Road to Entrepreneurship: Session 3 -Marketing and Branding Tips for a Successful Webinar Teleconference Press [ * ] [ 6 ] on your phone to mute and [ # ] [ 6 ] to unmute your line to help minimize background noise and interference. Please do not place calls on hold. Audience Participation Participate in the discussion! Be sure to state your first name when asking questions or making comments. Use the Chat feature to send comments to the presenter or the entire group. Respond to audience polls. Saving the Presentation After the webinar, you will have the opportunity to download the presentation, complete with annotations. 2 1
Session Objectives Discover the importance of a marketing plan Understand what to consider when developing a web presence Learn about risk management Protect against identity theft Your objectives 3 Create a Marketing Plan to Ensure Your Business Will Make a Profit Understand your target market Short and long-term tactics and strategies for reaching your market Measure progress and outcomes 4 2
Review Sample Marketing Plans 5 What is the Value of a Good Brand? Delivers a specific message Connects with target consumers Motivates the consumer to become a buyer Differentiates products from other companies Develops concrete user loyalty Confirms credibility of new products Creates an emotional and psychological relationship with your customers 6 3
What Do You Offer That Adds Remarkable, Measurable, Distinguishable and Distinctive Value? Research: Demographic profile of target customers Products and services they need Features-benefits they seek Value-add they want or would appreciate 7 When Deciding on Your Brand Is it instantly recognizable? Are the colors easily reproducible? Is it simple? Can it be enlarged or reduced? Does it look good on the web? 8 4
What Communication Channels Can You Use to Get the Word Out about Your Business? 9 Business Marketing Materials Business cards Stationary Pamphlets and/or brochures Promotional materials Print ads Web presence 10 5
Developing a Company Website Select a domain name and check availability Purchase/reserve the domain name Design the site yourself OR hire a professional developer Test and analyze 11 Selecting Your Webhosting Service is a Very Important Decision High performance servers Back-up power source Multiple email accounts Unlimited disk space Unlimited bandwidth Spam-filtering Website construction software Traffic tracking software 12 6
Top-10-web-hosting.com 13 The #1 Advantage of Using Social Media is Generating Exposure LINKEDIN FACEBOOK TWITTER YOUTUBE BLOGS 14 7
If You Launch an Online Store Select an e-commerce provider Create a catalog of products/services Provide acceptance of online payments Design shopping cart and checkout pages Develop an order management system 15 Protect the Assets and Earning Power of Your Business Get advice on the insurance coverage you need Property - Home office Employees Environmental Customers - Professional liability - Errors and omissions 16 8
You May Need One or More Types of Insurance Coverage General business liability Product liability Completed operations Property Business interruption Errors and omission/professional liability Your own medical insurance Worker s compensation Bonding (not an insurance) Your least expensive consultant is your insurance agent 17 Business Property Protection Trademarks - Registered on state and/or federal levels Patents - Patent search Copyrights - Federal office in Washington, DC 18 9
Business Property Protection 19 Hiring and Working with Employees Understand employer responsibilities Compensation Training and development Organizational chart 20 10
What Strategies Will You Use to Separate Your Business and Home Life? 21 Business Checklist Legal structure Register business: city, state & federal Employees: federal, state & local withholding & payroll tax accounts Worker s comp insurance Sales tax requirements Special licenses Location Taxes Market research City & country zoning and regulations Seek out advisors Develop business plan Financial plan Identify liability risks: obtain adequate insurance Trademarks, copyrights, patents Obtain funding 22 11
Do You Have the Right MIX to be Today s Successful Entrepreneur? Money Idea extra commitment 23 Next Steps Download the Entrepreneurial Online Resources guide Create a marketing plan Develop your unique value proposition Research insurance needs Utilize small business resources 24 12
Related Road to Entrepreneurship: Session 1 - Planning and Research Road to Entrepreneurship: Session 2 - Finance and Legal Structure Exploring Independent Consulting Social Media 25 Entrepreneurial Online Resource Guide 26 13
CRN: Starting a Business Milestones 27 Thank You Thank You Thank you for joining me today. I wish you great success with your job search! Attendance If you joined the webinar late, or are audio only, please notify the presenter before you logoff. Webinar Evaluation You will receive a brief survey via email after the webinar. We value your feedback! 28 14
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