SPONSORSHIP OPPORTUNITIES GBTA Conference 2017 Frankfurt in Partnership with VDR Congress Center, Messe Frankfurt 28 30 November 2017
Overview Connect your organisation with over 1,000 business travel professionals from over 30 countries globally at GBTA Conference 2017 - Frankfurt in Partnership with VDR. Maximize your presence as an industry leader and increase brand awareness by sponsoring. 2016 sponsoring organisations enjoyed a higher favorable opinion by an overwhelming majority of attendees. Showcase your organisation to this targeted group of business travel professionals by becoming a sponsor. 91 % of 2016 suppliers attendees would recommend this event to a colleague 89% of 2016 attendees plan on attending in 2017 2016 attendees consider networking as a primary reason for attending 28% of total event attendees were business travel buyers Buyer attendees manage high value travel programmes Total Travel Programme Spend Conference Attendees are Decision Makers Buyer attendees dedicate spend to Meetings and Events Experienced Staff / Professional Senior Executive, Executive, Director, Manager Meetings and Events Spend
Premium Sponsorships PLATINUM SPONSOR EXCLUSIVE BY SECTOR (2 PER SECTOR) 35,000* 1 email blast to registered delegates Banner ad to run on GBTA Europe website for 6 months 2 messages on mobile app during conference Full page ad in the Delegate Handbook 1 piece of collateral included in Delegate Bag Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website Reserved seating for 10 in one main plenary session 6 complimentary staff registrations 6 complimentary client registrations (non-transferable) 20 Priority Points GOLD SPONSOR 22,500* Banner ad to run on GBTA Europe website for 3 months Banner ad to run in 1 issue of Network News (monthly newsletter to GBTA Europe members) 1 message on mobile app during conference Half-page ad in the Delegate Handbook 1 piece of collateral included in Delegate Bag Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 4 complimentary staff registrations 4 complimentary client registrations (non-transferable) 12 Priority Points
Premium Sponsorships SILVER SPONSOR 15,000* Banner ad to run on GBTA website for 2 months Banner ad to run 1 issue of Network News (monthly newsletter to GBTA Europe members) Half-page ad in the Delegate Handbook 1 piece of collateral included in Delegate Bag Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 3 complimentary staff registrations 3 complimentary client registrations (non-transferable) 10 Priority Points BRONZE SPONSOR 9,500* Banner ad to run in 2 issues of Network News (monthly newsletter to GBTA Europe members) Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 2 complimentary staff registrations 2 complimentary client registrations (non-transferable) 8 Priority Points
Industry Education CENTRE STAGE SESSIONS ADDRESS ENTIRE AUDIENCE 15,000* Sponsor to deliver targeted message prior to Keynote (up to 4 minutes) and introduce speaker Sponsor to have opportunity to show video prior to Keynote address (up to 90 seconds, must be provided 2 weeks in advance in specified format) Logo on stage monitors and in room during Keynote presentation Priority reserved seating for 10 registered guests in sponsored session Half-page ad in the Delegate Handbook Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo recognition at conference Logo and link on GBTA Europe Conference page on website and VDR website 2 complimentary staff registrations 10 Priority Points BREAKOUT SESSIONS ADDRESS UP TO 140 DELEGATES 6,000* per session A key ingredient of the GBTA Europe Conference in partnership with VDR. Sponsors have the opportunity to sponsor individual sessions or a full stream. Align your company and brand to your appropriate session/stream. 3-minute introduction, in-room branding and delegate collateral Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 3 Priority Points
Industry Education FIRST TIMER S ORIENTATION 7,500* Sponsor to deliver intro message (up to 3 minutes) Logo in pre- and post-conference materials Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 3 Priority Points GBTA ACADEMY ON DEMAND 12,500* Establish your company as a thought leader in education. Sponsor to have exclusive branding and visibility associated with the on-demand recording of all education sessions at GBTA Conference 2017 Frankfurt in partnership with VDR. Branding will be visible after the conclusion of conference and for one year after the event when education sessions are re-purposed for on demand viewing and distribution to: - Delegates post-conference - GBTA members as a member-benefit - Marketing purposes & event promotion Sponsor to announce On Demand on stage in Frankfurt Logo in pre- and post-conference materials as educational supporter Logo in official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on the GBTA Europe Conference website 2 complimentary staff registrations 10 Priority Points
