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Exhibitor Guide Amsterdam

Welcome to the Reverse Logistics Conference and Expo Amsterdam! We are looking forward to this event and recognize the important role our exhibitors play in ensuring a successful conference and show. Outlined below is the information you will need with regard to the show. Should you have any questions or concerns, please email us at info@ rltshows.com. Venue: The Reverse Logistics Conference & Expo will take place at the Hotel Okura Amsterdam. The exhibit hall will be located in the Grand Ballroom. General Conference sessions and conference tracks will be held in ballrooms located outside the Expo hall. Hotel Okura Amsterdam Attn: Banquet Operations/RLA Ferdinand Bolstraat 333 1072 LH Amsterdam The Netherlands +31 (0)20 6787 111 (telephone) General Booth Information: Included in the Exhibitor s contracted price are the following: Wastebasket General Cleaning of Booth Space There will be wireless internet available in the exhibit hall. Because there will be many users on the wireless network, it is strongly recommended you order a direct internet line to your booth if you plan to have demos etc. Use the Telecomm Order Form to order high-speed internet line to your booth http://www.rltinc.com/productview.php?id=684. Exhibitors have to order electricity separately to power their booth lights, laptop computers, LCD/plasma monitors and other office equipment in their booths. Use the Electrical Services Form to order electricity for your booth http://www.rltinc.com/productview.php?id=683. Each Exhibitor is required to have a backdrop or booth stand in their exhibit space.

Floor plan and Booth Selection: Referenced below is a preliminary floor plan of the Grand Ballroom at the Hotel Okura Amsterdam. Please submit your preference for your booth location ASAP if you have not already done so. Your final booth location will be confirmed approximately10 days prior to the event, following approval from the local Fire Marshall. Please note that the drawing is not to scale. Grand Ballroom, Hotel Okura Amsterdam Exhibit Hall A3 Exhibit Hall Enternace A4 A5 A9 A10 A11 A13 B1 C1 C4 C5 C6 C7 C8 C9 C10 C13 D1 D1 Buffet D11 D13 E13 F1 F13 G1 G2 Fire Escape G3 G4 G5 G6 G8 G9 G10 G11 G12 G13 Setup and Breakdown Times: Setup is scheduled for the Sunday prior to the event, from 1:00PM - 5:00PM. Breakdown is scheduled for the last day of the event at 1:30pm. Exhibitors are required to keep their booth set-up and staffed through the end of the event. If you are unable to set-up or breakdown during these scheduled times you are responsible for making alternate arrangements. Booth Shipping/ Drayage Instructions: To keep costs down, Exhibitors can roll their booth case (pop-up) from the parking garage to the exhibit hall foyer at no cost (this applies to the shipping cases with wheels only, please contact info@rltshows.com for more information/details). If you are shipping booth items in advance, please note that items cannot be received any earlier than three days prior to the event. Local drayage services are available through a service provider contracted by the Hotel Okura. Available drayage services and contact information can be obtained by sending an email request to info@rltshows.com. Audio/Visual Services: A/V services are available through a local service provider contracted by the Hotel Okura. Available A/V services and contact information can be obtained by sending an email request to info@rltshows.com

Show Site Shipping Address: Hotel Okura Amsterdam Attn: Banquet Operations/RLA Ferdinand Bolstraat 333 1072 LH Amsterdam The Netherlands +31 (0)20 6787 111 (telephone) Exhibit Times: Each Exhibitor booth should be staffed with a company representative during the hours the exhibit hall is open: Conferece & Expo - Day 1 8:30am 5:00pm Exhibit Hall Open Conferece & Expo - Day 2 8:30am 1:30pm Exhibit Hall Open Lead Generation Program: If the Exhibitor is participating in the Lead Generation Program, Reverse Logistics Association will issue a Voucher Code for use by your customers and prospects. The Voucher is worth $800. The regular cost of the Conference & Expo registration is $1799. This means that VIPs only pay $999 with the voucher when they register for the Conference & Expo. Internal Staff Registration: A separate internal-use only Voucher Code will be issued to each Exhibitor. As an added service, exhibitors can provide a list of staff attending the event using the same template above and RLA will register everyone in the list at NO CHARGE, provided that the staff list is received by RLA at least 30 days before the event. Inside of 30 days, exhibitor staff can register using the internal use Voucher Code at https://rltshows.com/registervip.php. Hotel/Travel Arrangement Information: Planning to stay at the Hotel Okura Amsterdam? Reservations should be made in advance. To receive priority registration with a discounted rate, your staff should register at the hotel no later than one month prior to the event. Members of your group may still request rooms later than one month prior to the event but such rooms are subject to the hotel s availability at prevailing room rates. To take advantage of the discounted room rate, please call the Hotel Okura Amsterdam at +31 20 6787-111 and mention the Group Code found on the Amsterdam event page at RLTShows.com.

