads@stationerytrendsmag.com Stacey Wells Multimedia Designer P 616.520.2170 stdesign@stationerytrendsmag.com Sarah Schwartz Editor-in-Chief P 216.464.0709 stedit@stationerytrendsmag.com Kimberly Baker COO & Publisher P 616.520.2135 F 616.887.2666 kbaker@greatamericanpublish.com Sam Ujvary Assistant Editor P 616.520.2167 sujvary@greatamericanpublish.com Matt McCallum CEO P 616.520.2133 F 616.887.2666 mmccallum@greatamericanpublish.com 2 2017 Media Kit stationerytrends.com
2017 Editorial Calendar Winter S pring Summer Fall The Trends Issue The NSS Issue The occasions Issue The DESIGN Issue Product Category & National Stationery Show Invitations & Announcements: A to Z of Design Design Trends Introduction and Lookbook Bar/Bat Mitzvah, Baby Personalization & Monograms 10 Designers to Watch Market Style Update: and Bridal Wrapping & Ribbons Products with a Purpose Baby, Bridal, Writing Christmas & Winter Holidays Cutting-Edge Card Currents Spring Holiday Greeting Cards Papers & More Calendars & Planners Special Advertising Section: Gifts and Office Holiday Greeting Cards Meet the Designer BONUS DISTRIBUTION Trends in Crafting Atlanta International Gift & Home Furnishing Market Designer-Driven Card Selections BONUS DISTRIBUTION Atlanta International Gift & July 7, 2017 Craft & Hobby Association Conference and Trade Show Dallas International Gift & Home Accessories Market LA Mart Gift & Home BONUS DISTRIBUTION Dallas International Gift & Home Accessories Market National Stationery Show Home Furnishings Market Craft & Hobby Association Paper Arts Show LA Mart Gift & Home Furnishings Market Aug. 18, 2017 Aug. 25, 2017 Furnishings Market LAMKT LAMKT NY NOW Windy City Gift Show World Market Center Las Vegas Feb. 3, 2017 March 17, 2017 NY NOW Windy City Gift Show World Market Center Las Vegas Winter 2018 The Trends Issue Oct. 7, 2016 March 24, 2017 April 14, 2017 Oct. 4, 2017 Nov. 16, 2016 Nov. 23, 2016 * All bonus distribution is subject to change based on show dates. May 26, 2017 June 2, 2017 Nov. 15, 2017 Nov. 22, 2017 Departments also appearing throughout the year include: The Creative Process The Color Wheel Show Me Some Gifts Event to Remember Editorial Submission Seasonal Sketchbook http://upload.greatamericanmediaservices.com The Blog Log Designer Profile Retailer Profile The Hit List Complete the submission details and select file(s) for upload. Call Sarah Schwartz at 216.464.0709, or email stedit@stationerytrendsmag.com with any editorial questions. Show Calendar Trade Show/Industry News Sarah Schwartz Editor-in-Chief Sam Ujvary Assistant Editor stationerytrends.com 2017 Media Kit 3
P rint Advertising Stationery Trends magazine is the industry s exclusive, award-winning publication for the greeting card, social stationery and lifestyle gift industry, providing compelling editorial throughout the publication s beautifully designed and inspiring pages. On the pulse of emerging trends, the latest designs, hot new products and promising young designers, Stationery Trends provides retailers with insightful information that helps their businesses thrive. Print Advertising Rates 2-Page Spread Final Trim Size 18" w x 10.75" h Live Area 17.25" w x 10" h 2-Page Spread (Full Bleed) 18.25" w x 11" h Position 1x 2x 4x 8x 2-Page Spread $9,225 $8,435 $7,985 $7,475 Full Page $5,625 $4,835 $4,660 $4,380 2/3 Page $4,220 $3,820 $3,615 $3,375 1/2 Page Horizontal/Island/Vertical $3,790 $3,595 $3,375 $3,150 1/3 Page Square/Vertical $2,585 $2,250 $2,080 $1,910 Full Page Final Trim Size 9" w x 10.75" h Live Area 8.25" w x 10" h 1/4 Page $2,195 $2,020 $1,900 $1,740 Spotlight $830 $780 $700 $650 On Display* $460 $445 $410 $390 Full Page (Full Bleed) 9.25" w x 11" h 2/3 Page 5.1" w x 9.6" h 1/2 Page Horizontal 7.75" w x 4.75" h All prices are gross. Rates are per insertion based on electronically submitted artwork. Ad insertions are non-cancelable. *Book a Full Page of 5 images for only $1,795. Print advertising deadlines Issue Space Closes Ads Due Winter Nov. 16, 2016 Nov. 23, 2016 Spring March 17, 2017 March 24, 2017 1/2 Page Island 5.1" w x 7.25" h 1/2 Page Vertical 4" w x 9.6" h 