Industry Education WI-FI BUYOUT 17,500* Logo in promotional items, including the official Delegate Handbook, any printed conference info, and Thank You Sponsor message postconference Logo and link on GBTA Europe Conference page on website and VDR website Sponsor logo on screens with Wi-Fi login details The username and password will be linked to the sponsor Printed cards will be handed out to all delegates with the login details and sponsor logo Signage onsite recognizing sponsor as the sponsor of the Wi-Fi Buyout 3 complimentary staff registrations 10 Priority Points
Brand Awareness DELEGATE BAG 10,000* (plus bag costs) Sponsor s logo on one side of each bag; sponsor to provide 1,200 bags co- branded with GBTA and VDR. All conference delegates receive a bag at registration Sponsor may insert one giveaway in bag Logo in pre- and post-conference materials Logo in promotional items, including the official Delegate Handbook, any printed conference info, and Thank You Sponsor message postconference Logo and link on GBTA Europe Conference page on website and VDR website 1 complimentary registration for staff 10 Priority Points LANYARDS 15,000* Sponsor to provide 1,200 branded lanyards, delivered to conference venue Name badges to feature sponsor logo alongside GBTA and VDR logo 1 piece of marketing collateral for delegate bag Logo in pre- and post-conference materials Logo in promotional items, including the official Delegate Handbook, any printed conference info, and Thank You Sponsor message postconference Logo and link on GBTA Europe Conference page on website and VDR website 2 complimentary staff registrations 10 Priority Points
Brand Awareness REGISTRATION DESK 16,500* Sponsor brand to appear on monitors above Registration Desk, option to include additional branding below desk at sponsor s own cost (as seen in image below) 1 piece of marketing collateral for delegate bag Logo in pre- and post-conference materials Logo recognition onsite at conference Logo in promotional items, including the official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 2 complimentary staff registrations 10 Priority Points MOBILE APP 15,000* Sponsor banner at the top or bottom of primary application page Banner at the top or bottom on the mobile version s primary page Logo in the official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website Sponsor mentioned in communication to all delegates announcing the mobile app live date and instructions 2 complimentary staff registrations 2 complimentary client registrations (non-transferable) 10 Priority Points
Brand Awareness GBTA BROADCAST STUDIO 15,000* Sponsorship of the GBTA Broadcast Studio is an incredible opportunity to spotlight your company connecting the business travel industry s top executives, CEO s, influencers and thought leaders with not only GBTA Europe Conference attendees but the entire GBTA membership through this brand new media platform. Sponsor logo will appear on the GBTA Broadcast Studio set 3 monitors in front of the stage next to the camera one with your logo only Sponsor logo to appear at the beginning and end of each Industry Leader interview Interview schedule to be provided to sponsor with option to meetand-greet each guest (as long as it does not become intrusive or starts cutting into the filming schedule) Sample videos available on YouTube and across the GBTA media network and can be shared for your information Logo in promotional items, including the official Delegate Handbook, any printed conference info, and Thank You Sponsor message postconference 2 complimentary staff registrations 12 Priority Points
Brand Awareness DELEGATE HANDBOOK & PRINTED POCKET AGENDA 22,500* Sponsor receives full-page ad placement on the inside front cover Sponsor logo on front of Delegate Handbook Sponsor logo on front of printed pocket agenda Logo in the official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 3 complimentary staff registrations 3 complimentary client registrations (non-transferable) 10 Priority Points NETWORKING LOUNGE 40,000* Fully branded lounge area on the expo floor for maximum exposure during the exhibition. Space is identified as the main seating area on the expo floor, where delegates can congregate to network, conduct business and enjoy the food & beverages offered in the expo area. 1 email blast to registered delegates Banner ad to run on GBTA Europe website for 3 months 1 piece of collateral in Delegate Bag 2 messages via mobile app at conference Full page ad in the Delegate Handbook Logo in the official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 6 complimentary staff registrations 6 complimentary client registrations (non-transferable) 20 Priority Points