Ground Transportation / Parking: From Schiphol International airport, there is an airport shuttle service available for 15.00 Euros one-way. For more information regarding this service, please visit http://www.schipholhotelshuttle. nl/site/toonhotel.asp?hotelid=315 Hotel Okura Amsterdam has its own spacious parking facilities. The parking fee is (in Euros) 4 per hour, 15 per day; 35 per 24 hours. TCA Taxi Vouchers Special TCA taxi vouchers are available at Hotel Okura Amsterdam, enabling you to travel to Schiphol International Airport for a set price of approximately 33 Euros (subject to change from year to year), which can be charged to your room, avoiding the need to carry any cash or wait for a taxi that accepts credit cards while at the same time avoiding excessive charges. Vouchers are available at reception and the concierge desk during check-in and check-out. Parking in Amsterdam at 6 euros per 24 hours, including free public transport P+R (Park and Ride) spots offer visitors to Amsterdam the smartest parking solution. P+R spots are parking spots at the edge of town, where you can easily switch to public transport. Parking in a P+R spot costs 6 per 24 hours, including free public transport for up to five people. Your car will be supervised. At P+R Olympisch Stadion and P+R Sloterdijk it is also possible to borrow two bicycles. Insurance: As indicated in the contract, please fax, mail or email your certificate of insurance to: Reverse Logistics Association, 441 W. Main St., Suite D Lehi, UT 84043 +1 801-206-0090 FAX info@rltinc.com If Exhibitor is using a contractor to set up their booth, the contractor should also provide a certificate of insurance to RLA. Certificate of Insurance must be received no later than two weeks prior to the event. Promotional Materials: Each Exhibitor is asked to provide incentive or promotional items with their company name/logo to be included in the speaker incentive bag. These items may be shipped to the Hotel Okura Amsterdam in care of RLA prior to the show or may be handed to the RLA Conference & Expo Registration Desk on the first day of registration during the booth set up times. If you are shipping these promotional items in advance please note that items must be scheduled to arrive no sooner than three days prior to the event. Please send them to: Hotel Okura Amsterdam Attn: Banquet Operations/RLA Ferdinand Bolstraat 333 1072 LH +31 (0)20 6787 111 (telephone) Sponsorship Opportunities There are several sponsorship opportunities available for this event. Sponsorships make your exhibiting experience more rewarding. Take advantage of these tremendous opportunities to implement event-marketing strategies that will grab the attention of RLA Conference & Expo attendees before, during and after the event. For more information on sponsorship opportunities please visit http://www.rlashows.com/sponsor.php or contact RLA at info@rltshows.com.

Media Guide Trade Shows provide the perfect opportunity to increase your company s exposure to the trade press. Through this exposure, you can inform your target customers that you are exhibiting at the Reverse Logistics Association Conferences & Expos with new products and/or services to introduce them to as well as obtain editorial coverage for your company and its products/ services after the show. Publications have a limited amount of editorial space. Publication of your company s news is not guaranteed. Make sure your press kit or news release is newsworthy, concise and relevant to the editors/ writers you are trying to reach. Develop a press information kit for the Press Room Include news releases and background information on your company and its services and/or products, photos, digital photo and release files, multimedia CDs, etc. You should have 5 press kits available for the press room and another 5 available at your booth to use during the show. Delivering Your Press Kits to the Press Room - To ensure that your press kits are available to media at the show, you should deliver your kits to the press room when you arrive on-site. The press room includes a section dedicated to exhibitor press kits, which are arranged alphabetically by exhibiting company name. As there is limited space available for each company, please bring 10 press kits on the first day. You may return to the media center as needed to check your supply and replenish if necessary. Please keep in mind that RLA Conference & Expo 2010 cannot be responsible for replenishing your press kits. All extra press kits must be kept at your company s booth. Also, please do not ship your press kits directly to the media center. Don t forget to put your company s booth number on your press kits so that media can easily locate you on the show floor. A sticker on the front of the press kit with your booth number works well. Also, remember to pick up any leftover press kits on the last day of the show. Any remaining press kits will be recycled after the show. Press Releases Write, edit and distribute your company news releases. Content may include new product announcements, personnel releases, new contracts, partnerships, new programs, etc. Send releases out to appropriate members of the press or news wire services and post your press release online at www. ReverseLogisticsAssociation. org. If you would like to have your press release posted online, please email info@rltinc.com. Press Conferences and Briefings As an exhibitor, you can reserve time in the press conference room for any media event. Call (801) 331-8949 to reserve space or email info@rltshows.com. The room is reserved at no charge on a first-come, firstserved basis. All A/V and catering requirements for the press room are the responsibility of the exhibitor and must be ordered in advance.