Cisco Live 2018 Exhibit and Sponsorship Prospectus Where heroes of the digital age unite to make anything possible. Updated 11/30/17
WELCOME TO CISCO LIVE 2018 Welcome In this prospectus, you will find highlights and demographics from our 2017 event, as well as sponsorship and exhibit opportunities. Come experience why Cisco Live is the destination for education and inspiration for thousands of technology innovators. Through 5 action-packed days, attendees have access to 1,000+ technical and business sessions, hands-on learning experiences, expert demos, our top partners, and 1:1 networking activities. We continue to develop activities that drive attendee traffic and spaces that encourage conversation and personal connections. By exhibiting at Cisco Live, you make a lasting impression on the people who have an influential voice in the technology decisions their organizations make, you will: Generate new leads and interact with thousands of Cisco loyalists. Increase brand awareness and position your organization as one of Cisco s premier partners. Showcase your company as a thought leader in step with Cisco s future direction. We continue to drive innovations within the World of Solutions to create a dynamic, immersive experience for attendees and a more compelling venue for partners to showcase their company and solutions. We look forward to working with you on a great event. Sincerely, The Cisco Live Team
28,000 IN-PERSON ATTENDEES 107,300 SESSIONS ATTENDED CISCO LIVE 2017 LAS VEGAS At a Glance 1.2K PARTNER DAY ATTENDEES 114 EXECUTIVE SYMPOSIUM ATTENDEES #CLUS 1.5K IT MANAGEMENT ATTENDEES TRENDED NATIONALLY FOR 4.5 HOURS BEGINNING WITH THE OPENING KEYNOTE 1K+ ENGAGEMENT CENTER MEETINGS 917M IMPRESSIONS 91.3K SOCIAL MENTIONS 1.7K MEET THE EXPERT MEETINGS
CISCO LIVE 2017 LAS VEGAS At a Glance ONLINE ATTENDANCE 2 MILLION STEPS 350K GENERATED ENERGY FOR SCHOOLS IN NEPAL, POSITIVELY IMPACTING ONLINE VIEWS 6 MILLION 30K STUDENTS MINUTES VIEWED 567 SWITCHES DEPLOYED 300+ EXHIBITS 395K LEADS 90 % SAID WORLD OF SOLUTIONS PROVIDED THEM WITH THE OPPORTUNITY TO HAVE HIGH QUALITY INTERACTIONS WITH CISCO PARTNERS
JOB LEVELS PROJECT BUDGET 32% $100K - 499K 27% UNKNOWN 20% OVER $1M 19% ADMINISTRATOR 17% $10K - 49K 10% SENIOR MANAGEMENT 13% N/A 9% EXECUTIVES 8% $500K - 999K 5% OTHER 7% $50K - 99K 3% NO BUDGET 34% STAFF 23% MANAGEMENT CISCO LIVE 2017 LAS VEGAS Audience Demographics DEPARTMENT VERTICAL MARKETS 40% IT - OPS, TELCOM, DC, SECURITY, PLANNING 15% ENGINEERING 13% NETWORK MANAGEMENT 12% SALES 6% MARKETING / OPERATIONS 4% CONSULTING / CONTRACTOR 4% EXECUTIVE MANAGEMENT 4% BUSINESS DEVELOPMENT 2% OTHER 13% 11% 11% 10% 10% 9% 7% 7% 7% 4% 3% 3% 2% 2% 1% TECHNICAL SERVICES GOVERNMENT OTHER FINANCIAL SERVICES SERVICE PROVIDER HEALTHCARE EDUCATION MANUFACTURING PROFESSIONAL SVC ENERGY / UTILITIES RETAIL MEDIA / ENTERTAINMENT WHOLESALE / DISTRIBUTION TRANSPORTATION HOSPITALITY
JOB FUNCTION CISCO LIVE 2017 LAS VEGAS Audience Demographics COMPANY SIZE 60% USER OF APPLICATIONS / NETWORKING EQUIPMENT 36% 10,000+ 25% CHANNEL PARTNER / RESELLER 15% 1,000-2,499 14% 100-499 12% 5,000-9,999 12% 1-100 8% 500-999 3% 2,500-4,999 9% TELECOMMUNICATIONS / CABLE SERVICE PROVIDER 5% OTHER 1% CISCO NETWORKING ACADEMY REPRESENTATION BY COUNTRY 111 817 15,726 117 6 4 1 21 2 2 10 1 1 3 21 679014 70 4 14 24 11 9 3 1 37 2 3 1 71 40 1 54 1 203 31 13 3 2 19 5 98 5 52 1 1 8 65 1 48 12
Please Note: If your company is interested in collaborating to build a customized package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE** * INFLUENCE Cisco Live Videotaping in Booth - A 2-hour videotaping in booth (based on availability) Exhibitor / Sponsor Packages Theater Session Speaking session lasting 15 minutes, actual speaking time approximately 10 minutes (based on availability, approved by Cisco) In Village Think Tank Session - A unique speaking session designed to stimulate thought-provoking discussions INTERACT Exhibitor Passes 30 20 15 10 8 8 4 3 Exhibitor Full Conference Passes 10 8 6 2 2 2 1 1 30 x 40 30 x 30 20 x 30 20 x 20 10 x 20 10 x 20 10 x 10 10 x 20 10 x 10 INFORM Exhibit Space Custom Turnkey Experience*** Engagement Center Suite 10 x 10 * Ancillary Meeting Space Opportunity to reserve ancillary meeting space at a nearby IMPACT Attendee Thank You Email Logo promotion Customer Appreciation Event - 10 VIP Passes to the CAE Cisco Live Conference T-Shirt - Logo Promotion * 2