Brand Awareness ILLUMINATED PYLON AT MAIN ENTRANCE 1,000* Your logo on highlighted pylon at main entrance door to Congress Center Branding on two sides of pylon 4-colour digital printing included Size: each graphic 109cm x 273cm CLINGS ON ENTRANCE DOOR 1,000* for all 6 doors Your logo on entrance door to Congress Center (next to Revolving Door) Branding for up to 6 doors front and back 4-colour digital printing included Size: 92,5cm (w) x 70cm (h) CLOAKROOM 2,500* High visibility cloakroom is situated next to Registration Desk in main entrance hall Branding includes panel along bottom of counter Cloakroom open for duration of conference 4c digital print on foil FLOOR GRAPHICS 125* per graphic Your logo or message on floor graphics 4-colour digital printing included Size 40cm (w) x 60 cm (h)
Brand Awareness MOBILE CHARGING UNITS 100 UNITS 10,000* High visibility - your logo or message included on mobile charging units Placed throughout the Congress Centre 100 mobile charging units in total 4 colour digital printing, both sides, included A4 size TABLETOP BRANDING: CONGRESS CENTRE 7,500* Sponsor logo featured on 20 high tables spread over 2 floors Table top branding 2 Priority Points TABLETOP BRANDING: EXPO HALL 10,500* Sponsor logo featured on 25 tables situated in main aisles of Expo floor Table top branding 2 Priority Points
Brand Awareness POPCORN STATIONS 15,000* 2 machines on Expo floor Branded popcorn bags 1 complimentary registration 3 Priority Points SELFIE STATION 8,000* The Selfie Station gives Conference attendees a place to interact and network for social media engagement, in a heavily-trafficked area of the Frankfurt Congress Center. Your company s logo will be prominently placed on the selfie station branded unit to be framed strategically to draw attention to your logo in the selfie photos shared on social media. Selfie Station area will be branded with sponsor logo and GBTA/VDR logos. Sponsor may place a brochure or giveaway in the area and host a contest to drive traffic to your expo booth. 2 Priority Points YOUR LOGO HERE YOUR LOGO HERE MOBILE BEVERAGE BACKPACK SPONSOR 8,500* Brand the mobile beverage backpack and help keep delegates hydrated at Conference! Sponsorship includes: 2 mobile backpack units serving during Expo hours Branded cups 3 Priority Points RELAXATION CORNER 5,000* Located on the Expo floor, the Relaxation Corner features Massage Therapists giving Conference attendees a place to relax and unwind with a 10-minute neck massage. Comfortable furniture and massage therapists included. Sponsor may place a brochure or giveaway in the area, and may provide branded t-shirts to massage therapists. Lounge will be branded with sponsor s logo. 3 Priority Points
Brand Awareness MOBILE APP PACKAGE 2,500* Receive 1 push notification for each of the 3 days, plus 1 app-wide banner ad. BANNER AD 2,500* Add a banner on the GBTA Europe and VDR Conference home pages. The banner ad will live on the conference home page until Conference 2017 (max 4 excluding sponsors). DELEGATE BAG INSERT 1,000* Coffee Cups 5,000* Sponsor 3,000 coffee cups for the duration of Conference. Cups to be distributed at the Coffee Bar in Expo Hall during Expo hours. Cups to be branded with Sponsor s logo. Pillar Wraps 1,450* per pillar 12 pillars available on 1st floor in Congress Center (outside Breakout rooms) 9 pillars available on 2nd floor Your company can provide a fun giveaway or brochure into the registration bags for attendees. Previous giveaways have included chocolates, travel kits, and luggage tags.
Brand Awareness ESCALATOR AND STAIR GRAPHICS 1 9,125* for all Your logo or message on escalators and stairs leading from Registration on ground floor to 1st floor 2 escalators (each with 6 elements per side; in total 24 elements) and branding for 50 steps in between escalator panels 4-colour printing included ESCALATOR AND STAIR GRAPHICS 2 5,830* for all Your logo or message on escalators and stairs leading from 1st floor to 2nd floor 2 escalators (each with 4 elements per side; in total 16 elements) and branding for 33 steps in between escalator panels 4-colour printing included STAIR GRAPHICS 3 1,500* total Your logo on stairs leading from Registration to The Forum building Branding for 10 steps 4-colour digital printing included Size 900cm (w) x 16cm (h)
Brand Awareness BRANDING BANNERS IN FOYER (C2) 5 AVAILABLE 2,000* per banner 4-colour digital printing included Hangs above Registration on ground floor; visible from education session level Size: 326 cm (w) x 400 cm (h) BRANDING BANNERS IN FOYER (C3) 5 AVAILABLE 2,500* per banner BRANDING AROUND THE BAR 1 AVAILABLE 2,700* per bar Your logo or message around one of two highly visible bar areas Branding: Round branding around the top of the bar under the ceiling of the bar Top of bar branding size: diameter 170m x 75cm (h) Bottom of bar branding size: diameter 495cm x 75cm (h) Includes 4-colour digital printing 4-colour digital printing included Size: 579cm (w) x 400cm (h) SPONSORSHIP OPPORTUNITIES GBTA CONFERENCE 2017 FRANKFURT IN PARTNERSHIP WITH VDR
