Social Media Optimization: 10 Tips in 30 Minutes
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1 Social Media Optimization: 10 Tips in 30 Minutes Dennis Shiao Director, Tweet with hash tag: #DNN
2 Can You Hear Me?
3 Can You See Me?
4 Why Social Media? Share product announcements Drive traffic to your site Run contests Share useful content Publicize job openings Gain subscriptions Have fun ACTIVITIES Promote your blog postings Show your personality Share photos of employees, partners and customers Share important industry news Promote your next event BENEFITS Get noticed Have your message amplified Get people to promote your brand Generate awareness Attain thought leadership Generate sales leads Get people to share on your behalf Accelerate the sales cycle Attract media attention Retain customers Drive new revenue opportunities Attract new employees Attract new investors Tweet me: With social media, the possibilities are endless #DNN
5 10 Social Media Tips in 30 Minutes
6 Get the slide deck (later today) Our SlideShare page:
7 1) Consistent branding across channels. Challenge: Can you identify the inconsistency (above)?
8 2) Strategically hyperlink from profile pages. Tweet me: Hyperlinks in social media profiles can drive clicks and SEO #DNN
9 3) Reciprocate (follow and add back). Twitter Retain new followers by following back Allow followers to DM (Direct Message) you Facilitate social listening Facebook Like brand pages who follow you Google+ As users add you, add them back to your Circle(s) Tweet me: Reciprocate on social media: as you gain followers and friends, follow back #DNN
10 4) Tag (link to) other users. Twitter Sharing content: include the author s Twitter handle in the tweet Facebook Tag a brand s Facebook page in your post Google+ Include users Google+ handles in posts LinkedIn Ask employees and partners to link to your Company Page in profile updates Tweet me: Get noticed on social media by tagging other users #DNN
11 5) Learn the tricks of the trade for each network. The retweet on Twitter Tagging on Facebook mention on Twitter Managing circles on Google+ Creating product listings on your LinkedIn Company page Hosting Google+ Hangouts Tailoring the title and description of your Facebook posts Tweet me: Not every social network is the same. Learn the tricks of the trade for each one #DNN
12 Let s take a short break. Feel free to submit questions on Twitter, with hash tag #DNN
13 6) Measure, evaluate, adjust. Measure Reach Engagement Website traffic New followers Click-through rate Evaluate Content type Topic Time of day Post length Post messaging Humor vs. no humor Tweet me: On social media: measure, evaluate and adjust is the new rinse and repeat #DNN
14 7) Mix it up. Retweet compelling content Share content your audience craves Respond to others Recruit your next hire Tweet me: Don t be an automaton: mix it up on social media #DNN
15 8) Engage proactively and respond promptly. Interact with thought leaders around their content Help users with their issues or challenges Give thanks for content shares Thank users for compliments Address negative comments Reinforce your brand personality Respond in a timely manner (same-day far better than next week; same-hour = nirvana.) Relevant reading: Forrester Wave on Social Relationship Platforms ($) Tweet me: It s important to engage proactively and respond promptly on social media #DNN
16 9) Cross-promote your social channels. Expand your following across channels Promote YouTube videos on Twitter Promote Google+ Hangouts on Facebook Promote Facebook Contests on Google+ List social channels on your LinkedIn Company Page List social channels (and our blog!) on your Google+ profile Promote your SlideShare presentations on Twitter Tweet me: Tip: have your social media channels help support one another #DNN
17 10) Experiment with paid advertising VEHICLES Promoted Tweets (Twitter) Facebook Ads Sponsored Updates (LinkedIn) Video Ads (YouTube) BENEFITS Higher likelihood that followers see your content Expanded reach (new users) Gain followers Drive revenue Tweet me: Paid advertising can be effective for supplementing your social media marketing #DNN
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