Interim Digital Fundraising Officer Recruitment Pack Practical Action/Peru
Introduction from Jackie Taylor, Head of Fundraising Thank you for your interest in Practical Action. This is an exciting time for Practical Action as we continue to build on our fifty years of delivering smart solutions to tackle devastating problems affecting some of the poorest parts of the world. Our vision is of a sustainable world free of poverty and injustice in which technology is used for the benefit of all, and we currently work in over 40 countries across Africa, Asia and Latin America. We have successfully continued to grow our income year on year despite the difficult economic climate, and this success means that Practical Action is now helping over one million of the world s poorest people to improve their lives and livelihoods. We are at the start of an exciting digital journey. We re building our understanding of the role digital content and digital channels can play in helping us to engage with new and existing supporters in our work. As we build our understanding and develop our digital investment plan we are seeking an interim Digital Fundraising Officer who can hit the ground running to help us kick start this process. You will work as a member of the Individual Giving fundraising team, with a high degree of collaborative working with the Communications team. You will be a dynamic, experienced digital fundraising/marketing professional with a proven ability to develop online content and set-up digital channels to secure online fundraising income. A key aim of the role is to support the fundraising team in acquiring and building our base of individual donors, as well as enhancing our supporters experience and interaction with us online, helping to build stronger supporter engagement and increase fundraised income for the organisation. You will have a good understanding of PPC and SEO marketing, have proven experience in using social media to engage audiences and be excited by driving and delivering new ideas to develop new income streams. As a member of the Fundraising Department, you will liaise directly with the Head of Individual Giving and Digital Manager within Communications; you will also work closely with the whole Individual Giving team. This is a fast-paced role that offers you a chance to get your teeth into helping Practical Action develop and shape their digital fundraising, with a proposition that is outstanding at every level - personal, professional and societal. If you share our passion, are energetic and think you have the right skills and experience to join our Individual Giving team on a temporary basis we would love to hear from you, go on - apply! Jackie Taylor Head of Fundraising
Our Vision, Mission and Values PRACTICAL ACTION Our Vision Technology justice: A sustainable world free of poverty and injustice in which technology is used for the benefit of all. Our Mission To contribute to poor people s wellbeing, using technology to challenge poverty by: building the capabilities of poor men and women; improving their access to technical options and knowledge; working with them to influence social, economic and institutional systems for innovation and the use of technology. Technology Justice We want to use technology to help end poverty and protect our planet. We want a world where: everyone has access to the technology needed to achieve a reasonable standard of living, in a way that doesn t prevent others now, and in the future, from doing the same. the focus of efforts to innovate and develop the new technologies is firmly centred on solving the greatest challenges the world faces today: ending poverty and finding a sustainable future for everyone on our planet. ABOUT US Practical Action uses technology to challenge poverty in developing countries. Through technology Practical Action enables poor communities to build on their skills and knowledge to produce sustainable and practical solutions that can transform lives. Working throughout Africa, Asia and Latin America, Practical Action improves the lives of around one million people every year. Programmes are focused around four key areas where people living in poverty can access and use technology to transform their lives:- These are: Energy Access Sustainable access to modern energy services for all by 2030. Food and Agriculture A transition to sustainable systems of agriculture and natural resource management that provide food security and livelihoods for the rural poor. Urban waste and water Improved access to drinking water, sanitation and waste services for the urban poor Disaster risk reduction Reduced risk of disasters for marginalised groups and communities The Practical Action approach to supporters is one of shared values and mutual endeavour. We believe that by working together we can make a difference in the world. We treat all of our supporters with respect and are keen to engage with them further online. This, for example, is demonstrated through our monthly E:News, our Youtube, Instagram, Facebook and Twitter social media channels and providing practical support to our online challenge event fundraisers. THE ROLE The Interim Digital Fundraising Officer post is based in our office near Rugby. It is a full-time role working 35 hours per week with a competitive salary from 25,155-30,515 per annum depending on experience.
JOB PROFILE Job Title: Interim Digital Fundraising Officer (to March 2017) Reporting to: Head of Individual Giving (with Matrix Management by Digital Manager) SCOPE AND PURPOSE OF ROLE Practical Action is ambitious for its work and for its fundraising. To deliver this we need a strong, experienced team who are passionate about our work and our fundraising. Your role will work with colleagues and external agencies to develop and deliver our digital fundraising activities including creating digital content, SEO, PPC, e-mail campaigns, display advertising and using social media for the purposes of engagement and fundraising. This is a relatively undeveloped, yet growing source of income for Practical Action, and this post will help us to build our understanding of the role digital content and digital channels can play in engaging with new and existing supporters. We are at the start of an exciting digital journey here at Practical Action and the Interim Digital Fundraising Officer will help us kick start this process. JOB RESPONSIBILITIES The Interim Digital Fundraising Officer will work with colleagues across the charity and with external agencies, to maximise income through our digital channels. This role will coordinate everything from digital campaign inception through to evaluation and reporting (e.g. identifying opportunities in the digital market, fundraising proposition development, creative, testing, strategy, media purchase, external agency management, on-going analytics, campaign optimisation, evaluation and formal reporting). Additionally, the post holder will ensure that all offline donor recruitment channels are digitally integrated for maximum efficiency in terms of cost per new donor, return on investment and lifetime value. Specific responsibilities include: Lead agreed cash and committed giving donor recruitment campaigns using SEO, PPC, display and affiliates to secure new financial supporters for Practical Action; Support offline cash and committed giving campaigns to existing supporters through digital channels, specifically in terms of the online donor journey; Set up tracking, monitoring, evaluating and analysing digital campaign results using analytical and reporting tools, such as Google Analytics, to report on effectiveness of campaigns and activities, making recommendations for future action; On a day to day basis, co-ordinate external suppliers such as media buyers, consultants, creative and fundraising agencies in the preparation and completion of digital projects, ensuring projects are developed and delivered to brief, time and budget; Monitor and report on digital campaign performance to the Individual Giving Executives, Head of Individual Giving and Digital Manager as required; Track and monitor digital income and expenditure for agreed campaigns; Where necessary, co-ordinate the exchange of data between external agencies and Practical Action, ensuring processes are adhered to and work fluidly; Ensure processes are followed in the production of digital fundraising activities; procedures are established, maintained and adhered to, including data and creative sign off procedures and files are accurately built and maintained.
