The 2009 Communicating Employee Benefits Workshops Achieving Results During Changing Times

The 2009 Communicating Employee Benefits Workshops Achieving Results During Changing Times The Conference Board Headquarters New York, NY Strategic Employee Benefits Communication: From Challenge to Opportunity to Results June 25, 2009 The Conference Board Headquarters Conference Center, 3 rd Floor New York, NY Web 2.0 Employee Benefits Communication: Engaging Your Changing Workforce in New and Different Ways June 26, 2009 The Conference Board Headquarters Conference Center, 3 rd Floor New York, NY Trusted Insights for Business Worldwide

Day One Strategic Employee Benefits Communication: From Challenge to Opportunity to Results Thursday, June 25, 2009 Registration and Continental Breakfast: 8:30 9 am General Session A: 9 am 12 noon Session Sponsored by: Welcome and Introduction Lee Hornick, Workshop Program Director, The Conference Board Communicating Employee Benefits in a Down Economy These are tough economic times with 401(k) match reductions or eliminations, budget reductions, travel restrictions, salary freezes, and layoffs. How do you continue to communicate effectively regarding employees retirement? They have experienced massive losses in their 401(k) plans and don t see things changing in the near term. During this session, you will discover how to communicate during turbulent times. Robert Carr, Senior Consultant, Buck Consultants Donald R. Sanford, Managing Director, Communications, Buck Consultants The Changing Environment of Benefits Communications: The Legal Aspects of Communicating Today s benefits communicator faces many challenges and complexities because of corporate restructurings, downsizings, and layoffs. How you communicate benefit plan changes during these changing times requires a deep understanding of the legal implications. During this session, you will gain new insights into communicating effectively because of the changing business realities. Catherine Marriott, Partner and Lawyer, Williams Mullen 2

Adapting Benefit Communication to a Changing Organization Employee benefits are playing an increasingly important role in the lives of employees and their families and have a significant financial and administrative impact on a business' future. Most companies operate in an environment where an educated workforce has come to expect a comprehensive benefits program. During this session, you will discover how to adapt benefit communication to a changing organization. Rich Goldstein, Vice President, Benefits, Mass Mutual Financial Group Kristen Haggerty, Director, Total Rewards Communications, Mass Mutual Financial Group Leveraging Trust to Motivate Employees In an economic environment awash with anxiety about job security, pay cuts and constrained resources, employee morale and trust can quickly erode. Leveraging trust as the basis for employee engagement, change management strategies combined with impactful communications have proven effective in motivating employees to make better decisions. Learn how other employers have used a credible voice and focused communications that: Used data to personalize the message as a basis for trust Created communication vehicles that simplify benefits and drive consumer engagement Drove measurable behavior change using existing channels. Meredith Baratz, Vice President, Consumer Solutions, United Healthcare Networking Luncheon Session B: 12 noon 1 pm General Session C: 1 2:30 pm Working Groups: Communicating Employee Benefits Effectively Effective communication is essential to successfully introduce or maintain your benefits program. Too often employees do not understand or are not aware of the various components of their benefit program. During this working group, you will develop a communication strategy that gets results. General Session D: 2:45 4:30 pm Keeping Employees Satisfied and Committed Successful employers realize that a good workforce needs to be well rewarded to encourage long and loyal service to the company. Apart from good pay and conditions, attractive employee benefits have also been an important tool for employers wishing to retain their key people. During this session, you will gain new insights into how to keep employees satisfied and committed. Greg Harris, President, Quantum Workplace, Inc. 3

Consumerism At Work Taking It to the Next Level The challenge: to roll out new consumer-directed health programs to an employee population that was familiar and comfortable with existing, traditional medical programs. The opportunity: combine details about the new program with a broader benefits education strategy that highlights and emphasizes the notion of employee-as-consumer-of health care, from both a cost-savings and wellness perspective. The results are beginning to come in and they point to encouraging trends in claims experience and employee participation in new wellness offerings. This discussion will address these components of consumerism and related questions such as Are account-based programs working?, Are we changing behaviors? and Are employees taking better care of themselves?. Rick Keshishian, Vice President, Benefits Education, Prudential Financial Ellen Borak, Health and Welfare, Prudential Financial Winning Support for New Benefits Initiatives Enlightened employers who offer worthwhile, well-understood benefits arrangements to their employees are more likely to reap rewards. Successful employee benefit programs can build a bridge between employer and employee, and encourage loyalty. Let s not forget that group benefits can also be a more cost effective means of reward than pay, for both parties. During this session, you will discover how to win support for new benefits initiatives. Sue Fleming, Director of Global Benefits, Coca-Cola Company Adjournment: 4:30 pm 4

