How To Spend It Media Kit 2018

Transcription

1 How To Spend It Media Kit 2018

2 Introduction Distributed globally with the Financial Times, How To Spend It is a glossy lifestyle magazine and the ultimate in luxury reading for a discerning, high net worth, global audience. Covering a diverse range of topics our intelligent and innovative editorial includes travel, interiors, fashion, fine living, luxury goods, sports and motors. Combined with its award winning design and high quality production values How To Spend It is an elegant luxury environment for readers and advertisers. How To Spend It is also available in digital formats across howtospendit.com and the ipad app. Together they provide vital content for our audience, that want to discover new ideas for gifts, unique experiences and products and be inspired to make significant purchases. How To Spend It magazine has won National Colour Supplement Of The Year an unprecedented 15 times.

3 Circulation & Audience CIRCULATION 1 267,479 - Worldwide 95,761 - UK & ROI 86,787 - Cont. Europe 41,100 - USA 43,831 - Asia howtospendit.com monthly reach 172,000 - Unique users 955,256 - Page views The How To Spend It audience spends 33 minutes on average reading the magazine and read it because it is unlike any other lifestyle magazine. 2 FT readers are planning to spend 11 billion on watches & jewellery in the next 12 months. 3 32% do not read any other magazine titles and 38% do not visit any other luxury lifestyle websites. Our audience is exclusive and hard to reach as a 1/3 do not engage with other magazines and websites. 4 94% of howtospendit.com readers have either bought a product or visited a website or retailer as a result of reading an article on howtospendit.com. 5 FT readers plan to spend 2.7 billion on holidays in the next 12 months - enough to hire to the most expensive hotel room in the world for 94 years. 6 How To Spend It readers have a combined net worth of 1.4 trillion. 7 FT readers are planning to spend 1 billion on shoes in the next 12 months billion how much FT readers are planning to spend on art & collectibles in the next 12 months equivalent to buying the world s most expensive Picasso painting 76 times. 9 One in five How To Spend It readers have or would consider using the services of a private jet FT Internal Figures June-December How to Spend It Reader Survey FT Luxury GIST howtospendit.com survey 2017, How To Spend It Readership survey 5. howtospendit.com survey GBI 2017, thecrazytourist.com/15-expensive-hotels-world/ 7. FT Global Survey FT Luxury GIST FT Luxury GIST howtospendit.com survey 2017

4 Howtospendit.com and ipad App How To Spend It digital provides the ultimate in luxury lifestyle content for the world s wealthiest and most discerning individuals. It provides their daily burst of indulgence and inspiration on the world s most beautiful and coveted products and experiences. How To Spend It digital, an elegant luxury environment for editorial and advertising. Optimise your audience reach by adding How To Spend It digital to your print campaign, only 48% of the digital audience read How To Spend It magazine.* *Source: Howtospendit.com User Survey 2017.

5 Howtospendit.com Fully responsive and mobile optimised, howtospendit.com has been designed in response to the changing information needs and aesthetic tastes of our wealthy, time poor audience; fulfilling the demand for luxury lifestyle content with a fast, searchable and intuitive platform. It enables users to discover new products and experiences they can t find elsewhere. The design is not only highly impactful and modern, but visually stylish and elegant.

6 Key Features SEAMLESS INTEGRATION AND RESPONSIVE DESIGN CURATION CUSTOMISED CONTENT ACTIONABLE INSIGHT Fully responsive providing a consistent experience across all platforms. Modular approach to design means that advertising and editorial sit seamlessly alongside one another. Readers will be able to quickly discover insights on products and experiences as well as recommendations from highly respected individuals from within the luxury industry. Short form content that can be read on the move or during a lunch break. Every article includes actionable information on where the product can be purchased or where to find out more about an exclusive experience or service.

7 Gift Guide The new Gift Guide section is an integral part of the website for both editorial and advertising. People turn to this section to be inspired and find that special something for themselves, a family member or friend. The Gift Guide showcases hand-picked products and provides practical information such as where and how to purchase. Sponsoring this section means your brand or product will be seen by high-net-worth consumers when they are ready to make a purchase.

8 BrandSuite: Engaging storytelling A Financial Times content solution hosted on howtospendit.com. Enables a brand to share their own bespoke content including video, articles and images, with our affluent and influential global audience. Each BrandSuite is built on a Destination Page which hosts the client s selection of content: the destination page has a specific URL that brands can use and share through own channels. Allows for effective and engaging storytelling that should aim to be relevant, educational and informative, all within the framework of our highly respected editorial. Content is uploaded and discovered in the same way as editorial content to ensure the user experience is truly seamless. Content is clearly labelled as Paid Post. BrandSuites go beyond what normal display advertising can achieve by: Achieving high levels of engagement with our wealthy, discerning global audience. Building a powerful and long lasting association with the How To Spend It brand.

9 BrandSuite: An integrated content solution HOMEPAGE BrandSuite content is featured on rotation across the key navigation channels and promoted via the editorial article tiles on the: Homepage Section pages Search results SECTION PAGE BrandSuites will also be discovered by the reader where editorially relevant. Content will be tagged under See Also at the end of a relevant article. SEARCH RESULTS

10 BrandSuite: Promotion and engagement DESTINATION PAGE PROMOTION ON FT.COM Once a reader has arrived on a BrandSuite article page, as they continue to read and scroll, they will seamlessly discover more articles from that BrandSuite. The BrandSuite destination page, where all the content is hosted, can be reached by clicking on the word Paid Post on the homepage article tile. BrandSuite content is promoted across the world s leading business news site ft.com, with over 1m traffic drivers and also across Facebook and Twitter by targeting audiences relative to the content. Packages are available from 35k ARTICLE PAGE TARGETED PROMOTION ON FACEBOOK

11 Advertising units Howtospendit.com allows brands the opportunity to take high impact advertising units across all devices. Allowing clients to reach our elite readers with beautiful creatives and effective messaging wherever they maybe.

12 Advertising units Desktop Advertising BILLBOARD: 970x250 HALF PAGE MPU: 300x600

13 Advertising units Tablet Advertising BILLBOARD: 970x250 HALF PAGE MPU: 300x600 MPU: 300x250

14 Advertising units Mobile Advertising MPU: 300x250 MPU: 300x250

15 Advertising units ipad App MPU: 300x250 on the homepage (100% SOV) HALF PAGE: 300x600 (50% SoV) FULL PAGE: 1024x731 (50% SOV) 1

16 Summary How To Spend It readers on average spends 33 minutes reading the magazine. How To Spend It audience have a combined net worth of 1.4 trillion.* 94% of How To Spend It readers have either bought a product or service, visited a website or retailer or made a recommendation to a friend as a result of reading howtospendit.com** Fully integrated howtospendit.com, a fully responsive website catering for the changing needs of an affluent global audience. A third of How To Spend It readers do not visit any other luxury lifestyle magazine websites or read any other magazine titles.** 15 times winner of National Colour Supplement of the Year. A global benchmark for luxury magazines. Source: howtospendit.com survey 2016, *Source: FT Global Survey 2017, **Source: howtospendit.com survey 2017