Please Note: If your company is interested in collaborating to build a customized package please contact us. EMERALD PLATINUM GOLD * IMPACT Attendee Thank You Email Logo promotion Exhibitor / Sponsor Packages Cisco Live Conference T-Shirt - Logo Promotion Welcome Reception Co-Sponsorship (Day 1) Includes signage and promotion on ciscolive.com/us * Signage in World of Solutions - Logo Promotion *Freestanding Meeting Pod - Escape from the crowds for a quick meeting or some quiet time with this branded meeting pod in the World of Solutions 2 person pod Individual pod :60 Second :30 Second Keynote Exposure - Logo included in our Thank You to our Sponsors slide *Snacks & Swigs - Invite your customers to enjoy snacks and specialty beverages during Cisco Live. Includes signage and promotion on ciscolive.com/us Digital Signage - Develop your message for the Cisco Live video display network (displayed on monitors throughout the convention center) IMPRESS CiscoLive.com/us - Logo Promotion (Home Page) CiscoLive.com/us - Banner Ad CiscoLive.com/us - Logo Promotion (Exhibitors List Page) Still Image SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE**
Please Note: If your company is interested in collaborating to build a customized package please contact us. EMERALD PLATINUM GOLD SILVER BRONZE 10x20 10x10 VILLAGE SOLUTIONS SHOWCASE** 175 Words 150 Words 100 Words 75 Words 50 Words 50 Words 50 Words 25 Words 25 Words IMPRESS CiscoLive.com/us Company Listing with Link Exhibitor / Sponsor Packages Mobile App Company Listing Logo Promotion Co-Marketing Toolkit - A complete marketing toolkit designed to help you promote your organization s participation PUBLIC RELATIONS Registered Press Attendee List - Provided one week before Cisco Live ACCOUNT MANAGEMENT Dedicated Account Management Hotel Room Blocks Access - Opportunity to reserve conference hotel room blocks at negotiated conference rates. All room blocks LCD Monitor Header signage with logo (produced by Cisco) Internet drop Lead retrieval device Power strip/5 amp power drop per pod 4 days of cleaning Counter/kiosk with lockable storage Barstool Wastebasket Upgraded carpet with padding Cisco Partner Villages (Invitation Only) Realizing the tremendous importance of focused partner integration, Cisco Live will have Villages for specific solutions. Take advantage of this opportunity or expand your footprint by participating in your own booth and one of these Villages to showcase your integration across multiple channels. Villages (subject to change): Collaboration Digital Building Enterprise Network Investments Security
Activations Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. Enhance the attendee journey and provide a perfect location for networking, thought leadership and fun. We handle all of the details so you can focus on your business. Inclusions: Unique theme and design of the space Furniture, setup/break down, labor, carpet, internet, electrical, signage and branding Support staff from pre-production through onsite execution Integration into Cisco's robust marketing and communications plan Activations to help drive traffic for a unique connection with attendees Lead generation and ambassador support Availability: Exclusive Sponsor Deliverables Deadline: Varies, please contact your Sales Manager for more information
Snack and Swigs Event Alignment Opportunities Invite your customers to enjoy snacks and specialty beverages during the conference in this unique and engaging twist on a traditional break. Snacks and Swigs will be integrated into Cisco Live's marketing and onsite signage and will extend your brand at Cisco Live. Availability: Multiple Sponsor Deliverable Deadline: May 4, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.
