AUSTRALIA S TRUSTED BRAND NETWORK FOR HOME INSPIRATION AND CREATIVE ADVICE MEDIA KIT
TO LOVE BRAND NETWORKS Featuring content from popular magazine brands that have been loved by Australian women for over 84 years, the TO LOVE brand networks deliver relevant content that speaks to Australian women across three primary passion pillars: INSPIRING FOOD IDEAS AND TRIPLE TESTED RECIPES THE LATEST IN LIFESTYLE AND ENTERTAINMENT CREATIVE INSPIRATION & ADVICE FOR HOMEMAKERS 4.3 MILLION SOCIAL CONNECTIONS SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017. 1.2 MILLION DIGITAL AUDIENCE EACH MONTH
HOMES TO LOVE PHILOSOPHY Homes to Love is the digital destination for home inspiration and creative advice from Australia s trusted women s magazine brands; With uniquely Australia house and home content, including DIY tips and expert advice, Homes to Love is a trusted one-stop destination for passionate house-proud women. Homes To Love is a powerhouse of trustworthy and authentically Australian homes content. We aim to provide women with an endless source of inspiration and ideas for their homes. By combining stunning photography with comprehensive information, we offer readers an accessible and smart approach to turning their house into a home. 124K DIGITAL AUDIENCE EACH MONTH 793K+ SOCIAL CONNECTIONS 905K CROSS PLATFORM AUDIENCE: 1 AD IN 4 MAGS + 1 MONTH DIGITAL (15% MORE PEOPLE) SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *ADOBE SOCIAL, JUNE 2017.
AUDIENCE PROFILE YOUNG FEMALE HOMEMAKERS WITH KIDS Homes to Love attracts a unique and valuable audience of young Australian women. Compared with other house and home sites, a higher proportion of the Homes to Love audience are younger women (89%), with children under 18 in the household (33%). I m Heather, 32, a mum and a homewares junkie. In a dream world, my house would look like a Homes to Love feature but try telling that to my two toddlers. You can call me a style aficionado if you like and I won t deny quality comes before price, whether I m on the hunt for a new sofa or a pair of jeans. I lead an active life show me a woman with children who doesn t! They certainly keep me busy. Between grocery shopping, planning our next holiday I m itching to go to the Big Apple and keeping everyone healthy with an organic diet, I barely have time to fit in a game of netball I d gladly call myself a home enthusiast and I m always focused on keeping up-todate with with ideas for around the house. SOURCE: ROY MORGAN AUDIENCES, MARCH 2017
INFORMS LIFESTYLE OPINIONS The lifestyle opinions and behaviours of the Homes to Love audience are influenced by the trusted editorial from Australian House & Garden, real living, Belle and homes+. This influence also extends to the interests and behaviours of the Food to Love audience within relevant categories as well as how they view and interact with advertising. AUDIENCE ATTITUDES 44% AGREE INFORMS THEIR OPINIONS ON HOMES SOURCE: BAUER SURVEY, FEBRUARY 2017
CONVERTS CUSTOMERS Homes to Love delivers marketing outcomes across all stages of the customer purchase journey CONVERSION HOMES TO LOVE MARKETING OUTCOME AWARENESS BUILDS RELATIONSHIPS WITH RELEVANT & ENGAGED AUDIENCES WITH A VAST SOCIAL FOLLOWING: Connect with women (89%), under 30 (47%), with children under 18 in the household (33%). ENGAGED AWARENESS: Solution: High impact rich media UNDERSTANDING INFORMS & INFLUENCES AUDIENCES WITH OPEN AND RECEPTIVE MINDSETS: 44% agree Bauer brands inform their opinions on homes* ENRICHED UNDERSTANDING: Solution: Market-leading branded content BUY-IN REACHES ACTIVE AUDIENCES EAGER TO ENGAGE WITH CONTENT RELEVANT TO THEIR INTERESTS: Home enthusiasts who are decision makers for grocery buying (73%) & travel (69%). ACTIVE CONSIDERATION: Solution: Behaviourally targeted audience segments ACT CONVERTS CUSTOMERS WITH PURCHASE-INTENT WITH POWERFUL & INTEGRATED AD SOLUTIONS: 49% notice online ads & are 38% more likely to click on ads, than the general population* CONVERSION: Solution: Shoppable images and videos ADVOCACY CONNECTS WITH AUDIENCES WHO ACTIVELY SHARE ADVERTISER CONTENT WITH THEIR SOCIAL SPHERE: 90% talk about content from Bauer brands with friends* SOCIAL SHARES: Solution: Social media advertising SOURCE: ROY MORGAN AUDIENCES, MARCH 2017. *BAUER SURVEY, FEBRUARY 2017
CATEGORY OPINION LEADERS The Homes to Love delivers audiences with purchase intent. They are opinion leaders who are eager to connect with their categories of interest. HOMES FASHION BEAUTY HEALTH FOOD TRAVEL 79% Are home enthusiasts 76% Fashion & style enthusiasts, valuing quality over price 88% Beauty decision maker * 78% Would like to lose weight 73% Household grocery buyer, spending $183.50 ea. week 73% Intend to travel in the next 12 months Target with House Proud audience segment Target with Fashion Forward audience segment Target with Beauty Addict audience segment Target with Health & Wellbeing audience segment Target with Food Lover audience segment Target with Travel Lover audience segment SOURCE: ROY MORGAN AUDIENCES, MARCH 2017.
