How Nielsen Looks Through the Sustainability Microscope

How Nielsen Looks Through the Sustainability Microscope Crystal Barnes, SVP Global Responsibility & Sustainability, Nielsen Global Sustainability Summit 2017 Copyright 2017 The Nielsen Company. Confidential and proprietary. 2

MOTIVATORS: TRANSPARENCY AND SIMPLICITY AND THEY LL PAY 71% 67% 61% 68% Are concerned about the long term health impact of artificial ingredients Want to know everything that is going into my food Say the shorter the ingredient list, the more healthful the food or beverage Willing to pay more for foods and drinks without undesirable ingredients Source: The Nielsen Global Health and Ingredient-Sentiment Survey, Q1 2016, Percent of North American Respondent Who Strongly Or Somewhat Agree With The Following Statements 7

CONSUMERS ARE CONNECTED AND VOCAL OF HEAVY SOCIAL MEDIA USERS: 30% thought it was important to engage with social media in order to show support of their favorite companies or brands 39% believe that finding out about products and services is an important reason for using a social network Source: 2016 Nielsen Social Media Report 8

PRODUCTS WITH SUSTAINABILITY CLAIMS GROWING FASTER THAN TOTAL MARKET Sustainability in food and beverage products Jan 2016 Jan 2017 TOTAL FOOD & BEVERAGE SUSTAINABLE FARMING BUSINESS PRACTICES PRODUCTION METHODS ANIMAL WELFARE PACKAGING MATERIAL DOLLAR GROWTH -0.1% 11.4% 10.8% 4.2% 3.9% 2.5% $ SALES $415.2 B $31.2 B $2.1 B $24.9 B $10.2 B $73.4 B Source: Nielsen Product Insider, powered by Label Insight, 52 weeks ending 01/28/2017 9

SUSTAINABILITY PROGRAMS DRIVE GROWTH, TRUST Companies that increased total giving between 2013 and 2015 by 10%+ saw higher medium growth rates and pre-tax profit. 55% companies see building trust with consumers and other stakeholders as a goal of their societal engagement programs 14.5% 10.4% 20.4% 16.2% EV / EBITA P/E Ratio Companies in the Top Quartile of Total Giving as a Percentage of Pre- Tax Profit in 2015 All Other Companies Source: CECP, in association with The Conference Board. Giving in Numbers: 2016 Edition 11

IN THE U.S. CONSUMERS ARE ACTIVELY ENGAGED AND EVALUATING COMPANIES COMMITMENT TO SUSTAINABILITY 64% have personally engaged around corporate reputation in some way Category 2 Category 1 Participated in a conversation with others about how a company conducts itself Shared any information about a company through social media or e-mail After learning about a company s conduct Category 4 Decided to not do business with a company 30% 40% 44% Category 3 Proactively tried to influence friends' or family 26% Source: Harris Poll; Base: All gen pop respondents (n=23,618) Q1035 There are many ways people can learn and communicate about companies. For each of the following, indicate whether you have personally done this in the past year. 12

WIN x3: CLIENT COLLABORATIONS FOR COMMUNITY IMPACT 13

INVESTOR INTEREST CONTINUES TO GROW AND EVOLVE 15

INVESTOR INTEREST CONTINUES TO GROW AND EVOLVE 16

WHERE WE VE BEEN NOW WHAT S NEXT? THEN Clients: Limited/custom inquiries and requests Consumers: Niche interest and investment Investors: Low industry expectations; little connection to financial implications NOW Clients: Huge growth in inquiries and new collaborative engagement models Consumers: Diverse, vocal and proactive engagement Investors: Holistic approach to business strategy and long-term planning 17

THE HISTORY OF NIELSEN Nielsen is founded 1923 Nielsen acquires Audimeter from MIT 1936 Nielsen launches TV Audience Measurement 1950 Dun & Bradstreet acquires Nielsen 1984 VNU puts pieces back together 2001 Company rebrands itself as Nielsen 2007 1933 Retail Measurement launches 1939 Nielsen s first international expansion, to Great Britain 1967 TV Audience Measurement profitable 1996 Dun & Bradstreet splits into Nielsen Media Research and ACNielsen 2006 Private equity consortium acquires VNU 19

GLOBAL RESPONSIBILITY & SUSTAINABILITY Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and operate our business. Project 8 Global Impact Day Map the Meal Gap Nielsen Datasets at the Kilts Center for Marketing Pro Bono Data Sharing consumer insights and data with the world Nielsen Cares Employees volunteering skills and time $10 million annual pro bono pledge 24 hour dedicated volunteer time Global Responsibility Report Data Security, Privacy by Design and Code of Conduct Non-financial materiality assessment Responsible Practices and Reporting Connecting our business with relevant environmental, social and governance issues Nielsen Green Reducing our impact on the environment Nielsen Green Global Policy Nielsen Source Green Earth Week Environmental Guidelines for Operations 20

DATA FOR GOOD: WFP MOBILE MEASUREMENT PROJECT: A team of Nielsen Data Science associates helped the World Food Programme to modernize data collection for food insecurity measurement, without compromising quality, in Africa and the Middle East 21