Curriculum Vitae Lydia Hanks

Curriculum Vitae Lydia Hanks General Information University address: E-mail address: Dedman School of Hospitality University Center Building, B4114 Florida State University Tallahassee, Florida 32306-2541 Phone: 850-644-3972; Fax: 850-644-5565 lhanks@dedman.fsu.edu Professional Preparation 2012 Ph.D., The Pennsylvania State University. Major: Hospitality Management. Minor - Tourism. 1999 MBA, University of Denver. Major: Business Administration. 1995 Bachelor of Science, University of Louisiana, Lafayette. Major: Psychology. Professional Experience 2012 present Assistant Professor, Hospitality Administration, Florida State University. Courses Taught: Hospitality Marketing, Advanced Hotel Management, Hotel Operations Management, Managing Service Organizations, Hospitality Managerial Accounting 2010 2012 Instructor, School of Hospitality Management, Penn State University, State College, PA. Courses Taught: Hospitality Marketing, Advanced Hotel Management, Hotel Operations Management. 2008 Spa Director, Blissful Med Spa. 2007 Opening Spa Director, The Spa at The Ritz-Carlton. 2006 2007 Opening Spa Director, Benchmark Hospitality-The Founders Inn. 2007 Opening Spa Task Force, Benchmark Hospitality The Heldrich Hotel. 2006 Opening Spa Task Force, French Lick Springs Resort.

2005 2006 Opening Spa Director, The Brown Palace Hotel. 2005 Spa Manager, Tampa Marriott Waterside Hotel. 2004 2005 Spa Director, The Spa at Harbour Island. 2000 2003 Fitness Director, The Oxford Spa, Salon, and Fitness Center. Honors, Awards, and Prizes University Undergraduate Teaching Award, Florida State University (2015). ($2,000). The Transformation Through Teaching Award, Florida State University (2014). Current Membership in Professional Organizations International CHRIE (Council on Hotel, Restaurant, and Institutional Education) Refereed Journal Articles Research and Original Creative Work Publications Hanks, L., Zhang, L., & Line, N. (submitted). The joint effect of power, relationship type, and CSR type on customers' intent to donate. Journal of Hospitality and Tourism Research. Manuscript submitted for publication, 25 pages. Line, N., & Hanks, L. (submitted). The Social Servicescape: A Multidimensional Operationalization. International Journal of Hospitality Management. Manuscript submitted for publication, 25 pages. Line, N., Hanks, L., & Zhang, L. (submitted). Birds of a feather donate together: Understanding the relationship between the social servicescape and CSR participation. International Journal of Hospitality Management. Manuscript submitted for publication, 25 pages. Line, N., Hanks, L., & McGinley, S. (submitted). When Birds Flock Together: An Identification of The Destination Social Servicescape and its Effect on Hotel Consumption Behavior. International Journal of Hospitality Management. Manuscript submitted for publication, 25 pages. Page 2

Line, N., & Hanks, L. (submitted). Slowing the hedonic treadmill in the restaurant industry: The mitigating role of attachment. Journal of Hospitality and Tourism Research. Manuscript submitted for publication. McGinley, S., Zhang, L., Hanks, L., & Line, N. (submitted). Maximizing inclusion: How to overcome diversity challenges during selection. Journal of Hospitality and Tourism Research. Manuscript submitted for publication. Zhang, L., & Hanks, L. (submitted). Ethnic dining: Online reviews, cosmopolitanism, and dispersion. International Journal of Hospitality Management. Manuscript submitted for publication. Hanks, L., Zhang, L., & McGinley, S. (submitted). The Impact of Temporal Distance and Need for Status on Employee Evaluations of Corporate Social Responsibility Campaigns. Journal of Travel Research. Manuscript submitted for publication, 25 pages. Zhang, L., & Hanks, L. (in press). Consumer skepticism towards CSR messages: The joint effects of processing fluency, individuals' need for cognition and mood. International Journal of Contemporary Hospitality Management, 22 pages. Hanks, L., Line, N., & Kim, W. G. (2017). The impact of the social servicescape, density, and restaurant type on perceptions of interpersonal service quality. International Journal of Hospitality Management, 61, 35-44. Hanks, L., Line, N., & Yang, W. (2017). Status seeking and perceived similarity: A consideration of homophily in the social servicescape. International Journal of Hospitality Management, 60, 123-132. Harris, K., Hanks, L., Line, N., & McGinley, S. (2017). Understanding responses to posted restaurant food safety scores: An information processing and regulatory focus perspective. International Journal of Hospitality Management, 60, 67-76. Line, N., Hanks, L., & Miao, L. (2017). Image Matters: Incentivizing green tourism behavior. Journal of Travel Research, 14. McGinley, S., Hanks, L., & Line, N. (2017). Constraints to attracting new hotel workers: A study on industrial recruitment. International Journal of Hospitality Management, 60, 114-122. Hanks, L., Line, N., & Mattila, A. S. (2016). The Impact of Self-Service Technology and the Presence of Others on Cause-Related Marketing Programs In Restaurants. Journal of Hospitality Marketing and Management, 25, 547-562. Hanks, L., & Mattila, A. S. (2016). Consumer Response to Organic Food in Restaurants: A Serial Mediation Analysis. Journal of Foodservice Business Research, 19(1), 109-121. Page 3