Speaking Opportunities Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. Showcase your company s thought leadership and educate attendees on your solution. Prior to the event, your session title and description is available on the Cisco Live conference scheduler. Availability: Multiple Sponsor Deliverable Deadline: June 1, 2018
Customer Appreciation Event: VIP Networking Opportunities Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. Treat important customers and prospects to a night they won t forget with a VIP experience at the Customer Appreciation Event (CAE) on Wednesday evening. All invited guests must have CAE access credentials for entrance to your VIP area. Availability: Multiple Sponsor Deliverable Deadline: May 4, 2018
Engagement Center Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. Engage with attendees in a place that will leave a lasting impression. Secure a private engagement suite (10x10, 10x20, Boardroom) or consider sponsoring one of our experiential opportunities sure to create the ideal VIP environment during Cisco Live. Availability: Multiple Sponsor Deliverables Deadline: May 4, 2018
Certification Testing Center Sponsorship Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. Certification testing is one of Cisco Live s primary draws. Your sponsorship of the Certification Testing Center raises your profile with the more than 2,500 highly engaged attendees who participate in on-site testing. Availability: Exclusive Production Responsibility: Exhibit/Sponsor provided logo in EPS format, screensaver artwork and flyer or postcard artwork designed to Cisco Live guidelines. One or more of your representatives must attend the Testing Center onsite training meeting. SOLD OUT
Conference Lanyards Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. All attendees receive an official Cisco Live 2018 lanyard when they pick up their badges during registration. As the lanyard sponsor, your company logo will be paired with Cisco s on this prominent wearable that attendees see multiple times each day of the conference. Availability: Exclusive Sponsor Deliverable Deadline: April 1, 2018
Take Note Event Alignment Opportunities Make sure attendees take note of your company with a branded notebook and pen that will be included in every conference bag. This giveaway can maximize your exposure throughout the year. Availability: Exclusive Sponsor Deliverable Deadline: April 1, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.
Large Format Signage Opportunities Event Alignment Opportunities Drive leads and showcase your latest technology innovations with the industry s most influential audience. Showcase your brand in strategic locations throughout the convention center. Availability: Multiple Sponsor Deliverable Deadline: May 4, 2018
Water Bottle Event Alignment Opportunities Be the official sponsor of the reusable water bottle. Get maximum brand exposure with your company logo as you help attendees stay hydrated. Each attendee will receive a high quality and environmentally friendly water bottle to carry during the conference and take home afterward. Availability: Exclusive Sponsor Deliverable Deadline: March 2, 2018 Drive leads and showcase your latest technology innovations with the industry s most influential audience.
Take advantage of a variety of exhibit, sponsorship packages, and Event Alignment Opportunities designed to help you maximize visibility. To discuss participating in Cisco Live 2018, contact: Contact Information (Companies A-G) Keith Lovitt Director of Sales and Event Manager keithl@hartmannstudios.com 510.965.4632 (Companies H-Q) Lesley Mendoza Sr. Sales and Event Manager lesleym@hartmannstudios.com 510.970.3204 (Companies R-Z) Eileen Coates Sr. Sales and Event Manager eileenc@hartmannstudios.com 650.619.2685