beauty SOUTHAFRICA
beauty SOUTHAFRICA Reach a unique readership of over 50 000 beauty enthusiasts with our different digital channels. Contents INTRODUCTION BeautySouthAfrica with reader insights DISPLAY advertising and section takeover CONTENT opportunities BEAUTY Network BRAND listing MONTHLY and targeted mailers COMPETITIONS and events SOCIAL media
BeautySouthAfrica.com is an online beauty magazine that provides readers with the latest beauty news, tips, trends, expert advice and detailed product reviews. It is published by The Publishing Partnership, one of South Africa s leading content marketers. Our Editorial Team produces fresh daily content for the website. We have over 1000 products listed (a number that is ever-growing) and we aim to be South Africa s number one pre-shop beauty stop. What we know about the BeautySouthAfrica reader * 18% black readership 83% are located in Johannesburg, Cape Town and Durban 66.74% are between 20 35 years of age 59% spend between R150 R500 whilst 24% spend between R500 R1 000 monthly 79.16% of our readers are likely to purchase a new product if they have sampled it * More detailed readership information can be provided introduction to beautysouthafrica
Display advertising and section takeover BeautySouthAfrica has a monthly unique readership of 50 000+* (2014) and 130 000 pages viewed, generating over 520 000 banner impressions per month. * According to Effective Measure LEADERBOARD R350 CPM MPU / HALF PAGE R350 CPM WALLPAPER HOMEPAGE / SECTION TAKEOVER R550 CPM PRICE DEPENDENT ON IMPRESSIONS AVAILABLE PER SECTION All rates include agency commission and exclude VAT. Creative specs Leaderboard size: 728 (w) x 90 (h) Wallpaper size: 1280 (w) x 1024 (h) MPU size: 300 (w) x 250 (h).jpg,.gif or.swf, max 39kb Half page size: 300 (w) x 600 (h) Redirect URL Material deadline: 7 working days before live date
opportunities content Sponsored / Branded Content Written Increase engagement with the BeautySouthAfrica audience by sponsoring topics that are relevant to your brand and product. This may include Creation of content by the BeautySouthAfrica Editorial Team. 500 words plus images. One week s exposure on the homepage slider. Your logo featured on the written BeautySouthAfrica articles. Social media posts promoting engagement and driving traffic to your branded content. Wallpaper and display banner takeover on branded content article pages. Rate dependent on client brief. Advertorial Supply us with your written advertorial and we will publish it in the form of an article along with beautiful imagery of your choice. Alternatively, the Editorial Team can write an advertorial for your product (based on information such as press releases supplied by you), which will be sent to you for approval before being published. This may include Advertorial of up to 500 words plus images. One week s exposure on the homepage slider. Embedded video on the article page. Click-through to your website or social media platforms. Rate dependent on client brief.
beautynetwork Engage with 22 000 + registered Beauty Network members. This community of BeautySouthAfrica readers regularly interacts on the website through comments and reviews. Beauty Network members Beauty Network members with completed beauty profiles are invited to test and review beauty products suited to their unique lifestyle and beauty routine. Brands have the opportunity to provide full size products which will be sent out by our Community Manager for review and will be moderated by our Editorial Team. Once ready, it will be loaded onto your brand page. Beauty Network Trial Team We ll connect you with your target market through targeted Trial Teams. This may include Full size products to trial. Trial Team members are selected based on brand / product requirement. Five marketing questions supplied by the brand. Exclusive mailer promoting Trial Team. One week homepage slider placement to click through to reviews. Social media posts. 10 000 display advertising impressions promoting Trial Team. Design work. Rate dependent on Trial Team requirements. Chat to us about optional extras.
Join the biggest beauty product listing portal in South Africa. Allow us to create your unique brand page with your products listed, where beauty consumers and like-minded beauty addicts can instantly find out more about your product. This includes pricing, availability and reviews, which in turn creates usergenerated content. Easy to navigate and available to access at the drop of a hat, even with our new mobi site. Brand page requirements Three full size products to be reviewed by the Editorial Team. Product images, pricing and availability. A URL of your choice. Rate dependent on brand requirements. brand listing
Speak directly to our 30 000 + newsletter subscribers. Exclusive promotional mailer Let the Editorial and Design Team create an exclusive mailer for your brand that can be sent out to the BeautySouthAfrica readers. Alternatively, you can supply us with your copy and imagery. Monthly newsletter A monthly editorial newsletter showcasing the latest news on BeautySouthAfrica.com. Book a banner placement and send your message directly to the BeautySouthAfrica readers. Newsletter Monthly newsletter Exclusive promotional mailer Cost 25c per subscriber 40c per subscriber All rates include agency commission and exclude VAT. mailers monthly & targeted
Competition Run a competition on BeautySouthAfrica s most popular content category. This may include Presence in the WIN category. Homepage presence for one week. Social media mentions. Prize distribution. Rate: R15 000 * Rate excludes prize value. All rates include agency commission and exclude VAT. Events / Activations / Workshops We can do anything your brand requires, whether it s providing readers for your event, or the creation of a brand-specific event. We ll bring the Beauty Network members to you. Rate dependent on event requirements. & events competitions
social media Chat to us about exciting opportunities across our social media channels which include Facebook, Twitter, Instagram and Pinterest. Whether it s building a mini microsite or encouraging engagement, we ll help your brand to go viral. Facebook: 29 400 Twitter: 7 100 Instagram: 600 Pinterest: 1 750 Rate dependent on requirements. All rates include agency commission and exclude VAT.
Nicky Barber Digital Advertising Direct: +27 (0)21 488 5944 Mobile: +27 (0)72 528 8695 Email: nbarber@tppsa.co.za Ren Cronje Digital Advertising Direct: +27 (0)21 488 5937 Mobile: +27 (0)72 127 7629 Email: rcronje@tppsa.co.za Zoe Gruss Beauty Editor Direct: +27 (0)21 481 3519 Email: zgruss@tppsa.co.za contactus
Reach 150 000 + beauty fanatics where they are most engaged Website 50 000 unique visits 124 000 page views Instagram 600 followers Beauty Network members 22 000 Pinterest 1750 followers Twitter 7 100 followers Newsletter 33 000 subscribers Facebook 29 400 fans 353 500 monthly reach