Explore the Media Industry s No. 1 Sales, Delivery & Revenue Management Cloud-Based Platform Mediascape is a comprehensive solution that includes account oversight, campaign and order management, billing, and reporting - across all media types. Accounts Manage your accounts and critical business data for your entire organization from a single, web-based portal. Insight Customizable and comprehensive ad-hoc and dashboard reporting. Orders 360 Enter orders for any media type into one platform. Manage the entire multi-media campaign in one place. Deliver one multi-media campaign invoice. Marketplace Automate the buying and selling process of spot advertising while maintaining complete control of your inventory.
Accounts Account Management and Key Business Indicator Data in the Cloud Manage your accounts and critical business data for your entire organization from a single, web-based portal. Working in concert with Marketron Traffic and Insight, Mediascape Accounts enables you to manage accounts, normalize data and provides you with the ability to manage a single source of truth for your Accounts and Key Performance Indicators including Industry Data, Revenue Data and Inventory Data. Capitalize on new revenue streams, increase efficiencies, and make better business decisions with access to more data. Corporate Command & Control We support market-level operational flexibility while ensuring corporate level consolidation and clear reporting. Manage & Consolidate Data Accounts provides a multi-system roll-up of data, which facilitates improved reporting in Insight. Web-based Interface This allows for desktop and mobile device accessibility, which means you can see your data whenever you want, in the office or on the go. Corporate Credit Administration Credit limits for your accounts can now be assigned from one central application.
Insight Cross-market and Cross-media Business Intelligence Reporting Mediascape Insight provides customizable and comprehensive ad-hoc and dashboard reporting. Insight is the key provider of executive and mid-level reporting for Marketron customers. As an adjunct to Marketron Traffic reports, Insight provides one stop shopping for all your Marketron Traffic markets and cross-media reporting needs. Integration with Mediascape Accounts provides additional normalization and roll-up reporting options. The open analytics platform tools allow for creation of custom content that gives you targeted visibility into the critical metrics of your business. Consolidated Data Insight provides consolidated Revenue, Pacing, Inventory, and Aging data in highly visual and easily digestible reports. Highly Customizable Dashboards and report tools are customizable including the capability to create custom calculations and user defined fields. Web-based Interface This allows for desktop and mobile device accessibility, which means you can see your data whenever you want, in the office or on the go. Scheduling You now have the ability to schedule reports to be run and even emailed at specified times so all key players can review at their convenience.
Insight Best Practices Client recommendations for Insight Success: Commit. Decide to use the tool and commit at every level of the company corporate, regional, and market levels. Be Consistent. Having consistent reports in all markets creates a unified focus. Have a Point Person. Determine one individual who can manage Insight and coach the rest of the team through using the reports. Be Nosy. Dig into Insight and learn as much as you can. Explore the different functionalities so that you are personally familiar with all that Insight has to offer. Always Apply a Filter. With every step you should ask yourself, How will this help sales? and What is the desired outcome of having this data? Questions like these will help ensure you are using Insight in a way that provides useful and actionable data. We use Insight to create a common language throughout our organization. It delivers a consistent set of tools to our managers so they can better understand their business and drive results. Training, adoption and user engagement are more successful due to our standardized approach to dashboard implementation. When I see our managers consistently engage with a product starting at 6:30am, I know it s become a valued tool we collectively rely upon. Michael Dufort, Senior Vice-President Connoisseur Media
Orders 360 Marketron s New All-in-One Multi-Media Order Entry Platform Enter orders for any media type into one platform. Manage the entire multi-media campaign in one place. Deliver one multi-media campaign invoice. Orders 360 is an offering for the Mediascape platform, joining Accounts and Insight, delivering end-to-end multi-media campaign management. This solution provides easy, intuitive order entry for all on-air and digital campaign elements plus campaign performance statistics and reporting rolled up into a single invoice with A/R integration. Display In conjunction with display advertising networks, this solution allows you to enter and manage your display campaign impressions, order dates and ad creative with ease. Instantly integrate and send creative to ad networks. Manage campaigns with real time reporting. Streaming In partnership with multiple streaming providers, this product enables media outlet zone configuration, campaign impression management, ad injection, targeting and campaign performance statistics and reporting. Airtime Create, execute and bill on-air advertising just as you always have except now you ll be able to enter all media type orders into one system at the same time! Alternative Revenue Capture all your non-spot revenue events, sponsorships or any other type of non-media income in one system and track in detail!
