YARDI Marketing Suite. Smarter Solutions for Places that Matter

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Wesley Casey
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1 YARDI Marketing Suite Smarter Solutions for Places that Matter

Places that Matter Every day you are interacting with prospects and

We understand your commitment to providing the best service possible to

Our smarter solutions help you do just that while making your job easier,

2 Places that Matter Every day you are interacting with prospects and residents who are looking at your community as a place to call home. We understand your commitment to providing the best service possible to your customers. Our smarter solutions help you do just that while making your job easier, allowing you to focus on resident retention and turn more leads into leases. Places that Matter to You, to Your Customers, to Your Community, to Us

SMARTER Marketing YARDI Marketing Suite Part of the Yardi Multifamily Solution Matrix Market & Research Data YARDI Voyager plus the YARDI Marketing Suite Yardi Marketing Suite

..11 Procure to Pay Marketing & CRM Procurement, Vendor Management, Invoice Processing ILS, Property Marketing, Prospect & Resident Portals, Social Media, Reputation Management,

BI Business-Wide Platform The Yardi Multifamily Solution includes comprehensive front office and back office services integrated into one system with complete business intelligence

3 SMARTER Marketing YARDI Marketing Suite Part of the Yardi Multifamily Solution Matrix Market & Research Data YARDI Voyager plus the YARDI Marketing Suite Yardi Marketing Suite RENTCafé... 1 RENTCafé Connect...7 LeasingPad CRM...11 Procure to Pay Marketing & CRM Procurement, Vendor Management, Invoice Processing ILS, Property Marketing, Prospect & Resident Portals, Social Media, Reputation Management, Call Center Revenue Management, Resident Screening, Insurance, Utility Billing, Payment Processing Ancillary ERP Property Management, Accounting, Operations, Facilities Management, BI Business-Wide Platform The Yardi Multifamily Solution includes comprehensive front office and back office services integrated into one system with complete business intelligence and mobility. Expand your marketing reach and resident SaaS services with the Yardi Marketing Suite a mobile solution with everything you need to attract prospects, capture leads, execute leases, and retain residents. Integration with Yardi Voyager means full mobility, real time information access, and data accuracy.

RENTCafé A powerful multifamily marketing and leasing platform Key Benefits

one platform Appeals to users and search engines using dynamic, responsive

management tools Attracts prospects and turns leads into leases with smart

execution and renewals featuring dynamic websites and a multichannel

plus online leasing, rent payments, and maintenance requests.

4 RENTCafé A powerful multifamily marketing and leasing platform Key Benefits Fulfills all property marketing, leasing, and resident service needs from one platform Appeals to users and search engines using dynamic, responsive design Maximizes leads with social media marketing and reputation management tools Attracts prospects and turns leads into leases with smart conversion features Expedites the leasing cycle with complete online lease execution and renewals featuring dynamic websites and a multichannel marketing management system with social media and classified posting tools plus online leasing, rent payments, and maintenance requests. Adds efficiency and heightens prospect and resident satisfaction with convenient mobile apps 1 Yardi Yardi 2

RENTCafé RENTCafé connects you with prospects and residents more quickly than ever before.

Retain residents by offering convenient online payments and maintenance requests. Gain trusted referrals and manage your reputation with built-in solutions.

opportunity to turn a lead into a lease.

Facebook apps that allow you to deliver unit availability and execute online leasing directly from your property s Facebook page.

Social Media Marketing Classified Posting Digital Marketing Manager Reputation Management Showcase your communities with property marketing sites that provide appealing, content-rich designs and

Power your social content posting strategy. Tap into your residents social networks to increase your prospective audience and lower your marketing costs.

