mysap CRM 2005: Learning Map for Marketing Consultants RECENT UPDATES VIEWER SOFTWARE CRM LEARNING MAP INDEX SEARCH Step 1: Learn What You Need Update your core competence - Must Know Extend Your Competence - Nice to Know Step 2: Prepare for Your Project Learn which implementation tools, guides, and support are available Learn how to access the tools and content and how to get support RELATED WORKSHOPS Q & A Open All / All Back to Top Update Your Core Competence - Must Know Marketing Solution Overview Open/ Duration: 0:12 hours At the end of this unit, you will be able to explain the enhancements and new business processes released with SAP CRM 5.0 Marketing. Introduction to SAP CRM 5.0 Marketing After completing this, you will be able to describe the major enhancements of SAP CRM 5.0 Marketing. For details, see the presentations (PDF) Detailed View of What's New and Enhanced with SAP CRM 5.0 Marketing and Detailed View of Campaign Management. Please note: The enhancements of Trade Promotion Management are covered in the Learning Map "Manufacturing Industries" in the unit "Consumer Products". 12 mins (26 pages) Sep. 19, 2005 Application Help of mysap CRM Marketing SAP Library (HTM) Focus Area: Marketing Resource Management Marketing Planning and Budgeting Open/ Duration: 0:14 hours At the end of this unit, you will be able to explain, demonstrate, and configure marketing planning and budgeting. Marketing planning and budgeting is part of marketing resource management. See the "Detailed View of Marketing Resource Management" presentation (PDF). Introduction to Marketing Planning and Budgeting After completing this, you will be able to explain how SAP CRM 5.0 addresses the business questions of marketing planning and budgeting and you will be able to demonstrate the basic Customizing settings. 14 mins (5 pages) Application Help of Marketing Planning and Budgeting SAP Library (HTM) Focus Area: Marketing Resource Management Scenario Planning Open/ Duration: 1:19 hours At the end of this unit, you will be able to explain and configure the new business process scenario planning, which helps to determine the most
effective scenario of marketing activities. Introduction to Scenario Planning After completing this, you will be able to explain how scenario planning is used. For details, see the Detailed View of Scenario Planning presentation (PDF). 9 mins (12 pages) Feb. 8, 2006 Tutorial for Scenario Planning SAP Tutor (SIM) 39 mins 117 steps) Feb. 1, 2006 After completing this SAP Tutor session, you will be able to explain scenario planning. Configuration View of Scenario Planning Presentation (PDF) 31 mins (13 pages) After completing this presentation, you will be able to set up scenario planning on mysap CRM and SAP Business Jan. 19, 2006 Intelligence. Updated content Jan. 19, 2006: the presentation has been updated with the latest information Application Help of Scenario Planning SAP Library (HTM) Focus Area: Segmentation and External List Management Segmentation Open/ Duration: 1:03 hours At the end of this unit, you will be able to explain and use the enhancements of segmentation. Introduction to Segmentation After completing this, you will be able to explain the enhancements of segmentation. For details, see the Detailed View of Segmentation presentation (PDF). 15 mins (13 pages) Jan. 26, 2006 Performance Enhancements in Customer Segmentation (TREX) SAP Tutor (SIM) 22 mins (66 steps) August 20, 2004 After completing this SAP Tutor session, you will be able to explain the high speed search for customer segmentation using the SAP Text Retrieval and Classification engine (TREX). High speed segmentation was first available with the mysap CRM Service Industry Extension 2004 and is now also part of SAP CRM 5.0. Configuration View of Segmentation Presentation (PDF) 26 mins (11 pages) Sep. 9, 2005 After completing this presentation, you will be able to configure segmentation including the enhancements of SAP CRM 5.0. Application Help of Segmentation SAP Library (HTM)
Focus Area: Segmentation and External List Management External List Management Open/ Duration: 0:52 hours At the end of this unit, you will be able to explain, use and configure the enhancements of external list management. Introduction to External List Management After completing this, you will be able to explain and use the enhancements of external list management. For details, see the Detailed View of External List Management presentation (PDF). 11 mins (16 pages) Tutorial for External List Management SAP Tutor (SIM) 41 mins (125 steps) Feb. 2, 2006 After completing this SAP Tutor session, you will be able to use external list management to import campaign responses. Application Help of External List Management SAP Library (HTM) Campaign Planning Open/ Duration: 0:22 hours At the end of this unit, you will be able to explain how SAP SEM planning and SAP BI reporting help you to optimize your campaigns. Introduction to Campaign Planning After completing this, you will be able to explain how you perform the planning of key figures, responses, products, or business partners using the marketing planner. For further details, see the presentations (PDF) Detailed View of Campaign Planning, Detailed View of the Marketing Calendar, and Detailed View of Couponing. 6 mins (10 pages) Configuration View of Couponing Presentation (PDF) 16 mins (7 pages) After completing this presentation, you will be able to configure couponing. Application Help of Campaign Planning SAP Library (HTM) Campaign Development Open/ Duration: 3:19 hours At the end of this unit, you will be able to explain which tools and functionalities support the development of campaigns. Note: Campaign development was called campaign modeling prior to SAP CRM 5.0. Introduction to Campaign Development After completing this, you will be able to explain how you use the marketing planner and the campaign 11 mins (14 pages)
automation to develop your campaigns. Additionally, you are introduced to the enhancements for SAP CRM 5.0 Marketing. For details, see the presentations (PDF) Detailed View of Campaign Development and Detailed View of Couponing. Sep. 15, 2005 Configuration View of Couponing Presentation (PDF) 16 mins (7 pages) After completing this presentation, you will be able to configure couponing. Detailed View of Enhancements of Mail Forms, Newsletter Management, and Bounce Management Presentation (PDF) 108 mins (45 pages) Jan. 19, 2006 After completing this presentation, you will be able to explain The enhancements of mail forms The new functionality newsletter management and Bounce management (first available with mysap CRM Service Industry Extension 2004, now also part of SAP CRM 5.0) Updated content Jan. 19, 2006: the presentation has been updated with the latest information Configuration View of Link Tracking and Newsletter Management Presentation (PDF) 36 mins (15 pages) Sep. 8, 2005 After completing this presentation, you will be able to configure the link tracking and newsletter management within campaign development. Tutorial for Bounce Management SAP Tutor (SIM) 28 mins (85 steps) Aug. 16, 2006 After completing this SAP Tutor session, you will be able to explain how bounce management helps to measure the success of campaigns by determining the number of bounces (undeliverable mails returned to sender). Bounce management was first available with mysap CRM Service Industry Extension 2004 and is now also part of SAP CRM 5.0. Application Help of Campaign Development SAP Library (HTM) Campaign Execution Open/ Duration: 2:13 hours At the end of this unit, you will be able to explain campaign execution. Introduction to Campaign Execution After completing this, you will be able to explain the campaign execution channels including the enhancements of SAP CRM 5.0.: Personalized response code File export channel For details, see the Detailed View of Campaign Execution presentation (PDF). 6 mins (18 pages) Configuration View of Campaign Execution and Response Handling Presentation (PDF) 76 mins (32 pages) After completing this presentation, you will be able to configure the campaign execution channels including the enhancements of SAP CRM 5.0.