Planning & Budgets Monitor the digital fundraising income and expenditure budgets; Contribute to the planning and implementation of the annual plans and budgets; Contribute to monthly income reports and review meetings. Team working Support the fundraising team as an effective team member, contributing to development through participating in (e.g.) progress reviews and team building activities; Promote and contribute to a co-operative working ethos with other Practical Action teams to maximise effective working throughout the organisation; Participate in promoting and developing the work of Practical Action through effective marketing of the vision and ideals of the organisation to external parties; Promote, in all aspects of above, Practical Action s values and principles regarding equality of opportunity. Other responsibilities Act as an ambassador between fundraising, communications and other departments and ensure that relationships are built and remain productive. Maintain awareness of sector trends and legislation relating to Practical Action and its ability to grow digital fundraising. Share and promote best practice, priorities and outcomes internally and externally. Undertake other reasonable tasks requested by the Head of Individual Giving, Head of Fundraising and Digital Manager. WORKING RELATIONSHIPS The Digital Fundraising Officer will have strong internal relationships across the Fundraising Unit and the Communications Team, specifically the Digital Manager, as well as with Practical Action s Digital agencies. OTHER REQUIREMENTS This post may be required to occasionally work unsocial hours and weekends away from the office, or overnight when necessary. BEHAVIOURAL COMPETENCIES All staff work towards demonstrating excellence and with our core behavioural values. We seek to: Be inspired and inspiring about our work Demonstrate dynamism in what we do Be good at connecting and collaborating Learn and share knowledge Demonstrate creativity in doing their job Be focused on getting the job done KEY BENEFITS We believe that our people are our key asset. Ultimately it is only through talented and committed staff that we can effectively deliver practical answers to our beneficiaries and influence others to build on our philosophy to deliver practical answers to poverty. Hours Contracted hours are 35 hours per week and formal attendance times are 9am to 5pm, with an hour for lunch. A flexi time system is in operation and core attendance times are 10am to 12pm and 2pm to 4pm.
Annual leave Annual holiday entitlement is 25 days pro rata of which two/three days, as agreed annually, must be taken at the Christmas close down. Staff are entitled to public holidays and Christmas Eve. Childcare vouchers Practical Action runs a childcare voucher scheme. Childcare Vouchers cover children up to 16 years of age. They are non-taxable and exempt from National Insurance Contributions. Pension scheme Practical Action operates a unit-linked Stakeholder pension from AEGON. New employees join the scheme from day one of employment. The employer contributes 10% of salary and the employee contributes 5%. Bike to Work scheme Practical Action participates in the Bike to Work scheme. This is a government sponsored initiative designed to encourage bicycle usage as part of their Green Transport Plan. The scheme offers employees a tax advantage that means the cost of buying a bicycle is reduced by 30 to 45%. HOW TO APPLY Candidates should write via email, in strict confidence, to our recruitment consultant partner Blue Skies Marketing Recruitment, attaching your CV and a supporting statement of no more than one side A4, stating how you meet the above requirements by Monday 12 th September 2016. Please send to:- Claire Needham E: clairen@blueskiescareers.co.uk T: +44 (0) 01789 293 893 www.practicalaction.org.uk Practical Action/Justine Williams
PERSON SPECIFICATION SPECIFIC SKILLS & EXPERIENCE COMMUNICATING WITH OTHERS PERSONAL QUALITIES Degree level or equivalent; Recognised digital marketing qualification ; Experience of working within the voluntary sector, ideally within fundraising; Track record of success working in a digital fundraising or marketing environment, able to develop and execute campaign plans across a range of digital channels; Proven ability to write and edit highly engaging digital copy with demonstrable skills in being clear and concise Good understanding of digital fundraising principles, including content creation and creation of rich media; Experience of utilising digital marketing channels including PPC, SEO, affiliate activity, email, display and social media to drive traffic and convert traffic into action; IT literate, proficient in MS Excel and Word, CRM databases (preferably Raiser s Edge) and web analytical tools, such as Google Analytics, with the ability to extract, analyse and present jargon free data and research; Experience of successfully working with and coordinating relationships with external suppliers to deliver campaign objectives; Website development experience, including html; Excellent marketing campaign management experience including a strong attention to detail; Understanding of current digital marketing concepts, strategy and best practice, and how they integrate with offline activity; Understanding of direct marketing/data protection legislation especially in a digital marketing context. Fluent English speaker, with excellent written English and verbal communication skills Proven ability to learn quickly and apply learning in a fast paced environment Understanding of international development issues TEAM WORKING Excellent cross team worker and able to work in a collaborative way to deliver improved results ESSENTIAL DESIRABLE
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