5 RENTCafé RENTCafé connects you with prospects and residents more quickly than ever before. Attract prospects with corporate and property marketing websites, social media marketing, and classified posting tools. Convert leads through step-by-step online leasing. Retain residents by offering convenient online payments and maintenance requests. Gain trusted referrals and manage your reputation with built-in solutions. Complete mobility and seamless integration with Yardi Voyager, Yardi LeasingPad CRM, and RENTCafé Connect presents prospects with real-time pricing and unit availability, ensuring you never miss an opportunity to turn a lead into a lease. Overdue Pending Completed Unassigned Awaiting Approval Approved Instantly view assigned, completed, overdue, approved, and pending tasks with the RENTCafé Marketing Manager ṬM RENTCafé includes Facebook apps that allow you to deliver unit availability and execute online leasing directly from your property s Facebook page. With our social media management tools, you can post conveniently RENTCafé property marketing websites are optimized for display and to Facebook, Twitter, and Instagram from one central hub. functionality on any size screen. Quickly create and track effective classified ads with customized templates featuring easy-to-use drag and drop widgets with RENTCafé Classifieds ṬM Property Marketing Sites Corporate Marketing Sites Social Media Marketing Classified Posting Digital Marketing Manager Reputation Management Showcase your communities with property marketing sites that provide appealing, content-rich designs and easy-to-use features, including large photo displays, convenient mouse-over floor plans, videos, blogs, user-generated ratings and reviews, and much more. Responsive design increases your mobile presence and improves the customer s digital experience. Create a customized website to professionally represent your corporate brand. An integrated geographic apartment search allows prospects to search for available units at all of your properties. Manage both your corporate site and your property websites from a single solution. Power your social content posting strategy. Tap into your residents social networks to increase your prospective audience and lower your marketing costs. Built-in tools expand your online presence and incentivize residents to give trusted referrals to friends, family, and colleagues. Attract and convert more leads using RENTCafé Classifieds to quickly create compliant, trackable classified ads for Craigslist. Reduce the potential for errors and drive opportunities using intuitive drag and drop widgets to define amenities, photos, and other fields. Detailed reports on ad activity, conversion rates, and more provide insight into campaign effectiveness. Manage content marketing for multiple properties with RENTCafé Marketing Manager, a multichannel marketing management system designed specifically for multifamily. Users can save, search, and share content, as well as communicate with team members at other communities. Ensure you make an accurate first impression with today s online renters. The RENTCafé reputation management program empowers your staff to track, review, and manage online ratings from Yelp, Facebook, ApartmentRatings.com, ApartmentReviews.net, and Renter s Voice. RENTCafé also tracks corrective action taken on problematic reviews. 3 Yardi Yardi 4

Online Leasing Provide prospects with real-time pricing and unit availability through your property websites and via Facebook with step-by-step online lease execution.

Protection Plan. Complete leases online while seamlessly directing residents to set up utilities with ConnectMyUtilities integration.

Available as both a responsive website and a mobile app, the resident portal allows renters to easily, securely, and instantly update their profiles, view balances, make online payments, and submit

Concierge Services Enhance the resident experience with expanded online services through Yardi Concierge.

Eligibility and Compliance Extend your online presence by adding RENTCafé Affordable Housing for properties receiving federal or state housing subsidies and requiring compliance.

* * Please see separate product information sheet for features available with RENTCafé Affordable Housing.

