How Augmented Commerce will Shape Online Retail
Augmented Reality has always been anticipated to change the way people see the world around them, but it will also revolutionize the way we shop online. Innovation in online retail is quickly advancing, and augmented reality is in a position to bring a physical presence to ecommerce. As retailers begin to focus on creating a cohesive experience both online and offline, technology has been vital in engaging buyers through both channels. Augmented reality is allowing retailers to offer a more personal, interactive experience that will change the way we shop forever. Imagine the last time you were shopping for a television and wanted to see what size would fit best on your dresser. Or how the color of a rug would look in your new apartment. It isn t always easy trying to visualize how something would potentially look in the space around you. Didn t you wish you could try these products at home first when online shopping? 71% of people would shop at a retailer more often if they offered augmented reality. Retail Perceptions Augmented reality is bringing a realism to these potential scenarios by allowing online shoppers to get a familiarity with products that were only flat images before. Consumers want to feel confident about their purchases and mere photos and furniture dimensions can t replace the intimacy of trying the products in your real environment in real-time. This new way of shopping helps consumers with their buying decisions while positively impacting sales and product returns for retailers. Introducing a new Augment shopping experience coined Augmented Commerce, enabling retailers to allow shoppers to try products virtually first through augmented reality before buying.
Augmented Reality s Place in E-Commerce Augmented reality is the segway for brands and retailers to create more meaningful and memorable shopping experiences with the goal of driving more informed buying decisions for consumers. The future of retail lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Online shopping has been a hotbed for retail innovation but it pales in comparison to how products will be bought online in the near future. Retail has always been about engaging experiences with the right delivery (meaning time and place). The evolution of Ecommerce shows past milestones that have addressed these same pain points with enough efficiency to make online shopping a consistent revenue channel for brands and stores. The primary drawback to online shopping is that shoppers fear purchasing the wrong item. Many of the sensory elements that customers use to make their purchasing decisions in-store are often lost when it comes to e-commerce. With online shopping, a customer cannot touch or feel an item, see how it works, or know how it will fit in their home. The loss of this interactivity and presence in the shopping experience leads to uncertain buyers and more abandoned carts. 68% spend more time at a retailer if they can shop with AR, Retail Perceptions The growing presence of augmented reality in retail is in a place to springboard retailers over these hurdles. Although many brands believe that augmented reality is an innovation of the future, it s providing business value right now. Innovation in e-commerce is quickly advancing, and augmented reality is in a position to bring a physical presence to online shopping.
Who we are Augment is the leading venture-backed augmented reality software solution, helping businesses merge physical and virtual experiences through real-time product visualization. Augmented reality is the segway for brands and retailers to create a more meaningful and memorable shopping experience by helping solve the burden of ecommerce through our full software suite and AR SDK. For retail, Augment removes the guesswork by allowing customers to try the products in augmented reality at home before buying through their smartphones or tablets. Augment is in a position to bring a physical presence to the online shopping experience. AR has always been anticipated to change the way people see the world around them, but it will also revolutionize the way we shop online. Innovation in e-commerce is quickly advancing, and augmented reality is in a position to bring a physical presence to online shopping. Augment is helping solve this pain point in retail through our AR SDK. The SDK is a software development kit that allows retailers to embed AR product visualization into their existing e-commerce and mobile commerce platforms. Ready to integrate augmented reality into your ecommerce platform to drive sales and engagement? Visit our website or contact us here