Website Audience Analysis. Fall 2009
|
|
- Sandra Simon
- 6 years ago
- Views:
Transcription
1 Website Audience Analysis Fall 2009 Release Date January 2010
2 Analysis Goals Profile CapeMayCountyHerald.com visitors Understand preferred content and features Evaluate Internet and media use habits Identify consumer preferences and behaviors 2
3 Methodology We invited visitors to CapeMayCountyHerald.com to participate in an online survey. Survey ran Nov-Dec Input from over 500 site visitors. We paired survey results with metrics from Google Analytics 3
4 Metrics Derived from Analysis Total Audience* Unique visitors during survey month Local Audience** CMCo residents in total audience Regional Audience** NJ, PA, NY residents in total audience Local Intent* Visitors who came either directly or by searching keyword herald or a CMCo location name Local Web-Unique** CMCo residents who visited the site at least weekly and did read the Cape May County Herald weekly Core Audience** Weekly visitors Incidental Audience** Those who visited less often than weekly * Source: Google Analytics ** Derived from survey results 4
5 Summary Strong Local Audience Extended Regional Reach High Frequency Local Intent Active Consumers 5
6 Geography Strong local & regional audience Total Audience 88,669* Core Audience 82,817 (93.4%**) Cape May County, NJ Local Audience 60,650 (68.4%** of Total) Local Web-Unique 29,718 (49%** of CMCo visitors) (i.e., do not also read print) NJ, PA, NY Regional Audience 79,802 (90%** of Total) Regional (not Local) 25,713 (21%** of Total) * Total Audience Source: Google Analytics (11/09) ** Other figures derived from Belden Interactive Survey (01/10, N=563) 6
7 Audience is strong and growing stronger! Loyal visitors! 93% visit at least weekly 47% visit daily Local Intent! 59% of visits either direct or local keyword Strong growth! 79% more visitors than prior year 82% more visits than prior year, Google Analytics (11/09) 7
8 Demographics CapeMayCountyHerald.com attracts a high-value audience mix Gender 53% Women; 47% Men Age Range 71.8% ages Household Income 26% over $100K; 42% over $75K Education 67% attended college Residence 90% NJ, PA, NY residents 68% Cape May County residents 8
9 Demographics CapeMayCountyHerald.com draws slightly more women than men 53% 47% Women Men 9
10 Demographics 71% of visitors are years of age 31% Typical Age: 50 23% 14% 17% 7% 7% 1%
11 Demographics Ethnicity of audience reflects local census profile Caucasian African - Native American Hispanic Asian Not Specified 2% 1% 1% 1% 3% 92% 0% 25% 50% 75% 100% 11
12 Demographics High income audience: More than 1/4 have household income > $100,000 Under $25,000 $25,000 - $34,999 $35,000 - $49, % 9.9% 9.0% $50,000 - $74,999 $75,000 - $99,999 $100,000 - $124, % 18.8% 15.8% $125,000 - $149, % $150,000 or more 9.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 12
13 Demographics An educated audience High School Graduate 23% Technical Training 9% Some College/AA 32% College Graduate 17% Graduate Studies 7% Graduate Degree 12% 0% 10% 20% 30% 40% 50% 13
14 Demographics Audience reports strong employment Professional/Managerial Technical Admin. Support Sales Service Worker Government Education Retired Homemaker Unemployed 4% 8% 5% 4% 9% 3% 10% 3% 6% 41% 0% 10% 20% 30% 40% 50% 14
15 Demographics Most visitors are married, but others also use the site Married 62% Engaged to be married 4% Single, Never Married Divorced or Separated Cohabitating/Partnered Widowed 15% 8% 6% 2% 0% 25% 50% 75% 100% 15
16 Demographics Most site visitors own their residence Own 72% Rent 19% Other 9% 0% 25% 50% 75% 100% 16
17 Geography Most site visitors live in NJ, PA, NY 68% are Cape May County residents. 90% are residents of NJ, PA or NY. 22% 10% Local Zips 68% Regional, non-local Other 17
18 Geography Core audience has strong relationship with the local area Visitors and part-time residents make up more than 25% of the core audience. Pulse Research 07/08 18
