PROMOTE YOUR BUSINESS FREE PACK GREAT FOR DISCOVERING HOW EUROPAGES WORKS EUROPAGES +33 1 41 16 49 00 www.europages.com
Why register with EUROPAGES? Most international buyers these days start their search for suppliers online. What they are looking for is detailed information, particularly in the exploration phase, so they can assess the credibility of the companies they may work with. This means that it is now vital for VSEs and SMEs to be visible online. 1 st stage: Attract international visitors When you register your company, it is visible on the 26 EUROPAGES sites and indexed on the main international search engines (online and mobile). 2 nd stage: Draw attention to your company You can enhance your company page with products information, videos, images, pdfs etc. and constantly update it with your latest news to ensure that you stand out. BOOST YOUR INTERNATIONAL PROFILE 3 rd stage: Generate clicks and contacts And you can measure your results whenever you want. Promote your products and activities GENERATE LEADS EUROPAGES +33 1 41 16 49 00 www.europages.com 2
JOIN A B2B PLATFORM WITH A HUGE AUDIENCE When you adopt the EUROPAGES solutions, you are placing your company at the heart of European trade. 2,500,000 monthly visits in 2016* 45% Top management 30% Middle management 3,000 companies register every month A HIGHLY QUALIFIED AUDIENCE 25% Operational EUROPAGES visitors in 2016 31 MILLION VISITS Origin of EUROPAGES visitors in 2016 EUROPE 21,3 million ASIA 4,4 million AMERICAS 2,9 million AFRICA 2,4 million Visitors are mainly employees and directors of VMEs and SMEs. Two out of three of them are involved in their company s purchasing decisions. Most of these visitors are European: 69% of them are from the world s largest market! When you choose free registration, your company benefits from the EUROPAGES traffic and becomes potentially visible to all these visitors, decision-makers who use EUROPAGES as part of the their purchasing process. Free registration gives you an initial idea of the visibility your company and website can benefit from thanks to EUROPAGES (E*Pages views, clicks to your website, the main countries your visitors come from). And thanks to the usage statistics you receive every month, you will see just how EUROPAGES can help your company. *Source: COMSCORE Digital Analytix - EUROPAGES trafic is ACPM certified. EUROPAGES +33 1 41 16 49 00 www.europages.com 3
1. Customisation elements: logo, cover and text identity 2. Description (1,000 characters in a language) FREE PACK Your pack: focus on the E*Page 3. Link to the website 4. Product catalogue 5. News 7. Images 8. Sections & keywords YOUR E*PAGE You also have an E*Page, which serves as a website exclusively dedicated to your company. Although it has less features than the page provided with the paying packs, the E*Page that comes with a Free pack is an effective initial tool for telling EUROPAGES visitors about your products and services, the benefits they offer and your expertise. In addition, you can provide the key data decision-makers are looking for when they are selecting suppliers or partners: products photos, how many people you company employs, turnover, import-export zones, etc. You can post all your latest news whenever you want. EUROPAGES +33 1 41 16 49 00 www.europages.com 4
FREE PACK A landing page that successfully attracts prospective customers (2/2) 9. Key figures 10. Organisation 11. Markets and trading zones 12. Incoterms adhered to 13. Payment methods and bank This information is optional, you can choose whether or not to display it on your E*Page. EUROPAGES +33 1 41 16 49 00 www.europages.com 5
FREE PACK Your pack: focus on the product page 1. Images 2. Link to the website 3. Product description PAGES FOR YOUR PRODUCTS The pack you choose when you register includes a number of product pages published on EUROPAGES. Your product pages will increase your chances of appearing in search results and so make it easier for buyers to identify you. You can create your product pages yourself, in DO-IT-YOURSELF mode, using your account, or we can create your online catalogue for you. Depending on the pack you choose, you will benefit from a different number of product pages and the languages they are published in. A free listing gives you 10 product pages in your language: a great way to test out EUROPAGES. It is worth noting that a PREMIUM Pack offers you the advantage of publishing an unlimited number of product pages in all languages. This offer is only available with the PREMIUM Pack. EUROPAGES +33 1 41 16 49 00 www.europages.com 6
CATALOGUE: BOOSTING YOUR VISIBILITY. Creating a catalogue is a way of reaching out to an audience of international buyers who are on the lookout for solutions. Known as inbound marketing, this means that your product pages, after being organised and indexed by the SEO experts at EUROPAGES, are permanently accessible. They are displayed as soon as a visitor enters a keyword that corresponds to the content in your pages.... AND GENERATING LEADS Visitors can click through to your website or request a quote from any of your product pages. Every visit to one of your pages represents a potential new international client. E*Page display* x3 3 822 Clicks through to the website* x2 1 278 1 330 676 Without catalogue With catalogue Without catalogue With catalogue * These data are annual averages and cover all types of packs and all sectors of activity. They do not constitute a guarantee of results. EUROPAGES +33 1 41 16 49 00 www.europages.com 7
