FULL SERVICE DIGITAL AGENCY FOR BUSINESS & INDUSTRY
RANGE OF SERVICES STRATEGIC CONSULTING WEB DEVELOPMENT + CMS SEARCH ENGINE OPTIMIZATION E-COMMERCE INTERNET MARKETING GRAPHICS + PRINT CI DEVELOPMENT APP CREATION imc marketing & consult gmbh is a very experienced digital agency with around 20 employees. We are specialized in marketing strategy. This includes not only the creation of search engine optimized, sales-boosting websites customer oriented online shops successful advertising campaigns. We see ourselves more as an Online Consulting Partner for management tasks of your company. As marketing experts, we assess your current situation and assist you in your projects with conception implementation service. Through creativity and expertise we help you to successfully position your business. This brochure will give you an idea of the range of services we provide. For detailed information, please contact us personally. 2
STRATEGIC CONSULTING The success of our customers is at the focal point of our thoughts and actions. Therefore, we first study your business environment and identify the goals to be achieved together. Modern business processes cause new technologies to emerge ever faster. In this extremely dynamic environment, as an e-commerce expert we accompany you from the selection of the right technologies through the development of customized concepts to the opening up of new areas of development. Together with you we determine the strategic orientation and actual implementation of a target group-oriented corporate image as well as the associated advertising campaigns. 3
WEB DEVELOPMENT + CMS A good website is clearly designed and the visitors can use it easily and intuitively. We always keep this principle in mind when we develop and program your website. In particular, this means: All pages are clearly structured, so that the visitor can navigate easily to fi nd what he seeks quickly. Meaningful contents, which best represent your business and invite customers to make contact, create their own world of experiences. All elements are effectively positioned to produce sales. They allow the visitor to quickly and spontaneously contact you. Just as important as the corporate design of a website is its inner workings. We construct this so that your site can be well positioned in the search engines. Your website can be fl awlessly viewed on mobile devices and with a variety of browsers. Whether it s classic HTML, a modern content management system or a Tridion Enterprise solution, we offer the right website for every need! 4 Bottom line: Good web design has intrinsic values and looks good!
SEO SEARCH ENGINE OPTIMIZATION More than 80% of all visitors to a website get there through search engines, mainly Google. Therefore the success of your Internet presence depends largely on whether your website is found by search engines and if it appears on one of the first places in the hit list. Search engine optimization is a very complex subject that requires extensive know-how. Since search engine operators regularly change their algorithms, it is important that your partner for SEO is always up-to-date. Since 1998, imc has worked as a specialist in this fi eld and we are very familiar with the current requirements of optimization. Your advantage: We will make your optimization needs transparent and develop measures for a commercially effective website. Now you can optimally synchronise your sales approach to your target group in order to signifi cantly increase the visitor rate of your desired customers. 5
E-BUSINESS For modern online trading, imc offers well thought-out shop solutions. Focus on your core expertise, give your customers the possibility to shop effortlessly, make selling processes effi cient and present products in a customised world of experience. Operators of online shops want to attract new customers, boost sales, increase effi ciency, create new marketing channels or simply improve customer satisfaction. A successful online shop is operated like a real store. As tidy, timely and friendly as possible, aligned with the needs of their customers. There are now so many providers of standard software for web shops that you could easily loose track. We fi nd the answer that especially fi ts your needs and integrate it into your business process. Of course we also have our own solutions and work out individual and, if necessary, multi-client capable shop plattforms as well. E-business refers not only to online shops but all business processes of a company that can be automated with the help of information and communication technology. For individual requirements, also including inventory management, we develop tailor-made solutions. We would be happy to show you our references. 6
ONLINE MARKETING Every German over the age of 14 now spends an average of 100 minutes a day in the Internet and can be directly addressed with customized marketing it s not without reason that the area of online marketing is growing. Nowhere can the success of an advertising campaign or your company s presentation be measured better than in the Internet. Special programs provide information on click rates, promotional activities that led to sales at the store, origin and number of visitors, length of stay of visitors on the individual pages, entry and exit points, or the search terms entered. We will be happy to personally show you which advertising options are especially suitable for your business. Our range of services includes, among others, Google Adwords and advertising banners Facebook YouTube PR articles We want you doing more business with your website. That s what we are working for. Wolfgang Hentschel, CEO imc marketing & consult gmbh 7