Display Fully Integrated Display Advertising Solution Mediascape Display enables you to create, monetize and bill your display advertising from one seamless solution. Mediascape Display is a display advertising service offering configuration with Google s DoubleClick for Publishers (Small Business or Premium). In conjunction with display advertising networks, this solution allows you to enter and manage your display campaign impressions, order dates and ad creative with ease. You have the ability to instantly integrate and send creative to ad networks as well as take advantage of real time reporting to closely manage campaigns. Performance Data Mediascape Display receives performance information back from Google s DoubleClick which allows you to measure return on investment and track pacing to budget. Sell and Bill Display Ads along with other Media Types With Mediascape Display, multi-media campaigns can be created, propagated and billed from one seamless management tool. Granular Targeting of Display Ads Within a campaign, you can manage and target display ads on a granular level to offer advertisers greater ROI. Consolidated Reporting The Mediascape open platform s reporting tools enable users to access all reporting in one place including integrated reporting across all media types.
Streaming The First End-to-End Streaming Advertising Solution Mediascape Streaming harnesses the power of the cloud to automate your streaming advertising campaigns from a single, easy to use solution. With Mediascape Streaming, cross-media and multi-inventory campaigns are created, propagated, and billed from one seamless solution. It is a streaming advertising service offering media outlet zone configuration, campaign fulfillment entry, ad injection, campaign performance statistics reporting, and invoicing capabilities. Lifecycle Campaign Management With Mediascape Streaming, campaigns are created, propagated and billed from one seamless management tool. Streamlined Invoicing and Billing Fully customizable, Mediascape Streaming offers flexible and automated invoicing and billing options. Integrated Cross-Media Reporting The Mediascape open platform s reporting tools enable users to access all reporting in one place including integrated reporting across all media types. Increased Operational Efficiencies Managing your streaming advertising from one Marketron-powered access point, you are able to centralize your business through a single web-based login.
Marketplace The Industry s First Programmatic Spot Advertising Platform for Broadcast Radio Mediascape Marketplace increases sales, drives accessibility and raises the value of your inventory through one buying and selling platform. Mediascape Marketplace makes the entire process of purchasing radio advertising easier for both buyers and sellers. When you make your inventory available in Marketplace you take advantage of prime rates by offering inventory to a new market of buyers. Marketplace automates the buying and selling process while giving you complete control of your inventory. You can offer, publish, and customize inventory for a single station or your entire group. The platform will provide you with intelligent analytics that will empower you to make better business decisions and get better value for your inventory. Increase Revenue Marketplace enables you to increase revenue by providing a new sales channel. It also exposes your inventory to a larger marketplace than you may have had access to previously. Increase Buyer Prospecting Marketplace brings new buyers who traditionally purchased interactive advertising programmatically to broadcast radio. It also brings new buyers who traditionally were not able to reach smaller markets and stations. Increase Efficiency Marketplace increases efficiencies with a transformative workflow that includes creative to ensure your spots have everything needed to air. Retargeting Opportunities With Marketplace you can easily access information about when a buyer last purchased offers in Marketplace and the time period that has elapsed since.
Open for Innovation Mediascape is an ever-evolving, cloud-based platform that provides increased efficiency and full transparency into your broadcast business. As our industry changes, Mediascape s open platform enables it to grow and adapt in order to meet your new needs. We are proud of our platform today and are committed to continuously developing the revolutionary tools necessary to empower your business to succeed for many years to come. - Jeff Haley President and CEO
The Media Industry s No. 1 Sales, Delivery & Revenue Management Cloud-Based Platform 1 (800) 476-7226 sales@marketron.com marketron.com Marketron Broadcast Solutions. Trusted Leaders in Enterprise Software.