Media Data 2016 Online www.onlinepc.ch valid from 01.01.2016
Content I. Profile / User Statistics page 3 II. Online Advertising Formats 1. Overview of website advertising formats page 4 2. Prices page 5 3. Examples of website advertising formats page 6-11 III. Special Formats 1. Microsite/Advertorial 2. Home-/Channel-Sponsoring 3. Branding Day 4. Newsletter 5. Mobile website page 12 page 13 page 14 page 15 page 16 IV. Publishing House/Contacts page 17 2
I. Profile / User Statistics onlinepc.ch the IT platform for news and information At www.onlinepc.ch, users will find the most up-to-date news from Switzerland s IT world. The thematic focus is on areas concerning the internet, hardware, software, tests, mobile and gaming. An extensive download section rounds off our range of services. The daily newsletter reaches 13,000 subscribers and in social network communities, Facebook, Twitter and Google, the Online PC brand has a range of more than 6,000 contacts. Development of page impressions 300 250 264 300 284 225 257 292 200 150 196 227 227 100 50 0 figures in thousands 04/15 05/15 06/15 07/15 08/15 09/15 10/15 11/15 12/15 Source: Google Analytics 3
II. Online Advertising Formats 1. Overview of advertising format types Leaderboard 728 x 90 pixels Content Ad 300 x 250 pixels Billboard 940 x 250 pixels Half Page Ad 300 x 600 pixels Skyscraper 120 x 600 / 160 x 600 pixels Hockeystick 728 x 90 + 120 x 600 pixels Floor Ad 940 x 50 pixels Layer nach Absprache Medium Rectangle 300 x 250 pixels Pushdown Ad 728 x 300 pixels Banderole Ad 770 x 250 pixels We ll gladly provide you with further formats on request. Please note additionally the specifications for all forms of online advertising formats. For Flash- and HTML 5 advertising formats, also pay attention to the specifications of our ad-server provider. http://www.nmgz.ch/downloads/ online-pc.html 4
II. Online Advertising Formats 2. Prices Banner format Size CPM* run of Site CPM* Home Page Leaderboard 728 x 90 pixels CHF 60. CHF 70. 6 Skyscraper 120 x 600 or 160 x 600 pixels CHF 75. CHF 85. 6 Billboard 940 x 250 pixels CHF 100. CHF 110. 7 Half Page Ad 300 x 600 pixels CHF 80. 7 Medium Rectangle 300 x 250 pixels CHF 70. CHF 80. 8 Content Ad 300 x 250 pixels CHF 70. CHF 80. 8 Hockey stick 728 x 90 + 120 x 600 / 160 x 600 pixels CHF 100. 9 Pushdown Ad 728 x 300 pixels CHF 75. 9 Banderole Ad 770 x 250 pixels CHF 120. 10 Floor Ad 940 x 50 pixels CHF 90. 10 Layer individual CHF 75. 11 Expandable Ad individual on request 11 Further formats on request. Volume Discount from CHF 5,000. 5% from CHF 10,000. 8 % from CHF 15,000. 10 % from CHF 20,000. 13 % from CHF 25,000. 20 % Benefits Exclusive banner positions 100 % target group accuracy Fixed calculable advertising rates and placement periods Valid for discount-entitled placements within 12 Months Consultant commission: 5% for recognised agencies All prices in Swiss francs, excl. vat/ sales tax *CPM: per 1,000 shows 5
II. Online Advertising Formats 3. Examples of website advertising formats Leaderboard: 728 x 90 pixels (max. 50 kb) Skyscraper: 120 x 600 / 160 x 600 pixels (max. 50 kb) Its prominent positioning at the upper edge of the page, and its above-average size guarantees the ultimate In attracting attention, offering excellent advertising impact. Its prominent positioning on the right edge of the page guarantees great advertising impact, providing plenty of space for the transport of images. 6
II. Online Advertising Formats 3. Examples of website advertising formats Billboard: 940 x 250 pixels (max. 50 kb) Half Page Ad: 300 x 600 pixels (max. 50 kb) The Billboard is positioned below the horizontal navigation and stands out with its unique combination of emotional appeal and usability. With its generous dimensions, it provides the client with ample scope for design and information. This advertising format attracts even more attention through its integration into the page structure. 7
II. Online Advertising Formats 3. Examples of website advertising formats Medium Rectangle: 300 x 250 pixels (max. 50 kb) Content Ad: 300 x 250 pixels (max. 50 kb) Through its integration into the page structure, this advertising format attracts even greater attention. The Content Ad is an eye-catching advertising format. It is placed directly in the website editorial environment as part of the flow of content. Further opportunities: 600 x 250 pixels (max. 50 kb) Price on request 8
II. Online Advertising Formats 3. Examples of website advertising formats Hockey stick: 728 x 90 + 120 x 600 / 160 x 600 pixels (max. 50 kb) Pushdown Ad: 728 x 300 pixels (max. 50 kb) This advertising format offers the client the unique option to stamp a complete website with the corporate design of a brand and / or the look of a particular campaign. The size and exclusivity of this advertising form guarantees the utmost in attention and top response rates. This advertising format is integrated into the page structure at a prominent position, covering no content. It therefore provides the optimum presentation space for your advertising message. 9