19 Content Drivers News, Classifieds & Opinion drive most visits Breaking News Crime & Courts Classified Ads (Jobs, Auto, RE, Mdse) Opinion Most Viewed Obituaries Columnists Business Lifestyle Calendar Coupons, discount offers Sports Other advertising Business Listings Weddings & Engagements 42% 39% 35% 26% 21% 18% 17% 16% 16% 16% 12% 9% 8% 7% 84% 19
20 Content Drivers Audience participation and multi-media content are popular features Audience comments 38% Photo galleries 29% Forums 23% Videos 20% Blogs 12% 20
21 Civic and Political Behavior Audience supports civic and political activities Vote in a local election Donate money or services to a charity or religious group Attend community or political evets/rallies Contribute to political party or interest group 14% 28% 52% 61% Actions planned during next 12 months 21
22 Planned Purchases Active consumers Travel Family entertainment & attractions Computer/Electronics Pet supplies Furniture Large appliance State programs & services Education/Training Insurance Financial services 12% 36% 33% 31% 27% 27% 19% 43% 52% 51% Actions planned during next 12 months 22
23 Online-Offline Consumer Behavior Offline and online sources influence local buying behavior Went online to research local products/services Went online to compare local business prices Used online information to support offline purchase Went online in response to offline advertisement 63% 65% 81% 80% Actions during next 12 months 23
24 Preferred Advertising Media Desired Advertising Coupons or discount offers Restaurants, movie theaters Local retail stores Jobs Travel, entertainment Real estate to buy or rent Contests, samples or give-aways Prof services (health, finance, etc.) New or used automobiles or trucks 25% 24% 64% 61% 53% 49% 48% 39% 38% 24
25 Preferred Advertising Media For purchases >$100, Local newspaper has greatest influence Local print newspaper Local newspaper website Local newspaper - print & web Other internet Store circulars mailed to home Store catalogs mailed to home TV Weekly "shoppers" Magazines Coupons mailed to home Radio Yellow Pages 28% 24% 22% 14% 11% 7% 7% 47% 54% 52% 40% 74% 25
26 Local Print Readership Most also read print Herald; Fewer read other local print media Cape May County Herald 73% Press of Atlantic City* 53% Shoppe 46% Gazette Exit Zero Wildwood Leader Cape May Star & Wave Seven Mile Times Bright Side Sun by the Sea Ocean City Sentinel 28% 21% 16% 10% 10% 8% 4% 39% Read during past 4 weeks; *Past 7 days 26
27 Your Audience is waiting
MICHIGAN CONSUMER MEDIA RESEARCH STUDY. Scarborough 2013
MICHIGAN CONSUMER MEDIA RESEARCH STUDY Scarborough 2013 THE RESEARCH The market research study consists of 1,000 interviews from adults in Michigan. 850 interviews were conducted on a random-digit dial
More informationLeaderboard Ad Position 728 x 90 pixels. Large Ad dominates page! Skyscraper Ad Position 160 x 600 pixels
Automotive Real Estate Employment LA.com Research Introducing the San Bernardino Sun homepage. San Bernardino Sun prominently features positions in the most dominant locations on the Web site. You can
More informationToday s Newspaper Audience Print & Online
Today s Newspaper Audience Print & Online How does your newspaper audience compare to the national average? What is the trend in adults reading print vs. digital? What categories of business are ripe for
More informationCity of Driggs 2010 Retail Trade Area Analysis
City of Driggs 2010 Retail Trade Area Analysis Introduction The 2010 Retail Trade Area Analysis for the City of Driggs compares supply and demand for a variety of retail sectors and gives information on
More information2016 Digital Media Kit
2016 Digital Media Kit stlmag.com Introduction At the center of SLM Media Group is stlmag.com. The hub of all ideas produced by our staff, stlmag.com gives users access to feature stories from our print
More informationA STUDY OF DMO VISITOR GUIDES
A STUDY OF DMO VISITOR GUIDES User Profile, Usage & Conversion Research conducted for the WACVB Education & Research Foundation by Destination Analysts, Inc. PROJECT OVERVIEW & METHODOLOGY BACKGROUND In
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationABQJOURNAL.COM. Reaching your consumers with print and digital advertising solutions.
