Marketing solutions and rate card

Transcription

1 Media pack Marketing solutions and rate card b2bmarketing.net

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3 Contents About B2B Marketing 4 Audience B2B Reach 8 How B2B Reach works Event sponsorship 12 Rate card 5 Some of the brands we help 6 9 Demand generation packages 10 Choose the solution that fits your goals The B2B Marketplace and display advertising Media pack: Marketing solutions and rate card 3

4 About B2B Marketing B2B Marketing is a world-renowned provider of timely and insightful best practice guidance for B2B marketers. We help our clients start conversations, build engagement and position themselves in front of senior-level B2B marketers and decision-makers. Since our establishment in 2004, B2B Marketing has amassed the largest network of B2B marketers in the UK, giving us the unique ability to place your brand in the centre of the B2B buzz. We can help you: Build your marketing content and proposition into the right conversations with the right audience at the right time. Achieve meaningful engagement with some of the industry's most influential decision-makers. Create compelling stories around your brand with headline-worthy research and analysis. Share your brand stories, content and conversations with our 60,000 registered members, 80,000 monthly website users and 200,000 followers on social media. 4 Media pack: Marketing solutions and rate card

5 Audience Key stats Membership by geo-split 97, Membership by industry breakdown 30% % 12% Twitter United States and Canada 65,000 LinkedIn United Kingdom Europe 10% India 13% 11% 970,000 Rest of the world Australasia and Far East Online users Membership by industry breakdown 41% 65,000 B2B members ( ) 20% 7% CMO/leader 7% VP/SVP 11 1 % Head of marketing Marketing manager Marketing executive Other Academic and education Aerospace and defence Agency Automotive and manufacturing 7% Construction and property Energy, chemical, utilities and mining 3% Engineering Financial services 1 Healthcare, medical, pharma and biotech Hospitality, entertainment and leisure 3% Logistics and transportation Media and publishing Professional services 12% Public sector and government 1% Retail 3% Technology 16% Telecommunications 5% Other

6 Some of the brands we help 6 Media pack: Marketing solutions and rate card

7 Choose the solution that fits your goals Programmes tailored to your budget, goals and business Whether you choose our end-to-end B2B Reach programme, or ask us to create a tailored multichannel demand generation package, we ll help you achieve your marketing goals by delivering outstanding cut-through, engagement and ROI. Choose a combination of tailored options: B2B Reach Demand generation packages The B2B Marketplace Display advertising Event sponsorship Media pack: Marketing solutions and rate card 7

8 B2B Reach B2B Reach: Your complete content-to-engagement solution B2B Reach delivers a complete service, encompassing editorial consultation, research, design, content, engagement and results. The programme will help you create the content your prospects need, elevating your business from the crowd. Researching, creating and endorsing your content is only half of the story. Once published, we ll deliver a tailored distribution package across our multiple channels to deliver maximum reach, engagement and lead generation. The content will be endorsed by B2B Marketing, which will help position your brand as a thought leader and voice of authority within your market. We ll put all our expertise and experience behind creating a campaign tailored precisely to meet your strategic marketing goals, such as: While every project B2B Reach undertakes is unique, they all share the same approach to content creation and engagement: Category ownership: dominating a space and make it your own. Brand relevance: driving understanding of why your prospects should talk to you. Research and analysis Content amplification Copywriting Lead capture Senior-level engagement: cutting through to the real decision-makers. Pipeline acceleration: achieving bigger and better numbers every quarter. Content production Success reporting Content distribution 8 Media pack: Marketing solutions and rate card

9 How B2B Reach works 1 Stage one: Exploration 6 Following your brief, we build a thesis to base our research on. 2 Stage three: Ideation Using our years of journalistic and storytelling experience, we ll turn these insights into a compelling, attention-grabbing idea that will sit at the heart of the narrative. 4 7 Stage seven: Measurement and learning All the way through, we track and measure everything to learn how to optimise your results. We believe in transparency with both our clients and readers, and that s why it works. When your B2B Reach campaign is complete, you ll have a powerful and compelling piece of content to build into your wider marketing programme and promote to your own customer base and prospects. Stage four: Validation We use our trusted relationships to collect invaluable, pre-production feedback from a sample of your target audience. 5 Using the right mix of events, social media, website hosting and , we ll ensure your content is seen by the people you are trying to reach. Stage two: Verification We test our thesis through research to discover insights that are distinctive and compelling. 3 Stage six: Promotion and amplification To discuss your campaign requirements, call Matt Garisch on +44 (0) or Ian Graham on +44 (0) Stage five: Content creation Our team of experienced content creators produces a professional, engaging and beautifully designed report around the findings. Media pack: Marketing solutions and rate card 9