6 Online Leasing Provide prospects with real-time pricing and unit availability through your property websites and via Facebook with step-by-step online lease execution. Activate comprehensive price and lease term selection, self-screening capabilities, and renters insurance fulfillment when used with Yardi RENTmaximizer, Yardi Resident Screening, and ResidentShield Protection Plan. Complete leases online while seamlessly directing residents to set up utilities with ConnectMyUtilities integration. Expanded Resident Services Increase retention by providing in-demand, expanded services that residents expect. Available as both a responsive website and a mobile app, the resident portal allows renters to easily, securely, and instantly update their profiles, view balances, make online payments, and submit maintenance requests with photos and voice memos. Encourage residents to stay connected with your community through online announcements and calendar events. Concierge Services Enhance the resident experience with expanded online services through Yardi Concierge. Completely integrated with Voyager and RENTCafé, Concierge enables residents to authorize guests, set notification preferences, reserve amenities, and track deliveries online. Eligibility and Compliance Extend your online presence by adding RENTCafé Affordable Housing for properties receiving federal or state housing subsidies and requiring compliance. Set up standard process workflows or create your own to meet your specific business needs. Applicants can complete online applications at their own pace using an easy, step-by-step process.* * Please see separate product information sheet for features available with RENTCafé Affordable Housing. ILS Data Syndication Oversee your digital marketing in one convenient place with our Internet Listing Service (ILS) syndication tools. Automatically update your online listings nightly with current prices, availability, photos, amenities, office hours, pet policies, and more. Optimized for ios and Android platforms, our RENTCafé Resident app provides instant access to residents on the go. Professional Services Key Features Dynamic corporate and property marketing websites with full mobility Built-in social media marketing and referral programs Classified posting solution and centralized digital marketing manager Reputation management tools to track, review, and manage ratings Prospect and resident portals with online and mobile services, including leasing ILS data syndication with automatic updates Customizable creative and SEO and SEM services RENTCafé TextPay Expand your marketing influence with RENTCafé Reach and RENTCafé Creative professional services. Whether you need assistance with search engine optimization, pay per click advertising, or creative design, RENTCafé experts are available to support your marketing initiatives. SEO and SEM services ensure that prospects find your communities online. Creative services help you capture and convert leads with outstanding design. Complete integration with Voyager, RENTCafé Connect, and LeasingPad CRM gives residents a convenient and secure mobile option to review balances and make payments via SMS text messaging. Available on the RENTCafé Reach Reach more prospects with professional search engine optimization and search engine marketing. RENTCafé Reach helps you target potential residents who are actively searching for a place to live. Give your communities a major boost online with full-service SEO and pay per click advertising consulting and management, including in-depth analytics. RENTCafé Creative Attract potential residents to your properties with customized web design that engages and converts. The RENTCafé Creative team can create floor plans, interactive maps, branded templates, and more designed to exactly match your specifications. Work with experts to develop appealing visual representations that will encourage prospects to take the next step. 5 Yardi Yardi 56

7 RENTCafé Connect A seamless extension of your leasing and management office. Key Benefits Maximizes and controls your spend while promoting prospect and resident satisfaction with a smart digital answering service Offers on-demand live agent support via call, chat, and with experienced property management and leasing professionals Designed to be invisible to your prospects and residents and transparent to you this flexible solution increases property occupancy and promotes resident satisfaction with all activity recorded directly in Yardi Voyager. Records calls for playback directly from Voyager for quality assurance Promotes your properties key selling points, policies, and resident procedures Delivers lead-to-lease reporting and smart analytics for unprecedented visibility into the performance of your property marketing strategy 67 Yardi Yardi 8

RENTCafé Connect Key Features An extension of your leasing management office, RENTCafé Connect is a full-service solution that increases property occupancy by eliminating missed sales opportunities.

Designed to be invisible to prospects and residents and transparent to you this flexible solution manages inbound communication with digital answering services available around the clock, plus live

By leveraging information specific to your community from RENTCafé and Voyager, RENTCafé Connect acts as an extension of your leasing office 24 hours a day, 365 days a year.

manage expenses and stay within your operating budget. This adaptable program delivers an efficient digital answering service with optional skilled Customer Connection agents available on demand.