ABQJOURNAL.COM Reaching your consumers with print and digital advertising solutions. Reach = Value The Albuquerque Journal combined print and online is read by 465,655 adults a week, with a total income
More informationThe Miami Times. One Family Serving Miami Dade and Broward Counties Since Media PROFILE
The Miami Times One Family Serving Miami Dade and Broward Counties Since 1923 Media 2016 PROFILE Your Targeted Marketing Solution for Black South Florida www.miamitimesonline.com We Deliver A Targeted
More information2018 Media Kit. Chronicle Ad-Viser. Contact us today XNSP83797 SP82342
2018 Media Kit Contact us today 315-536-4422 XNSP83797 SP82342 Welcome to The Chronicle-Express and In a world of increasing advertising options, newspapers continue to be the most trusted medium and the
More informationadvertising x strategy
advertising x strategy basic element x campaign planning Advertising strategy = plan? Advertising strategy = plan? YES! An advertising strategy is a plan to reach and persuade a customer to buy a product
More informationFrequency Table (Weighted)
Table (Weighted) Q1_1 Q1: Consider the following issues. What are the three most important issues facing the US today? [Crime] 0 no Crime 1 Crime Crime 1040 86.3 86.3 86.3 165 13.7 13.7 100.0 100.0 Q1_2
More informationMagazine media delivers strong ad recall
engagement Magazine media delivers strong ad recall 55% vs. 54% Percent of consumers who noted a magazine ad displayed on their digital device versus in a printed magazine. Source: GfK MRI Starch, 2011
More information70% are new visitors BY THE NUMBERS: READERSHIP, DEMOGRAPHICS, STATS. pageviews. annual visitor sessions HAMPTONS.COM READERS ARE AFFLUENT
With our iconic, market dominate domain name, has been the first stop since 1994 for residents and visitors alike to get the who, what, where and when in the Hamptons. We also enjoy the highest link relevance
More informationMedia Kit. To advertise call
Media Kit 2017 To advertise call 401-253-6000 REACHING 50,000 HOUSEHOLDS WEEKLY * Locally owned since 1837, East Bay Newspapers is one of the oldest, continuously operated businesses in Rhode Island. Our
More informationChapter 19. advertising. Section 19.1 Advertising Media. Section 19.2 Media Rates
Chapter 19 advertising Section 19.1 Section 19.2 Media Rates CONNECT What effective advertisements have you seen recently? Explain the concept and purpose of advertising in the promotional mix. Identify
More informationKGL Media Group, Inc. dba Sesh Communications
KGL Media Group, Inc. dba Sesh Communications The Cincinnati Herald The Northern Kentucky Herald The Dayton Defender seshprime Magazine www.thecincinnatiherald.com Like The Cincinnati Herald on FaceBook
More informationMillennials: An Emerging Consumer Powerhouse. Channel Engagement: MAGAZINES
Millennials: An Emerging Consumer Powerhouse Channel Engagement: MAGAZINES TABLE OF CONTENTS Executive Summary... 4 I. Who are the Millennials... 5 II. Media Millennials Use... 9 III. Advertising Millennials
More informationSHOPPING HABITS REPORT. how the recession has impacted consumer shopping habits
2009 SHOPPING HABITS REPORT how the recession has impacted consumer shopping habits 1 table of contents Introduction...3 1. Key Findings...4 2. Respondent Profile...6 Demographic Characteristics...6 Shopper
More informationNewspaper Media Drive Vehicle Sales (Annotated AdWest Version)
Media Drive Vehicle Sales (Annotated AdWest Version) December 2014 AdWest Introduction As you will see in the following s Canada presentation newspapers remain highly impactful throughout the automobile
More informationRetails News - Retails Insights - Retail Updates MEDIA KIT
Retails News - Retails Insights - Retail Updates MEDIA KIT THE NEWS THAT MAKES YOU LOVE WHERE YOU WORK. 1 INTRODUCTION Retail News is a place where retailers can come for all their advice, daily news and
More informationChapter 4 Market research
Chapter 4 Market research Businesses regard having an understanding of the market place as a major priority. This is because of the following factors: the expense of launching new products; the importance
