MEDIA KIT 2015
EXPOSURE
ONLINE 110,000+ unique visitors (a month) 350,000+ page views (a month) DIGITAL MAGAZINE 25,000+ app downloads (in 5 months) 12,000+ subscriptions SOCIAL 200,000+ Facebook Fans 20,000+ Twitter Followers 16,000+ Instagram Followers 2,000+ YouTube Subscribers EMAIL 18,000 active subscribers EXPOSURE MFM CREATIVE Photography / Videography Styling / Creative Consultancy
WHY MFM
PAST COLLABORATIONS WHY MFM MFM went one step further than most online advertisers, working with us closely on a creative campaign that was bespoke to us, and delivered a high ROI. Great team to work with Lou Cannon Pretty Green PR With a wide range of promotional channels, the right exposure for your brand or business is guaranteed. Understanding the importance of creative, digital advertising in such a congested market, we go one step further than just offering standard advertising such as ad units and banner placements. We tailor our advertising packages around you, producing a bespoke package to maximize ROI.
YOUR POTENTIAL AUDIENCE Top 10 Countries United Kingdom United States India Canada Australia Germany France Netherlands Italy WHY MFM Spain
LOYAL READERSHIP GENDER AGE New Visits (62%) Return Visits (38%) Male (86%) Female (14%) THE AUDIENCE Our philosophy is simple. We look to offer the every day man with the highest quality style advice, fashion features, lifestyle, fitness and grooming. We're firm believers that every guy wants to improve themsleves (whether they admit it or not...) and our aim is to supply them with the right content to do so. We provide our engaging readership with content through multiple channels, and look to connect consumers to the evergrowing menswear industry. 18 24 (46%) 45 54 (8%) 25 34 (26%) 13 17 (5%) WHY MFM 35 44 (12%) 55 65+ (3%)
F E AT U R E S
FASHION Trend features, designer spotlights, news and more, we provide various fashion features throughout our channels of content. STYLE Style advice, style spotlights, history and more, our Style section is the forefront of MFM. We believe style education is the best approach to improving dress code, taking a timeless stance and incorporating it into weekly features. LIFESTYLE Hotels, travel guides, restaurants and social features, our lifestyle section allows for expression on a range of topics suited to the modern day man. GROOMING As the grooming industry continues to grow, we re at the forefront of delivering our readers up to date grooming advice and product reviews. FITNESS FEATURES If a guy wants to dress better, he wants to get in shape and fitness is a recent feature we ve devoted more time too. Our monthly fitness and nutritional advice continues to grow, focusing on workouts, product reviews, diet and more.
ONLINE
VISITS 110,000+ unique visitors (a month.) 350,000+ page views (a month) BANNER ADS Choose between a variety of ad units which tap into 350,000+ targeted page views a month. AD UNITS: 125 x 125 250 x 250 728 x 90 300 x 600 ONLINE
PRODUCT PLACEMENT Looking for exposure of a certain product? We can offer product reviews, placements within features, social exposure and video/ photography placements. COMPETITIONS If you have something to give away, we run competitions on a setup fee and cost per lead basis. If you re looking for new potential customers, a competition has proved successful for past advertisers. FEATURED POSTS Have a post written about your brand or business to build credibility, alongside a call to action. SITE TAKEOVERS Take over the MFM website, with a featured post sitting alongside banner ads in all of our prime positions. ONLINE
DIGITAL MAGAZINE
STATS 25,000+ app downloads (in 5 months) 12,000+ subscriptions SCHEDULE: (BI-MONTHLY) Edition #6: February 2nd. Edition #7: April 2nd. Edition #8: June 2nd. Edition #9: August 3rd. Edition #10: October 2nd. Edition #11: December 2nd. DIGITAL MAGAZINE
FULL PAGE ADS We offer various full page placements throughout each edition, which differ in price. INSTANT CLICK THROUGH Our app offers instant click through, allowing the consumer to click on a product or ad, and be directed automatically to the advertiser. COLLABORATIONS & INTERVIEWS Brand collaborations allow us to deliver your brands message within content, offering higher click through rates and trust. PRODUCT PLACEMENT DIGITAL MAGAZINE We offer individual product placements within content, such as style recommendations and gift guides.
MFM CREATIVE
LOOKBOOKS FASHION S T Y L E A D V E R T I S I N G films G U I D E S C A M P A I G N S S T Y L I N G C REATIVE CONSULTANCY E X P O S U R E 1. Define your brands message. 2. Let us create it. 3. We'll send you the creatives. 4. We share it across the MFM network. MFM CREATIVE Our creative avenue for advertising is new, but it s proving extremely popular. An in house team has been built to provide photography, videography, styling and creative services for brands and businesses. Simply define your desired outcome, we'll create a campaign around it, you receive the creatives to share as you wish and we'll spread them across the MFM content channels for instant exposure.
SOCIAL
FACEBOOK 200,000+ Fans TWITTER 20,000+ Followers INSTAGRAM 16,000+ Followers YOUTUBE 2,000+ Followers EMAIL 18,000 Subscribers www.facebook.com/mensfashionmagazine www.twitter.com/mensfashionmag www.instagram.com/mfminstagram www.youtube.com/mfmstyle SOCIAL Spread your message across our combined reach of 250,000+. Social campaigns have produced great results with previous collaborations, creating engagement and high ROI.
ENQUIRE
EMAIL GENERAL ENQUIRIES: advertising@mensfashionmagazine.com ONLINE ADVERTISING: laura@mensfashionmagazine.com CREATIVE PROJECTS: paul@mensfashionmagazine.com DIGITAL EDITIONS: danrhone@mensfashionmagazine.com FITNESS ENQUIRIES: mark@mensfashionmagazine.com LIFESTYLE ENQUIRIES: chessa@mensfashionmagazine.com CALL +44 0208 144 5850 (No answer? Leave a voicemail and we'll get back to you) PRICES Upon Request ENQUIRE