8 RENTCafé Connect Key Features An extension of your leasing management office, RENTCafé Connect is a full-service solution that increases property occupancy by eliminating missed sales opportunities. Promote resident satisfaction and reduce move-outs by providing timely assistance. Designed to be invisible to prospects and residents and transparent to you this flexible solution manages inbound communication with digital answering services available around the clock, plus live agent support through the Customer Connection Center accessible on demand. Get the best of both worlds without breaking your budget. By leveraging information specific to your community from RENTCafé and Voyager, RENTCafé Connect acts as an extension of your leasing office 24 hours a day, 365 days a year. FOLLOW UP AND CLIENT SATISFACTION VOYAGER INTEGRATION SET UP AND TRAINING LEASING SUPPORT RENTCafé Connect CLIENT REPORTING RESIDENT SUPPORT ANSWERING SERVICE Control Spend RENTCafé Connect helps you manage expenses and stay within your operating budget. This adaptable program delivers an efficient digital answering service with optional skilled Customer Connection agents available on demand. With the ability to turn this service on or off at your discretion, you can take advantage of live support without exceeding your budget, giving you complete control over your marketing spend. Maximize Marketing Dollars Eliminate missed sales opportunities by never missing a lead. RENTCafé s Customer Connection Center directs your leasing calls, s, and chats to highly skilled agents who will create guest cards and schedule qualified appointments to tour your property. In addition, RENTCafé Connect tracks the marketing source of each call. This capability, combined with smart reporting tools, helps you analyze the impact of your marketing dollars so you can refine and reduce spend to maximize ROI. Retain Residents RENTCafé Connect provides superior service tailored to your residents, increasing satisfaction and lease renewals. Because RENTCafé Connect is seamlessly integrated with Voyager, Customer Connection agents enter maintenance requests and credit card payments directly into your property management system in real time. Agents leverage notes and history within Voyager to offer the best customer experience when answering questions and resolving issues. No other call center can offer that. The Customer Connection Center consists of experienced, trained property management and leasing professionals that provide your prospects and residents with superior service. Integrates with Yardi LeasingPad CRM for instant resident, prospect, and lead alerts at your fingertips. Digital answering service for automated inbound message management On-demand leasing and resident phone support, available 24/7, 365 days a year Specialized and chat support Guest cards, appointments, maintenance requests, and payments entered directly into Voyager Unique phone numbers for each marketing source and property upon request Calls recorded and accessible within Voyager for quality assurance Analytic reporting with complete visibility into your marketing spend Onsite management staff notified of activity as it occurs via A digital answering service when you want it. On-demand access to live agent support when you need it most. 9 Yardi Yardi 10

LeasingPad CRM Turn leads into leases, improve resident Key Benefits Simplifies the leasing process, allowing agents to complete leasing tasks quickly and easily from any location retention, and

Makes real-time lead tracking reliable for accurate traffic counts and lead sourcing Eases the move-in, move-out, and lease renewal processes for staff and residents Schedules prospect and resident

9 LeasingPad CRM Turn leads into leases, improve resident Key Benefits Simplifies the leasing process, allowing agents to complete leasing tasks quickly and easily from any location retention, and maximize your marketing ROI with our end-to-end leasing and customer relationship management solution. Makes real-time lead tracking reliable for accurate traffic counts and lead sourcing Eases the move-in, move-out, and lease renewal processes for staff and residents Schedules prospect and resident follow-up for customer relationship management throughout the lease lifecycle Ensures optimal visibility into your leasing office, eliminating missed opportunities Provides performance reporting for advertising and marketing campaigns, turning data into actionable information for increased ROI Eliminates manual data entry and duplicate records 11 Yardi Yardi 12

YARDI LeasingPad CRM Our end-to-end leasing and customer relationship management solution allows you to conduct prospect and resident services from your tablet or desktop, with instant real-time data

Fully integrated with Voyager, RENTCafé, and RENTCafé Connect, LeasingPad CRM accesses contact, lead, lease, resident, and property data and packages it in an intuitive and mobile format for your

Leasing consultants can easily step prospects through the leasing cycle from initial contact through online lease execution, as well as promptly assist residents during move-in, move-out, lease

Key Features Automated notifications ensure every lead is serviced with unlimited, customized follow-ups Instant access to real-time unit availability and lead transfer to sister properties Mobile

Real-time lead notifications, tracking, and management reporting helps your leasing consultants identify prospects even before they step foot on your property.