Brand Awareness FORUM STAIRS LEADING INTO EXPO HALL 3,000* Your logo or message on main stairs leading to Expo Hall 4c digital print on foil Size: 1233cm W x 13cm H WALL BANNERS IN EXPO HALL 4 AVAILABLE 2,500* each High visibility Your logo or message on banners hanging on outer walls of Expo Hall Includes production, rigging, etc Only available for sponsoring or exhibiting companies COFFEE BAR EXPO HALL 10,500* ILLUMINATED AD BANNER 1 AVAILABLE 4,500* each Premium location in The Forum en route to lunch area Sponsor branding on side walls and overhead Own the Coffee Bar in Expo Hall by branding the entire area in your look and feel Includes all production costs Logo and link on website and onsite as Featured Sponsor Banner to run on GBTA Europe website for month of November 1 complimentary staff registration 10 Priority Points SPONSORSHIP OPPORTUNITIES GBTA CONFERENCE 2017 FRANKFURT IN PARTNERSHIP WITH VDR
Networking Opportunities TRANSPORTATION TO GALA EVENT 20,000* Logo onsite as Transportation sponsor 3 complimentary registrations for staff Full-page ad in the Delegate Handbook Logo in Delegate Handbook, onsite as General Sponsor and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 12 Priority Points OPENING NIGHT RECEPTION THREE SPONSORSHIPS AVAILABLE 25,000* each Sponsor to have opportunity to show video on Centre Stage (up to 90 seconds, must be provided 2 weeks in advance in specified format or Sponsor Address on Centre Stage (up to 2 minutes) Signage, pop-ups and gobos featuring sponsor logo Banner to run on GBTA Europe website for 3 months Half-page ad in the Delegate Handbook 1 piece of collateral included in Delegate Bag 1 mobile app message on day of event Logo in the official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website 3 complimentary staff registrations 3 complimentary client registrations (non-transferable) 15 Priority Points
Networking Opportunities BIG NIGHT OUT MULTIPLE SPONSORSHIPS AVAILABLE 70,000 for one sponsor / 39,500 each for two sponsors Sponsor to have opportunity to show video on Centre Stage (up to 90 seconds, must be provided 2 weeks in advance in specified format or Sponsor Address on Centre Stage (up to 2 minutes) Signage, pop-ups and gobos featuring sponsor logo 2 email blasts to registered delegates, pre- and post-conference Banner ad to run on GBTA Europe website for 6 months 1 message on mobile app during conference 1 piece of collateral included in Delegate Bag Logo in the official Delegate Handbook, any printed conference info, and Thank You Sponsor message post-conference Logo and link on GBTA Europe Conference page on website and VDR website If venue allows, two (2) Priority VIP tables each for 8-10 for your guests 12 complimentary staff registrations for sole sponsor / 6 complimentary staff registrations for joint sponsor 8 complimentary client registrations (not transferable) for sole sponsor / 4 complimentary client registrations (not transferable) for joint sponsor 35 Priority Points for sole sponsor / 20 Priority Points for joint sponsor
Expo Booths BOOTH SPACE OPTIONS For both modular and space-only booths, exhibitors will also receive the following benefits: 50-word company bio on the 2017 GBTA Europe website Dedicated Expo time Pre-show promotion on the 2017 GBTA Europe website Website link from www.gbta.org/europe OPTION 1 MODULAR BOOTH 8,000* Includes 2m x 3m stand (6sqm) complete with graphics; counter; table; 4 chairs; power socket; lights Listed on the Conference website Listed in the Conference mobile and tablet app Listed in the Conference onsite program/e-delegate handbook My Conference Planner Basic Package 1 complimentary staff registration 7 Priority Points OPTION 2 SPACE ONLY 1,300* per sq metre Includes contracted floor space Listed on the Conference website Listed in the Conference mobile and tablet app Listed in the Conference onsite program/e-delegate handbook My Conference Planner Basic Package 1 complimentary registration for 6sqm; 2 for 6-18sqm; 3 for 19-30sqm and 4 conference places for more than 19sqm 7 Priority Points for a 6sqm space only booth. 14 Priority Points for a 12sqm space only stand and 1 Priority Point for each additional 6sqm
Expo Booths INNOVATION ROW 3,500 1m kiosk on Innovation Row Logo on Innovation Row banner onsite Logo included in 1-page feature on Innovation Row in Delegate handbook One-on-One interview in Broadcast Studio Banner ad in Network News for one month Logo featured on GBTA and VDR conference websites as part of Innovation Row 1 complimentary registration
European Visibility Packages EUROPEAN VISIBILITY PACKAGES To help exhibitors and sponsors grow their business and increase brand awareness, GBTA has launched a range of visibility packages. The Visibility packages include placement in highly targeted GBTA owned media channels so that you can communicate your message to GBTA buyer members all year round. Visibility packages are available to sponsors and exhibitors of the 2017 conference at a discounted rate. There are three packages and prices start from 1,500 up to 8,000. Priority Points are rewarded against Visibility Packages. *Plus vat at 20%