A Guide to Social Media Team Advocacy
Why should your employees support your business via social media? Increases Brand Exposure Extends Awareness in Marketplace Generates Business Opportunities Cultivates Open Communication Creates Additional Touchpoints Unifies Company Culture Increase Online Influence
Social Proof Lies in the Numbers Like, follow, comment, share from personal social media accounts Why? It factors into FB s algorithm. The more likes, comments and shares a post gets, the more views it gets, so use your employees to give it that extra oomph. From your personal Facebook account access your company business page (type in the search bar) Like the page (if you haven t done so!) Recommend the page to family and friends See any posts you like? Like Them! Love the post? Comment on it! Absolutely love the post? Share it to your wall for others to see
Become a Brand Advocate Favorite or Retweet from Personal Twitter Account Why? It furthers reach to new audiences and is an opportunity to increase appeal, credibility and clarity of the original tweet. From your personal Twitter account access your companies Twitter account (type in the search bar located at top) Follow the page (if you haven t done so!) See any posts you like? Favorite Them by clicking on the heart! Love the post? Retweet it to your followers. When "retweet" is spelled out, the retweet rate is 23X higher than the average. When using the shortened version, the letters "RT," the retweet rate is 10X higher. Want to rave about your company? Post your own wonderful thoughts i.e. Donuts this morning @21Handshake #employeeengagement
Build an Audience for Your Brand List LinkedIN employer as the official company page that is set up and then follow that page Share company updates to personal page Add connections Best practices to follow: 1. Never send a generic connection request. Always personalize the message, especially if you don t know the individual personally. 2. Always thank someone when they accept a connection request. 3. Always thank someone when they send you a connection request 4. Don t just view your connections as potential customers LinkedIn is unique among social networks in that it allows you to do something nice for someone that can directly impact their bottom line. Get to know your connections, so you can feel comfortable endorsing or recommending them Share updates that are a positive reflection of your company culture i.e. "Our company cares about family! When my child was ill, they let me leave early to go to a doctor appointment."
Take Photographs Posts with images are more likely to be looked at. Photography Tips: 1. Set camera/phone to high resolution. 2. Send large (not small) images to 21 Handshake 3. Don t get too close (edits can be made if needed 4. Received either verbal or written consent if a customer is in the photo Pictures Ideas 1. Take before and after photographs of displays 2. Staff helping customers 3. Selfie with your favorite builder! 4. Deliveries been received or made 5. Training Events
Share Stories Listen for stories. As you interact with customers listen for stories and find examples that your target audience can relate to or learn from. These stories or real life examples can easily be turned into an interesting post on social media that customers can relate to and like, Comment, Share, retweet, etc. If you know the person well enough, provide us their name so we can 'tag' them and further social media reach! What to listen for: 1. How your product/service helped them. 2. Special project purchase 3. A what not to do or misuse of item that your staff is servicing (how not to clean a window...paint colors that don t match)
How do I sign up for... Facebook Video Tutorial: https://youtu.be/zx8wojrsn7q Twitter Video Tutorial: https://youtu.be/sbdyyger5im?t=56s LinkedIn Video Tutorial: https://youtu.be/8fpqma8_o8a