GRAPHICS Does a website make printed information for your customers and interested parties superfl uous? Of course not! Successful Internet marketing requires the optimal implementation of large amounts of text. Image brochures and fl yers, however, work with key words and quickly get to the point. They show potential customers your product and service, advertising in the classical sense. In a nutshell: Internet presence and print advertising are not competitors, instead, they complement each other and therefore need to be coordinated and compatible. Together with you we develop image brochures, fl yers, business cards, business documents, posters and other printed material; starting with the corporate design across all levels of production and deliver the fi nished advertising material. + PRINT CI DEVELOPMENT Our graphic design services are rounded off by creating high-quality tradeshow graphics. For us, construction and graphics at tradeshows go hand in hand. We plan your exhibition stand with inventiveness give your booth an unique style! Meeting-Point Produkte 8 Produkte
APP CREATION Are your customers on the move? Your business, too? Mobile devices and applications are the future trend in the coming years. We specialize in the creation of web solutions and programming of mobile apps. Would you like a tailored solution to exploit the great potential of mobile multitaskers like tablets or smartphones? Then you are at the right place with imc marketing & consult gmbh! Mobile applications have become everyday companions and meet the diverse needs of the respective user. From countless games and productivity apps to specific business applications, anything you desire is possible. Even the professional use of apps is becoming so increasingly significant that business apps are more and more in demand in a corporate environment. As an agency service, imc marketing & consult gmbh handles the app programming for you. Your application is planned according to your wishes, a concept developed and then the app is created. Next we manage the testing on multiple devices and the fi nal release to the stores (AppStore). Of course we look after the maintenance and further development after producing the app. 9
T E A M We meet the variety of tasks and high demands of our customers with a highly qualifi ed team. WOLFGANG CEO I started my career as a software engineer, project manager and group leader in electronics development. As a Managing Partner of a system provider for process and industrial automation, I gathered initial business experience. Later, marketing and sales responsibilities in foreign markets came into play. I have now been working in the fi eld of Internet Marketing for more than 20 years. My professional career began in customer service of an international group handling business processes and document management. As project manager in strategic marketing and consultative sales I gained extensive experience that has been deepened by a Lean Six Sigma Green Belt certifi cation for project management. I have been working in Internet Marketing for eight years. I am your fi rst contact at imc. CLAUDIA BUCHWALD Sales Manager Online Marketing 10
P L A Y E R S As a graduate of Business Administration, I started my career as a consultant in innovations management for a drinks manufacturer. This was followed by a job in the advertising industry; fi rst in the fi eld of direct marketing of an advertising agency, then as a project manager for digital and print media. At imc, I ve been running the Marketing and Sales department since 2011. Here I particularly appreciate the diverse scope of duties of my multifaceted, interdepartmental job. JULIANE ENGLER Marketing / Sales Manager RONALD MÜLLER Project Manager Internet After studying process technology, I worked in the fi eld of industrial building construction, initially as a staff project leader then later on a free-lance basis. This was followed by a retraining in media computer science at the College of Applied Computer Science. Next I gathered considerable experience in the Internet industry and expanded my knowledge specifically. I am currently responsible for the management and supervision of various Internet projects at imc. After my Communication Design studies, I worked in different advertising agencies and printing companies and could accumulate comprehensive experience in the advertising industry. I was hired as a project manager and worked in the fi elds of graphic design, photography, illustration, design and web development. In order to expand my knowledge, I additionally learned a lot about HTML. Later I started my own business as a graphic designer. For several years I have been your contact partner for graphics and print projects at imc. DAGMAR KRAMER Manager Graphics 11
Hauptstr. 104 69242 Muehlhausen GERMANY Phone +49 6222 305383-0 Fax +49 6222 305383-29 www.imc-web.de info@imc-web.de