1/3 Page Square 5.1" w x 4.6" h Summer May 26, 2017 June 2, 2017 Fall Aug. 18, 2017 Aug. 25, 2017 Winter 2018 Nov. 15, 2017 Nov. 22, 2017 On Display Ads Company Name Sample On Display Listing PRODUCT TITLE Product Description. www.website.com Phone 800-547-9727 Booth NSS: 1234 On Display ads include: Company name One image Product title 25-word description Company contact information Booth number, if applicable Five On Display ads run on each page in this special advertising section 1/3 Page Vertical 2.4" w x 9.6" h For full-page ads the live area (all text and logos must fall inside) must be at least 3/8 from the trim, and all bleeds must extend at least 1/8 beyond trim. Ads and embedded artwork must be CMYK and at least 300 dpi. Only PDF or TIFF files will be accepted. We are not responsible for the readability of ad copy below 10-point in size. 1/4 Page 3.8" w x 4.6" h Spotlight 3.8" w x 2.8" h 4 2017 Media Kit stationerytrends.com
Special Print Opportunities Belly bands False cover or gatefold Inserts tipped, bound or polybagged Post-It Note Mailing list rental Geo-targeting Call Brian Virgona for pricing Belly Bands False Cover Inserts tipped, bound Gatefold Cover Post-It Note or polybagged FREE LEAD GENERATION 43,000+ Leads Generated Annually Receive measurable sales leads, encourage interest and drive traffic to your website through this free program available with any ad placement. Readers can complete the Reader Service Card in the print publication or online. Each week, leads will be delivered to you via the email address you provide to Stationery Trends so you can follow up with the interested party. Both clicks to your website and reader requests are stored in the Stationery Trends database, and reports of these are available. rewards program Stationery Trends is pleased to now offer advertisers a Rewards Program. Tailored to fit your needs, the Rewards Program is an opportunity for advertisers to take advantage of a comprehensive 12-month advertising package encompassing print, Web and e-newsletter at a discounted rate. Digital Edition Opportunities Stationery Trends offers a digital edition of each issue, available online year-round and emailed to all subscribers. Each interactive issue provides an additional opportunity for advertisers to reach key buyers as they make their purchasing decisions. Unique advertising opportunities within each digital edition include: Sponsored by Welcome Pop-up $750/month Exclusive skyscraper ad with every pageview $800/month Video embedded into your digital edition advertisement $500/month Reserve Your Space Contact Brian Virgona Integrated Marketing Consultant 616.350.8360 stads@stationerytrendsmag.com Print ad submission http://upload.greatamericanmediaservices.com Complete the submission details, select file(s) for upload and click submit. stationerytrends.com 2017 Media Kit 5
Digital Advertising Website Advertising 101,331 Annual Pageviews Create a truly integrated marketing campaign by featuring your company on StationeryTrends.com. Stationery Trends website is a leading go-to information source for retailers looking for the hottest trends in the stationery industry. Online article archives, exclusive articles, photo galleries and product reviews keep bringing retailers back for more throughout the year. Advertise on StationeryTrends.com and ensure your message is in front of retailers when they need it most. Web ADVERTSING Rates Web ADVERTISING DEADLINES Position 1x 3x 6x 12x Month Deadline Month Deadline Leaderboard $625 $600 $575 $550 January Dec. 21, 2016 July June 21, 2017 Medium Rectangle $520 $495 $465 $445 February Jan. 18, 2017 August July 19, 2017 Rectangle $285 $260 $235 $210 March Feb. 15, 2017 September Aug. 16, 2017 Skyscraper $1,500 $1,425 $1,350 $1,275 April May March 15, 2017 April 19, 2017 October November Sept. 20, 2017 Oct. 18, 2017 Rates are per insertion based on Web-ready, electronically submitted artwork. Ad placements are non-cancelable. June May 17, 2017 December Nov. 15, 2017 TrendE-News 25% Open Rate Reach readers via email through sponsorship of TrendE-News, a monthly