DEVELOPING AN OMNI-CHANNEL STRATEGY TO CREATE GREAT EXPERIENCES

HOW OMNI-CHANNEL STRATEGIES AND DEFINITIONS ARE EVOLVING

the evolution of omni-channel MULTI-CHANNEL CROSS-CHANNEL OMNI-CHANNEL OMNI-CHANNEL COMMERCE

Multi-Channel A true multi-channel strategy covers purchases from a store, website, telephone ordering, mail orders, interactive television, catalog ordering or comparison shopping sites and each channel retains its own identity. Cross-Channel Cross-channel retail is all about delivering a somewhat seamless customer experience across multiple sales channels. It is the strategy of sharing and selling products across different channels through to the same customer. However, typically the data is siloed among each channel.

Omni-Channel Omni-channel is navigating between all channels as though they were seamless variations of each other in order to make a single purchase. There s no difference between goods, pricing and other aspects between online and offline experiences. Omni-Channel Commerce A web-based unified e-commerce platform combines mobile-optimized ecommerce storefront technology with enterprise-class order management and inventory management, fulfillment and warehouse management, customer relationship management (CRM), Point of Sale capabilities and much more.

Systems that are fully integrated with real-time data flow to and from all end points, regardless of location. A customer experience that is consistent and appropriate across every touchpoint in every location. CIO CMO

THE LINES BETWEEN ONLINE AND OFFLINE COMMERCE CONTINUE TO BLUR

98% of Americans switch between devices in the same day Source: business2community

omni-channel: a revolutionary way of thinking about customers

89% of customers are retained by companies using omni-channel customer engagement strategies Source: Aberdeen Group Inc.

why great retail experiences matter more today than ever before

30% higher LTV of those shoppers who buy from a business both in-store and online vs. those who shop using only one channel Source: IDC

customers want personalized experiences that account for their preferences and time constraints

good customer experience trumps price for loyalty

it s a customer (r)evolution

create a truly seamless customer experience across digital retail and the store

IT S TIME TO FUTURE-PROOF YOUR BUSINESS

omni-channel is now the standard

bridging the online-offline experience

a personalized experience is an absolute must

the key to a successful omni-channel strategy is a well-oiled supply chain

4 steps to omni-channel supply chain profitability Source: Accenture

KEY TAKE-AWAYS

make it valuable

invest equally in all channels

provide excellent customer service

deliver content at the right time and in the right place

investing in technology will be instrumental

implement a fully-integrated system

CREATE GREAT EXPERIENCES HOW Mi9 RETAIL CAN HELP

create great experiences with Mi9 Retail FOR YOUR CUSTOMERS They will be delighted. They will buy. They will be loyal. FOR YOUR ASSOCIATES They will be delighted. They will be successful. They will be loyal.

the Mi9 Retail omni-channel commerce platform R E TA I L A N A LY T I C S Actionable Analytics Reports, Dashboards & Metrics Unified Data Model C U S T O M E R E N G A G E M E N T CRM Clienteling O R D E R M A N A G E M E N T Order Routing Inventory Tracking M E R C H A N D I S E M A N A G E M E N T Master Data Management Allocation & Replenishment Purchasing & Warehousing Promotions & Pricing S T O R E O P E R AT I O N S POS Inventory Management Order Management D I G I TA L C O M M E R C E Shopping Cart & Checkout SEO & Marketing B2B & D2C

create great experiences with Mi9 Retail ensures customer demand is always met by having the right merchandise in the right place at the right time. delivers a real-time inventory picture allowing associates to easily locate the right merchandise to complete the sale. enables flexible fulfillment options and easy returns at the store for a seamless shopping experience.

the sum of the parts IT S WHAT SETS Mi9 RETAIL APART C O N F I G U R E D, N O T C U S T O M I Z E D 1 0 0 % R E TA I L A N D E - C O M M E R C E C U T T I N G - E D G E M O D E R N T E C H N O L O G Y C L O U D - B A S E D U N P A R A L L E L E D A N A L Y T I C S I N T E R N A T I O N A L

THANK YOU feel free to contact us P H O N E 786.577.3200 E M A I L info@mi9retail.com W E B S I T E www.mi9retail.com