More informationSALES PROMOTION ACTIVITIES EFFECTIVE TOOL OF MARKETING COMMUNICATION MIX
Trakia Journal of Sciences, Vol. 15, Suppl. 1, pp 181-185, 2017 Copyright 2017 Trakia University Available online at: http://www.uni-sz.bg ISSN 1313-7069 (print) ISSN 1313-3551 (online) doi:10.15547/tjs.2017.s.01.033
More informationThe WORKING. Interpreting the data. Cross-platform activities Index comparisons
The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more
More informationThe Value of a Total Market Approach
The Value of a Total Market Approach Key Insights for Marketing to the Black Consumer Segment By Dorinda Walker Director, Multicultural Marketing, Prudential Financial, Inc. The statistics are clear. The
More information2018 Media Kit. dailycommercial.com SP82342
2018 Media Kit dailycommercial.com XNSP85893 XNSP85503 XNSP83797 SP82342 Welcome to The Daily Commercial & South Lake Press In a world of increasing advertising options, newspapers continue to be the most
More informationF un4 MEDIA KIT. ADVERTISING INFORMATION The ONLY local source devoted to all of the area s children and family friendly resources and activities.
2015 F un4 MEDIA KIT VERTISING INFORMATION The ONLY local source devoted to all of the area s children and family friendly resources and activities. Fun 4 Kids C/O The Ad Company 411 Third Street North,
More informationMARKETING CHANNEL TYPES
MARKETING CHANNEL TYPES This is a comprehensive list of marketing channels as of the time of writing. Given the rapidly evolving world of marketing, there will always be new marketing channels or new ways
More informationCh. 1 and 2 Test Review, S. E. Marketing
Ch. 1 and 2 Test Review, S. E. Marketing True/False Indicate whether the sentence or statement is true or false. 1. Marketing is an important business function that involves all individuals. 2. UPS is
More informationNot Too Cool for School: Who s Buying Back-to-School Apparel? {A MaxPoint Interest Index}
Not Too Cool for School: Who s Buying Back-to-School Apparel? {A MaxPoint Interest Index} The school year is over, and summer vacation has begun. But while kids can take a break, retailers can t. In just
More informationAndrew Moore. National Marketing & CRM Manager Suzuki Australia
Andrew Moore National Marketing & CRM Manager Suzuki Australia Segment Marketing How the car industry engages with 35-55 year olds Change Changing Markets Your Business Changing Customers Changing Technology
More informationHearst Connecticut Media Group Strategic Marketing Made Simple
Hearst Connecticut Media Group Strategic Marketing Made Simple 2 Our print & online products reach more than a half-million area decision-makers each week. The Hearst Connecticut Media Group is publisher
More informationInternet Radio Advertising Impact Study A Parks Associates white paper developed for
Internet Radio Advertising Impact Study A Parks Associates white paper developed for Forewords Provided By: A Paradigm Shift foreword No advertising medium exists in a vacuum. As marketers increasingly
More informationeast Digital Advertising
2017 27east Digital Advertising WE VE GOT YOU COVERED IN THE HAMPTONS Call or e-mail us today to learn more about growing your business on the Hamptons most highly trafficked website. Tel 631-287-1100
More informationTargeting on derstandard.at
Targeting on derstandard.at Precise advertising Three types of targeted advertising The aim of targeted advertising is to address an exact target audience in order to increase the success of your campaign,
More informationCutting through media clutter: five rules for communicating more effectively
Cutting through media clutter: five rules for communicating more effectively Today s consumers are overloaded and overwhelmed with information. Here s how you can cut through media clutter to reach older
More informationPOWERFUL PROGRAMMATIC SOLUTIONS MEDIA KIT
POWERFUL PROGRAMMATIC SOLUTIONS. 2016 The Fairfax Exchange offers programmatic trading solutions across Fairfax Media s display, mobile device and video inventory. Using Real Time Bidding, the Fairfax
More informationAudit Period: January 1, 2016 December 31, 2016 Southlake Style 260 Miron Drive, Suite 110