e-newsletter featuring exclusive content only available to e-newsletter subscribers. As part of the sponsorship, your ad will be paired with new product information, industry interviews and other exclusive content. Thousands of retailers read TrendE-News each month. E-Newsletter Rates Position 1x 3x 6x 12x Leaderboard $675 $625 $575 $550 Banner $625 $575 $520 $470 Rectangle $515 $490 $465 $440 Sponsorship (Company Logo) $795 $745 $695 $670 Rates are per insertion based on Web-ready, electronically submitted artwork. Ad placements are non-cancelable. e-newsletter AD DEADLINES Month January February March Deadline Jan. 4, 2017 Feb. 1, 2017 March 1, 2017 Month July August September Deadline July 5, 2017 Aug. 2, 2017 Sept. 6, 2017 Only a limited number of advertising spaces are available in each issue of TrendE-News, so sign up today to guarantee your placement. April May June April 5, 2017 May 3, 2017 June 7, 2017 October November December Oct. 4, 2017 Nov. 1, 2017 Dec. 6, 2017 6 2017 Media Kit stationerytrends.com
Website & E-Newsletter ad Specs A A Leaderboard Web 728 x 90 px E-News 600 x 90 px D Skyscraper (Website only) 160 x 600 px B A B Medium Rectangle (Website only) 300 x 250 px E Banner (E-News only) 468 x 60 px E C Rectangle 180 x 150 px D C C Max Size: 40 kb File Types: JPEG, GIF Website E-Newsletter MARKETING PARTNERS EMAIL PROGRAM Deliver a custom email to Stationery Trends subscribers, and put your products in front of them when the time is right for you. Designed by you or our team of design experts for a nominal fee, you have the option of up to two versions, A/B testing and analytics to gauge success. Targeted strategically based on your company and products, custom emails have proven highly effective in generating quality new business for customers. Digital Ad Submission http://upload.greatamericanmediaservices.com Complete the submission details, select file(s) for upload and click submit. Files less than 10 MB can be emailed to stdesign@stationerytrendsmag.com. Unique Opportunity National Stationery Show Retailer Card Pack Reach more than 20,000 retailers in buying mode through this direct mail program. The Official National Stationery Show Card Pack program is mailed to Stationery Trends subscribers as well as pre-registered NSS attendees a few weeks prior to the show. A digital edition is also emailed to preregistreted NSS attendees and Stationery Trends' subscribers. The digital edition gives thousands of retailers direct access to advertisers websites. stationerytrends.com 2017 Media Kit 7
Custom marketing services Stationery Trends is a powerful resource beyond print. In addition to our successful publication, we provide unique and innovative solutions that allow businesses to engage with customers in nontraditional ways. To discuss these unique offerings in more detail, contact your Integrated Marketing Consultant. Stationery Trends clients experiencing success with our custom marketing services includes: National Stationery Show The Gift Wrap Company Carlson Craft... and more Video Services Social Media Sponsored Posts Facebook, Twitter, Pinterest and Instagram posts can be made anytime or during a trade show or special event. Social Media Management Video Creation and Promotion Can be filmed anytime or during a trade show or special event. Facebook Page (Social Media Management) Custom Email Blasts Video E-Alerts, Case Studies, Facebook E-Blast, Link to a Digital Catalog, Storefront Products, Custom E-Newsletters. Survey/Research Studies Event Planning and Promotion Blog Content Creation/Posting Web Content Creation/Posting Web Consultation and Development Integrated Editorial: Print and E-Newsletters Custom Publications: Print and Digital Facebook Post Reserve Your Space Contact Brian Virgona Integrated Marketing Consultant 616.350.8360 stads@stationerytrendsmag.com Ad Submission http://upload.greatamericanmediaservices.com Complete the submission details, select file(s) for upload and click submit. Mailing: P.O. Box 128 Shipping: 75 Applewood Dr., Suite A Sparta MI 49345 P 616.887.9008 F 616.887.2666 www.greatamericanmediaservices.com