Automotive Real Estate Employment LA.com Research Introducing the San Bernardino Sun homepage. San Bernardino Sun prominently features positions in the most dominant locations on the Web site. You can t miss it! 1
Introducing the San Bernardino Sun homepage. San Bernardino Sun prominently features Large Ad positions in the most dominant locations on the Web site. You can t miss it! Big Ad 12
NEWS SPORTS BUSINESS ENTERTAINMENT As site visitors find stories of interest, they drill down into story pages. Here they will find great journalism and clean, crisp Big Ad positions. No clutter, clear message. Find the channel you want-from sports to business, entertainment to local news - and begin advertising directly to your target audience. 13
Photo Gallery Pages From the front page visitors can quickly access a database of photographic journalism. See the world in pictures and your clean, crisp big ad directly targets your audience. 14 1
MARKETPLACE Our site visitors tens of thousands every day return more than six times a week, many in search of products and services, jobs and cars, homes and apartments. Big Ad positions are in the most dominant locations on the page. Can t miss it! 1 5
AUTOMOTIVE Our site visitors tens of thousands every day return more than six times a week, many in search of products and services, jobs and cars, homes and apartments. Big Ad positions are in the most dominant locations on the page. Can t miss it! 16
REAL ESTATE Banner Ad 468 x 60 pixels Our site visitors tens of thousands every day - return more than six times a week, many in search of products and services, jobs and cars, homes and apartments. Big Ad positions are in the most dominant locations on the page. Can t miss it! 7
EMPLOYMENT Our site visitors tens of thousands every day - return more than six times a week, many in search of products and services, jobs and cars, homes and apartments. Big Ad positions are in the most dominant locations on the page. Can t miss it! 1 8
LA.com LA.com is your source for entertainment, travel, shopping and dining. Make your mark on this popular site for local happenings with a big ad. Box Ad 300 x 250 pixels 9
Online Audience Loyal, local, and Large! Unlike most national & classified sites, 75% of SBSUN.com site visitors reside in the greater San Bernardino area. The demographic of this audience is attractive with the majority being affluent, well-educated consumers. Our network also includes, LA.com and several other greater LA area Web sites. SBSUN.com continues to enjoy robust growth, most recently exceeding 1 million page views. The popularity of these sites combined with targeted and appealing local audiences makes our network a highly desirable place to advertise online. Each ad campaign is carefully focused on key audiences, giving businesses a smart & effective way to extend their reach in the local marketplace! Visitor Value 45% say our websites have influenced them to make a purchase. 50% spent $500+ online in the past 6 months. 40% visit at least once per day. 62% make one or more online purchase every month. 63% visit our websites multiple times per week. Market Reach Extend your reach! Demographic Profile Young, educated, affluent home owners. WHO visits SBSUN.com? 108,580 total unique visitors of which 81,435 are local unique visitors with more than 42% earning an income of $50,000+. SBSUN.com extends audience reach: 52% exclusively get their news and information from SBSUN.com and do not subscribe to the printed edition. Prime Age: Education: Homeowners: 69% fall between 80% have had some college 49% own a home. 25 and 54 years old. or have a degree. Household Income: Male/Female: Currently Employed: 42% have household 44% Male 69% are currently Income of $50K+. 56% Female employed Audience Purchase Intentions Local online visitors are local offline shoppers! 26% of local visitors plan to rent an apartment or home, 22% plan to research, shop, or purchase a new home 41% of local visitors in our network have used our sites to look for a job in the last 6 months % Online Users Plan to Buy in the next 6 months Books 75 Airline t ickets 69 Hotel accommodations 59 Clot hing 66 Computer hard/soft ware 62 DVD or VHS movies Electronic equipment 56 54 18% of local visitors in our network shopped online resulting in a purchase of a vehicle Concert or sport event t ix Games or t oys Vehicle, (car or t ruck) 39 46 52 Collectibles 35 Groceries 18 SOURCE: Mori User Study - 2003 Belden Interactive s Visitor Audience Estimates - 2005 10