Audit Period: January 1, 2016 December 31, 2016 Southlake Style 260 Miron Drive, Suite 110 Southlake, TX 76092 EMAIL: mike@southlakestyle.com (817) 416 4500 www.southlakestyle.com 1. Audited Media Platforms
More informationA PEOPLE S NEWSPAPER MEDIA KIT
A PEOPLE S NEWSPAPER 2017 MEDIA KIT Dear Potential Advertiser The Baton Rouge Weekly Press is considered to be leading multicultural newspaper in The Greater Baton Rouge area and has served the public
More informationAttachment Parenting International. Advertising & Sponsor Kit
2016 Attachment Parenting International Advertising & Sponsor Kit Who we are API is a 22-year-old nonprofit organization with a mission to educate with evidenced-based research, and support all parents
More informationNCSSFL Interculturality Can-Do Statements
NCSSFL Interculturality Can-Do Statements The need for language competence in a global society touches every sector of life. From career preparation in an international workforce to citizen diplomacy and
More informationNews Literacy Teacher Guide Mini-Lesson A: Monetization. Step by Step
News Literacy Teacher Guide Time Needed: 1-2 class periods Materials: Web Activity link found on the teacher web page for this lesson Student internet access -OR- a classroom computer and projector with
More information=353,322 potential clients *statistics as of 2013 via the United States Census Bureau
=353,322 potential clients *statistics as of 2013 via the United States Census Bureau With advances in technology it would be standard to assume that radio has taken a turn for the worst. Television and
More informationThe Zero Moment of Truth Macro Study. Google/Shopper Sciences U.S., April 2011
The Zero Moment of Truth Macro Study Google/Shopper Sciences U.S., April 2011 Objectives How is shopper behavior changing in a digitally powered world? What role do new media like social & mobile in shopping?
More informationOnline Gardening Search Activities and Purchases 1
Online Gardening Search Activities and Purchases 1 Bridget K. Behe 2, Brittany Harte 3, and Chengyan Yue 4 Department of Horticulture Michigan State University, East Lansing, MI 48824 Abstract Consumers
More informationWhy Social Should Be A Part of Your Advertising Strategy. Bruce Kearns, VP Operations
Why Social Should Be A Part of Your Advertising Strategy Bruce Kearns, VP Operations About Community Elf Formed in late 2010 in Pittsburgh Content Marketing - before content marketing was chic Service
More informationWELCOME FINDINGS NATIONAL LOCAL DEMOGRAPHICS CABLE VS. BCAST UNDECIDED VOTERS SOCIAL MEDIA W-O-M / POLITICAL ADS CABLE NEWS CONTACTS ABOUT/
welcome The phrase election year has never meant so much. In 2012, the candidates, issues, debates, speculations, prognostications, nominations and all else politics will dominate the U.S. conversation.
More informationNew research from PPA Marketing
New research from PPA Marketing Targeting Influentials New research from PPA Marketing Categories: Clothes Alcoholic Drinks Cars Food (for home) Financial Services Pharmaceutical/Chemist Products Household
More informationJoin Us In Launching Our Newest Site
Join Us In Launching Our Newest Site Executive Page 1 How QuadCities.com Helps Your Business The first place your prospects turn to when they want to learn about the Quad Cities, now becomes your #1 source
More informationA Nielsen Media Research Analysis: Incentive Values for Teens and Young. Adults
A Nielsen Media Research Analysis: Incentive Values for Teens and Young Adults By: Anna Carmichael, Marcy Couvillion, Mario Krenn, Pijung Lu, Alejandro Palza, Sarah Swift, Angela Taylor, & Wanling Yang
More information5.04 Understand Promotional Channels Used To Communicate With Targeted Audiences
5.04 Understand Promotional Channels Used To Communicate With Targeted Audiences Advertising Media The channels of communication-information travels through them to consumers Types of advertising media
More informationHow to Promote and Market Your Event Contents. Making the Most of Calendar Listings, Cable TV, Radio Stations, Newspapers