Day Two Web 2.0 Employee Benefits Communication: Engaging Your Changing Workforce in New and Different Ways Friday, June 26, 2009 Registration and Continental Breakfast: 8:30 9 am Welcome and Introduction Lee Hornick, Workshop Program Director, The Conference Board General Session A: 9 12 noon Session Sponsored by: Winning Employee Support of Your On-line Strategy As organizations have evolved and grown more complex, benefits communicators have to find new ways to engage employees. With more and more people working remotely from their managers, and many others not having access to technology, new strategies are often required to reach each and every employee. During this session, you will discover new ways to communicate benefits to employees. Lynn Devaney, Vice President, Aon Consulting Managing Your Website Effectively Today s employees are being asked to cope with increasingly rapid changes to their benefits offering. With the benefits landscape gaining in complexity each year, employers need assistance in helping their employees better understand and appreciate how all the components of their benefits programs fit together. During this session, you will gain valuable advise and insights into managing your website. Kevin Winterfield, IBM Corporate Communications, Research Division, Editor, Web 2.0 Specialist, IBM Corporation Syzana Gjokaj, IBM Intern Program Manager, IBM Corporation New Dimensions in the Era of Web 2.0 In the age of Web 2.0, Internet users are rewriting the rules of social interaction, using blogs, forums, and social bookmarking for sharing information and sustaining relationships throughout the organization. During, this you will learn how best to use Web 2.0 technology to communicate employee benefits. Julian Mills, Vice President, Client Development, Prescient Digital Media 5

Harnessing the Power of Technology to Deliver Results The Internet ushered in a revolution that has forever changed the way people learn and communicate. It spawned new business models and created new and different ways to communicate with employees about their benefits. During this session, you will discover how to use technology to deliver results. Networking Luncheon Session B: 12 noon 1 pm General Session C: 1 2 pm Working Groups: Planning, Implementing and Evaluating Your Web 2.0 Strategy During this session, you will participate in a working group that will test your social media knowledge and skills in the era of Web 2.0. This working group will cover how to integrate social media into your HR/Benefit communication planning. General Session D: 2:15 4 pm Communicating Total Rewards Online Leveraging the strength of a total rewards package through effective communications is one of the most important challenges for the total rewards professional. Often HR professionals and managers understand the components of total rewards, but they don t communicate them in a way that drives employee behaviors and actions. During this session, you will hear how to communicate total rewards online. Using Web 2.0 to Communicate Employee Benefits How employees view your benefits can have a profound effect on corporate performance, loyalty, and retention. Employee benefits communication planning is facing numerous challenges and opportunities in the era of rapid change, heightened security, and technology. During this session, you will discover how to develop, implement and measure your benefits communication strategy. Adjournment: 4 pm 6

Register your team by phone, fax or on the web at Phone Customer Service at 212 339 0345 8:30 am to 6 pm ET Monday through Friday Fax completed registration form to: 212 836 9740 Mail The Conference Board, Inc., P.O. Box 4026, Church Street Station, New York, NY 10261-4026 Please print or attach a business card; for additional registrants, duplicate this form. Name Title _ Department _ Company Address _ City _ State Zip Telephone ( ) Fax ( ) E-mail _ Payment Check payable to The Conference Board for $. Charge to my: American Express Discover MasterCard Visa Acct. No. Exp. Date Signature Date *Cancellations subject to penalty of $500 administration fee up to two weeks before. No refund after two weeks before seminar. Register June 25, 2009 (#959009-1) Registration Fees payable in advance in U.S. dollars* June 26, 2009 (#960009-1) One Day Workshop Workshops Location Associate $995 The Conference Board Non-Associate $1,095 Headquarters 3 rd Floor Conference Center Two Day Workshop** 845 Third Avenue Associate $1,795 (Between 51 st and 52 nd Streets) Non-Associate $1,975 New York, NY 10022 For a listing of local hotels, please contact Customer Service at 212 339 0345. **Save almost $200 when you sign up for both days. To receive this special offer, fax this registration form or call customer service. The Conference Board and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change March 2009 7