Cognos (IBM) North American Retail Installs

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Cognos (IBM) 15 Wayside Road Burlington, MA 01803 Phone: Fax: URL: E-mail: 781-229-6600 781-229-9844 www.cognos.com john.doe@cognos.com Company Abstract: Operational Regions: Cognos is the world leader in business intelligence (BI) and performance planning software for the enterprise. Our solutions let companies improve and direct corporate performance by enabling all of the key steps in the management cycle from planning and budgeting, to measuring and monitoring performance, to reporting and analysis. Cognos is the only company to support all of these key management activities with a complete solution that spans all of the essential components of CPM enterprise planning, scorecarding, and business intelligence. Founded in 1969, Cognos employs over 3,400 people and serves more than 23,000 customers in over 135 countries. Whether they choose to apply Cognos software strategically on an enterprise scale, or leverage it as a point solution to address key operational requirements, our customers use Cognos to better monitor, understand, and drive the successful performance of their business. Cognos customers are involved in every industry sector including automotive, banking and insurance, energy and natural resources, government, healthcare, manufacturing, and pharmaceuticals. North America EMEA Asia-Pacific Latin and South Americ North American Retail Installs The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Total Installs by Segment Total Installs by Solution: Page 1 of 17

EMEA Retail Installs The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Total Installs by Segment Total Installs by Solution: Manufacturing Retail Installs The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Total Installs by Segment Total Installs by Solution: Page 2 of 17

Vendor Contacts: Name Position Phone E-mail Ben Plummer Executive 781-229-6600 ben.plummer@cognos.com David Laverty Marketing 781-229-6600 david.laverty@cognos.com Mel Zeledon Executive 781-229-6600 mel.zeledon@cognos.com Michael Dainton Marketing 781-229-6600 michael.dainton@cognos.com Robert G. Ashe Executive 781-229-6600 robert.ashe@cognos.com Page 3 of 17

North American Retail Customer Performance By Segment: The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Specialty Hard Specialty Soft Bar/Restaurant Fast Food Page 4 of 17

Food Inventory Turns Page 5 of 17

EMEA Retail Customer Performance By Segment: The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Specialty Hard Specialty Soft Drug Food Page 6 of 17

Department Stores Inventory Turns Page 7 of 17

Manufacturing Retail Customer Performance By Segment: The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Mfg. Food, Beverage, Tobacco Mfg. Hard Goods Mfg. Pharma Mfg. Automotive Page 8 of 17

Mfg. Electronics, Recreation Inventory Turns Page 9 of 17

North American Retail Segment Distribution by Line of Business: The following charts show in each application area where their installs are by market segment. The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Data Warehouse Home Office Systems Distribution & Supply Chain Financial Systems Page 10 of 17

Sales & Service Page 11 of 17

EMEA Retail Segment Distribution by Line of Business: The following charts show in each application area where their installs are by market segment. The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Distribution & Supply Chain Home Office Systems Data Warehouse Page 12 of 17

Manufacturing Retail Segment Distribution by Line of Business: The following charts show in each application area where their installs are by market segment. The following charts show how the customers of this vendor perform against the industry average for that industry segment in key financial metrics. Each customer only counts once, regardless of how many applications they use of this vendor. Data Warehouse Home Office Systems Distribution & Supply Chain Financial Systems Page 13 of 17

Customer By Segment: Segment Bar/Restaurant Company Bob Evans Pick Up Stix (Carlson Companies) Shoney's, Inc. California Pizza Kitchen, Inc. Red Robin Gourmet Burgers, Inc. T.G.I. Friday's (Carlson Companies) Convenience/Gas Department Stores Cheesecake Factory Hess Corporation Debenham's Ruby Tuesday, Inc. Shell Oil Company Drug Alliance Boots Lloyd's Pharmacy (Celesio AG) Rite Aid Corporation GNC Corporation L'Occitane Fast Food Food McDonald's Restaurants of Canada Ltd. (McDonald's Corporation) Quiznos Sub The Steak n Shake Company Papa Gino's, Inc. Sodexho Wendy's International, Inc. (Wendy's/Arby's Group, Inc.) Big Y Foods, Inc. Lindt & Sprungli USA, Inc. Winn-Dixie Stores Giant Eagle Somerfield (Co-operative Group Ltd. (CWS)) Gaming Lodging Mass Merchants Mfg. Apparel, Shoes, Jewelry Wynn Las Vegas MeriStar Hospitality Operating Partnership Canadian Tire Corp. Target Corporation The Disney Store, Inc. (Walt Disney World Co.) Fossil, Inc.-CPG LVMH Moet Hennessy Louis Vuitton Page 14 of 17

Segment Mfg. Automotive Mfg. Electronics, Recreation Mfg. Food, Beverage, Tobacco Company Goodyear Tire & Rubber Ryobi Limited SMC Corporation Boyd Gaming Corporation Hyundai Corporation Matsushita Electric Industrial Co. Ltd. Allied Domecq plc Diageo PLC L'Oreal Arla Foods amba Dreyer's Grand Ice Cream (Nestle SA) Nestle SA Boston Beer Co., Inc. H.J. Heinz Company Pernod Ricard SA Del Monte Foods Company Imperial Tobacco Group PLC Mfg. Hard Goods 3M Company Dorel Industries, Inc. Pitney Bowes Inc. A. Schulman, Inc. Hunter Douglas N.V. Unilever AbitibiBowater Inc. Newell Rubbermaid, Inc. Mfg. Pharma Specialty Hard GlaxoSmithKline plc Novartis AG Pfizer ACE Hardware Great Clips Royal Doulton USA, Inc. AutoZone, Inc. hhgregg (Gregg Appliances, Inc.) Select Comfort Corp. B & Q (Kingfisher plc) JJB Sports, PLC The Brick Warehouse Corp. Best Buy, Inc. Keystone Automotive Industries, Inc. The Home Depot, Inc. Books-A-Million, Inc. Kirkland's, Inc. Truffaut (Cora Group) Courts PLC Quiksilver, Inc. Specialty Soft Body Shop of America, Inc. (L'Oreal) Foot Locker, Inc. La Senza Corp. (Limited Brands) Burlington Coat Factory Fossil, Inc. Louis Vuitton North America (LVMH) Coldwater Creek, Inc. Gap, Inc. New Look Group Columbia Sportswear Company Harry Rosen The Timberland Company Page 15 of 17

Segment Travel Company Carlson Companies Princess Cruises Page 16 of 17

Copyrighted 2010, IHL Consulting Group. All Rights Reserved Page 17 of 17