1 How to Promote and Market Your Event Contents Importance of Club Leader/Contact Being Focal Point for the Event Who to Contact, and Where to Send Your Press Release Press Release Information Sample Press
More informationTurning Audience Data Into Action The ArtsBoston Audience Initiative
Turning Audience Data Into Action The ArtsBoston Audience Initiative In partnership with: #artsdata What Is ArtsBoston Founded in 1975, ArtsBoston helps build and sustain demand for Greater Boston s live
More informationThe Value of Business Media Brands in 2015
The Value of Business Media Brands in 2015 Research by PPA Business Neil Sharman Our sample GENDER MALE 57% FEMALE 43% AGE 30% 20% 400 responses Online questionnaire November 2015 10% Under 25 25 to 34
More informationabout us The Internet s Premier Real Estate Portal Who You Reach with HotPads What our Visitors Crave Why HotPads is Unique
media kit about us The Internet s Premier Real Estate Portal HotPads makes it easier for people to find their next home. HotPads.com features a one of a kind map-based housing search engine, which allows
More informationBackgrounder The Dominion Post, Morgantown, WV: Interviewed August 31, 2010
Newspaper The Dominion Post Owner Privately owned/ West Virginia Newspaper Publishing Company Address 1251 Earl L. Core Rd., Morgantown, WV 26505 Phone number 304-292-6301 URL Dominionpost.com Circulation
More information2017 MEDIA KIT. PRINT ONLINE eedition
2017 MEDIA KIT PRINT ONLINE eedition getting in Focus IMPACT - Focus Daily News provides impact for advertisers. As the ONLY newspaper dedicated to covering twelve Dallas suburbs we have proven to be the
More informationCanadian Market Ad Effectiveness ROI. February 2012 Prepared by Strategic Marketing & Research, Inc.
Canadian Market Ad Effectiveness ROI February 2012 Prepared by Strategic Marketing & Research, Inc. Background & Objectives Visit California began substantial marketing efforts in Canada in 2007, which
More informationAn Overview of Mass Market Advertising
An Overview of Mass Market Advertising Presented by T. Graham Morris Vice President Newcomer, Morris & Young, Inc. A rack of letterpress tiles. Invaluable Lessons Strive for Accuracy Know Your Employer
More informationOMAHA. Getting Local With Scarborough Gary Meo, SVP Print & Digital Media Services
OMAHA Getting Local With Scarborough Gary Meo, SVP Print & Digital Media Services Agenda hbrief Scarborough overview hhow well do you know Omaha? hdemographics hactivities and interests hvoting and politics
More informationQuick Facts. Contact. Media Kit
With over 100-million users in more than 100 countries, IMVU is the largest 3D social entertainment network in the world. We offer unique, proven advertising solutions that engage audiences 13 to 35+.
More informationChapter 2.2 Market Segmentation & Target Market
Chapter 2.2 Market Segmentation & Target Market What You ll Learn: Definition of Market Segmentation Four methods to segment a market Differentiate between Mass Marketing and Segmentation Analyzing Markets
More informationContact us today
2018 Media Kit Contact us today 860-887-9211 Welcome to the Norwich Bulletin In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping
More informationfile:///f:/backup/website Upload/Students Corner/Abhijit Bora Course O... blogger typing on computer
1 of 5 2/19/2014 12:05 PM microphones Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. blogger typing on computer First there were books, then
More informationThe Times Leader 2018 MEDIA KIT. 200 South Fourth Street, Martins Ferry, OH
The Times Leader 2018 MEDIA KIT 200 South Fourth Street, Martins Ferry, OH 43935 740-633-1131 www.timesleaderonline.com Our Mission The Times Leader has built a large, local audience serving Belmont county
More informationMarketing. Georgian Ballroom
Marketing Georgian Ballroom Marketing The Dish on Metrics That Matter Rebecca Brown Sales Manager comscore Brave New Digital World: The Dish on Metrics that Matter A Manifesto for the Future of Digital
More informationCONCEPTS AND BASES FOR MARKET SEGMENTATION