Tutorial for Response Recording SAP Tutor (SIM) 21 mins (64 steps) Feb. 1, 2006 After completing this SAP Tutor session, you will be able to demonstrate campaign response recording. Tutorial for Interaction Object SAP Tutor (SIM) 30 mins (92 steps) November 12, 2004 After completing this SAP Tutor session, you will be able to explain how the new interaction object supports the highperformance execution of mass campaigns while ensuring the tracking of the outbound contacts. The interaction object was first available with mysap CRM Service Industry Extension 2004 and is now also part of SAP CRM 5.0. Application Help of Campaign Execution SAP Library (HTM) Campaign Analysis Open/ Duration: 0:05 hours At the end of this unit, you will be able to explain and use campaign analysis. Introduction to Campaign Analysis After completing this, you will be able to explain and use campaign analysis. For details, see the Detailed View of Campaign Analysis presentation (PDF). 5 mins (7 pages) Application Help of Campaign Analysis SAP Library (HTM) Focus Area: Lead Management Lead Processing Open/ Duration: 0:33 hours At the end of this unit, you will be able to explain, demonstrate, and configure the enhancements in the area of lead processing. Introduction to Lead Processing After completing this, you will be able to explain lead processing including the multi-channel lead qualification, which is new with SAP CRM 5.0. For details, see the Detailed View of Lead Management presentation (PDF). 5 mins (16 pages) Configuration View of Lead Processing Presentation (PDF) 28 mins (12 pages) Sep. 8, 2005 After completing this presentation, you will be able to configure lead processing. SAP Library (HTM)
Application Help of Lead Processing Focus Area: Lead Management Lead Analysis Open/ Duration: 0:06 hours At the end of this unit, you will be able to explain lead analysis. Introduction to Lead Analysis After completing this, you will be able to explain lead analysis and the enhancements of SAP CRM 5.0. For details, see the Detailed View of Lead Analysis presentation (PDF). 6 mins (13 pages) Application Help of Lead Analysis SAP Library (HTM) Summary Open/ Summary After completing the section above, you should: Equip yourself for onsite work in Step 2: Prepare For Your Project Do you think you are now ready for your next project? Yes No, because If you wish, you can extend your competence in the nice-to-know section below. Back to Top Extend Your Competence - Nice to Know SAP Standard Training Open/ Extend your knowledge by taking SAP standard training courses. SAP Standard Classroom Training: Online Training Catalog Website (HTM) Search and register for SAP standard training courses offered by SAP Education worldwide. Obtain an overview of the current standard training classroom course curriculum: SAP Solutions Training. Industry Scenarios Open/ At the end of this unit, you will be able to explain the marketing-specific Industry Scenarios. Trade Promotion Management Learn how to use and configure trade promotion management using the content of the Learning Map "Manufacturing Industries" in the unit "Consumer Products". SAP Online Knowledge Product (HTM) Composite Application xpd (Marketing Resource Management) SAP Online Knowledge
The xapps xpd leverages the identification, capturing, and sharing of key consumer and customer insights and learnings within brand management. This SAP Online Knowledge Product provides information on SAP xpd 2.0: Business process configuration using the Administrator Cockpit Setting up the BW reporting Note: This item refers to the Learning Map(s) of another SAP Online Knowledge Product. Partners and customers need to order. Product (HTM) Technical Settings for SAP CRM 5.0 Marketing Open/ At the end of this unit, you will be able to set up SAP CRM 5.0 Marketing. Link to Learning Map "Technology Consultant" Learn how to implement SAP CRM 5.0 Marketing using the technological infrastructure of mysap CRM and SAP Netweaver. Marketing-relevant units are: People Integration: Enhancements of the People-Centric User Interface Process Integration: ERP Integration and Marketing on mobile clients SAP Solution Manager for Implementation: Enhanced capabilities SAP Online Knowledge Product (HTM) Save & Please remember to save & close whenever you leave this learning map. Back to Top See the statistics for this learning map