II. Online Advertising Formats 3. Examples of website advertising formats Banderole Ad: 770 x 250 pixels (max. 50 kb) Floor Ad: 940 x 50 pixels (max. 50 kb) Instantly visible to the user, this adverting format draws great attention and offers excellent transparency. Thanks to its superimposition and dynamic positioning, the Floor Ad is an effective eye-catcher for your commercial message. 10
II. Online Advertising Formats 3. Examples of website advertising formats Layer: max. 400 x 400 Pixel (max. 50 kb) Expandable Ad: individual Expandable advertising formats are triggered per mouseover. The expand effect is activated as soon as the user moves the cursor over the ad and then deactivated (return to initial size), when the cursor is moved outside the the area of the advertisement Advertising formats for Expandable Ads Leaderboard [opens downwards] (page 6) Skyscraper [opens to the left] (page 6) Content Ad [opens upwards to the right] bzw. Medium Rectangle [opens upwards to the left] (page 8) Floor Ad [opens upwards] (page 10) Free from a fixed banner position, the Layer floats above the content of the website, achieving unexpected results for you 11
III. Special Formats 1. Microsite & Advertorial The microsite is a stand-alone lower section on onlinepc.ch, which offers the ideal exclusive framework for the presentation of your products and services. The microsite or advertorial advertises with the use of special teasers and standard advertising formats (Mini Banner and Content Ad), which are interlinked with the microsite. By being integrated into the structure of the website, your offer will profit directly from the credible and relevant association with Online PC s website. As client, you can select and determine all content. Our editorial staff will then embed the content on the onlinepc.ch page. Identification or labelling of the microsite or advertorials will be indicated by the terms sponsored by or Advertorial. Additionally, we can offer you the opportunity to advertise mobile microsites on our mobile website. (prices on request) 1 Week 3 Week Basic fee* 5,500. 14,000. * All prices in Swiss francs, excl. vat/sales tax 12
III. Special Formats 2. Home Sponsoring/Channel Sponsoring Grab the opportunity to attract the complete attention of the onlinepc.ch users via exclusive sponsoring. The top-class editorial content of our experts and the combination of Billboard and Hockey stick formats are ideal for your campaign- or key issue branding. Home/ros Channel Basic fee* CPM CHF 150. CPM CHF 200. * All prices in Swiss francs, excl. vat/sales tax 13
III. Special Formats 3. Branding Day Grab the complete attention of our Online PC users! Utilise the most prominent advertising space on our homepage for 24 hours exclusive! Benefits Exclusive presence on homepage Presence for a duration of 24 hours 24 hours Basic fee* 1,500. * All prices in Swiss francs, excl. vat/sales tax 14
III. Special Formats 4. Newsletter Online PC Business Newsletter (morning news) banner text advertising Onlinepc.ch offers two streamlined mobile newsletters, providing for optimal impact of the various advertising formats. The Online PC Business Newsletter provides 13,000 subscribers* each working day with the latest important news relating to the Swiss IT-scene, e-commerce, social media und technical innovation. Online PC Business Stand-alone Newsletter Additionally, we offer you the opportunity to address our readership specifically with a stand-alone newsletter. You can choose between animated or static banner- and text advertising for the deployment of your ad. HTML Technical specifications Morning- Newsletter Stand-alone newsletter on request Prices** Banner Text Position 1 850. 900. Position 2 750. 800. Position 3 650. 700. Banner form Format supply specifications Required size Text advertising max. 700 characters Text with image max. 500 characters plus image 300 x 250 max. 50 kb Banner 650x250 or 615x60 or 300x250 max. 50 kb * As of December 2015 ** All prices per week (Monday to Friday) in Swiss francs, excl. vat/sales tax 15
III. Special Formats 5. Mobile Website Use every opportunity to access your target group. Mobile use of the content on onlinepc.ch is increasingly growing in popularity. On our mobile website, we offer attractive advertising opportunities. We ll be glad to advise you on the choice of suitable advertising formats. Advertising type Format Price Mobile MR (4:1) 320 x 75 pixels on request Mobile Banner (6:1) 320 x 50 pixels on request Advertorial Microsite & Banner on request 16
IV. Verlag Publisher Head of Publishing Advertising Advertising Disposition Editorial Contact Neue Mediengesellschaft Zürich AG Kalanderplatz 5 Postfach 1965 8027 Zürich Phone: +41 (0)44 387 44 44 Fax: +41 (0)44 387 45 80 Ingo Rausch ingo.rausch@nmgz.ch Afrim Pajaziti Phone: +41 (0)44 387 44 30 Mobile: +41 (0)79 759 95 44 afrim.pajaziti@nmgz.ch Daniel Frey Head of Sales Support Phone: +41 (0)44 387 45 74 daniel.frey@nmgz.ch Sandra Zachmann Sales Support Phone: +41 (0)44 387 44 02 sandra.zachmann@nmgz.ch patrick.hediger@nmgz.ch Head of Publishing Ingo Rausch Advertisement Sales Afrim Pajaziti Head of Sales Support Daniel Frey Sales Support Sandra Zachmann Head Online Editor Patrick Hediger 17