From the SelectedWorks of Nnamdi Emeana 2015 CONCEPTS AND BASES FOR MARKET SEGMENTATION Nnamdi Emeana Available at: https://works.bepress.com/nnamdiemeana/3/ CONCEPTS AND BASES FOR MARKET SEGMENTATION
More informationDistrict 23. Council Member Mark Weprin. Martin Van Buren High School Technology Upgrade. Queens County Farm Museum roof repair
District 23 Council Member Mark Weprin Queens County Farm Museum roof repair Martin Van Buren High School Technology Upgrade Glen Oaks Volunteer Ambulance Corps emergency equipment Cunningham Park music
More informationTourism and Digital Marketing
Tourism and Digital Marketing Estoril, January 12th 2011-1 - Interactive Marketing Agencies Marketing Analytics Technology Buy-Side Optimization Agency Centers of On-Demand resources - 2 - Why is the internet
More informationBeyond Demographics. Targeting Likely Consumers through Psychographic Traits. Steven Millman, Chief
Beyond Demographics Targeting Likely Consumers through Psychographic Traits Steven Millman, Chief Scientist @stevenmillman The challenge Although the depth and breadth of data have exploded in recent years,
More information.ORG. State-of-the-art advertising possibilities delivered at the right time and in the
Digital Media Kit 2015 I advertise.aarp.org/digital.org AARP.org and a growing portfolio of digital assets feature premium content, tools and activities specifically targeted to a highly engaged tech-savvy
More informationSPONSORSHIP PACKAGES
SPONSORSHIP PACKAGES PACKAGES www.fallfest.candlerpark.org About WHAT IS FALL FEST? Candler Park s Fall Fest is one of in-town Atlanta s most treasured festivals. This two-day event attracts 15,000 + festival
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationWhere. your. consumers? are. 9 out of 10. Of the consumers are online at least once a day.
Where are your consumers? 9 out of 10 Of the consumers are online at least once a day. Online Retailing in NZ 40% of online retailing in NZ is conducted via overseas sites GST savings are driving customers
More informationFROM THE WASHINGTON POST:
2017 MEDIA KIT FROM THE WASHINGTON POST: Anyone who has doubts about the importance of journalists in 2016 need be acquainted only with the reporting team at AL.com, the largest statewide news organization
More informationLearning Objectives. Learning Objectives 17/03/2016. Chapter 12 Evaluation of Media: Magazines and Newspapers
Chapter 12 Evaluation of Media: Magazines and Newspapers Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
More informationEngaging Elusive Targets
Engaging Elusive Targets The Elusive Audience 2007 Nielsen Ad Share 81% Newspaper 42% Television 39% Mag 7% Radio 6% OOH 6% Consumers will continue to look for less interrupted media experiences, and advertisers
More informationFragmentation of mass markets: Coke to many Cokes - Classic Coke, Diet Coke, Caffeine-Free, New Coke, Cherry Coke, Sprite for non-cola drinkers
1 This material is to supplement the two articles on segmentation and positioning and meant to provide a broader picture of each of the topics and the relationships among them. SEGMENTATION, TARGETING
More informationChapter 8 EVALUATION
Chapter 8 EVALUATION 4 th Step in the PR Process Research, Action, Communication, EVALUATION Evaluation is the measurement of results against established objectives set during the planning process (2nd
More informationemma retail trends and insights
emma retail trends and insights May 2015 Having it all The in-store experience is still key to young Australian women s shopping habits, creating opportunities for retailers. ...they shop at both online
More informationWelcome Home! A POWERFUL BRAND
2018 MEDIA KIT A POWERFUL BRAND Welcome Home! At Westchester Home we deliver a targeted clientele in print, online, and in person. Westchester Home, with exquisite photography and inspiring editorial,
More informationsaarf amps jun 14 TOTAL NEWSPAPERS 46.3% OUT OF HOME 1 st : street poles 63.2% 2 nd : Minibus taxis 60.7% 3 rd : Billboards 60.1%
AMPS JUN 14 QUICK FACTS MEDIA RELEASE 15 October 2014 saarf amps jun 14 On behalf of the media, marketing and advertising industries, the South African Audience Research Foundation (SAARF) produces the