1. Company name 2. Clickable logo linking to the E*Page 3. Keyword, descriptions 4. Products FREE PACK Your pack: focus on the E*Card 10 produits disponibles 5. Products YOUR E*CARD Your E*Card: boosting your company s visibility. When you join EUROPAGES, your company is given its own E*Card, a digital business card that is displayed on the EUROPAGES search results pages. It s a way of introducing your company to EUROPAGES visitors. This is the first level of visibility for your company. Your E*Card will appear on a search results page if the information you provided about your company matches what the user is searching for (for example, if your company name, description, keywords or products include the term searched for by the visitor). The more detailed and better organised your company page, the more often your E*Card will appear on the search results pages. Remember that the number of keywords and the amount of text and products listed depends on which pack you choose. The frequency of E*Card views on the EUROPAGES results pages therefore depends on these parameters. EUROPAGES +33 1 41 16 49 00 www.europages.com 8
myeuropages features FREE PACK Your pack: focus on your myeuropages account Your content Use your myeuropages account to add all the additional information you didn t provide when your first registered. Remember: registering with EUROPAGES is free and open-ended. You have all the time you need to make your decision. You can upgrade to a higher-level pack at any time so you can attract more leads. You will be able to add a video demonstrating your products, PDFs of your ISO certifications, etc., as well as benefiting from our translation network so that you E*Page will be listed in several languages. Our team is standing by, ready to design a tailored solution to fit your precise needs. Contact us today. IMPROVE YOUR RESULTS AT ANY TIME Your E*Page is sent for publication as soon as you register. Publication occurs every night, from Monday to Friday, meaning that your E*Page will be online on the 26 EUROPAGES sites by the next day, or in no more than 48 hours. As soon as your E*Page is published, you will be sent an email with your myeuropages user name and password. Make sure that you provide a working email address, rather than an address for an automated reply service, otherwise you will never receive your user identification details. EUROPAGES +33 1 41 16 49 00 www.europages.com 9
FREE PACK Summary of your pack YOUR PACK INCLUDES: 1 text in your original language: you provide a 1,500-character text written in any one of the site s 15 languages. 5 keywords in your language: alongside the text describing your business activities. They will enable visitors to find your E*Page. Published in 26 languages: your E*Page is published on the 26 EUROPAGES websites. 1 web link: you choose the URL you want to appear on your E*Page (corporate website, e-commerce site, one of your suppliers sites, etc.) in line with your strategy. 3 contact details: several contact details can be published on an E*Page (telephone, mobile, email and fax). The exact number varies from one pack to another, but you must always provide at least one valid email address, as users prefer email when making initial contact with companies. 1 logo : this is your company s visual identity. It must be provided in.gif format, no larger than 100x100 pixels and maximum size of 10 KB. No animation. Customising your page: you can add a cover image to your page, using a theme selected from the library. Unlimited news: you can publish your latest news on your E*Page at any time via your myeuropages account: inform visitors about your latest products, your presence at a trade fair, your certifications, etc., in 26 languages. Locate your company on a map: the mapping service is provided automatically via Google Maps. myeuropages : a secure account you can use to update your content and answer your messages 10 Images. You can contact up to 5 companies per day, and manage your conversations via your account. You have the option of creating 1 to 10 product sheets online, in a single language. EUROPAGES +33 1 41 16 49 00 www.europages.com 10
PACK PERFORMANCES Because you can only optimise if you measure first, and because you need to be sure that you re getting value for money, EUROPAGES has designed a highly effective reporting system to enable you to manage your international online visibility. Thanks to your myeuropages account, you can check your E*Page s performance statistics* at any time. Data include changes in traffic to your E*Page, visitors geographical origin, number of clicks generated to your website, and lists of contacts and emails received. You enjoy easy access to valuable information that lets you measure the return on your investment.. *for paying members only Your international online visibility and, as a result, the number of leads you are likely to receive depend on which pack you choose. Whether you just want to try out the EUROPAGES solution (free member), are planning to support the launch of your export business (Starter Pack ) or want to actively boost your international reach (Premium Pack), you can choose the pack that best suits your strategy! PREMIUM E*Card views 83 455 E*Page views 5 417 Clicks to website 2 296 STARTER 18 993 662 364 E*Card views: your company s appearances in the EUROPAGES results pages. E*Page views: appearances of your E*Page and product pages if you have them. Clicks to website: number of clicks to your site. FREE MEMBER 1 337 53 25 Source: COMSCORE Digital Analytix. These data are annual averages and cover all sectors of activity. Please contact us to receive a personalised analysis. EUROPAGES +33 1 41 16 49 00 www.europages.com 11
Do you want to find out more about marketing solutions from EUROPAGES? Together we will build a tailored solution to boost your company s online international visibility. CONTACT US Tel: +33 (0) 1 41 16 49 14 info@europages.com www.europages.com