the only magazine devoted exclusively to RC electric flying Take flight with us! Since the magazine s initial launch in 2002 as Backyard Flyer, there have been tremendous advances in RC technology. Today, Electric Flight is known as the RC fliers source for the full spectrum of electric aircraft, from indoor micro flyers to 3D helicopters and super-fast jets! Each issue is designed to make the first, and every flight, a true adventure.
audience Electric Flight s audience is affluent, motivated and ready to spend. 98% male 49 average age 7 average number of years involved in RC $70,000 average household income Source: Reader Survey, 2010. Electric Flight s audience spends money on RC Average planned spending on RC planes and equipment within the next year = $684** $0-$499 48% $500-$1,000 + 52% Print Readers Paid Circulation 38,501 Bonus Distribition 2,823 readership 144,634* *Based on an average pass-along rate of 3.5 readers per copy. Web Visitors Electric Flight has a shared website with ModelAirplaneNews.com 34,063 126,000 600,000 unique visitors a month monthly page views Monthly video traffic (includes all air age media videos) As the only U.S. commercial publication dedicated to the electric category, Electric Flight is a must have for our media mix. Steve Goodreau Horizon Hobby, Inc. Electric Flight delivers results After reading Electric Flight 83% 69% 38% of readers purchased a product or service of readers visited an advertiser s website of readers contacted an advertiser for more information
print digital Filled with how-to articles, tech tips, interviews with industry personalities and the latest product reviews, Electric Flight targets both beginning and experienced RC enthusiasts. Electric Flight s editors and writers are avid RC enthusiasts who write from a flier s point of view. Informative editorial combined with detailed photography come together to provide invaluable ideas for choosing, building and flying electric planes. Electric Flight and Model Airplane News share an exciting digital portal that offers unique opportunities to reach today s media-intensive audience. Additional online-only content increases the information available to readers. Regularly posted features include news, videos, blogs, forums, E-newsletters, and reader commentary. The pay-to-view membership site offers even more unique content along with enhanced videos, reviews, how-tos, product discounts and exclusive contests and giveaways. Integrate Your Message A wide range of opportunities exists within the website to help you reach your target audience. Embed your video, add links, sponsor a contest, or animate your ad to bring a new dimension to your marketing message. Own an entire section and have your name/logo appear on each page branding your business with content that relates directly to your customers. The Radio Control Show Each week, The Radio Control Show features the most up-to-date news on RC products and events. Insider tips from the editors, action video and step-bystep how-tos provide viewers with the information they need for guaranteed success in the air. Multiple opportunities exist for sponsoring the only weekly RC show on the web. Electric Flight is valued of readers save each issue of Electric Flight, or specific articles and ads, for future 94%reference 2 hours 23 minutes average time spent reading Electric Flight (average reader spends only 43 minutes reading a magazine. *Source: MRI, Fall 2009) 5Average number of times readers refer back to an issue 4 to 6 issues per year 71%read Source: Reader Survey, 2010.