Facilitate easy customer communication using the incorporated Voyager correspondence engine and professional email templates.

10 YARDI LeasingPad CRM Our end-to-end leasing and customer relationship management solution allows you to conduct prospect and resident services from your tablet or desktop, with instant real-time data from Yardi Voyager. Fully integrated with Voyager, RENTCafé, and RENTCafé Connect, LeasingPad CRM accesses contact, lead, lease, resident, and property data and packages it in an intuitive and mobile format for your leasing consultants. It provides automated leasing and CRM activities in one integrated, transparent system so you have total visibility into your leasing office. Leasing consultants can easily step prospects through the leasing cycle from initial contact through online lease execution, as well as promptly assist residents during move-in, move-out, lease renewal, and maintenance requests without being tied to a desktop. Key Features Automated notifications ensure every lead is serviced with unlimited, customized follow-ups Instant access to real-time unit availability and lead transfer to sister properties Mobile Leasing Management LeasingPad CRM features unlimited customized follow-ups for both prospect and resident activity. Real-time lead notifications, tracking, and management reporting helps your leasing consultants identify prospects even before they step foot on your property. Additionally, LeasingPad CRM powers your customer relationship management throughout the leasing process, continuing after the customer moves in, all the way to renewal. Facilitate easy customer communication using the incorporated Voyager correspondence engine and professional templates. Instant Response Gain total visibility into your leasing office when you channel daily leasing and CRM activities into one integrated, transparent system. Dashboards featuring up-to-the-minute operations detail, leasing data, and residential analytics with drilldown and access to custom reports ensure your staff provides accurate information to your prospects, applicants, and residents. LeasingPad CRM also tracks your advertising sources with complete accuracy to reveal how your marketing dollars are performing. As a result, you can capture and track every lead, make your advertising more productive, and convert more prospects into residents to optimize rental revenue. View property listing details, lead data, resident service requests, and detailed analytics in one seamless interface. Access your dashboards, contacts, leads, calendar, and leasing activity with a single tap. Smarter Leasing Benefit from the workflow efficiency and competitive advantage supplied by an end-to-end tablet leasing tool. All the leasing activities and prospect and resident support you perform at your desk, you can now execute from any location including real-time rental pricing, applicant screening, and renter's insurance fulfillment when combined with Yardi RENTmaximizer, Yardi Resident Screening, and ResidentShield Protection Plan. Improved Performance Analytic reporting on agent performance, property positioning, and the effectiveness of your marketing campaigns provides timely information to better manage your leads and contacts, sign more leases, and improve your team s performance. With LeasingPad CRM analytics, you can turn accurate data into actionable information that increases your ROI. Accurate reporting on marketing spend, employee performance, traffic patterns, and more Operations and leasing dashboards with analytics from Voyager Real-time lead identification, evaluation, tracking, and management Full integration with Voyager, RENTCafé, and RENTCafé Connect 13 Yardi Yardi Yardi 14 13

Leading Business-Wide Real Estate Management Software and Services At Yardi our mission is to provide our clients with superior products and outstanding customer service, while we take care of our

11 Leading Business-Wide Real Estate Management Software and Services At Yardi our mission is to provide our clients with superior products and outstanding customer service, while we take care of our employees and the communities where we work and live. With that commitment, Yardi leads the industry in providing full business software solutions for real estate investment management, property management, financial accounting, asset management, and ancillary services. Organizations like yours have been using our proven and mature software with confidence for decades. Yardi Systems, Inc. 430 South Fairview Avenue, Santa Barbara, California phone: Yardi Systems, Inc. All rights reserved. All other trademarks are the property of their respective owners. Printed on recycled paper. MS-BOOK-11x8.5 08/24/2015

Yardi Marketing Suite

Yardi Marketing Suite Fulfill all your marketing, leasing and resident services needs with one software platform. Manage the Entire Prospect and Resident Lifecycle Increase mobile reach and improve user