10 Demand generation packages If you re confident with the content you already have, we can make sure it gets the engagement it deserves though our multichannel demand generation packages. We ll work with you to create the most effective channel mix for your budget and goals based on our dedicated channels: Each week the B2B Marketing partner download bulletin is ed to over 50,000 subscribers, enabling you to showcase your downloadable content and drive qualified lead generation. Webinars Hosting webinars on our dedicated channel allows you to reach a highly engaged audience. We will deliver a 5-week marketing programme with a guaranteed minimum of 100 registrations. Topic sponsorship Target our website users specifically by topic area to focus your branding and lead generation opportunities. Topic sponsorship lets you host up to 10 pieces of downloadable content each quarter to feature alongside your branding on the relevant topic webpage. 10 Media pack: Marketing solutions and rate card

11 The B2B Marketplace Much more than a supplier directory, the B2B Marketplace provides a hub for all the content you syndicate through B2B Marketing channels. Our 75,000 monthly website users will have access to your business profile alongside your blogs and downloadable content. Not only will this increase engagement, but also the leads you generate. 75,000+ Monthly website visits Display advertising Tactically placed display and native advertising on the B2B Marketing website gives you targeted reach across a monthly user base of 75,000 business marketers. Plus you can target our print readership of over 1300 requested magazine subscribers. 75,000 Targeted reach of 75,000 monthly business marketers 1300 Magazine subscribers Media pack: Marketing solutions and rate card 11

12 Event sponsorship Customisable sponsorship packages provide a unique opportunity for brand exposure at our industry-leading annual events, including: B2B Summit B2B Marketing Conference B2B Marketing Awards B2B Leaders Forum InTech Event speaking opportunuties Speaking opportunities at B2B Marketing events are a powerful vehicle for building your personal profile, positioning yourself and your business as trusted thought leaders, and getting valuable face time with potential clients and advocates. B2B Marketing Awards sponsorship The annual B2B Marketing Awards ceremony is the industry s largest and highestprofile event, providing a huge branding opportunity for sponsors who want to be associated with marketing excellence and innovation. 12 Media pack: Marketing solutions and rate card

13 Rate card B2B Marketplace Webcasts Business profile on b2bmarketing.net Choice one: Ability to upload up to 8 pieces of gated content per year Hosting, promotion and lead capture Links through to company blogs 100 guaranteed registrants Profile listing per webinar Standard listing 500 (listing only) Partner download bulletin Sent to over 50,000 subscribers Includes lead capture from hosted content on b2bmarketing.net Total price: 1500 per bulletin insertion Digital display advertising rates Choice two: Production, hosting, promotion and lead capture 100 guaranteed registrants 8000 per webinar Choice three: Content, production, hosting, promotion and lead capture 100 guaranteed registrants 10,000 per webinar MPU 65 cpm (300x250 pixels) Topic sponsorship Media file formats 4000 per quarter Image:.jpg,.jpeg,.gif,.png Flash:.swf Quick time movie:.mov Real media movie:.rm Media pack: Marketing solutions and rate card 13

14 Rate card Display advertising rates, B2B Marketing magazine Double page spread 440mm x 280mm Full page 220mm x 280mm Half page 220mm x 140mm Quarter page 220mm x 70mm Double page strip 440mm x 70mm Belly band spec on demand Cover wrap spec on demand Bespoke positioning Tip-off spec on demand Premium positions Inside front cover Outside back cover Guaranteed positions +10% Insert rates 0 10g g g+ POA Bound inserts +20% Part run surcharge +15% 14 Media pack: Marketing solutions and rate card

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16 For more information on our marketing solutions, call or Matt Garisch Head of business development Telephone: +44 (0) Mobile: +44 (0) Linkedin: linkedin.com/in/mattgarisch Ian Graham Senior business development manager Telephone: +44 (0) Mobile: +44 (0) Linkedin: linkedin.com/in/ian-graham-8a Alex Turton Business development manager Telephone: +44 (0) Mobile: +44 (0) Linkedin: linkedin.com/in/alex-turton-9058b026 B2B Marketing Clover House Farringdon Road London EC1R 3HN +44 (0) b2bmarketing.net 16 Media pack: Marketing solutions and rate card