The MSC program; Evolution and relevance to the EFDAN network Hans Nieuwenhuis, MSC Program Director Benelux EFDAN meeting, Scheveningen, 1 June 2017
RFMO interaction Traceability Sustainability Impact Accessibility 2
Structure of this talk 1. The MSC Program and its recent development 2. Global impact 3. Chain of Custody and Product integrity 4. Accessibility for DW fisheries 3
From sustainable fisheries to seafood lovers 4
MSC s fisheries standard in 3 principles 1. Sustainable target stock(s) 2. Minimal impact on the marine ecosystem 3. Effective management 5
Standard* Assessment Tree Principle 1 Stock Principle 2 Environment Principle 3 Fishery Management Outcome Harvest Strategy Primary Species ETP Species Ecosystem Governance and Policy Fishery Mgmt. System Stock Status Stock Rebuilding Harvest Strategy Harvest Ctrl Rules and Tools Outcome Mgmt. Info. Outcome Mgmt. Info. Outcome Mgmt. Info. Legal/ Customary Framework Consultation, Roles, and Responsibilitie s Fishery- Specific Objectives Decision- Making Processes Information/ Monitoring Secondary Species Habitats Long-Term Objectives Compliance and Enforcement 60 Assessment of Stock Status Outcome Mgmt. Info. Outcome Mgmt. Info. Monitoring/ Management Performance Average 80 * There are also special versions of the assessment tree, e.g. for enhanced fisheries and a risk based framework 6
Theory of Change 28 Performance Indicators across 3 Principles 100 score: State of the Art 80 score: Best practice 60 score: Min acceptable Unconditional Pass 80 Conditional Pass 60 Fail conditions that require improvements Minimum requirements for sustainable management 7
Performance Theory of Change Continuous Improvement of Environmental Performance 1. Recognize & reward existing best practice 2. Incentivize improvement of fisheries operations towards the standard with market pull (reputation, market access, premiums). 3. Incentivize necessary change with conditional certification 4. Incentivize continuous improvement due to standard development: global best practice and best available science evolve Evolution of global best practice and science Unconditional certification Conditional certification Tijd 8
MSC in numbers From Sustainable Fisheries 108 New certified fisheries 88 New fisheries in assessment 3,724 21 Chain of Custody 82 holders (CoC s) countries Number of MSC labelled products 24,580 in 110 countries 692,805 Metric ton consumed of MSC labelled products 14% of global marine catch engaged 312 Certifies fisheries in 36 countries 37,121 Locations in MSC EU 4.09MLD Spent on MSC fish products...to Seafood Lovers 9
Structure of this talk 1. The MSC Program and its recent development 2. Global impact 3. Chain of Custody and Product integrity 4. Accessibility for DW fisheries 10
Number of fisheries in the MSC program as of December 2016 11
Aantal beschikbare MSC producten wereldwijd Products carrying the MSC logo and key markets 25000 20000 17500 15000 12500 10000 7500 5000 Oostenrijk België Canada Denemarken Finland Frankrijk Duitsland Nederland Zweden Zwitzerland Verengd Koninkrijk Verenigde staten Rest van de wereld 2500 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 12
Is value of certification decreasing for fish value chain? Number of Chain of Custody certificates 13
Ontwikkelingen in de Belgische markt 1400 Number of Consumer facing products 60.000.000 Sum of Turnover (GBP) 50.000.000 1200 40.000.000 1000 30.000.000 800 20.000.000 600 10.000.000 400 200 0 2009 2010 2011 2012 2013 2014 2015 2016 14.000 12.000 10.000 Weight (in tonnes) 0 9.720 '09-'10 '10-'11 '11-'12 '12-'13 '13 - '14 '14-'15 '15-'16 12.321 8.000 6.000 6.827 4.000 4.183 3.033 3.070 2.000 1.734 0 '09-'10 '10-'11 '11-'12 '12-'13 '13 - '14 '14-'15 '15-'16 14
Global Impact Today s release of GIR. 1238 improvements delivered and recorded since onset of the program Cod from the MSC certified fishery in Lofoten, Norway is salted and dried before export. MSC / Ulf Berglund 15
The conservation of marine habitats in certified fisheries 16
Maldives pole and line skipjack tuna fishery. Nice and Serious / MSC IOTC harvest control milestone The adoption of this harvest control measure is a groundbreaking moment in the responsible management of tuna fisheries globally. Martin Purves, Managing Director of IPNLF 17
Structure of this talk 1. The MSC Program and its recent development 2. Global impact 3. Chain of Custody and Product integrity 4. Accessibility for DW fisheries 18
The Chain of Custody (CoC) program Purpose: Traceability of certified seafood through the supply chain May be several years between fish being caught and finally being sold in retailer Seafood may travel around the world e.g. caught in US, processed in China, sold to consumer in Germany Companies handle certified and noncertified seafood, and different species can be indistinguishable in final product. Source: Oceana msc.org/coc/standard 19
Global Seafood Trade Source: Rabobank, 2015 @tsjntzr @MSCecolabel #ChooseMSC