Hanks, L., Zhang, L., Line, N., & McGinley, S. (2016). When less is more: Sustainability messaging, destination image, and processing fluency. International Journal of Hospitality Management, 58, 34-43. Line, N., & Hanks, L. (2016). The effects of environmental and luxury beliefs on intention to patronize green hotels: The moderating effect of destination image. Journal of Sustainable Tourism, 24(6), 904-925. Line, N., & Hanks, L. (2016). The Other Customer: The Impact of Self-Image in Restaurant Patronage. Journal of Foodservice Business Research, 30(3), 1-8. Line, N., Hanks, L., & Kim, W. (2016). Hedonic adaptation and satiation: Understanding switching behavior in the restaurant industry. International Journal of Hospitality Management, 52, 143-153. Line, N., Hanks, L., Miao, L., & Daniell, R. (2016). Understanding Perceptions of E-cigarette Use in Shared Consumption Spaces: A Schema Congruity Perspective. Cornell Hospitality Quarterly, 57(3), 297-313. Line, N., Hanks, L., & Zhang, L. (2016). Sustainability communication: The effect of message construals on consumers' attitudes towards green restaurants. International Journal of Hospitality Management, 57, 143-151. Wu, L., Mattila, A. S., Wang, C. Y., & Hanks, L. (2016). The Impact of Power on Service Customers' Willingness to Post Online Reviews. Journal of Service Research, 19(2), 224-238. Yang, W., & Hanks, L. (2016). Pre-Consumption Mood, Causal Explanations, and Post-Recovery Reactions. Journal of Hospitality Marketing and Management, 25, 69-90. Line, N., Hanks, L., & Kim, W. (2015). An expanded servicescape framework as the driver of place attachment and word of mouth. Journal of Hospitality and Tourism Research, 1-24. McGinley, S., Zhang, L., Hanks, L., & O'Neill, J. (2015). Reducing longitudinal attrition through Facebook. Journal of Hospitality Marketing and Management, 24 (8), 894-900. Wu, L., Mattila, A. S., & Hanks, L. (2015). Investigating the impact of surprise rewards on consumer responses. International Journal of Hospitality Management, 50, 27-35. Zhang, L., & Hanks, L. (2015). Unearned preferential treatment: The moderating role of power. Cornell Hospitality Quarterly, 56(3), 309-319. Hanks, L., & Mattila, A. S. (2014). The Impact of Gender and Pre-purchase Mood on Consumer Guilt After a Travel Purchase. The Journal of Travel Research, 53(5), 625-637. Page 4