More informationThe ethnic makeup of the U.S. has begun changing. Ethnic Marketing by the Numbers
Ethnic Marketing by the Numbers Integrating Diverse Data Can Reveal New Opportunities Chris Hammer Senior Product Manager U.S. Marketing 10 f e a t u r e Consumer Insight Spring 2005 The ethnic makeup
More informationTotal Bismarck-Mandan Households: 55,290
PRINT MEDIA KIT REACH- WITHIN A 7-DAY PERIOD By households within Bismarck-Mandan 53 % 21 % 16 % PRINT EXCLUSIVE MULTIPLATFORM PRINT AND WEB WEB EXCLUSIVE Total Bismarck-Mandan Households: 55,290 Print
More informationMedia Kit for La Voz Newspaper CONTACT Alfredo Rodriguez Santos c/s (512)
Media Kit for La Voz Newspaper CONTACT Alfredo Rodriguez Santos c/s (512) 944-4123 la-voz@sbcglobal.net www.lavoznewspapers.com Publication Profile NAME: SPONSOR: La Voz de Brazoria County Newspaper Mexican
More informationConsumerView SM Tap into the power of the world s largest consumer database
ConsumerView SM Tap into the power of the world s largest consumer database 2 Experian Marketing Services The best data drives the best marketing Powerful marketing is fueled by powerful data. It s the
More informationBurning for Equal Wages, By F! Campaign results
FACTS & FIGURES ADVERTISING NOUVEAU - Fi 00137 Client: Feministiskt Initiativ Turnover: n/a (political party) Markets: Sweden Target group: Young voters Main competition: Radical political parties, V,
More informationHow Affluent Shoppers Buy Luxury Goods
Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?
More informationSnapshot: SMB Ad Spending
Tomorrow s Media, Understood Today Snapshot: SMB Ad Spending Special Webinar for IAB Dec. 20, 2017 Borrell Inc., 2017. All rights reserved 0 What We Do Conduct largest survey of SMBs in U.S. License access
More informationNIELSEN P$YCLE METHODOLOGY
NIELSEN P$YCLE METHODOLOGY May 2014 PRIZM and P$ycle are registered trademarks of The Nielsen Company (US), LLC Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks,
More informationOnline consumer journey in Automotive
Online consumer journey in Automotive Premium segment Prepared by February 2016 Methodology and definitions Study methodology This study was designed to better understand the online path to new vehicle
More informationMedia Influence on Telecom Purchases Among Multicultural Consumers
Media Influence on Telecom Purchases Among Multicultural Consumers How do Hispanic, Asian and African differ in how they shop for mobile phones and plans? How does digital media play a role? Oct. 2017
More informationAIR SHOWS. Marketing in the
AIR SHOWS Marketing in the Air shows draw crowds big crowds! Air shows draw large numbers of demographically attractive spectars. From Nova Scotia San Diego. From British Columbia Miami. From Oshkosh Housn.
More informationAdvertising spending
Advertising spending Where is the ROI? Presented by: Anne- Marie Roerink 210 Analytics Kirk Clark Mitchell Grocery Neal Leonhardt Brookshire Grocery Tom O Reilly Aptaris 1 Advertising & Promotional Practices
More informationInnovations in Customer Targeting April 20, 2016
Innovations in Customer Targeting April 20, 2016 Amy Vavak, National Grid Kristen Pomer, Eversource Agenda Question: How are the PAs using innovative tools to drive participation? Brand Awareness Home
More informationConsumer Attitudes Toward Packaged Fruits and Vegetables. August 2011
Consumer Attitudes Toward Packaged Fruits and Vegetables August 2011 Prepared by Sponsored by Table of Contents Overview... 3 Executive Summary...5 Implications & Recommendations...9 Internet Survey Findings...11
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media
More informationIntroduction to Promotion
Introduction to Promotion National Main Street Center Senior Program Officer Director of Coordinating Program Services All Points Lead to Promoting Downtown: MAIN STREET Design Economic Vitality Organization
More informationPersuasive Topic 1. Persuasive Topic 2
Persuasive Topic 1 When the Credit Card Accountability, Responsibility, and Disclosure Act was put into practice in 2010, it limited the ability of anyone under age 21 to qualify for a credit card. Write
More information