Page 2 Table of Contents About Me, and My Pay Per Call Journey... 4 Why to Get Into Pay Per Call Now?... 6 The Mobile Opportunity Why Pay Per Call is the Future... 7 How to Create a Successful Pay per click / Click to Call Campaign.... 9 What is Pay Per Call Marketing & How to Get Started... 14 Typical Pay Per Call Sales Flow... 15 How to Get Access to these offers... 16 Tools the Networks Supply to Help Your Success... 17 Enhanced Features... 17 Tracking Abilities... 17 Reporting Tools... 17 How to Find and Apply to the Right Offers... 18 Reviewing Calls and Performance... 20 How to Build a Landing Page & Website that Convert... 22 My Secrets to a High Converting Page... 22 What about Content & Images for the Site?... 24 Master Dynamic Keyword Insertion... 24 How to add Dynamic Keyword Insertion to your Website:... 25 My Methods for Cheap CPC Rates, High Quality Score and SEO Help... 25 Master In Content Optimization... 27 How to Advertise Your Pay Per Call Offers... 28 My Method to Setup Google/Bings Ads for High Conversions... 29 Basics to Finding Keywords that Convert... 29 My Top 2 Tools for Finding Niche Keywords... 30 Broad Match Modifier My Favourite keyword match type.... 31 Use Localization to Get that Urgent Customer... 32 My Keyword and Ad Groups Method... 32 $5 to Get 1,000+ Low CPC Keywords Instantly... 33 Bidding on Brand Name for Easy Conversions... 33 Brand Bidding on Competitors without breaking the rules.... 34 Use Negative Keywords to Ensure Efficient Spend... 35 Some Facts About Account Limits... 35 Understand and Master Ad Extensions to Win in Search... 36 How Can I Use Location Extensions?... 36
Page 3 Location Extensions Explained... 37 How to setup Call Extensions with Call Conversion Tracking... 38 How are You Performing against the Competition?... 39 My Secret Tools from Google. Learn more about your Customer... 41 Think with Google Tool for broad exploration... 41 YouTube Dashboard... 42 The Customer Journey to Online Purchase... 42 Display Media Benchmark Tool... 42 Mobile in the Purchase Journey... 42 Google Consumer Barometer Tool for understanding customers.... 43 Übersuggest... 43 My Methods for Writing Effective Ad Copy... 45 Proper Ad setup... 45 Display ads for Pay Per Call... 47 Think Outside the Box Other Ways to Market... 47 YAHOO Answers... 47 Forums and Online Groups (like Facebook Groups/LinkedIn)... 47 Online/Print Classified Still Work.... 48 Road Signs & Flyers... 49 Double Conversions with Your Own IVR s... 49 Master Call Ads on Facebook A Real Example.... 50 Advanced Tracking Using RingPools... 54 How to Negotiate Higher Pay outs... 57 Here is my actual letter (you can even copy this):... 58 In Closing... 59 Disclaimer and Terms of Use Agreement... 59
Page 4 About Me, and My Pay Per Call Journey Hi, and thanks for buying my PAY PER CALL EXPOSED ebook honestly I wish a guide like this was around when I started 5 years ago. Which is why I have decided to write this ebook now hopefully to help many of you looking for methods and tactics to be successful in the pay per call marketing space. My name is Raj, and I have been in affiliate marketing now for over 10+ years a long time! Much like you I was selling other people products from either Clickbank or other networks, or working heavily on SEO to get money from AdSense ads on my sites (many sites, like 80+ sites). I was doing well making $300+ a day (avg. profit) but as time progressed it was harder to rank all the sites, it was getting way more saturated and pay outs were getting lowered and getting scammed from networks reporting was on the rise to the point my ad spend and effort was exceeding my profits (not making it worth it to do). Don t get me wrong even to this day there are many people killing it with affiliate marketing but only the top 3% of all affiliate marketers are making the major bank, you know where the rest are. So when I first heard about Pay Per Call in 2010/2011 I believe it was, I was thinking who the hell would call when they can just click and go to a site and fill out a form? But what I didn t see (way back then) was the HUGE rise of mobile coming, and how it will change consumer behaviour forever. Look at us today we can t even have a single moment without our phones! Heck if we forget our phone at home we will turn back and go get it!! Well anyways, I am glad I got in early which allowed me to test a lot of methods and make major money and even to this day, as its STILL NOT SATURATED! (Because most affiliates don t know how to do it!) And, there is still so much opportunity out there. You may wonder why am I sharing all my secrets and making this guide. Well think about it, most people will just not put in the effort (even if I tell you exactly how to do it) so this will leave the space open for those who are really dedicated which will be a few of you. So I have no worries, and you won t either. But people without this guide are starting from scratch which will cost them a lot of losses and learning before they catch up. Want to know why most people fail at Pay Per Call? Because.. They don t just don t how to fully maximize this opportunity efficiently. They don t realize how important mobile traffic is, and how easy it converts. They try it for a few weeks, fail and give up no dedication! It s more than just buying ads, you need to think about the customer s need. They are money driven, not business driven think long term. For me, it s more than how much money I am making that motivates me but more about how much TIME I AM SAVING! My conversion rates are WAY higher than any traditional affiliate program is. I am getting conversions rates as high as 30 60+% vs. 2 5% from pay per click programs (or Adsense which is even worst), and with pay per call pay outs of $40 per converted call! (When you convert 15 20+ calls a day on that single campaign you re laughing to the bank!) I have some days where I am making $700/day profit! Yeah, it s a lot of money. I took this screen grab of one of my accounts on November 5, 2015 of my past month performance to show you the possibilities!
Page 5 * The actual profit was $10,300 USD for the month of Oct. from the $18,938 USD I earned. Conversion could have been better but it was diluted by a few new offers I was running. I am still happy but there is room for improvement. Again the time saved is most important to me (aside the money) since the conversion is so high, once you get a method that works for you, you seriously set it and forget it after that my daily effort to that campaign is just to check my ad spend, conversions and that s it..as it usually is the same roughly every day (but as a responsible marketer I check it every day). So with the spare time, then I go looking for a new campaigns/offers to run. Don t get me wrong I am not saying this is a lazy way of marketing (if it was this would be saturated like other affiliate channels) this is for the people who are willing to bust their ass in the short term and willing to take some losses and learnings, for the long term gain. I had many mistakes and glorious moments but now I am living a good life and happy with my outcome. I am still striving for more everyday the hustle never stops if you re a true marketer. I won t stop something I love doing because as it is right now I would just be leaving money on the table. Ok, so let s get to business. Remember I made this ebook for a newbie to an advanced affiliate marketer. So please read this book in its entirety to get a full grasp of what I am trying to convey. In the remainder of this ebook you will learn: The basics of pay per call and why vendors love affiliates in pay per call marketing My secret list of paid and free tools and sources of data to power your marketing The best way to setup landing pages, ads and keywords Why understanding customer behavior is important to win How to use social media to extend your reach Real examples of my strategies and tactics I have used over the years and to this day to make a comfortable living. How to action what you learned with Pro Tips listed throughout each section. How to be cost efficient in outsourcing tedious tasks so you can build your business. I implore you to really read and digest this book. Again, I wish something like this existed when I started pay per call marketing because I would be light years ahead of where I am now. Let s get started. Purchase the full ebook @ RingAbility.com & get 2 weeks of Coaching included.