Driving Profits and Sales with ADTRAN Partner Programs Becky Hacker, Channel Marketing Manager Olivia Cole, Distribution Marketing Manager David Dodd, Director, Technical Sales Support Adtran, Inc. 2010 All rights reserved
2 Introducing ADTRAN GPS Guide you through ADTRAN programs Greater Profitability Increase Sales Revenue Provide More Options Programs Deal Registration Absolutely ADTRAN Deal Registration Demo Equipment RealLeasing Trade In / Trade Up Promotions Intelliquote ACES
3 ADTRAN Deal Registration ADTRAN Deal Registration Program ADvantage and ADvantage Plus Partners Additional 3 10% Discounts Minimum Deal Size $15,000 List Price Eligible Products Unified Communications IP Telephony Internetworking IP Business Gateways www.adtran.com/dealreg
4 ADTRAN GPS Absolutely ADTRAN Deal Registration Absolutely ADTRAN Deal Registration Available through 2010 All ADTRAN Opportunity Minimum Deal Size $100,000 5% Bonus Discount Include products from each category: NetVanta Unified Communications / IP Telephony Internetworking ACES www.adtran.com/dealreg
5 ADTRAN GPS Demo Equipment ADvantage Demo Equipment Purchase Program Eligible Partners ADvantage Plus and ADvantage Partners 75% Discount Off List Price Requires Account Manager Approval Internetworking Products Up to $10,000 Annually IP Telephony Up to 2 NetVanta 7000 Demo Kits Annually Unified Communications Activate a not for resale version for demo www.adtran.com/demo
6 ADTRAN GPS - Leasing ADTRAN RealLeasing Create and accelerate new sales opportunities Flexible financing options based on your customer s needs Reduce your credit risk Help your customers obtain the latest technology Simple process www.adtran.com/realleasing
7 ADTRAN GPS Trade In Program ADTRAN Trade In Trade Up Accelerate technology upgrades Customers recoup some of their investment Simple program, fast turnaround Customers can trade in ADTRAN products or products from other vendors www.adtran.com/trade-in
8 ADTRAN GPS - Promotions Promotions & Special Offers Provide additional incentives Highlight new products and solutions Increase sales and profits 2010 Promotions The Big Deal NetVanta 7000 Series and Unified Communications Government and Education Discount Additional 2% Discount Lease for Less Lowest Monthly Payments on Leasing! www.adtran.com/promotions
9 What s the Big Deal? Special Offers for Small Business! NetVanta 7100 Small Business Offer - NetVanta 7100 30 users - $3,195 (or lease for $85.50 per month) NetVanta 7100 and Unified Communications (UC) Small Business Offer - NetVanta 7100 with UC 30 users - $3,695 (or lease for $98.88 per month) www.adtran.com/bigdeal
10 Government & Education Discount 2 Points Off List Price Applied at Point-of-Purchase Identify Customer to Distributor Eligible Education Colleges Universities K-12 Schools Federal, State, and Local Governments Public Libraries www.adtran.com/goved
11 RealLeasing Promotion New in 2010 - Lease for Less! ADTRAN Invests to Lower Monthly Payments Lowest monthly payments ever offered No down payment Expense monthly payment as operating expense Additional flexibility provided at end of lease Preserve customers lines of credit www.adtran.com/leasing
12 2010 GPS Promotion Download the promotional flyer. Monthly Drawing Garmin nuvi 1390T GPS Grand Prize Drawing Road Trip! $300 Gas Card $600 Marriott Hotel Certificate $300 AMEX Gift Checks
13 Virtual ADvantage Webinar Program 1st Half 2011 Schedule 01/11 ADTRAN s Unified Threat Management Solutions 02/11 Enhanced Unified Communications Capabilities from ADTRAN 03/11 IP Business Gateway Update Hosted and Premise-based 04/11 ADTRAN AOS 18.01 Update 05/11 ADvantage Partner Program Update 06/11 ADTRAN AOS 18.02 Update
14 Intelliquote Online Quote/Config Tool www.adtran.com/intelliquote
15 UC Demo Server and Demo Scripts www.adtran.com/uctestdrive Virtual Lab Test Drive Live IVR demo at 256-963-2760
Partner Certification Training Programs www.adtran.com/certifications Also new in 2010: - ATSP/IPT self-study kit - ATSP/UC virtual class - ATSP/UC field-based classes Internetworking: NetVanta routers, switches, and WiFi Unified Threat Management: NetVanta 2000 Series UTM appliances and services IP Telephony: NetVanta 7000 series IP Communications Platform and IP phones Unified Communications: NetVanta UCS, BCS, ECS, and BAS IP Business Gateways: NetVanta 6000 Series and TA 900 Series IPBGs Certifications are valid for 3 years. No-cost certification renewal options update webinars with most releases of new products or features 100% ADTRAN development & delivery * * Excluding UTM Adtran, Inc. 2010 2008 All rights reserved 16
17 ADTRAN GPS - ACES ADTRAN Custom Extended Services (ACES) Installation Maintenance Software Assurance Business Integration Service Flexible Offerings Onsite and Remote Installation Services Priority access to ADTRAN Technical Support Advanced replacements Field Engineer support www.adtran.com/aces
18 Sales Reference Guide Unified Business and Converged Access Solutions ADTRAN Market Segmentations Features Matrix Key Selling Points Questions to Ask Document Number EN1294
Question and Answers Adtran, Inc. 2010 2008 All rights reserved 19