Hanks, L., Zhang, L., & McGinley, S. (2014). Unconditioned Superstition and Sports Bar Fans. Journal of Hospitality Marketing and Management, 25(1), 113-131. Mattila, A. S., Hanks, L., & Wang, C. Y. (2014). Others' Service Experiences: Emotions, Perceived Justice, and Behavior. The European Journal of Marketing, 48 (3/4), 552-571. Yang, W., Hanks, L., Smith, S. J., & Parsa, H. G. (2014). FDA Ruling and Nutritionally Focused Menus - Part II: Recommendations for Presenting Calorie Information on Restaurant Menus. Journal of Foodservice Business Research, 18(2), 93-110. Mattila, A. S., Andreu, L., Hanks, L., & Kim, E. K. (2013). The impact of cyberostracism on online complaint handling: Is "automatic reply" any better than "no reply"? The International Journal of Retail and Distribution Management, 41(1), 45-60. Mattila, A. S., & Hanks, L. (2013). Corporate Volunteering Programs and Consumer Perceptions. The Journal of Services Marketing, 27(7), 572-578. Mattila, A. S., Hanks, L., & Zhang, L. (2013). Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade. The Journal of Travel Research, 52(2), 591-599. Hanks, L., & Mattila, A. S. (2012). Verifying the hedonic vs. utilitarian consumer attitudes categorization: The case of spas and salons. Managing Leisure, 17(1), 47-53. Mattila, A. S., & Hanks, L. (2012). Antecedents to Participation in Corporate Social Responsibility Programs. Journal of Service Management, 23(5), 664-676. Mattila, A. S., & Hanks, L. (2012). Time Styles and Waiting in Crowded Service Environments. The Journal of Travel and Tourism Marketing, 29(4), 327-334. Hanks, L., & Mattila, A. S. (2011). Women's Conceptualizations of Spa Visits: Something Just for Me. The Journal of Travel and Tourism Research, Spring, 1-10. Mattila, A. S., Hanks, L., & Kim, E. K. (2010). The Impact of Company Type and Corporate Social Responsibility Messaging on Consumer Perceptions. Journal of Financial Services Marketing, 15(2), 126-136. Refereed Papers at Conferences Presentations McGinley, S., Zhang, L., Hanks, L., & Line, N. (accepted). Increasing Diversity: How to Avoid Implicit Bias during Selection. Paper to be presented at International Council on Hotel and Restaurant Education, ICHRIE, Baltimore, MD. (International) Page 5

Hanks, L., Yang, W., & Line, N. (accepted). Status seeking and the social servicescape: Implications for luxury restaurant promotions. Paper to be presented at 3rd World Research Summit for Tourism and Hospitality, 3rd World Research Summit for Tourism and Hospitality, Orlando, FL. (International) Moon, H., Miao, L., Hanks, L., & Line, N. (presented 2017). Peer-to-Peer Interactions and Consumption Experience: The Case of Airbnb Guest and Host. Paper presented at Asia Pacific Council on Hotel and Restaurant Education, APacCHRIE, Bali. (International) Wu, L., Mattila, A. S., Wang, C., & Hanks, L. (presented 2014, January). "To stand-out or to conform: The impact of power and self-enhancementmotivation on consumers' ewom behavior". Paper presented at The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX. (International) Hanks, L., & Mattila, A. S. (presented 2013, July). "Consumer Guilt Over Impulse Purchases in the Travel Industry". Paper presented at ICHRIE, ICHRIE, St. Louis, MO. (International) Wu, L., Mattila, A. S., Hanks, L., & Wang, C. (presented 2013, July). "To post or not to post: The role of power on consumer's propensity to post online reviews". Paper presented at 2013 Frontiers in Service Conference, 2013 Frontiers in Service Conference, Taipei, Taiwan. (International) Wu, L., Mattila, A. S., Wang, C., & Hanks, L. (presented 2013, July). "Power perspectives in online hotel review postings". Paper presented at 2013 Annual ICHRIE Conference, ICHRIE, St. Louis, MO. (International) Yang, W., & Hanks, L. (presented 2013, July). The Impact of Regulatory Focus on Consumer Motivations, Emotions, and Behaviors at the Farmers Market. Paper presented at ICHRIE, ICHRIE, St. Louis, MO. (International) Wu, L., Mattila, A. S., & Hanks, L. (presented 2013, January). "Surprise! Loyalty Rewards Re-examined". Paper presented at Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research Conference in Hospitality and Tourism, Seattle, WA. (International) Hanks, L., Mattila, A. S., & Wang, C. Y. (presented 2012, January). "The Next Table Over: The Impact of Others' Service Experiences on Emotions, Perceived Justice, and Satisfaction". Paper presented at The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, Auburn, AL. (International) Yang, W., Hanks, L., Smith, S., Parsa, H. G., & Mattila, A. S. (presented 2012, January). "The Impact of Posted Calorie Information on Consumers' Menu Evaluations and Decision-Making Processes". Paper presented at The 17th Annual Graduate Student Page 6