The Chain of Custody (CoC) program What does MSC Chain of Custody do? Provides assurance that throughout the supply chain, certified products are segregated from non-certified products and are traceable back to a certified source. How does it do this? Supply chain companies have to meet the MSC Chain of Custody Standard. These companies: Implement relevant systems and procedures Are independently audited to verify their compliance 21
The five principles of the Standard 1 Certified products are purchased from certified suppliers 2 Certified products are identifiable 3 4 5 Certified products are segregated Certified products are traceable and volumes are recorded The company has a management system These principles apply to all supply chain companies that participate in the MSC Chain of Custody program msc.org/coc/standard 22
Roles & responsibilities MSC Define CoC Standards & Certification Requirements MSCI Contract ASI Audits CABs Audits Supply chain companies 23
Credibility ISEAL Compliant and independently verified against all three ISEAL Codes ISO All CABs conform to ISO 19011 (Guidelines for Audit Management Systems) and ISO 17065 (Conformity assessment -- Requirements for bodies certifying products, processes and services) FAO Compliant with FAO Guidelines for ecolabeling of fish and fishery products from wild capture fisheries GSSI Recognised by GSSI as being aligned with all essential criteria in all three sections 24
Chain of Custody Oversight: How we ensure the MSC system works 1. Supply chain audits 2. DNA testing 3. Product trace-backs 4. Volume reconciliations 5. Unannounced audits 6. Risk management strategy msc.org/coc/standard 25
Sustainability is in our DNA 256 different MSC labelled products This is consistent for some 5 years snow In addition, 2016 study: DNA analysis of fish sold in 122 UK fish and chip shops. mislabelling 1.64% in shops with an MSC CoC certificate, compared to over 8% in non-certified shops. 16 countries 13 species 99.6% Correctly labelled istock / nandyphotos 26
Focus on South East Asia In 2010 In 2015 6 Chain of Custody certificates in South East Asia 55 Chain of Custody certificates in South East Asia Enhanced Monitoring 10 Tuna tracebacks in 2015/16 Unannounced audit in Vietnam Audit report review 60% of Vietnamese certificate holders Enhanced oversight on auditors by Accreditation Services International (ASI) Auditor training in Thailand and Vietnam Dedicated staff member appointed based in Singapore 27
An example of the tuna traceback procedure 28
MSC program monitoring, evaluation and improvements 2017-2018 Chain of Custody program review Ensure it remains relevant, accessible, robust and reflects best practices in supply chain & product integrity Achieve greater efficiencies Address risks to product integrity Align industry trends and technological improvements Broaden the MSC Chain of Custody offering Key development areas: Provenance/ Key data elements Traceability at Sea Supply chain labour requirements Digital traceability Food service & fresh fish counters 29
Why traceability is so important to the MSC? A traceable supply chain, from the consumer back to sustainable fisheries, is fundamental to consumers' trust and confidence in the seafood they re buying. Alfred Schumm, WWF s Smart Fishing Initiative leader 30
Un unbreakable chain The challenge for the fish supply chain: sustainable, safe and traceable. Both consumers and politicians rightly ask for this transparency to be provided by the sector Prof. Louise Fresco, chair Board of Wageningen UR 31
Structure of this talk 1. The MSC Program and its recent development 2. Global impact 3. Chain of Custody and Product integrity 4. Accessibility for DW fisheries 32
DW fisheries are key for achieving mission Challenges Scale : capacity, cost, cooperation Governance, management Data, knowledge Sustainability Auditor capacity Developing Countries: 2015-16 21 fisheries certifiied 15 in assessment Opportunities in new ISP LME focus Species 9% Of the certified fisheries (11% volume) 15% Of the fisheries in assessment Blue Venture octopusvisserij in Madagascar. Garth Cripps 33
Better engagement with DW fisheries Investments so far: Benchmarking & tracking tool Action plan template Consultant register Capacity Building Risk-based Framework Mixed Fishery Standard Global Fisheries Sustainablility Fund (2015) For period ahead Develop an In-transition-to-MSC program (ITM) Project Pre Assessments Further enhance auditor capacity Deal with labour issues Better use GFSF Blue Venture octopusvisserij in Madagascar. Garth Cripps Developing Countries: 2015-16 21 fisheries certifiied 15 in assessment 9% Of the certified fisheries (11% volume) 15% Of the fisheries in assessment 34
In Transition to MSC (ITM) and P-PA s Two consultations 2017. Spring, fall How does MSC relate to FIPs? Credibility of FIPs; Entry point ITM; Assurance of progress of the FIP; Longer term objectives The road to MSC And. Project Pre-Assessments: - Means for attracting external funding - But ultimately market links on longer term - Enabling environments/framework for cooperation - Involve value chain, management, NGO s, FIP providers - Proven concept now expanded to DW Blue Venture octopusvisserij in Madagascar. Garth Cripps 35
Thank you Any questions? Hans.Nieuwenhuis@msc.org 36