Dun & Bradstreet Growth Strategies -2010 Auto & Auto Ancillary 26 th May 2010 New Delhi by F. R. Singhvi Joint Managing Director Corporate Data classification: Level 0 1
Automotive Mission Plan 2006-16 Particulars 2006 (USD) 2015(USD) Global Business 1.2 Trillion 1.7 Trillion Increase in sourcing from Best Cost Countries India s SOB in world Auto components India s Automotive Export business 65 Billion 350 Billion 0.9% 2 % to 2.5% 5 Billion 35 Billion Employment 10 Million 35 Million Additional Investment 35 to 40 Billion Vision Statement : To emerge as the destination of choice in Asia for the design & manufacture of Automobiles & Automotive components. The output of India s Automotive sector will be USD 145 Billion contributing to more than 10% of India s GDP & providing employment to 25 million persons additionally by 2016 Corporate Data classification: Level 0 2
Sansera at a Glance Growth Strategies Types of Financing Corporate Data classification: Level 0 3
Vision World Class Engineering Corporation that maximizes stake holders value Mission Building an employee driven and socially responsible global engineering corporation using innovative methods and efficient management for lasting customer loyalty Corporate Data classification: Level 0 4
Shared Values Customer Centric Respect for individuals & Trust in Relationship Accountability to Stakeholders Teamwork Integrity Excellence & Innovation Environment Corporate Social Responsibility (CSR) Value for Time Corporate Data classification: Level 0 5
Sansera at a glance Commercial Production - 1987 Business Area : Manufacture of Precision Forged & Machined Components Key Sectors : 2 Wheeler Automotive HCV Aerospace Manufacturing Plants : Plant 1 - Bangalore Plant 2 - Bangalore Plant 3 - Bangalore Plant 7 - Bangalore Plant 4 - Manesar Plant 5 - Chakan Plant 6 - Pantnagar Corporate Data classification: Level 0 6
Sansera at a glance Capacity in million Arm Valve Rocker 27.0 Gear Shifter Fork 7.4 Connecting Rod 3.8 Crank Shaft Assemblies 4.0 Fractured Connecting Rod 9.0 Corporate Data classification: Level 0 7
Product matrix 2 Wheeler & Automotive Roller Rocker Arm Sintered Rocker Arm Chrome Plated Rocker Arm Rocker Shaft Assembly Gear Shifter Fork Con Rod Split Con Rod Fractured Con Rod Crank Shaft Assembly Cam Shaft Intermediate Shaft Balance Shaft Corporate Data classification: Level 0 8
Product matrix HCV, Aerospace, Engg. Services HCV Aerospace Rocker Arm Seating System Bracket RTO Housing Rocker Arm Assembly PDU Sleeve Engineering Services TFT Sleeves & Nozzle CDSS Housing FEM Analysis Fractured Con Rod Corporate Data classification: Level 0 9
Valued Customers Domestic Overseas Corporate Data classification: Level 0 10
Customer Appreciation Maruti Suzuki - Overall Best Performance Award : 2008 Yamaha Vendor Performance Award : 2006 Maruti Suzuki Vendor Performance Award : 2005 Bajaj Award for New Product Development Support : 2005 Corporate Data classification: Level 0 11
Awards from HONDA Supplier Award for Quality Machining Category 2002-03 Award for QCDDM (Machining) 2003-04 Award for QCDDM (Machining) 2006-07 Grand Award for QCDDM 2008-09 Award for QCDDM (Machining) 2009-10 Corporate Data classification: Level 0 08 th Jan 2010 12
Growth Strategies New Products for Growth & Leadership Fractured Connecting Rod Single piece Crank shaft Joint Ventures Machine Development - Inhouse Corporate Data classification: Level 0 13
Process integration & simulation - Right the first time Jigs & Fixtures, Toolings, and Machines are integrated and simulated for optimization Higher Productivity and builtin Poka-yoke Robotic Bolt Hole Machining Cell for Con Rod Photograph of the Robotic Cell Corporate Data classification: Level 0 14
Right the first time 2008-09 2009-10 Total Samples developed 66 48 Right The first Time 64 47 Percentage 97 98 Corporate Data classification: Level 0 15
Wrench enterprise Right the first time Document control Drawings, PFD, PFMEA, Process Drawing, Control Plan Change management Marketing Team Receipt of Enquiry Enquiry Processing Review & Accept Creation of Authorisation Note (AN) Engineering Team Management Release of BOM & Drawings for Manufacturing Creation of BOM & its associated part drawings Creation of Project Timing Plan in MS Project AN Approval Engg Team Revision of Drawing (Change Request) Final Samples delivered to Customer Document control Till end of product life cycle Corporate Data classification: Level 0 16
Share of Business Conrod V/s Others: 2010-11 Fractured conrod, 9% Other Products, 91% Conrod V/s Others: 2011-12 Fractured conrod 14% Other Products 86% Achieve : 500 Cr. Corporate Data classification: Level 0 17
Corporate Data classification: Level 0 18
Rs Crores Performance last 20 years Turnover Achieved 300 261 250 200 150 101.4 100 50 2.80 3.46 12.76 0 1990 1995 2000 2005 2010 Turnover v/s Product family Continual Growth Corporate Data classification: Level 0 19
Value in Crore (Rs) Sansera at a glance Turnover : 400 300 200 100 0 54 Total Exports * Projected 141 101 260 204 211 177 5 9 11 14 16 21 25 40 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 * 350 Corporate Data classification: Level 0 20
Share of Business Product wise: 2009-10 Others 1% Connecting rod (Integral) 5% Crankshaft 34% Rocker arm 52% Gear shifter fork 7% Corporate Data classification: Level 0 21
Share of Business Customer wise: 2009-10 IYM, 3% Others, 8% Export, 10% BAL, 52% SMIL, 2% HMSI, 10% MSIL, 21% Corporate Data classification: Level 0 22
Total Customers (nos.) Performance last 3 years Customer Base 25 20 15 10 5 0 20 16 13 2007-08 2008-09 2009-10 Increasing customer base - Stable Business Corporate Data classification: Level 0 23
Product Types (nos.) Performance last 3 years Product range 15 10 6 5 Arm Relay Balance Shaft Intermediate Shaft 8 Fractured conrod Sprocket 10 0 2007-08 2008-09 2009-10 Insurance against Product Obsolescence Corporate Data classification: Level 0 24
Highlights 2009-10 Widening of Business sectors Aerospace Business - Goodrich - HAL Industrial & Agriculture - Kirloskar Oil Engines Ltd. Recreation vehicles - Polaris Industries Off highway vehicles - Caterpillar Opportunities & Strengths Best utilized Corporate Data classification: Level 0 25
Rs Crores The Road Ahead 600 500 380 To identify (11) Aerospace (2) 500 To identify (45) Aerospace (16) Others New (19) 400 Others New (13) BAL New (30) New Products BAL New (30) (21) 300 New Products (63) 200 100 261 369 0 2010-11 2011-12 Corporate Data classification: Level 0 26
Types of Financing Term loans VC Funding Public Issue / Tie up with Large Group JV Partners Corporate Data classification: Level 0 27