total audience coverage Electric Flight is the sister publication to Model Airplane News, the bible of the RC industry for more than 82 years. Targeting newcomers as well as more experienced modelers, Electric Flight is the how-to publication for electric fliers. Model Airplane News is directed toward core modelers who fly predominantly larger glow-powered and electric planes. Together, these two magazines cover the entire RC airplane market and deliver the only clear flight path to sales success. Electric Flight provides the ultimate visibility among newsstand consumers by leveraging the brand strength and penetration of the entire line of Air Age Media publications. It is distributed to all major national chain stores, mass merchandisers, hobby shops and bookstores. #1 in Circulation With the highest paid circulation among all RC publishers, Air Age Media s publications deliver the greatest return on the dollar for our advertisers. Ongoing subscription marketing programs mean Air Age Media sells more magazines than any other RC publishing company. Paid Circulation 38,501 Bonus Distribution 2,823 readership 144,634* *Based on an average pass-along rate of 3.5 readers per copy. #1 in Distribution Air Age Media distributes its magazines to over 900 hobby shops through an exclusive partnership with Kalmbach Distribution. Air Age Media titles are also distributed in more than 104 countries by industry leader Kable Distribution Services, Inc. Additional copies of each issue are delivered to shows, events and contests, reaching an even wider audience of RC flight enthusiasts. #1 in Newsstand Penetration Air Age Media publications rank highest in sales for all RC magazines in Borders, Barnes & Noble and Books-a- Million, among others. They can be found at all leading national chain stores, including supermarkets, drugstores, mass merchandisers and bookstores, and top-quality independent stores. 2011 Calendar Month Closing Date On Sale January 9/6/10 10/26/10 March 11/1/10 12/21/10 May 1/3/11 2/22/11 July 2/28/11 4/19/11 September 5/2/11 6/21/11 November 7/4/11 8/23/11 Rates 1x 3x 6x Full page 2,930 2,783 2,644 2 3 page 2,109 2,004 1,904 1 2 page 1,787 1,698 1,613 1 3 page 1,260 1,197 1,137 1/4 page 967 918 872 1/6 page 644 612 582 Cover 2 NA NA 3,662 Cover 3 NA NA 3,369 Cover 4 NA NA 3,955 Sponsorship opportunities are available for the many ancillary products Air Age Media produces for the RC market. #1 in Integrated Media As part of the Air Age Media catalog of properties, Electric Flight is promoted through an extensive integrated marketing program. In addition to print and web, Electric Flight reaches customers through videos, forums, blogs, emails, E-newsletters and special issues. Ancillary products including books, DVDs and other merchandise are also part of an ongoing strategy to bring the best RC products to the widest cross section of consumers.
ad specifications SIZES width depth Spread With 1 8 bleed on all sides 16 1 4" 11 1 8" Spread Non-Bleed 14 1 4" 10" Full Non-Bleed 7" 10" Full With 1 8 bleed on all sides 8 1 4" 11 1 8" 2 3 4 3 4" 10" 1 2 (V) 4 3 4" 7 3 8" 1 2 (H) 7" 4 7 8" 1 3 (V) 2 1 4" 10" 1 3 (S) 4 3 4" 4 7 8" 1 4 (H) 7" 2 3 8" 1 4 (V) 2 1 4" 7 3 8" 1 4 (S) 4 3 4" 3 5 8" 1 6 (H) 4 3 4" 2 3 8" 1 6 (V) 2 1 4" 4 7 8" H = Horizontal, V = Vertical, S = Square on all ads with bleeds, keep live material 3/8 from trim and gutter Trim Size: 8" x 10 7 8" ModelAirplaneNews.com Printing process: Web Offset Required Ad material: Digital files only or high-resolution PDF/X-1a, flattened EPS, or TIFF. Please outline, embed, or include all fonts used in application files. Line screen: 133-line/266 ppi is acceptable. Maximum combined density not to exceed 300 percent. No more than one solid should be used. A minimum of 5 percent highlight dot is required in any image intended to print. All material must be prepared to meet SWOP (Specifications for Web Offset Publications) standards. Proofs: For accurate color reproduction, please supply digital proofs (Kodak Approval preferred). These should meet SWOP standards. Laser printouts will not be accepted as proofs for color. Laser printouts will be used to confirm content integrity only. two-page spread bleed two-page spread non-bleed EMAIL Files up to 10MB (use StuffIt or WinZip to compress larger files) to production@airage.com FOR FTP INFORMATION CONTACT Tracey Terenzi (203) 529-4637 production@airage.com full- bleed full- nonbleed 2 3 1 2 Contact Us To discuss how we can help you reach your target audience, please contact Sales at (203) 529-4609 or adsales@airage.com 1 3 1 4 1 6 88 Danbury Road Wilton, CT 06897 USA (203) 431-9000 AirAge.com