MEDIA KIT 2018 DELIVERING AN AUDIENCE OF FOOD & BEVERAGE PRODUCTION AND SUPPLY CHAIN INDUSTRY PROFESSIONALS
Food & Drink Business Food & Drink Business is Australia s leading media brand servicing the food and beverage manufacturing and supply chain industry. Our audiences rely on Food & Drink Business to deliver them incisive, accurate and uncompromised coverage of their industry and its supply chain, via a multitude of integrated media channels, to keep them up-to-date, at the forefront of innovation and ahead of their competition.
Our audience, your customer We attract the industry s most innovative and influential professionals, responsible for the decisions made at Australia s food and beverage manufacturing, processing, retail/wholesale and supplier organisations. SCIENCE/SAFETY/COMPLIANCE OPERATIONS/LINE MANAGER BUSINESS MANAGER /FINANCE/BUYER 3% 3% % 10 11 % CEO/MANAGING DIRECTOR BRAND MANAGER/ SALES/MARKETING 12 % by job type 61 % GENERAL MANAGER/ OWNER ASSOCIATIONS/INSTITUTIONS/ GOVERNMENT AGENCIES RETAILERS/ WHOLESALERS/ DISTRIBUTORS SUPPLIERS (EQUIPMENT/ PACKAGING/ SERVICES) 28 % 6 % 6% by company type 60 % FOOD/BEVERAGE MANUFACTURERS/ PROCESSORS (INCL. INGREDIENTS)
Food & Drink Business platforms 1 MAGAZINE Each issue of Food & Drink Business takes an in-depth and investigative look into special topics and issues impacting the industry. Digital edition available for free download Circulation: 5,099 (CAB MAR 2017) Readership: 25,000 (PUBLISHER S STATEMENT OCT 2017) 2 WEBSITE foodanddrinkbusiness.com.au delivers industry news as it breaks, keeping our audience informed and up-to-date Monthly Unique Users: 8,587 (GOOGLE ANALYTICS AUG 2017) 1 3 ENEWS Weekly update of the latest news and information straight to our audience Subscribers: 2,544 (AS AT AUG 2017) 2 4 SOCIAL An engaged niche community across Facebook, LinkedIn and YouTube. Events FOOD & DRINK BUSINESS L!VE Annual conference event bringing together thought leaders and influential figures to discuss the industry s challenging and changing landscape. In partnership with sister brand; PKN Packaging News 3 4
Magazine editorial schedule JANUARY/FEBRUARY Dairy Fresh Produce Cold Storage & Transport Trends Report MARCH Meat, Fish & Poultry Industry 4.0 Bulk Handling & Palletising Sustainability & Energy APRIL Snacks & Convenience Foods Labelling, Coding & Marking Robotics & Automation Beverage Report MAY Fresh & Chilled Foods Organics & Naturals Testing & Measuring Dairy Update JUNE Bakery Plant Design & Fitout Industry Directory JULY Ready Meals Functional Foods Materials Handling & Logistics Packaging Innovation AUGUST Meat, Fish & Poultry Beverages Labelling, Coding & Marking Processing Tech Update SEPTEMBER Confectionery Ingredients: Top Trends & Products Food Export Ingredients Guide OCTOBER Dairy Plant Design & Fitout Packaging Equipment & Materials Hygiene & Safety Special NOVEMBER/DECEMBER 2018 Headline Makers New Zealand Update Rising Stars SME Brands Top 100 Companies Report
Marketing solutions In conjunction with the Yaffa Custom Content department, Food & Drink Business can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social media Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Thought leadership pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES
Rate card and material specifications 2018 Magazine Rates Size Casual 3 6 10 Full page $4230 $3860 $3560 $3230 ½ page $2850 $2600 $2480 $2300 ¹ ³ page $2290 $2080 $1990 $1830 ¼ page $1830 $1680 $1580 $1460 Front cover $6580 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height DPS (trimmed) 440 297 FP (trimmed) 220 297 ½ page vertical 95 277 ½ page horizontal 195 135 ¹ ³ page vertical 60 277 ¹ ³ page horizontal 195 85 ¼ page horizontal 195 60 ¼ page square 94 135 ALL SPECS ARE IN MM PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Deadlines Issue Booking Material Publication Jan/Feb 11 Dec 18 Dec 31 Jan Mar 12 Feb 19 Feb 22 Mar Apr 9 Mar 16 Mar 20 Apr May 10 Apr 17 Apr 17 May Jun 11 May 18 May 19 Jun Jul 8 Jun 15 Jun 19 Jul Aug 9 Jul 16 Jul 16 Aug Sep 13 Aug 20 Aug 21 Sep Oct 11 Sep 18 Sep 19 Oct Nov/Dec 22 Oct 29 Oct 30 Nov Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $2200 Billboard* $2000 Extended Leaderboard $1950 Leaderboard $1600 MREC $900 Background Skin* $2500 Pop-up $1500 Video POA Leaderboard $1200 MREC $750 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin 1920 1200 Rails (x2) 160 750 Pop-up (desktop) 590 490 Pop-up (mobile) 300 250 Billboard 960 250 Extended Leaderboard 960 90 Leaderboard 728 90 MREC 300 250 Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly Monthly $2750 (per broadcast) Banner $400 $1000 Medium Banner $300 $700 MREC $300 $700 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm 600 900 Banner 600 90 Medium Banner 468 60 MREC 300 250 ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Carol Ewing National Sales Manager P: 0419 109 414 E: carolewing@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 5 DEC 17
Contact Carol Ewing National Sales Manager P: 0419 109 414 E: carolewing@yaffa.com.au Amanda Bryan Editor P: 02 9213 8243 E: amandabryan@yaffa.com.au Lindy Hughson Publisher P: 02 9213 8239 E: lindyhughson@yaffa.com.au Published by Yaffa Media Pty Ltd 17-21 Bellevue Street, Surry Hills NSW 2010 P: 02 9281 2333 F: 02 9281 2750 www.yaffa.com.au