WE CONVERT AWARENESS TO ACTION Homes to Love allows advertisers to convert customers with a broad range of powerful and highly integrated advertising solutions. VIDEO TEADS PRE-ROLL EDMS SOLUS EDITORIAL DIGITAL ADVERTISING SOLUTIONS Create customers with Bauer Media s digital solutions. Connect and engage your customers with a range of solutions, from standard display and high impact rich media formats across desktop and mobile platforms, to videos and EDMs. GUM GUM IN SKIN MOBILE RICH MEDIA DESKTOP & MOBILE PLATINUM PREMIUM CLASSIC
NATIVE CONTENT SOLUTIONS SOCIAL ADVERTISING SOLUTIONS PODCAST Create customers with highly integrated and audience-first native content. Bauer Media s native content solutions drive maximum reach and engagement, by positioning your brand in a highly relevant and contextual environment. BRANDED ARTICLE FACEBOOK CANVAS Bauer Media s established social media audiences and content expertise can create customers for your brand. With an unparalleled connection to millions of Australians, Bauer delivers engaged awareness with customised social ad solutions. SNAPCHAT INFOGRAPHIC BRANDED VIDEO BRANDED INSTAGRAM IMAGE AND VIDEO FACEBOOK LIVE SHOPPABLE VIDEO SHOPPABLE INSTAGRAM
BUSY MUMS ENTERTA INMENT PURE LUXURY BEAUTY ADDICT HOUSE PROUD FOOD LOVERS PARENT HOOD HEALTH AND WELLBEING AUDIENCE TARGETING SOLUTIONS Target your customers with Bauer Media s digital audience segments. Created by profiling the behavioural patterns of Bauer Media s digital audiences, Bauer Media s audience segments allow you to advertise directly with relevant customers. CAREERS & FINANCE FASHION FORWARD BARGAIN HUNTER TRAVEL LOVERS BRIDE
EDITORIAL CALENDAR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Seasonal Summer (Outdoor living) The Simple Life (Home overhaul) Kitchen Special (Tips & trends) Eggscelent Easter (Entertaining inspiration) Winter Decorating (Seasonal trends) Sustainably Warm (Efficient heating) Milan Report (Home trend predictions) Renovating Update (Advice & guidance) Spring Cleaning Blitz (Home hacks) Summer Decorating (Seasonal trends) Entertaining At Home (Entertaining inspiration) Christmas (Seasonal trends) Australia Day (Entertaining inspiration) Back to school (Homework & study tips) Australian House & Garden: My Ideal House (Announcement) Australian House & Garden: Bi-Annual Garden Awards (Announcement) Gardening Focus (Advice & guidance) Belle: Interior Design Awards (Finalists Announcement & Reader s Choice Competition) Mother s Day: Gift Guides Take 5 s single mum of the year Travel (Weekender inspiration) You can do it! (DIY inspiration) Bathroom Special (Tips & trends) Father s Day: Gift guides Belle: Luxury Home Builders Awards (Announcement) Belle: ArtStart (Call for entries) Australian House & Garden: Top 50 Rooms (Readers choice competition) Belle: Alessi Design Awards (Call for entries)
CONTACT US NSW Brigitte Guerin 02 9282 8249 BGuerin@bauer-media.com.au VIC Christine Lester 03 9823 6382 CLester@bauer-media.com.au QLD Judy Taylor 07 3101 6636 JTaylor@bauer-media.com.au SA Jo Moroney 08 8267 5032 JMoroney@bauer-media.com.au TO LOVE