Research Conference in Hospitality and Tourism, The 17th Annual Graduate Student Research Conference in Hospitality and Tourism, Auburn, AL. (International) Hanks, L., & Mattila, A. S. (presented 2011, July). "The Impact of Culture and Server Interpersonal Engagement on Dining Satisfaction.". Paper presented at The International I-CHRIE Conference, CHRIE, San Juan, PR. (International) Hanks, L., Yang, W., & Mattila, A. S. (presented 2011, July). "The Impact of Number and Strength of Other Consumers on Levels of Guilt and Purchase Decisions.". Paper presented at The International I-CHRIE Conference, CHRIE, Denver, CO. (National) Yang, W., Hanks, L., & Mattila, A. S. (presented 2011, July). "Cross-Cultural Perspectives on Luxury Hotel Consumption.". Paper presented at The International I-CHRIE Conference, CHRIE, Denver, CO. (National) Mattila, A. S., Hanks, L., & Wang, Chen-Ya. (presented 2011, June). Mattila, Anna S., Hanks, Lydia and Wang, Chen-Ya. "The Next Table Over: The Impact of Others' Service Experiences on Emotions, Perceived Justice, and Satisfaction.". Paper presented at The 20th Annual Frontiers in Service Conference, Frontiers in Service, Columbus, OH. (National) Mattila, A. S., Hanks, L., & Wang, Chen-Ya. (presented 2011, January). "The Next Table Over: The Impact of Others' Service Experiences on Emotions, Perceived Justice, and Satisfaction.". Paper presented at The 16th Annual Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research in Hospitality and Tourism, Houston, TX. (National) Hanks, L., & Mattila, A. S. (presented 2010, July). Women's Conceptualizations of Spa Visits: Something Just for Me. Paper presented at The International I-CHRIE Conference, I-CHRIE, San Juan, Puerto Rico. (International) Hanks, L., & Mattila, A. S. (presented 2010, July). "The Impact of Service Utility and Servicescape on Wait Time Perception and Consumption Enjoyment.". Paper presented at The International I-CHRIE Conference, CHRIE, San Juan, PR. (International) Hanks, L., & Mattila, A. S. (presented 2010, January). "The Effect of Corporate Social Responsibility Messaging on Guilt and Purchase Intention.". Paper presented at The 15th Annual Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research in Hospitality and Tourism, Chantilly, VA. (National) Hanks, L., & Mattila, A. S. (presented 2010, January). "The Impact of Explicit Guilt Messaging on Consumer Emotions, Attitudes, and Behavioral Intentions.". Paper presented at The 15th Annual Graduate Student Research Conference in Hospitality and Tourism, Graduate Student Research in Hospitality and Tourism, Chantilly, VA. (National) Page 7

Hanks, L., Mattila, A. S., & Kim, E. E. K. (presented 2009, August). "The Impact of Gender Schema and Message Appeal on the Perception of Spa Advertisements.". Paper presented at The International I-CHRIE Conference, CHRIE, San Francisco, CA. (National) Service Florida State University FSU University Service Member, Faculty Grievance Committee (2017 present). Program Sponsor, Garnet and Gold Scholar Society (2014 present). FSU College Service Member, College of Business Strategic Planning Committee (2015 present). Member, Undergraduate Policy Committee (2015 present). Member, College of Business Diversity Committee (2014 present). FSU Department Service Member, Dedman School Distance Learning Committee (2017 present). Member, Dedman School Marketing Committee (2017 present). Chair, Strategic Planning Committee (2016 present). Member, Curriculum Committee (2016 present). Member, Dedman School Scholarship Committee (2015 present). Chairperson, Dedman Facilities Committee (2015 present). Faculty Advisor, Florida Restaurant and Lodging Association (2012 present). Page 8

The Profession Editorial Board Membership(s) Tourism Analysis (2015 present). Guest Reviewer for Refereed Journals Journal of Service Research (Dec 2015 present). International Journal of Hospitality Management (Sep 2015 present). Journal of Hospitality Marketing and Management (Apr 2015 present). 2015 Graduate Research in Hospitality Conference (2014 present). ICHRIE Research Conference (2014 present). International Journal of Contemporary Hospitality Management (2014 present). Cornell Hospitality Quarterly (2012 present). Journal of Hospitality and Tourism Research (2012 present). Service to Professional Associations Faculty Intern, The Ritz-Carlton, Naples (2017). Faculty Intern, JW Marriott (2016). The Community Big Sister/Youth Mentor, Big Brothers, Big Sisters (2016 present). Marketing Consultant, Domi Station Entrepreneurship Incubator (2016 present). Educational Speaker - Domestic Violence Awareness, Alpha Chi Omega (2016 present). Page 9